Expedia aims to help travelers of all types plan great trips with the best prices by offering vacation packages, hotel accommodations, car rentals, flights, cruises and things to do. As the world's largest online travel agency, Expedia is an effective site that meets the needs of its diverse audiences and fulfills its purpose by providing easy access, bold print, understandability, deals and coupons, and feedback from other users.

1. Website Presentation
Erin Childers

2. Audiences
Travelers of all types
Business men and women
Families
Singles
Leisure travelers

3. Purpose
As the world’s largest online travel agency, their goal
is to help plan a great trip with the best prices.
Expedia offers:
Vacation Packages
Hotel accommodations
Car rentals
Flights
Cruises
Things to do

4. Is this site effective?
YES!
Expedia.com meets the needs of the audiences
and fulfills its purpose by providing
Easy access
Bold print
Understandability
Deals and coupons
Feedback from other users
Plan your next trip at www.expedia.com