Case Study On Singapore Airlines

Case Study On Singapore Airlines
1. INTRODUCTION
The project requires the student to carry out a research, analysis and discussion on how a Singapore listed company can access to the country's
financial system and how it benefits the company in achieving its business objective. The research will cover the various types of financial services
offered by financial intermediaries whom the corporation can access to.
Singapore Financial System is one of the world's largest financial systems. According to Mishkin (2009), Financial System refers to a system that
consists of the markets and institutional units that interact for the purpose to provide facilities such as payment and transfer systems and organizing
the funds for investment from saved surplus funds to units who have shortage ... Show more content on Helpwriting.net ...
And as discussed above, their major clients are people who came from different country and which mean that SIA is also receiving foreign currencies
from their customers. This shows that sometimes they might experience surplus and also deficit in this area based on the fluctuations in SGD. Foreign
currency transactions are converted into SGD at exchange rates, which follow bank rates prevailing at dates of transactions. This year they lose $15.3
million because of the effect of the exchange rate changes.
As can be seen in Singapore Airline Cash Flow Statement, the net cash of SIA operating activities is a surplus as there is an increase from year 2013
/14 to year 2012/13. Even tough their profits before taxation is decreasing compare to the previous year but they also collect quite a lot from
short–term investment, profits from associated companies and impairment from trade debtors.
As a surplus unit, Singapore Airline has increased their net cash used in investing and financing activities. Stated in the cash flow, SIA purchase
intangible assets, making new long–term investment, and also receiving interest from deposits and investments. This year 2013/2014, they making a lot
if
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Case Study 2: Scandanavian Airlines
4.Case Study 2: Scandanavian Airlines
4.1.Background
In 2007, Scandanavian Airlines experienced three emergency landings within the span of seven weeks with the aircraft type Dash 8–Q400, produced
by Bombardier. Fortunately, there were no fatalities during this crisis.
4.1.1.Scandanavian Airlines Flight 1209
Scandanavian Airlines Flight 1209 was a scheduled domestic passenger flight from Copenhagen International Airport to Aalborg Airport on 9
September 2007.
While landing, the right main landing gear failed to lock in position and was therefore disrupted, leading to the cabin preparing for a controlled
emergency landing. After landing, the right main landing gear collapsed, the right wing hit the runway and immediately broke into fire. ... Show more
content on Helpwriting.net ...
They mostly used the diminish crisis response strategy such as justification and excuse. Scandanavian Airlines tried to minimize the organizational
responsibility by claiming that the fault lied with the Bombardier aircrafts resulting in them having no control over it.
They also employed the deny crisis response strategy, scapegoat, by pushing the blame to Bombardier. John Dueholm, the Vice President of
Scandanavian Airlines, stated that they held Bombardier liable even before the exact cause of accidents were confirmed. They did not stop there but
they also extended the scapegoating to Goodrich, Bombardier's supplier of landing gear, and demanded compensation of from Bombardier.
Scandanavian Airlines also played the victim in this crisis by claiming that Bombardier misinformed them about the components' faults and frequently
used the bolstering crisis response strategy.
Once the third crisis hit Scandanavian Airlines, apart from using the bolstering crisis response strategy, they also employed the deny crisis response
strategy. Scapegoating was used to shift the blame to the external parties like Bombardier. By demanding an increased compensation, Scandanavian
Airlines seemed like a crisis

Southwest Airlines Case Study
Southwest Airlines (SWA) as described in the above section was an impressive organization with a long history of success; however, SWA's
performance had slipped over time as the company had not earned a "Triple Crown" since 1996. The case study, "Southwest Airlines in Baltimore,"
offered a detailed look at the Baltimore Washington International Airport (BWI) in an effort to analyze challenges facing SWA in maintaining their core
strategies and their continued dominance of the airline industry. BWI played an important role in the SWA system as it was one of SWA's eight
"mega–stations", categorized because it offered more than 100 flight departures per day. It was also the central hub for SWA on the East Coast and
had seen an explosion of growth in both total passengers and percentage of those passengers connecting through BWI in the past few years. BWI's
operational performance consistently lagged SWA's system–wide average, continued to deteriorate, and with continued growth planned was a major
concern throughout the organization. With the planned growth projected by management, BWI's gates would reach capacity limits later in 2001 and
BWI's bag sorting area had already reached its capacity (Oliva & Gittell, 2002). BWI was planning to renovate Concourses A and B to provide more
gates for SWA; however, SWA also took action and assigned Matt Hafner, a seasoned station manager, to attempt to elevate the operational
performance of BWI. Our group was tasked with analyzing

A.Situation Analysis a.Explain a brief history of the organization and past successes/failures. –Southwest airlines began in 1971 using a strategy unlike
any other airline at the time. Starting out in Texas, with only three planes, they flew between the Texas cities of Houston, Dallas, and San Antonio
(Coulter, pg 250). Their primary goal was to get their passengers to their destinations, on time, at the lowest possible fares, and to provide a fun
atmosphere for their customers. They focused on providing short–haul routes with fares that were competitive with driving. Today, Southwest serves
101 destinations across the United States, as well as eight additional countries, and operates more than 3,900 flights a day. (Southwest , 2017) They
have achieved a record 44 consecutive years of annual profitability, while staying true to their goal of providing the highest level of customer service
at the lowest fare. In 2016 they ranked number 1 in customer satisfaction according to statistics listed by the Department of Transportation, with and
average passenger airfare of $149.09 one way trip. (Southwest , 2017) –However, despite their continued success, they have not gone without
challenges and failures. In 2008, they faced serious allegations regarding plane maintenance. Two FFA officials reported that they had found issues with
Southwest's planes and that the company had failed to required inspections. b.Who are the primary competitors? –Southwest's primary competitors are
JetBlue and Spirit Airlines. These two airlines, like Southwest, focus on innovation and low airfare costs. Among the largest airlines are American,
Delta, and United. However, these mainline carriers are far from posing any major threat to Southwest. (Coulter, pg 253) c.What core competencies and
competitive advantages exist? –Some of the core competencies and competitive advantages that exist in the Southwest organization are the low–fare
and high customer satisfaction ratings. The American Customer Satisfaction Index has rated Southwest first among airlines for highest customer
service satisfaction for over 17 years. In 2011, the Department of Transportation rated Southwest highest among all major airlines in terms of the lowest

United Airlines Case Study
United Airlines, established in 1934, is an air transportation company with operations in North and Latin America, Europe, the Middle East, and the
Asia–Pacific with headquarters in Chicago, Illinois. As an airline company, one of the primary functions of United Airlines is the air transportation of
not only passengers but also cargo to and from numerous different locations. However, United Airlines also has functions in selling fuel, as well as in
services related to catering, ground handling, and maintenance (Airlines, 2017). United Airlines' ground handling services are substantial enough that in
2015, United Airlines established United Ground Express to supplement their customer service and cargo operations at airports across theUnited States.
In total, United Airlines and United Ground Express manage approximately 5,000 flights per day to 362 different airports worldwide (United Airlines,
2015).
In April 2017, United Airlines suffered a major crisis after a social media video went viral, which showed a passenger by the name of Dr. David
Dao being forcibly removed from Flight 3411. There was one major warning sign that preceded this crisis, which occurred in March, just two weeks
before Dr. Dao's forced removal. During this issue, United Airlines prevented two girls from boarding a flight because the leggings they were wearing
violated the company's dress code, resulting in accusations of sexism (Victor & Stevens, 2017). This event highlighted a substantial flaw

Case Study Of Mega Melayu
In today's world, the present of an increasing in competition between organizations could affect the structure within the organizations itself, as they feel
the need to be responsive to their competitor's threat (Finn & Lev–Ram 2009). We will further discuss between two airline organizations, which known
as Mega Melayu and Air Semenyih; both provide carrier/ freight services within nations. There is also a government involvement to seek for a
betterment in the nation's freight services. Since there is a present of competition within the market, hence, it is important to take a proper approach.
The main key issues that can be found in this case study is an inefficient system within organizations. The factor that leads to the insufficient system ...
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Further explanation, Alex Thomson objective is to stay monopolize the market, so he set a target and force his employees to meet his demand. Human
resource management is an important step they should concern, because the employees that they hired will determine the flow of function in the
company, between who can do work and the other way around. Recruitment, selection, retention and development are the four steps in human resource
management (HRM) that we can evaluate from Mega Melayu cases. Recruitment is the way on how managers want to attract people to their company,
this is where a certain criteria are listed down. The next step is the selection by filtering the candidate that can meet the best need for the company.
Alex Thompson has abused his power for his best interest, thus not many employees are willing enough to stay in his company. This is where retention
takes part in making sure the employees stay with the company. Managers not only have to deal with retention alone, but also to continuously develop
their employees, which could increase their skills and at the same time increases the performance and image of the

Case Study : American Airlines, Inc.
Karla Reigosa Dr. Jim Farah August 19, 2017 Case Study American Airlines, Inc. Founded in the 1930s, American Airlines (AA) is the world
recognized airline company and is headquartered in Fort Worth, TX. Before 2013, AA ran under three carriers; American Airlines, American Eagle
and American Connection, and with these three carriers they were in over 260 airports all over the world and operated in more than 50 countries
and territories while maintaining an average of 3,500 flights a day. It 's difficult to think of this as a possibility that the largest airlines known in the
United States had to file bankruptcy but a deeper look into how it lead to this should be able to clear and help us understand. In the first 25 years of
AA 's... Show more content on Helpwriting.net ...
AA proposed a solution but it required to push out the GDS. The current problem was that AA paid the GDS and the GDS would then pay the
OTA (online travel agent). The proposal was to cut down on distribution costs charged by GDS 's and directly negotiate with the OTA 's through
direct cost. In 2011, AA had to file a lawsuit against SABRE, Travelport, and Orbitz. Travelport and Orbitz were dismissed but SABRE continued
through trial. Within the year, SABRE settled with an amount to AA and renewed contracts for multiple years. We 'd think that this would have
helped AA but in 2011, they filed bankruptcy. On December 9, 2013, the American Airlines Group was formed. This was a merger between
American Airlines and US Airways. This instantly doubled the flights a day and increased the number of airports which gave it an average of
about 6,700 flights a day and a little over 300 locations along with adding 968 operated aircraft 's The merger aimed to yield $1.5 billion in terms
of added revenue and costs savings a year. So why the merge? AA was in bankruptcy and under the Chapter 11 bankruptcy protection, this could
really help them out. By doing this, AA would officially become the largest airlines in the world and with this, came to a few lawsuits to stop this as
many lawyers argued that AA would become a monopoly. So far, American has been able to find a way to stay afloat and the merger was the best way
to get out of the bankruptcy

Bus 644 Complete Week 6 / Final Paper and Dqs
BUS 644 Complete Week 6 / Final Paper and DQs
Purchase here
http://chosecourses.com/BUS%20644/bus–644–complete–week–6–final–paper–and–dqs
Description
BUS 644 Week 6 Final Paper
Focus of the Final Paper
Read the "Space Age Furniture Company" case study in Chapter 9 of your text. Answer the following questions: and include any MRP calculations.
1. What options are open to Coral to address this problem?
2. How would reducing the minimum quantity of subassemblies help?
3. What are the costs of carrying excess items in inventory at each stage?
4. What is the trade–off between overtime costs and inventory costs?
5. Which type(s) of production processing – job shop, batch, repetitive, or ... Show more content on Helpwriting.net ...
Guidelines for Writing the Final Paper
Readdress the concept and the experience with critical thought. That is, what is your response to the content, either positive or negative, and then
defend your position. If multiple options/alternatives/positions are present and are being rejected you must also defend the reasons for rejecting an

option.
BUS 644 Week 6 DQ 1
Just–in–Time (JIT) Inventories. Choose companies or industries for which JIT would be totally inappropriate? Explain your reasoning with examples
in 200–250 words.
BUS 644 Week 6 DQ 2
Scheduling Procedures. Categorize different scheduling procedures for various types of service operations, such as restaurants, hospitals, and airlines.
Your initial post should include explanations and examples and be 200–250 words.
BUS 644 Complete Week 6 / Final Paper and DQs
Purchase here
http://chosecourses.com/BUS%20644/bus–644–complete–week–6–final–paper–and–dqs
Description
BUS 644 Week 6 Final Paper
Focus of the Final Paper
Read the "Space Age Furniture Company" case study in Chapter 9 of your text. Answer the following questions: and include any MRP calculations.
1. What options are open to Coral to address this problem?
2. How would reducing the minimum quantity of subassemblies help?
3. What are the costs of carrying excess items in inventory at each stage?
4. What is the trade–off between overtime costs

United Airlines is the most significant airline in the U.S. It has thousands of daily trips around America. However, passengers find many issues on
their flights at first class. Unfortunately, complaints against airlines in the U.S. soared 70%. There are many problems happen before and during
flights with passengers, such as poor services for passengers, bad quality of food, uncomfortable seats, and delay of baggage when the flight arrives.
People in the first class expect a good service with a high quality and quick process because they pay overmuch money. However, sometimes
passengers wait for a long time in waiting area, also the process of chick in are very slow that makes passengers delay and get into the plane with the
economy passenger at the same time. In addition, the crews work without efficiency with passengers. Many passengers are upset for not bring what
they need quickly. For instant, one of the passenger had a really strange case with United airline first class from San Francisco to Medford, when the
crew told him the trip is canceled because the crew wanted to take a nap. The crew was disrespectful with the passengers because passengers were
waiting for this flight for a long time in the waiting area, and the crew should have changed instead of canceling the flight. That means united airline
doesn't care about the passengers. Moreover, there was passenger asked one of the flight attendants to bring him a cup of water. Then, the flight
attendants didn't turn up, when the passenger asked her where is the water, she said I was busy and there are many passengers that I should serve
them. These are few examples of bad services, and there are many.
One of the most important things in the plane is the foods and drinks. Although the first class ticket is very expensive, people pay for drinks in the
airplane because they are not included in the ticket cost. The cost of the wines and beers is very expensive. Moreover, People always complain that
the foods are not good that serve in the plane. They said the foods are not tasty, and limited. United only have two kinds of meals which are meats and
chickens. However, there are many people who eat just vegetables or fishes, so the menu should be

Royal Brunei Airline Case Study
Survival is vital and it is one of the most important business entities. The airline industry affected with the global economic downturn and the increased
level of competition. Bresnen and Fowler (1994) stated that in order to survive, the organizations particularly airline industry need to design and
consider fundamental changes in terms of organizational change and management practices. The changes made could be through developing strategies
of restructuring and downsizing of the organization as a measure to cope with unfavorable business conditions such as financial crisis.
Large organization like airline industry, often undergo restructuring and downsizing to secure survival through reduction of staffs to minimize
overhead cost. It ... Show more content on Helpwriting.net ...
During the announcement, he clarified that process of restructuring the organization is the first step towards developing stronger foundation allowing
the airline to improve its value of the organization among customers, employees and society (Too, 2011).
One of the decisions made in the retrenchment scheme was to encourage early retirement of its employees. The early retirement provided with
compensation package was a voluntary option for its employees who were willing to go for early retirement; the employees were not being forced to
do so. From 207 employees who were given option for early retirement only 103 employees volunteered to undertake early retirement scheme provided
that they received $200,000 compensation if the employees earn $3,000 monthly together with the incentives provided (Hana,

Case Study : South West Airlines
Introduction
This case study on South West Airlines portrays how the company operates differently compared to the other companies within the U.S.A aviation
industry. Southwest airline has indulged in activities that can only be. The strategies or tactics used by Southwest airline have challenged the big
companies and enveloped on their market share. It is evident that Southwest airline has decided to try a different approach and models that have worked
to their advantage (Gittell (2003), p.17). For instance, the company has deliberately foregone the commonly used 'hub and spoke' model and instead
adopted the 'point to point' model. More importantly, the company deliberately aims in attracting commuters from other forms of transport such as road
and railway, seeing them major competitors as well.
Analyzing service delivery process in Southwest Airline Southwest airline from their inception itself under the leadership of Herb Kelleher has
employed a scheme of survival tactics to thrive within the industry. Since 1967, the company has employed different strategies in order to compete
with other companies. The service delivery of Southwest airline is much different from other companies (Ziegenfuss (2002), p. 46).
For instance, the company has been keen on attracting commuters using other transport means such as trains and buses. As a result, the company offers
bulk of its services to passengers commuting over short distances. The company monopolizes itself on short flights of

American Airlines Case Study
The aim of this case study is to examine value pricing as exercised by American Airlines (AA) in 1992. The analysis will include discussion of
decisions made by the company leadership, the impact of the strategy to simplify airfares, and recommendations for alternative approaches that could
have provided better outcomes.
American Airlines
McDowell (1992) reports that AA was the nation's biggest carrier in 1992. The Chairman at the time adopted a strategy that he hoped would address
the operating losses that the company was exposed to. The plan was to simplify fare structures into four main classes and stimulate increased demand
by the consumer. The initiative was called ValuePricing and eliminated the majority of AA's price discrimination practices into a simplified
four–category system. The price simplification was warmly received by travel agents and heralded an industry response that eliminated 85% of fare
variance.
Under the leadership of the chairman of the time, AA had introduced several successful initiatives (Maxon, 2015), including:
The AA frequent flier program
A revenue management system that was industry–leading
Employed the B–scale salary structure for new pilots
Doubled growth between 1984 and 1990
Added hubs across the country
Expanded into California by purchasing Air–Cal
The net result was a seven year period of profit, amounting to $2.4 billion in net income. It was expected that Value Pricing would be as successful,
propelling American to new heights and market domination; but that was not the case.
Airline Industry Costs
Morrison and Winston (1996) claims that airline deregulation, coupled with the economic volatility brought about by the Gulf War saw the airline
industry incur chaotic costs and suffer massive losses. It is speculated that this economic contraction, plus the increased, unexpected demand for air
travel, may have been the impetus for the fare wars that ensued. Figure 1 below illustrates the quarterly airline industry cost increases, and it can be
clearly seen that costs fluctuated between a twelve year high and a comparatively significant low in the time–span of a couple of quarters. Also, as a
result of the increased demand for air travel, smaller airlines

The airline company of Southwest Airlines was founded in 1971 by Rollin King and Herb Kelleher. Southwest Airlines originally started by just
servicing the Dallas, Houston, and San Antonio areas in Texas. Some things that Southwest became known for right off the bat were a frequent
miles program, which allowed the traveler to bank traveler air miles to be latterly used credit for a free ticket or even some reduced airfare.
Southwest also was ranked number one in its customer service for the fourth consecutive year in a row in 1984. Two years later, Southwest took over
Transtar Airlines and also took over Morris Air in 1994. Some of the airlines that were around when Southwest started were Braniff, Aloha Airlines,
United Airlines, Trans–Texas, and Continental Airlines. Some of these airline companies started legal action and began and began a long three year
battle to try and keep Southwest Airlines on the ground. However, the U.S. Supreme Court declined the case on December 7, 1970. What was
interesting about this certain event, is that a children's book, called Gumwrappers and Goggles by Winifred Barnum in 1983, was made from it. The
children's book was later turned into a stage musical called Show Your Spirit, which was sponsored by Southwest Airlines. Southwest Airlines got a lot
of it's corporate culture from the founder, Herb Kelleher, extensively studying the California–based Pacific Southwest Airlines.
Southwest again found it's way to another legal controversy

Singapore Airlines, Case Study
CASE EXAM This case exam for the module 'Principles of Marketing' accounts for 70% of the final grade for this module (IBMMK108R1). The
two multiple choice tests during the module account for 30% (15% per test). A CASE STUDY OF SINGAPORE AIRLINES EXECUTIVE
SUMMARY As a former British Colony that gained full independence in 1965, Singapore was essentially forced to make do with its limited
resources. This developed into a national obsession with achieving excellence without compromise and has been responsible for its many successes.
This attitude of control and determination was critical in the creation of the culture within Singapore Airlines (SIA). From the first unveiling of its
official colours in 1972, SIA's primary... Show more content on Helpwriting.net ...
Reports could be inserted into the entertainment system accessed by Business Class passengers. This, along with options for interactive video
entertainment in the form of computer games, on–line shopping (as opposed to catalogue shopping for duty free items), even mechanisms for ordering
meals and beverages are not beyond the reach of present technology. Customer Satisfaction and complaints Another area for concern is that primary
data suggests that passenger dissatisfaction has tended to originate from passengers of certain nationalities. This suggests a tendency shown by certain
cultures for external expression. This is an important consideration as studies have indicated that complaints received are only the tip of the iceberg; a
company could stand to lose up to 96% of its unhappy customers. Consistency of in–flight service quality with ground service quality Another issue of
some importance is the lack of direct control over the quality of ground services offered by SIA's suppliers in countries, and specifically at airports,
around the world. The real issue is the communication, despite cultural differences, of the need for and the maintenance of a consistent level of service
quality. SEGMENTATION Apart from the use of technology to improve the Business Class services, it would also be useful for the airline to consider
further segmenting it's largest target market – the Economy Class Traveller. Sub–Segmentation or Niching will enable the

Southwest Airline Case Study
BUS 330 Writing Assignment
The paper is about how the airline company named as the Southwest Airlines has been able to cater to the needs of the customers while still holding a
greater market share in the Airline industry specifically during the economic crises phase.
Q1: As a high – contact service provider, how does Southwest Airlines ensure that its employees satisfy the customer? As far as the employee training
is concerned, the employees are extensively trained so as such to ensure that they are able to satisfy the arising concerns and needs of the customers
effectively and efficiently. They are actually made to practically exercise resolving complaints and other service problems on the spot. Moreover the
employees ... Show more content on Helpwriting.net ...
Bundling gives an edge to accommodate some of the extra charges and help the company as well as the customers. However since the seats are not
reserved thus the airline also gives the chance to the passengers to jump forward on the flight, but for this service an amount is charged. Moreover
instead of charging higher prices Southwest Airline accommodates the customers' needs by providing bundles that are valued by the flyers. Some
suggestions will be enhancing the expenditure on the advertisements and more promotional activities. The concentration on the actual and the
augmented product will help the company in giving something extra and different to the customers. Cutting the costs and lowering prices will help in
maintaining the customer demand for the brand product. Product pricing and the core product should be given eminent importance. Possibly, linking
with a Public Relations organization will help increase the popularity of the products and services being offered by Southwest Airlines.
Q3: What is Southwest Airline doing to manage the customer's service expectations? In order to manage the expectations of the customers regarding
the services provided by the airline, some new features have been introduced like the "bags fly free" campaign that enables the

United Airlines: How Do We Get There from Here?
Step 1: Define the Problem
A.In this scenario, there are several problems at each level. At the organizational level, there has not been an ethical leader in place to unify the airline
company and its employees. At the group/team level, there is not enough employee moral to produce and maintain premier customer service to the
airline guests. At the individual level, the job has become a burden that is unsatisfying and unrewarding. The most important problem is at the
organizational level.
B.The problem is defined from the perspective of the organization.
C.Even though other airlines have undergone mergers, United Airlines has maintained poor industry performance since 2010, which begins to provide
the evidence of an internal problem. The airline has employed three CEO's since 2010, one of which acted unethically with the organization's
resources (Kinicki & Fugate, 2018). Neither of the CEO's approached the organization the same way, and neither of the CEO's attempted to unify the
organization; after CEO Oscar Munoz suffered a heart attack, many executives left and the cohesiveness of the organization suffered even further.
Since Mr. Munoz' return in 2016, profit have increased and progress has been reported in a few contract negotiations (Kinicki & Fugate, 2018).
D.The unethical and disjointed leadership previously maintained within United Airlines is a problem for various reasons. When leadership makes a
poor choice in the face of an ethical dilemma, not only does it reflect on the workforce to the public, but it also decreases the trust among employees
with their employer and sets an inappropriate example of how others within the organization should act. Among the changing leadership, neither of the
CEO's attempted to unify the workforce or encourage positive relationships among their employees; this situation does not foster effective problem
solving environments and stunts overall organizational growth. A disjointed organization cannot effectively resolve customer complaints, it cannot
maintain satisfied and proactive employees, and it cannot make profitable progress within the industry.
Step 2: Identify the Causes of the Problem
A.The deceptive and

Introduction
In Southwest 47th year of service, this Dallas–based airline company continues to distinguish itself from other airlines with model customer service
provided by the hands of numerous employees to millions of its passengers. Southwest is well on its way to becoming the nation's largest airlines and
maintains one of the top ranking airlines based on the U.S. Department of Transportation's. Although, with this being said is true that a company main
purpose is to make a profit. Southwest Airlines has a winning formula for making a profitable business and maintaining happy customers. With this
being said is it more important to make money or build the customer base.
History
Originally the company name was Air Southwest Company, which started on March 15, 1967, by Rollin King and Herb Kelleher. "They began with
one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn
sure they have a good time doing it, people will fly your airline" ( Southwest Airlines, 2017). King and Kelleher's also had other intentions, for
instance, to fly within the state of Texas without being required to pay federal regulations while undercutting its competitors' prices. The airline would
find themselves in litigation for the next 4 to 5 years until they were able to prove their cases merit which was finalized in1970 by the Supreme Court.
Consequently, after winning their case on March 29, 1971,

Unlike many other airline services, Southwest Airlines has a very relaxed unintimidating environment, where the pilot, flight attendants, and customers
can all feel a sense of belonging and acceptance. According to Fox Business, Southwest Airlines has an organizational culture that runs on "emotional
intelligence and humor" (Southwest Airlines: What a Meaningful Company Culture Looks Like). Southwest's CEO Gary Kelly also considered
Southwest to be an "outstanding, passionate, caring Customer Service combined with an efficient, simple, low–fare Customer experience provided
with high reliability and operating expertise." (Southwest Airlines: In a Different World).
Southwest Airlines employees have a very significant role in the organizational culture. In fact, employees are valued so highly that they even took part
in the design of their own new uniforms. As most companies hire outside designers to create uniforms for the company, Southwest decided to select
members within their own community. "Joan Mast, Aflight attendant who took part in the uniform design, called it an unforgettable experience"
(Southwest Airlines: A Case Study in Employee Engagement).
The culture has contributed to Southwest's success because they have designed a service that is quick, easy, positive, and straightforward. Those
qualities typically do well in the American business world because in American culture, we value those qualities. We are on the move, and like to get
things done
Russell
and

Case Study Of American Airlines
Introduction Being the world's largest airlines regarding revenue and fleet size, American Airlines operates extensive networks both the local and
international. The company has its headquarters based in Fort Worth, Texas. United Airlines is the biggest airline in the United States by some
destinations served. American Airlines becomes the second largest Airline regarding the number of destinations served. It has a vast area of operation,
operating from its main hub at Fort Worth to Washington D.C. other hubs of operation are at, Los Angeles, Charlotte, Chicago
–O' Hare, Miami, New
York–JFK, York–LaGuardia, Philadelphia, and Phoenix (McNally et al, 2013). The main maintenance base for the American Airlines is at Tulsa
International Airport. Environmental forces that created the opportunity Many environmental factors created opportunities for American Airlines, Inc.
the first factor is increasing travel in general. Despite the many airlines that existed... Show more content on Helpwriting.net ...
The first lesson that can be learned from the case study is that an organization should train its employees. Training of employees helps the company to
have a competitive advantage over other businesses. The employees are competent and are advanced in technology. Another lesson from the case study
is a corporation should not focus only on the results. They should concentrate on the quality of work instead of focus on the results. When people
focus on the quality of work, they will produce efficient work. When people focus on the results only, they work just to finish the work but do not
focus on the quality of the work. Individuals in an organization should concentrate on the quality of the work instead of an emphasis on the end results.
The final lesson is that technology is important for an organization. A well–advanced company regarding technology has an added advantage over the
other businesses that are far behind regarding

Case Study Southwest Airlines 2011
Case Study – Southwest Airlines 2011
By
Dawn Baumann
Advanced Marketing
Professor Nicole Dillett
September 29, 2014
As I develop in mind, body, and spirit, I pledge on my honor that I have not given, received, witnessed nor have knowledge of unauthorized aid on this
or any paper.
Dawn Baumann
Background Summary:
Southwest airlines was founded in Texas in 1971 as a small, regional intra–state carrier. They chose to service the Golden Triangle of Houston, Dallas,
and San Antonio. By staying within Texan borders, they could avoid federal regulations. They used Boeing 747 planes in their fleet. Since their
inception, they have been striving to become the leading low–cost carrier in the ... Show more content on Helpwriting.net ...
They have been a multiple Triple Crown Winner in U.OT rankings. They have enjoyed thirty–one consecutive profitable years of business. They are
dedicated to offering the highest quality of customer service delivered with a sense of warmth, friendliness and individual price. They have consistently
high ratings with consumers. Southwest spends more money on employee training than anyone else in the industry. They encourage their employees to
interact with customers and to think outside the box. They have a family–friendly atmosphere that leads to high customer and employee morale and
low employee turnover. The shorter routes help Southwest Airlines maintain better R.O.I. Their planes are in the air 12 hours per day vs. industry
average of 8 hours per day.
Weaknesses: Southwest has been seeing a turnover of some of their key personnel, which is making it difficult to maintain the corporate culture. There
are labor challenges caused by increased tensions between labor unions and management. Their current air traffic control system is based on World War
II technology using analog transmissions that cannot penetrate mountains, are impacted by bad weather, and cannot reach across oceans. Their planes

are now outdated. They have a huge problem with mishandling bags – over 400,000 of them in 2011. This cost them over $53 million. The result is
dissatisfied customers. Slower turnaround

Utility Concerns In Choosing A Case Analysis Essay
Applications: Utility Concerns in Choosing an Assessment Method
Randy May works for a small airline based on Nantucket Island, Massachusetts. He recently won two million in the New England Lottery and decided
to invest his winnings, ultimately, in a chain of ice cream shops in the Cape Cod area to gain potential future earnings. Figuring he had enough money
to open up ice cream shops in both islands of Nantucket and Martha's Vineyard, as well as two shops in Falmouth and Buzzards Bay, he signed a
contract with a local builder and began construction of the shops. After beginning the process of construction, he was faced with the next task of hiring
employees to staff the four ice cream shops. Throughout his calculations, he estimated ... Show more content on Helpwriting.net ...
In this particular case, Randy will need to assign the correct numbers to the correct category. For the purposes of this case study, assume T will equal 1
to make the equation represent one year of employment in one of the ice cream shops. For following variables, Nn will equal 50 as there will be 50
applicants total selected to be hired, rxy will represent .30 in one equation representing the interview and job performance and in the other equation, it
will represent .50 which will represent the work sample predictor and job performance, SDy will be chosen to represent .20, бєђs will be .80 because it
will be the predictor score of the selected applicants, Na will represent 100, as that is the total number of applicants that submitted applications, and
Cy will represent the cost per applicant in the interview and job performance in one equation as 100 and it will represent 150 in the other equation for
work sample and job

This Case Study Analysis will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its
impact on the airline industry. It will offer meaningful recommendations and plans for implementation.
This will be done by looking at Southwest's pricing strategies, costs, and competition and putting it in context with the industry as a whole.
History, Development, and Growth
Southwest, founded by Rollin King and Herb Kelleher, began as a small Texanairline almost 35 years ago and has grown to become one of the largest
airlines in America. It was created on the following premise: "If you get your passengers to their destinations when they want to get there, on time, at
the lowest ... Show more content on Helpwriting.net ...
The other airlines are trying to sell these luxuries in their marketing to maintain a competitive edge.
Another weakness of southwest Airlines is their use of only the Boeing 737 airplane. Limiting itself to one type of aircraft leaves them without the
flexibility they might require in the event that type of plane receives a bad reputation of a critical flaw is found. It would cost the company a fortune to
find replacement aircrafts.
Southwest was slow in catching up with the other airlines in the amount of time customers would have to queue up in the gate area while waiting for
boarding passes. In 2003, the company made efforts to improve in those areas where this weakness was found.
External Environment (Opportunities and Threats)
Because Southwest is so effectively able to differentiate itself from its competitors based on price, others may want to duplicate the airline's efforts.
With Southwest's limited range, larger carriers could effectively emulate Southwest's low–cost strategy and encroach upon Southwest's share of the
market, since they already serve a wider community. It might then be possible for them to outdo Southwest Airlines.
An effective strategy Southwest could adapt to inflict damage to its competitors is to further slash its already low prices. This "squeezing" would be
particularly effective because most of the airlines are already at or have filed for bankruptcy.

Case Study : American Airlines Group
Comprehensive Case Study Analysis: American Airlines Group
Company Overview
Company's History In 1926, a young aviator named Charles A. Lindbergh took a single bag of mail from Chicago to St. Louis. Later that same day,
Charles and two other pilots came back from St. Louis to Chicago with three plane loads of mail. This was the start of their contract to do airmail. In
1929, the consolidation of a bunch of smaller airmail pilots started and by 1930 they were known as American Airways, Inc. In 1934, American
Airways Inc. became American Airlines, Inc. In 2013, the merger between U.S Airways and American Airlines Inc. became American Airlines Group.
American Airlines is headquartered in Fort Worth, Texas near the Dallas/Fort Worth International Airport. American Airlines operating hubs include O
'Hare International Airport in Chicago, Dallas/Fort Worth, Los Angeles, Charlotte, Phoenix, Miami, Philadelphia, Washington, D.C. and John F.
Kennedy International Airport in New York. American Airlines aligns their product strategy with market demand. American Airlines strives to stay
competitive in the respective market by providing an extensive global network; collaborating with Oneworld Alliance; offering exceptional inflight
amenities and highly personalized services. Some of the exceptional inflight offerings include inflight Wi–Fi, Entertainment on Demand, Premium
Cabin Entertainment, upgraded amenity kits, slippers, and lighter weight duvets.

History
Southwest Airlines has been a model of admiration for the airline industry and businesses from around the world combined. Southwest Airlines is a
rag to riches story that has had to fight for everything it has become. Before Southwest was able to take on its first passengers, they had to fight
competitors in the court system for nearly three and a half years.
In 1966, Fortune Magazine states, "A San Antonio lawyer, Herb Kelleher, founded Southwest with one of his clients (now a Board member) over
drinks at a local bar." Southwest was started in a bar on a cocktail napkin. Fortune Magazine quoted Mr. Kelleher, "it was at the St. Anthony's Club in
San Antonio, Texas that Rollin King came to me with the idea of starting a low–fare ... Show more content on Helpwriting.net ...
Southwest Airlines is characterized as a C–corporation with duration distinguished as a normal perpetual existence. The shareholders are not normally
liable for debts of the corporation and they preserve an operation that is normally more structured, requiring more meetings and (in some states) more
reporting requirements. Management is very centralized through the board of directors (elected by the shareholders) and the officers (elected by the
directors). The corporation is taxable entity, although the income which would normally be taxed at the corporate level can normally be paid out in
salaries (and in other deductible ways) so that there is in fact no tax at the corporate level. As far as transferability of interest, it is normally fully
transferable and raising capital is in the choice of public companies. Southwest Airlines values employees, initiating the first profit–sharing plan in the
U.S. airline industry in 1974 and offered it ever since. "In 2000, Southwest offered its employees a record–setting $138M in profit sharing. This
tax–deferred compensation represented an additional 14.1 percent of each employee's annual salary. The current mission statement of Southwest
Airlines does not satisfactorily address each component of the Evaluation Matrix of Mission Statements and therefore should be revised. I have revised
the mission statement and believe the revision below better addresses each given

Case Study Of Southwest Airlines
пѓ Economic crisis:
Economic turbulences can cause an airline business to deteriorate or even get closed. In case of financial crisis in the world, airlines are borne to
losses like any other business. Economic cycles such as Boom, recession, depression and recovery can determine which business an airline is leading.
Aviation industry contributes to the GDP of any country, so when a country is a boom state the airline is making more revenues and raising GDP.
Airlines also face the biggest threat when an economic crisis occurs. One of the most apparent actions during an economic crisis is layoff of
employees to reduce the airline's labor costs. During any economic crisis the demand for air transport reduces causing airlines to lose millions ... Show
more content on Helpwriting.net ...
Financial stability is possibly one of the biggest threats that can affect an airline in the long term. Although Aviation industry in general affected by
external factors that would make it impossible for airline companies to main stability, some companies succeeded in their strategy and managed to
avoid being in trouble. A case study aboutSouthwest Airlines demonstrates the company's strategy to keep the on–going successful operation in the
mist of difficult times. Stability can make an airline in control of its destiny and they are able to make calculated decision and adjust their policies to
enhance the business operation. Southwest Airlines developed a successful low cost model that proven that airlines can withstand any financial
trouble. The airline strategy was purchasing a fleet of Boeing 737, a fuel efficient aircrafts and in the same time this meant that their staff wouldn't
require additional training, because they own the same type of aircraft omitting staff training from their balance sheet. Also, being a low cost carrier
meant that the airline wouldn't sell food on board of the aircraft as well as having only economy class seats in all their fleets, maximizing the number
of passengers they're carrying on single flight. In addition, the ticket price is essentially very cheap and they serve only short–haul destinations "point to

1. According to the authors of the case study, some of the market conditions of the U.S. airline industry in the early 1990s were triggered by the Airline
Deregulation Act of
1978. In essence, "deregulation created greater competition and growth opportunities... laws restricting the airline industry loosened in the spirit of
greater competition." (Marketing Management, page 15). The impact of deregulation became evident in several areas: Removing regulatory price
controls was followed by lower average prices, a substantial increase in price variation, and efforts to soften price competition through differentiation
and increases in brand loyalty. Therefore, one can surmise that the marketing–mix or the four Ps of marketing (product, price, ... Show more content on
Helpwriting.net ...
The Triple Crown consists of being the best in on time performance, baggage handling and customer satisfaction. This is an amazing feat considering
"no other airline had ever won the 'triple crown' for even a single month." (Southwest Airlines Case Study, page 473) Again, Southwest has been able to
match or exceed customer expectations on all of these facets.
Within any industry, companies seek to gain a competitive advantage that allows them to outperform competition and achieve strong profitability. In
this regard, the company utilizes a younger fleet of Boeing 737 planes (average age of 7.6 years), which means less maintenance problems, fewer
delays and higher customer service. In addition, the case pointed out that Southwest relies on direct ticket booking, cutting out the travel agent,
therefore saving cost. Moreover, being a "low–fare, low–frill" carrier also meant not having full food service on their flights, leading to a faster
turnaround time (15–20 minute turnaround compared to industry average of 55 minutes) and no assigned seats to load the plane faster. Lastly,
Southwest didn't fly into major hub airports, which translated to lower gate costs and less congestion. (Southwest Airlines Case Study, page 474)
Michael Porter's Generic Strategies (Marketing Management, page 54) will help paint a picture of the passenger airline industry and Southwest's

Case Study Of United Airlines And Continental Airlines
United Airlines and Continental Airlines, two major airlines companies, agreed to a merger that would create the world's largest airline. Such
important deal has a lot of problems to be dealt with, from technical, for example how to put the companies databases together, to more fundamental,
like how the company should be ruled. The three major challenges that arose after the merger were the following: firstly, the companies needed to
integrate their flight information systems. Secondly, they needed to integrate their passenger information systems. Finally, there was a need to
reconcile both airlines speedup–slowdown algorithms. The integration of flight information system was needed so that the information about flight of
previously separate... Show more content on Helpwriting.net ...
He invented Generic Competitive Strategies that are vital to compete in any industry. His strategies are: cost leadership strategy, differentiation and
focus, which is divided into cost focus and differentiation focus. If one company is to follow the cost leadership strategy, it should try to increase its
profits by reducing costs and charging average prices. The differentiation strategy is an opposite way – the company that follows this strategy often has
higher prices for its services, but it is different and more attractive than its competitors. Focus strategy means that the company that follows it
concentrates on some niche market. The division of focus strategy means that one companies can try to be successful in cost leadership, while focusing
on a niche market and other companies will follow differentiation strategy. Michael Porter also invented competitive forces model. This model allows
us to understand why, for example, the airlines industry is the least profitable one. It has an easy market entry, so there are a lot of different companies,
and customer has to choose one, but it is difficult for him to differentiate between different companies, so the customers just chooses what is the most
convenient for him at the current moment of time. There is an intense competition because of

| SOUTHWEST AIRLINES, INC| CASE STUDY ANALYSIS| COMPARING PAST WITH PRESENT| | 12/14/2010|
STRATEGIC MANAGEMENT (Section F)
Course Instructor: Mr. AbdulQadir Molvi
Submitted by
(Alph. Order): NUTS AND BOLTS
Abdul Basit Malik (9045)
Hafsa Saleem (8828)
Maaz Ismail (7192)
Muhammad Faizan Ali (7126)
Muhammad Hassan (8780)
Saba Muhammad Arif (9313)
Sana Tawfik (8609)
LETTER OF ACKNOWLEDGEMENT
Our instructor MR. ABDUL QADIR MOLVI assigned a report of STRATEGIC MANAGEMENT onSOUTHWEST AIRLINES. We have tried to
prepare this report in such a way that fulfils the essence of this course.
We wish to extend deepest gratitude to Allah the most Gracious and the most Merciful, Who made this study possible and... Show more content on
Helpwriting.net ...
He proposed this idea to Kelleher. King convinced that local air travel needs in Texas were not too complicated and the time required to drive to
airports, parks, and take off was too lengthy.
Business concept
Rollin's BUSINESS CONCEPT for the airline was:
ATTRACT passengers by flying convenient schedules, getting passengers to their destination on time at the lowest possible fares, making sure they
had a good experience.
Strategic intent

King's intent was: * Meet the needs of travelers going between Dallas, San Antonio and Houston * Make fares competitive with travel by automobile
He further concluded that a new airline was feasible. As a result, Kelleher agreed to handle the necessary legal work and also to invest $10,000 of his
own funds.
Mission Statement
The mission of Southwest Airlines is:
"Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit."
To their Employees
"Committed to provide the Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation
are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring
attitude within the organization

South West Airlines Case Study
Manohar Gadiraju
Overview Southwest Airlines has been a cost leader in the airline industry with continuous growth and profits for the past 35 years. It has been the
fourth largest domestic carrier with low priced routes and a no frills policy – free of in–flight meals and baggage transfers. The low cost fares, almost
comparable to automobile transportation costs, have created both an unprecedented growth and new markets for this airline. Southwest was able to
achieve this cost leadership by sticking to its strategy of exclusively selecting point–to–point high consumer demand routes as opposed to a traditional
hub–and–spoke model of routing used by most large carriers. Also its routes operate ... Show more content on Helpwriting.net ...
There were strong barriers of entry to the new entrants. Except for JetBlue most other new entrants that started after 2000 failed.
3. The major suppliers for airlines are jet fuel and aircraft frames. Southwest and others face declining margins with increasing jet fuel prices.
Southwest aggressively hedges on fuel prices and has profited in billions with this strategy due to the continuous increase in fuel prices. The second
major supplier dependency for Southwest is aircrafts by Boeing. This is because Southwest only uses 737s which created a strong dependency between
the two companies.
4. The threat of Substitute products was high since the airline industry competes with other choices of transportation – automobile, bus and train.
Specifically for Southwest's short haul point–to–point routes, travel by car or bus was a viable alternative due to the convenience of highways.
Increased security wait times at the airports also contributed to the increase in the overall air travel time, thus making the ground travel a competitive
substitute.
5. The bargaining power of consumers has been significantly high after the economic recession of 2000 and 9/11 terrorist attacks. The advent of
online reservation systems offered by all the carriers, and the availability of websites that offered comparative shopping tools has increased the
consumer choices. Finally, a large number of unused seats in

The Success Of Southwest Airline Company Essay
This week's case study is regarding the success of Southwest Airline Company. It was interesting to read and see the success of Southwest uncovered.
Reading these case studies it brings a different approach to management. With this case, it shows how we have to be brave enough to step out of the
normal and go with our passion and calling in life. Herbert Kelleher was not your typical CEO. It was fun, outgoing, witty and goofy.
1.
a.Airline customers are segmented in different groups: airlines must use the following criteria in order to target their specific customers: identifiability,
size, accessibility, growth potential, and absence of vulnerability to competition:
i.Visit friends traveler ii. Independent traveler iii. Senior Traveler iv. Business
b.Southwest would try to market to all of them. However, would not appeal to the bigger business owners. I would assume your higher companies they
would want prefer first class with extended options.
2.The decision to increase expansion on long hauls I think was a great idea. It not only open the door to become profitable but also help keep their
customers happy. Not everyone needed to fly short distance. The only drawback I see is that the flights are uncomfortable and no food after five
hours can cause passengers to get cranky. However, if it is at half the price than you know what you are signing up for.
3.In spite of Southwest, employees being in a union it works for their company. They work with their

Case Study Of Singapore Airlines
Local Case Study
–Executive Summary
This report provides a brief introduction of the employment conditions in the Singapore Airlines. It begins with an overview of the company's profile.
The report proceeds to elaborate on the pros and cons of working as a flight attendant. Data were shown to access and analyze the turnover rate and
salary range of the different ranking flight stewardess.
(To be continue and amended when the whole report is completed.)
–Profile of Company
Singapore Airlines (SIA) is the national carrier with long haul flights flying over 60 cities, 30 countries and 6 continents. (1) Its subsidiaries partner
such as Silk air, Scoot and Tiger Air, covers other short haul flight in the region of Asia. They are presently valued at S$23.5 billion as a group. For
the past 9 months (2), they have made revenue of S$4 billion, henceforth, has became the wealthiest organization in Singapore. Beside the achievement
of SIA, it's also renowned for the trademark of the Flight Stewardess (aka Singapore Girl) dressed in the Sarong Kebaya uniform. The distinctive
uniform is a one of its kind among the airlines industry. The Kebaya colours represent the ranking of the stewardess namely, flight stewardess in blue,
leading stewardess in ... Show more content on Helpwriting.net ...
Initial positions is below the market average thus we urged Singapore Airline to adopt our recommendation of either increasing the salary by $36.52
to be on par as the market average so that they doesn't lag behind, and an even better way is to increase even higher so as to stay competitive and
above the market average in terms of pay figures when comparing with their

A Case Study of Virgin Airlines
A case study of Virgin Airlines Introduction Internationalization of the business nowadays apparently became a trend for the organizations to expand
their market position and gain the competitive advantage among their contemporaries. The extent and nature of business activities are almost as diverse
and comprehensive as the totality of the social and economic interest of a man. Various business activities acknowledged the opportunities that the
internationalization may deliver. Through their ability and capacity to expand their business operations, internationalization is highly possible. For
most of the time, the high degree of the competition under the umbrella of an industry and the number of competitors that are engaged in the... Show
В· In what ways do the local market knowledge affects the business operations of VAA? В· What are the key drivers of local market knowledge in
determining the success of VAA? Research Aim and Objectives The main aim of the study is to investigate the importance of the local market
knowledge towards the success of the Virgin Airlines. The local market knowledge is very broad which can definitely affect the current and even the
future performance of an organization. In order to facilitate the investigation of the study there are objectives that needs to be considered. First is to
determine the factors that need to be considered that are related in recognizing the components of local market knowledge. Second is to assess the
applicability of the local market knowledge in the VAA strategies and business operations. Third is to measure the extent of applying the local market
knowledge towards the VAA business performance. And fourth is to recognize the impact of the local market knowledge in formulating the desirable
business operations. These objectives are used as the guidelines in the study in order to answer what was the paper needed. Significance of the Study
The significance of the study is not only to simply consider the importance of the local market knowledge and its

Case Study: Southwest Airlines
XIV.Case Studies
Southwest Airlines
"Our goal is to have the cloud seamless and transparent – so our customers, employees and IT team don't have to care about the technology underlying
delivery of the service."
Introduction
After achieving 39 consecutive years of profitability, Dallas, Texas–based Southwest Airlines has become the United States' largest domestic air
carrier in terms of originating passengers boarded. Southwest's 37,000 employees worldwide serve 73 cities in 38 states and fly more than 3,200
flights daily. According to Alexa, which provides traffic data, global rankings and other information on 30 million websites, Southwest.com is the
world's largest airline website by number of visitors.
As always, Southwest continues to differentiate itself from other low fare carriers with a reliable product and legendary customer service. As Bob
Young, Vice President... Show more content on Helpwriting.net ...
This reduced time to provision servers from six days to one hour.
Performance and Reliability for Business Critical Applications
Southwest uses tools like Pivotal GemFire to run critical applications such as Exchange, SAP, SQL Server and Southwest's online portal, which
accounts for more than 80% of total business.
New Social Media Channels
Pivotal enabled Southwest to roll out popular social media channels, which see millions of visits per month.
"People absorb their information from online sources," says Linda Rutherford, Vice President of Communications and Strategic Outreach, Southwest
Airlines. "Our new environment enabled an aggressive social media strategy."
Indian Railways
"Because the online system for reserved tickets was so slow, during peak times, people used to have to go to stations, wait in long lines and book
tickets at railway counters. But now, more bookings are being done on the Internet than in person and there are hardly any lines at the counters."

BibliographyKernin, Roger A. and Peterson, Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition.
Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion
was the competitions between Southwest airlines and "Continental Lite" and "Shuttle By United". As they were beginning the meeting a staff member
advised the team of two changes "Shuttle By United" made to its service and pricing. First was the discontinuation of service for the Oakland–Ontario,
California market. Second, the one–way walk–up first class and coach fairs had been increased by $10.00. The focus of that Tuesday meeting was set
aside and the attention focused on what to ... Show more content on Helpwriting.net ...
Finally, Southwest flew only Boeing 737 jets in coach. Due to all of these combined operations, Southwest's cost per seat was the lowest among major
U.S. carriers.
Southwest focused on creative marketing techniques to differentiate itself from other carriers. Service, convenience and price were represented in the
marketing effort.
Southwest was also focused on its people. The relationships with the employees were very important to Southwest and that is why it was listed as one
of the top ten companies to work for.
Southwest achieved record revenue and income levels in 1994 but their net income fell 47 percent. These results were due to a few factors such as an
acquisition, competitors' use of fare sales and the airline–within–an–airline initiatives launched by Continental and United.
RecommendationsAfter all of these facts about Southwest Airlines and the airline industry in general I came to an answer about how Southwest should
respond to the changes of United Airlines. I believe Southwest should continue with its present price and service strategy. I do not believe any changes
should be made. Southwest will continue to achieve revenue do to its low prices and its excellent customer service.
Southwest Airlines should continue to service its local customers on non–stop flights. When I fly short distances there are three main things that I look
for in a flight: cheap, non–stop and friendly employees. Southwest Airline

American Airlines Case Study
Introduction
This case study is about competition between American Airlines (AAL) and other airlines, as well as the way AAL behaved in the face of new
entries of low cost carriers (LLC) at AAL's Dallas Fort–Worth (DFW) hub. In this case study, economy of scope produced by a hub, the use of
information technology (IT) as a competitive advantage, and the use of loyalty program are discussed. AAL's use of predatory pricing to drive out
existing competitors, its reputation for predation, and the arguments from both sides of the antitrust lawsuits are also studied.
Analysis
Background of American Airlines
American Airlines was founded on April 15, 1926, and grew to become the predominant carrier at the Dallas–Fort Worth (DFW) International ... Show
AAL considered them a serious threat to its revenues and decided to counteract the competition through matching prices and increasing capacity (Herb,
2007). Labaton and Zuckerman (1999) added that the low–cost carriers failed to sustain the operations and eventually moved away, after which
American resumed its prior marketing strategy of reducing the number of flights and raising its prices to levels comparable to those before the
low–fare competition. Over the period 1994–1999, AAL have higher profit margins on routes withoutSouthwest Airlines or LCC competition, as it
could raise prices slowly without worrying about competitor reactions.
Economies at the hub. Major airlines acquire and maintain large market shares at their hubs even with higher prices and higher costs than competitors.
For example, AAL has a price 31 percent price premium in DFW, a 70 percent share of the non
–stop passengers in DFW, and a higher cost per
available seat–mile (ASM) due to union contracts. However, they achieve economies of scope and scale that are not captured in the measures of cost
per ASM (Edlin, & Farrell, 2002). Economies of scope come flight sharing from passengers п¬‚ying to another destination beyond the hub, such as
from Wichita to Dallas then to Miami.
The Wichita–Dallas п¬‚ight (known as upline) creates additional trafп¬Ѓc and proп¬Ѓts on AAL's Dallas–Miami downline route, and as a result, AAL
might sell the Wichita–Dallas at very low

Government Bailout for Corporate Failures Essay
Gup (2003) brings out that financial trouble is a periodical concern that occurs to banks, industrial companies and other organizations. Gup begins his
article by reviewing the history and importance of government bailouts for corporate failures. In his article on "What Does Too Big to Fail Mean?" he
uses rhetoric questions in order to engage the readers in his analysis of government bailouts. For instance, he poses the question, "what should
governments and government regulators do about it?" (Gup, 2003, p. 29). 'It' in this case referred to the periodical financial troubles of the above
mentioned institutions. By using the question, Gup engages the reader in trying to think about what the government can do in cases where businesses
face ... Show more content on Helpwriting.net ...
This organization was meant to deal with the widespread business failures, unemployment and municipalities in financial distress. The RFC was
however terminated in 1957 (Gup, 2003).
Gup presents a second option which governments can adopt in response to business failures by exploring extents to whicht governments can move to
protect companies from their competitors. He gives the example of how in 2002 George W. Bush imposed tariffs on imported steel so as to protect
selected ailing steel companies from foreign competition. Gup highlights the opinions of others who claimed that the move by the former US President
was not an action taken in national interest but was aimed at gaining West Virginia and Pennsylvania votes (Gup, 2003). Here Gup uses a skeptical
statement and attempts to make the reader aware that government action can be intended for political gain instead of the goodwill of the nation.
Gup also uses approaches aimed at narrowing down the scope of his article. He presents aspects of the wider topic about government bailouts and
states that his article would not be reviewing those aspects. Gup in his beginning chapters warns the reader that there are also cases where there is the
intervention of international bodies such as the International Monetary Fund, such as when the US Treasury and IMF aided Brazil, Mexico, Korea,
Brazil, Argentina and other

Alaska Airlines Case Study
The Alaska Airlines was established in 1932 by Mac McGee and experienced a few updates up until the point that 1944 when it was ultimately
named, Alaska Star Airlines. A couple of years after the fact, the organization was experiencing bumps on the road, however figured out how to
remain above water by individuals who trusted change had to happen. Upgrades were made and in 1972, the organization had its first gainful year.
However, in 1990, the organization made a stride in reverse when their previous CEO Ray Vecci received a "just good enough" state of mind and
transparently battled the Departure on Time (DOT) approach. Vecci did not approve of the "on time" flights and wanted to pardon his activities on the
grounds that he believed, Alaska Airlines had an alternate working condition. This was recently the start of their unsettled history. From that point on,
the organization endured two flight tragedies including crash conveying Alaska Airline workers and representative's relatives also known as flight
261.Before long, the tragedy of 9/11 happened which negativity impacted all airlines by having a decrease in flight request. One of the greatest extent
of the normal aircrafts costs were impacted in 2002, as benefits and salaries represented 39% of costs (Avalio, Patterson, and Baker, 2015). The
organization was facing labour costs where in 2004 the organization demonstrated that benefits and pay totaled 350 million, the salary for management
was costing around 70–90

Case Study : Europa Airlines ( Ea ) Case Study
S00705994
MGT701 – Managing Processes and Projects
Assignment 2: Europa Airlines (EA) Case Study
Report by Mehdi Benallou
To the attention of Mr. Desmond Kapofu
Table of Contents
I.Executive Summary
II.Situation overview
Mistakes made
What could have been done?
III.Different improvement approaches
Total Quality Management (TQM)
Total Productive Maintenance (TPM)
Business Process Re–engineering
IV.Different improvement techniques
Quality Function Development (QFD)
Statistical process control (SPC)
Failure Mode and Effects Analysis (FMEA)
V.Conclusion

VI.References
I.Executive Summary
EA should focus on adopting a TQM approach, using tools that will both leverage capabilities at the individual level, as well as collective – with OFE
and the rest of the supply chain – by using tools such as SPC and FMEA to develop a long fructuous relationship with OFE and the other partners, that
shall be based on empirical thinking and continuous improvement while developing people's capabilities though programmes aiming to help them have
a better understanding of these tools and their benefits.
II.Situation overview
Mistakes made
Europa Airlines' (EA) situation with the faulty ovens is a rather complex issue. Having failed to assess the lack of spare ovens as a risk to eliminate,
EA has had to rewire the faulty ovens – instead of momentarily using spare ones – and issue vouchers, spending a total of ВЈ127,000.
Even though

Aviation Centered Spatial Development And The Regional...
LITERATURE REVIEW
The literature in this field centers on on the different land–use theories that would be applicable to aviation – centered spatial development. The early
theorictial concepts of airport development focused on the regional development of the Central Business District (CBDs) where airports were often
located on the outlining areas of cities. Land–use around airports was not viewed as an integral component in the economic vitality of urban planning.
Early land – use theories included: Concentric Zone Theory – Burgess (1925) which stated that cities grew outwards from the centre in a series of
rings; the Sector Model – Hoyt (1939) which detailed that city growth sectors radiated out from the CBD along transport routes; and Multiple Nuclei
Theory – Harris and Ullman (1945) which expounded that as an urban area grows, it develops around a number of different business centres or nuclei.
Each nucleus acts as a growth point to which growth occurs outwards from each nucleus, until they all merge into one large urban area.
The most influential land – use theory for airport–centered spatial development was that of the Single Nulcei Theory. This theory, although similar to
that of Multiple Nuclei Theory, instead of sprouting from several economic catalysts, had one primary catalyst serve as the central source of outward
growth for the larger outlining or urban area. All these theories served as precursors for my research, as the airport city and aerotropolis

Case Study On Singapore Airlines

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Case Study On Singapore Airlines