This document discusses Porter's 5 Forces model and Value Chain model in the context of Takaful Ikhlas, a Malaysian takaful (Islamic insurance) provider. For Porter's 5 Forces, it analyzes the competitive environment considering threats of new entrants, rivalry among existing firms, threats of substitutes, supplier power and buyer power. The Value Chain section describes Takaful Ikhlas' primary and support activities including inbound logistics, operations, outbound logistics, sales/marketing, servicing, procurement, technology development, human resource management and firm infrastructure. The overall summary provides an overview of Takaful Ikhlas' business analysis using Porter's models to understand its competitive positioning and value creation activities.

1. Porter’s 5 forces Model
And Porter’s Value Chain for
TAKAFUL IKHLAS

2. Porter’s 5 forces Model

3. Purpose of Porter’s 5 Forces Model
 Analyzing how the ability of a firm to generate
or maintain a competitive advantage

5. Apple Porter’s 5 forces Model
2.Rivalry
1. Threats of
new Entrants
4.Supplier
Power
3. Threats of
Subtitutes
Products or
Services
5.Buyer
Power

6.  Have to dominates Insurance industry
 Put relentless efforts on R&D
 Each of the package plan is unique
 Continously differentiate its products from its
rivals.
1. Threats of new Entrants

7. 2. Rivalry
 Efforts such as R & D to introduce a new plan
to ensure that they will always be first and
different.
 Adding various attractive packages for the
customer

8. 3. Threats of Substitutes Products or Services
 Examples of Subtitutes:
 Takaful Etiqa
 Prudential Etiqa Takaful Bhd
 MAA Takaful Bhd
 ING Public Takaful Ehsan Bhd
 Ikhlas Takaful market better than competitors
 Ikhlas Takaful brand is recognizable
 Adding various package for the purpose of
assessment and selection by the customer

9. 4. Supplier Power
 Company have the power because they have the
ability to add multiple packages to their customers
such as
 Savings Plan
 Investment Plan
Medical Plan
Education Plan
Rider Plan
Motor Plan
Corporate Plan
Seniors Plan
Haj Plan

10. SAMPLE PLAN

11. 5. Buyer Power
Improving product and service quality
Offering extra features
Strong relationship from agent

12. Porter’s Value Chain

13. Apple Porter’s Value Chain Model

14. Primary Activities

15. Inbound Logistic
Operations
Outbound Logistic
Sales & Marketing
Servicing

16. Inbound Logistic
 Takaful Ikhlas has a customer service center at
our headquarters located in Bangsar South,
Kuala Lumpur as well as regional offices in
Kedah, Perak, Pahang, Kelantan, Terengganu,
Selangor, Kuala Lumpur, Melaka, Johor, Sabah,
Sarawak and Negeri Sembilan.
 Trained Agent
 Strong Relationship with customer
 Various forms of payments such as annual and
monthly payments of cash or credit

17. Operations
 Various types of insurance plans to choose from
and can also be combined.
 Simple calculations for each selected insurance
selection
 The simple form of payment either through bank
transactions, ATM, cheque or cash at the counter
 There are many agents who are willing to serve to
help customers choose the right package and most
convenient form of payment

18. Operations

19. Outbound Logistic
 Takaful Ikhlas using multiple channels, whether
through online promotions such as Facebook,
Twitter and so on, or manually through the
distribution of pamphlets
 Continue to expand and improve its distribution
capabilities by increasing the number of outlets
and customer service center to ensure the delivery
of insurance information is current and complete
 Comprehensive Training agents

20. Sales and Marketing
 Reasonable Pricing : Introduce their package with
reasonable price
 Brand Loyalty : Always make it as a different
products compared to others
 Customer Service Center : Allow the customer
easy to obtain the package.
 Many packages option
 Many Agents Outlet

21. Servicing

22. Support Activities

23. Procurement
Technology Development
Human resource
Management
Firm Infrastructure

24. Procurement
 Quality Improvement
 Adding an attractive package
 Increase number of agent
 Attractive promotions
 Customer service that is efficient and transparent

25. Technology Development
 Portal Takaful Ikhlas
 Point of Sales (I-POS) System
This system provides direct linkage to quotations and sales illustrations, which are
convertible policies (certificates). It also generates Financial Need Analysis, online
underwriting and approval.
 e-IKHLAS
Takaful IKHLAS has launched e-IKHLAS, a transaction mode that allows customers to
purchase motor policy (certificates), both new and renewal, online directly with
Takaful IKHLAS.
 e-Non Motor
As part of the Company’s continuous efforts to introduce new transaction channels,
Takaful IKHLAS has introduced e-Non Motor. This channel allows agents to issue
an online cover note for non motor coverage such as fire, houseowner/ householder,
personal accident and travel personal accident and certificate for marine takaful.
 Electronic Claims Estimation System
This system is able to electronically transmit estimates and claims information
between Takaful IKHLAS, the motor repairer and external adjuster. All claims are
approved within 24 hours.
 Bantuan Ikhlas 24 Hours Roadside Assistance
This service provides 365 days of round-the-clock assistance to participants in the
event of an accident or breakdown. Upon request, the call centre can help deploy
towing facility, allowing your vehicle to be sent to the nearest panel workshop.

26. Human Resource Management
 This is the technique of employment management that can create
positive improvement and add value by the combination of
employment policies, programs and practices.

27. Firm Infrastructure
 Takaful Ikhlas aim to provide comprehensive Family and General
Takaful protection. They place strong emphasis on product innovation
coupled with differentiating features to ensure market acceptance.
 Our Family protection products focus on savings or investment-linked
plans and mortgage protection plans. The general protection offerings
feature innovative plans to cover properties such as vehicles, buildings
and other assets. In the long-term, we will continue to broaden our
product range to meet the changing needs of our customers.
 These plans are underwritten to cater for various categories of
customers, from middle to lower-income groups including the rural
markets, as part of our social responsibility.

28. Thank You