SlideShare a Scribd company logo
1 of 6
Download to read offline
MBA Essay Sample
Introduction
It was in 2011 when the AMR Corporation filed for Chapter in the United States
bankruptcy Court for the Southern District of New York. The situation surprised the
financial markets; the bankruptcy was expected because the turmoil of the airline
industry had already endured. In 2003, AMR Corporation exited bankruptcy through
merging it with United States Airways. Therefore, American Airlines group Inc. was
formed from this situation. The company was in bankruptcy situation for two years and
few days. According to statistics in 2003, this was the most dramatic aspect of
bankruptcy in America in the year. Before the AMR Corporation had filed the plan for
reorganisation, the company had already agreed to merge with US Airways through its
creditors and labour unions. This paper will illustrate the issue of bankruptcy that
bombarded the Delta Airlines in description of the situation and how it came to take
place and how it affected the economy globally, will be discussed in the paper.
Essay Background
History of the Company
According to Judge Sean Lane, the bankruptcy judge overseeing the AMR proceedings
approves the disclosure the statement in 2003. The aspect allowed AMR to solidities
votes from its creditors (Morris S, 2010, p. 44). He approved the plan for reorganizing the
implementation of the reorganization that was dependent on the ruling of the DC court.
The risk of the company was the lawsuit that would go to court and AMR could lose in
case of delay to exit from bankruptcy. AMR Corporation was the main parent of the
company of American Airlines, Inc. (AA), which was the largest airlines in America
having more than 100 million passenger that enplanement in 2012. At this year, it had
more than 88,000 employees working at different sectors in the company. In 1934, the
company was renamed as American Air Lines after being acquired by business
magnate E.L. Cord. It was recognised as the first airline company to acquire profit solely
from passenger services, without the additional revenue from carrying US email. It was
an aviation pioneer in different ways; it was the first to fly the DC-3 and to pen an airport
lounge. It introduced a frequent flyer program. Additionally, among the first companies
to embrace the electronic reservations system. Currently, the company has more than
600 aircraft, serving 160 destinations having approximately 1,800 daily departures.
AMR was associated as a holding company for broadening AA’s ability for raising
capital and it does it by several subsidiaries.
Factors that led to bankruptcy
For decades, the AA had been under the purview of the Civil Aeronautics Board. The
board functioned as a public utility commission for having a control routes and set
fares. The Airline Deregulation Act removed the aspect of economic regulation in 1978.
The advent of the internet has created easiness in comparing the better terms offered
by companies. Several airlines were not able to stand against the challenges and thus,
failed to compete in the market. The bankruptcy issue in this company was one of the
major events that had shown some signs before it occurred. This airline company was
the one of the major US airline company in the industry. After the situation of the
bankruptcy, it unfolded the entire airline industry to be aware of such situations. The
industry changed how it was functioning. In 2001, US Airways and United filed for
chapter 11 bankruptcy protection then followed by Delta and finally northwest that filed
in 2005. The situation was a lesson to many companies that emerged from their recent
bankruptcies. Delta and North-West airlines emerged forming one of the largest
company in the world (Doganis, 2002, p. 65). Their competitors has successful
restructured, reducing debt, slashing labour costs, and divesting assets. AMR is
recognised as a company with a high cost structure having lower profit margins. At
Delta, the perils of the traditional airlines business model illustrates how the aspect of
bankruptcy can affect the whole economy of the country for a long period. One of the
major factor that foster the issue of bankruptcy is poor management and leadership in
the company. Leadership involve coordination and appropriate plan that will enable to
maximize on the resources and avoid the risks that are associated with the functioning
of the airlines industry. Before the bankruptcy in the company, Delta had the right
culture and values with right people such as directors who were diverse experts. The
management had tried to adjust to the new market realities while competing with other
airlines companies. Before its collapsing, it had tried to strengthen its culture and
pursue more innovative strategies. According to the results regarding the Delta Airline,
some of the factors that led to collapsing were labour inefficiency, operating
inefficiencies, unsuccessful fuel hedging programs, and the high long-term debt. These
issues led to bankruptcy of the company (Morris S, 2010, p. 71). It is evident that
bankrupt legacy airlines reduce fares; however, they also reduce capacities significantly.
How a company is run will affect its short term and long-term effects. Leadership is of
the factor that determines the success or failure of a company, currently, many
companies are hiring ext6ernal modern management teams to help in running the
company. The aspect is called external outsourcing. It is mostly practised where the
company has no faith with its current team of management. Delta Airlines used poor
management in its assets and had a very poor risk management. Their exposure in
subprime market, use of SIV products, red flags on advantage ratio, and blind faith put
on mathematical model of risk calculation. The case turned all the researchers dealing
with financial analysis to focus on the appropriate methods to avoid and fight aspects
that might cause failure in the institutions dealing with finances. Delta Airlines is
considered the biggest bankruptcy company that has ever been analysed by society
until now represents broad lessons to all financiers. This company offered a very vivid
lesson about the corporate culture. All the blame was for putting too much risk in an
outmoded culture and failing to see how the very positive side undermined the
business. All Americans are supposed to be curious since ultimately Delta Airlines
collapsed because of the failure of management and corporate governance of a major
headquarter. This situation was a colossal national policy debacle, where the system
that led to collapsing is still broken. Researchers argue that the bank failed because of
its management that pursued a high-risk business strategy with no appropriate or
adequately underwriting its loans (French, 2010, p. 48). This aspect was combined with
the housing and mortgage disadvantages with additional of falling stock price.
US airways was hit hard in September, because of the prolonged closure of Washington
Reagan National Airport, higher security costs, the recession, and an overall decrease in
travelling along the east coast. One of the leader that Delta Airlines seem better to save
it from the situation of bankruptcy was David Siegel, who was the new CEO. He was sup-
posed to reverse the losses and return the airline to the point of prosperity. The compa-
ny had a pre-packaged restructuring plan for reviving the company from bankruptcy.
According to analysts, the US Airways underestimated the level of concessions that
was needed in the first place to restructure the competitiveness of the company (Morris
S, 2010, p. 44). The increase in low-coat carriers had continued to take its toll on the
legacy carriers such as Airways. In order to exacerbate the impact of low-cost carriers
on Delta Airlines, Southwest Airlines announced that it would begin to fly out of Philadel-
phia. This was one of the most hub of the Delta Airlines and to be competitive enough
in the industry, the company would have to reduce its costs. The first bankruptcy was a
real lesson to the industry. Many airlines companies started taking precaution to avoid
such incident from occurring in their company. There are several ways that the compa-
ny implemented strategies to avoid second bankruptcy from taking place. For the com-
pany to reduce its costs and compete with the low cost carriers, US Airways started to
ask employees for more concessions and considered selling off part of its assets.
Airline deregulation was categorised as a bankrupt policy. The U.S airline industry from
1978, airline bankruptcy filings have become prevalent in the US and airlines fail at a
higher level than companies in other sectors do. The failure of the company was a big
lesson that made the company to have strategic plan to tackle the rest of the issues
affecting the industry (Hofer, 2005, p. 59). One of the major purpose of the issue of bank-
ruptcy in the industry is to provide honest debtors a new beginning through relieving
them of most debt and to pay creditors in an orderly manner to an extent that the assets
of the debtor are enough.
The CEO of the Delta Company implemented innovative thinking in reviving the compa-
ny from bankruptcy state. The idea that is known as unconventional moves from em-
ployee profit sharing to the purchase of an oil refinery have made the US a carrier in the
industry. In the context of Delta, there is good understanding of the perils of the tradi-
tional airline business model applicable in the sector. The industry has been recognised
because of its short-term thinking, destructive decision-making, and poor employee
relations. For many years, the company was running the management in a certain fixed
manner, however, after the incident in 2007, all things changed. It was a point of change
and everything started to be treated differently. One of the aspect that was highly con-
sidered for change was the program for leadership. The company had a major advan-
tage, which was the right culture, and values and the right people to foster change in a
more professional manner. The director of the company were equipped with diverse
expertise. Having the right strategies, the company could break away from its competi-
tors. The market had changed because of challenges that the company had been
exposed to some leading to bankrupt. One of the major steps that company took was to
adjust with other airlines (Eberhart, 2001, p. 92). This was the only way to enable the
company have the taste of change because the operation had changed. The company
had to face new realities in the market and the only way was to adapt the new methods
of solving problems in the industry. Some of the aspects in the change was to add scale
and expand the geographical reach through merging with other carriers in the United
States. The collapse of the Delta Airlines has been great lesson to many financial institu-
tions in the 21st century. Management being the major cause of failure, all the financial
institutions are improving their management through various ways. Current financial
institutions are avoiding complex strategies. For many years, loans have been offered to
customers in different portions. Documentation of current loans to people has become
very complex, more details are needed in order to make loan available. The situation
helps to improve and avoid failure of the company because of huge debt. Bankruptcy is
a situation that all companies are avoiding. High-risk activities are avoided in many
companies to avoid risking the company. Board of directors have set certain standards
to be maintained by the financial institutions. Some of the standards that are relevant
for the review and have great significance to such incidence. Governance of the bank is
very important and poor governance led to failure of this bank. It was a great lesson to
many financial institutions in the country. Management invests heavily on the auditing
of many financial institutions to avoid being caught up in unaware. Delta Airlines was
rank among the banks that have ever made a bad decision in America (Busse, 2002, p.
71). The aspect attracted debates and attention to both government and private organi-
sations that dal with financial services. The collapsing of the Delta Airlines led to major
problems to many in the country. Some employees became jobless because the com-
pany could not afford to pay them. Some customers went to other companies and that
mean a drastic reduction in profit level. The company had to implement some new
changes since the whole industry had change how to operate. This was a big lesson to
many companies in the industry. It had to work extra harder in order to strengthen its
culture and pursue more innovative strategies. The company merged with Northwest
Airlines in order to cope with the changes at a faster rate. There was additional of stock
ownership plan, which was unique in the industry and gave the pilots. Flight attendants,
ground crew members, other staff 15 percent of the company’s equity. The company
reclaimed for its reservations system, being the only airline in the United States to own
and control the major operations data in the industry. It deepens foreign partnerships
through buying a minority stake in three overseas carriers. The company has moved
toward vertical integration, this be in terms of better management through acquiring an
oil refinery. There was no opportunity for a second chance of bankruptcy. The company
had a better structure and operations that determined how to get employees invested in
running a top-notch airline in the industry. Currently, Delta is one of the richest, most
profitable, and the healthiest airline company in the world. It has the best performance
rankings such as customer services, on-time flight arrivals, baggage handling, and can-
cellation avoidance (Alderson, 2000, p. 47). After many years of struggle, Delta is back
again as the leader in the industry.
Conclusion
The history of the Delta Air lines goes back to 1924, tracing its way as a major American
airline. The bankruptcy of the company was great pain but also a great lesson to the
company and to the whole industry as well. Management and leadership was the major
cause of collapsing of the company. A failure to see ahead is a major problem that
might affect the running of the company in a negative manner. The airline industry has
a rich history of financial distress and seek the protection benefits to file for bankruptcy.
to be maintained by the financial institutions. Some of the standards that are relevant
for the review and have great significance to such incidence. Governance of the bank is
very important and poor governance led to failure of this bank. It was a great lesson to
many financial institutions in the country. Management invests heavily on the auditing
of many financial institutions to avoid being caught up in unaware. Delta Airlines was
rank among the banks that have ever made a bad decision in America (Busse, 2002, p.
71). The aspect attracted debates and attention to both government and private organi-
sations that dal with financial services. The collapsing of the Delta Airlines led to major
problems to many in the country. Some employees became jobless because the com-
pany could not afford to pay them. Some customers went to other companies and that
mean a drastic reduction in profit level. The company had to implement some new
changes since the whole industry had change how to operate. This was a big lesson to
many companies in the industry. It had to work extra harder in order to strengthen its
culture and pursue more innovative strategies. The company merged with Northwest
Airlines in order to cope with the changes at a faster rate. There was additional of stock
ownership plan, which was unique in the industry and gave the pilots. Flight attendants,
ground crew members, other staff 15 percent of the company’s equity. The company
reclaimed for its reservations system, being the only airline in the United States to own
and control the major operations data in the industry. It deepens foreign partnerships
through buying a minority stake in three overseas carriers. The company has moved
toward vertical integration, this be in terms of better management through acquiring an
oil refinery. There was no opportunity for a second chance of bankruptcy. The company
had a better structure and operations that determined how to get employees invested in
running a top-notch airline in the industry. Currently, Delta is one of the richest, most
profitable, and the healthiest airline company in the world. It has the best performance
rankings such as customer services, on-time flight arrivals, baggage handling, and can-
cellation avoidance (Alderson, 2000, p. 47). After many years of struggle, Delta is back
again as the leader in the industry.
Conclusion
The history of the Delta Air lines goes back to 1924, tracing its way as a major American
airline. The bankruptcy of the company was great pain but also a great lesson to the
company and to the whole industry as well. Management and leadership was the major
cause of collapsing of the company. A failure to see ahead is a major problem that
might affect the running of the company in a negative manner. The airline industry has
a rich history of financial distress and seek the protection benefits to file for bankruptcy.
The effect of financial distress is a major challenge that makes a company to realise the
changes that need to take in order to avoid future collapsing. The failure of the Delta
Airline Company was a great to many companies in the industry. After the company has
revived, it implemented modern ways of running the organisation. There were better
strategies to solve the issues affecting the company, better skilled staff to cater for the
customers and expert CEO to foreseen any future challenges that might bring the com-
pany down. The company is one of the best in the Airline industry in the current world.
The company merged with the Northwest Company providing the best services to the
customers. Therefore, bankruptcy issue is not only a problem but also a great lesson to
the industry of airline industry.
References
Alderson, M. a. B. L. B., 2000. Assessing Postbankruptcy Performance: An Analysis of
Reoganized Firms’ Cash Flows. Financial Management, Volume 5, pp. 39-41.
Busse, M., 2002. Firm Financial Condition and Airline Price Wars. RAND Journal of Eco-
nomics, pp. 69-78.
Doganis, R., 2002. Flying off Course the Economics of International Airlines. London:
Routledge.
Eberhart, A. R. A. a. E. A., 2001. The Equity Performance of Firms Emerging From Bank-
ruptcy. Journal of Finance, pp. 88-92.
French, a., 2010. The Squam Lake Report: Fixing the Financial System. Princeton: Rout-
ledge.
Hofer, C. M. E. D. a. R. J. W., 2005. Financial distress and US airline fares. Journal of
Transport Economics and Policy, pp. 58-62.
Morris S, S. H., 2010. Optimal Communication. Journal of the European Economic Asso-
ciation, pp. 45-52.

More Related Content

What's hot

Cluster project - AMR
Cluster project - AMRCluster project - AMR
Cluster project - AMRKabir Uppal
 
Buying a Business Aircraft Article
Buying a Business Aircraft ArticleBuying a Business Aircraft Article
Buying a Business Aircraft ArticleDavid Hernandez
 
Southwest airline analysis
Southwest airline analysisSouthwest airline analysis
Southwest airline analysisMuhammed Mubarak
 
What Ails United Continental and How to Fix It (in 5 Slides)
What Ails United Continental and How to Fix It (in 5 Slides)What Ails United Continental and How to Fix It (in 5 Slides)
What Ails United Continental and How to Fix It (in 5 Slides)Dexter King, MBA
 
Southwest Airlines Portfolio
Southwest Airlines PortfolioSouthwest Airlines Portfolio
Southwest Airlines PortfolioAmber Berlin
 
Airline Industry
Airline IndustryAirline Industry
Airline Industryautomotive
 
Cost and Price ABC Accounting The Tame Crisis Case
Cost and Price   ABC Accounting  The Tame Crisis CaseCost and Price   ABC Accounting  The Tame Crisis Case
Cost and Price ABC Accounting The Tame Crisis CaseMAX GALARZA HERNANDEZ
 
US Domestic Airline Industry
US Domestic Airline Industry US Domestic Airline Industry
US Domestic Airline Industry Lacey Claymier
 

What's hot (14)

Cluster project - AMR
Cluster project - AMRCluster project - AMR
Cluster project - AMR
 
Airlines industry(3)
Airlines industry(3)Airlines industry(3)
Airlines industry(3)
 
American airlines
American airlinesAmerican airlines
American airlines
 
Buying a Business Aircraft Article
Buying a Business Aircraft ArticleBuying a Business Aircraft Article
Buying a Business Aircraft Article
 
Air canada
Air canadaAir canada
Air canada
 
Leadership
LeadershipLeadership
Leadership
 
Southwest airline analysis
Southwest airline analysisSouthwest airline analysis
Southwest airline analysis
 
JetBlue Media Plan
JetBlue Media PlanJetBlue Media Plan
JetBlue Media Plan
 
What Ails United Continental and How to Fix It (in 5 Slides)
What Ails United Continental and How to Fix It (in 5 Slides)What Ails United Continental and How to Fix It (in 5 Slides)
What Ails United Continental and How to Fix It (in 5 Slides)
 
Southwest Airlines Portfolio
Southwest Airlines PortfolioSouthwest Airlines Portfolio
Southwest Airlines Portfolio
 
South West airlines Vs Tame
South West airlines Vs Tame  South West airlines Vs Tame
South West airlines Vs Tame
 
Airline Industry
Airline IndustryAirline Industry
Airline Industry
 
Cost and Price ABC Accounting The Tame Crisis Case
Cost and Price   ABC Accounting  The Tame Crisis CaseCost and Price   ABC Accounting  The Tame Crisis Case
Cost and Price ABC Accounting The Tame Crisis Case
 
US Domestic Airline Industry
US Domestic Airline Industry US Domestic Airline Industry
US Domestic Airline Industry
 

Viewers also liked (6)

Stanford essay
Stanford essay Stanford essay
Stanford essay
 
MBA Dissertation Example on ITIL
MBA Dissertation Example on ITILMBA Dissertation Example on ITIL
MBA Dissertation Example on ITIL
 
Teaching argumentative essay writing
Teaching   argumentative essay writingTeaching   argumentative essay writing
Teaching argumentative essay writing
 
Argumentative essay
Argumentative essayArgumentative essay
Argumentative essay
 
Mba Basics
Mba BasicsMba Basics
Mba Basics
 
Before joining mba what you should know
Before joining  mba what you should knowBefore joining  mba what you should know
Before joining mba what you should know
 

Similar to MBA Essay Sample

Read Case 10 Southwest Airlines.  Answer questions 1-4 in a three.docx
Read Case 10 Southwest Airlines.  Answer questions 1-4 in a three.docxRead Case 10 Southwest Airlines.  Answer questions 1-4 in a three.docx
Read Case 10 Southwest Airlines.  Answer questions 1-4 in a three.docxcatheryncouper
 
TB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docx
TB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docxTB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docx
TB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docxerlindaw
 
Bankruptcy Law Legal Update March 2012 American Airlines
Bankruptcy Law Legal Update March 2012 American AirlinesBankruptcy Law Legal Update March 2012 American Airlines
Bankruptcy Law Legal Update March 2012 American AirlinesDavidConaway
 
CASE 16 Southwest Airlines Andrew Inkpen and ex.pdf
CASE 16 Southwest Airlines Andrew Inkpen and ex.pdfCASE 16 Southwest Airlines Andrew Inkpen and ex.pdf
CASE 16 Southwest Airlines Andrew Inkpen and ex.pdfezycolours78
 
TB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docx
TB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docxTB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docx
TB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docxssuserf9c51d
 
Strategic Business Analysis
Strategic Business AnalysisStrategic Business Analysis
Strategic Business AnalysisColeman Bramlett
 

Similar to MBA Essay Sample (8)

Strategic Planning on Airline attack
Strategic Planning on Airline attackStrategic Planning on Airline attack
Strategic Planning on Airline attack
 
Read Case 10 Southwest Airlines.  Answer questions 1-4 in a three.docx
Read Case 10 Southwest Airlines.  Answer questions 1-4 in a three.docxRead Case 10 Southwest Airlines.  Answer questions 1-4 in a three.docx
Read Case 10 Southwest Airlines.  Answer questions 1-4 in a three.docx
 
TB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docx
TB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docxTB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docx
TB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docx
 
Bankruptcy Law Legal Update March 2012 American Airlines
Bankruptcy Law Legal Update March 2012 American AirlinesBankruptcy Law Legal Update March 2012 American Airlines
Bankruptcy Law Legal Update March 2012 American Airlines
 
CASE 16 Southwest Airlines Andrew Inkpen and ex.pdf
CASE 16 Southwest Airlines Andrew Inkpen and ex.pdfCASE 16 Southwest Airlines Andrew Inkpen and ex.pdf
CASE 16 Southwest Airlines Andrew Inkpen and ex.pdf
 
TB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docx
TB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docxTB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docx
TB0333 Rev. 032017Copyright © 2017 Thunderbird School o.docx
 
1southwest (1)
1southwest (1)1southwest (1)
1southwest (1)
 
Strategic Business Analysis
Strategic Business AnalysisStrategic Business Analysis
Strategic Business Analysis
 

Recently uploaded

M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...lizamodels9
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Serviceankitnayak356677
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 

Recently uploaded (20)

M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc.../:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
/:Call Girls In Jaypee Siddharth - 5 Star Hotel New Delhi ➥9990211544 Top Esc...
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
 
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts ServiceVip Female Escorts Noida 9711199171 Greater Noida Escorts Service
Vip Female Escorts Noida 9711199171 Greater Noida Escorts Service
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 

MBA Essay Sample

  • 1. MBA Essay Sample Introduction It was in 2011 when the AMR Corporation filed for Chapter in the United States bankruptcy Court for the Southern District of New York. The situation surprised the financial markets; the bankruptcy was expected because the turmoil of the airline industry had already endured. In 2003, AMR Corporation exited bankruptcy through merging it with United States Airways. Therefore, American Airlines group Inc. was formed from this situation. The company was in bankruptcy situation for two years and few days. According to statistics in 2003, this was the most dramatic aspect of bankruptcy in America in the year. Before the AMR Corporation had filed the plan for reorganisation, the company had already agreed to merge with US Airways through its creditors and labour unions. This paper will illustrate the issue of bankruptcy that bombarded the Delta Airlines in description of the situation and how it came to take place and how it affected the economy globally, will be discussed in the paper. Essay Background History of the Company According to Judge Sean Lane, the bankruptcy judge overseeing the AMR proceedings approves the disclosure the statement in 2003. The aspect allowed AMR to solidities votes from its creditors (Morris S, 2010, p. 44). He approved the plan for reorganizing the implementation of the reorganization that was dependent on the ruling of the DC court. The risk of the company was the lawsuit that would go to court and AMR could lose in case of delay to exit from bankruptcy. AMR Corporation was the main parent of the company of American Airlines, Inc. (AA), which was the largest airlines in America having more than 100 million passenger that enplanement in 2012. At this year, it had more than 88,000 employees working at different sectors in the company. In 1934, the company was renamed as American Air Lines after being acquired by business magnate E.L. Cord. It was recognised as the first airline company to acquire profit solely from passenger services, without the additional revenue from carrying US email. It was an aviation pioneer in different ways; it was the first to fly the DC-3 and to pen an airport lounge. It introduced a frequent flyer program. Additionally, among the first companies to embrace the electronic reservations system. Currently, the company has more than 600 aircraft, serving 160 destinations having approximately 1,800 daily departures.
  • 2. AMR was associated as a holding company for broadening AA’s ability for raising capital and it does it by several subsidiaries. Factors that led to bankruptcy For decades, the AA had been under the purview of the Civil Aeronautics Board. The board functioned as a public utility commission for having a control routes and set fares. The Airline Deregulation Act removed the aspect of economic regulation in 1978. The advent of the internet has created easiness in comparing the better terms offered by companies. Several airlines were not able to stand against the challenges and thus, failed to compete in the market. The bankruptcy issue in this company was one of the major events that had shown some signs before it occurred. This airline company was the one of the major US airline company in the industry. After the situation of the bankruptcy, it unfolded the entire airline industry to be aware of such situations. The industry changed how it was functioning. In 2001, US Airways and United filed for chapter 11 bankruptcy protection then followed by Delta and finally northwest that filed in 2005. The situation was a lesson to many companies that emerged from their recent bankruptcies. Delta and North-West airlines emerged forming one of the largest company in the world (Doganis, 2002, p. 65). Their competitors has successful restructured, reducing debt, slashing labour costs, and divesting assets. AMR is recognised as a company with a high cost structure having lower profit margins. At Delta, the perils of the traditional airlines business model illustrates how the aspect of bankruptcy can affect the whole economy of the country for a long period. One of the major factor that foster the issue of bankruptcy is poor management and leadership in the company. Leadership involve coordination and appropriate plan that will enable to maximize on the resources and avoid the risks that are associated with the functioning of the airlines industry. Before the bankruptcy in the company, Delta had the right culture and values with right people such as directors who were diverse experts. The management had tried to adjust to the new market realities while competing with other airlines companies. Before its collapsing, it had tried to strengthen its culture and pursue more innovative strategies. According to the results regarding the Delta Airline, some of the factors that led to collapsing were labour inefficiency, operating inefficiencies, unsuccessful fuel hedging programs, and the high long-term debt. These issues led to bankruptcy of the company (Morris S, 2010, p. 71). It is evident that bankrupt legacy airlines reduce fares; however, they also reduce capacities significantly. How a company is run will affect its short term and long-term effects. Leadership is of the factor that determines the success or failure of a company, currently, many
  • 3. companies are hiring ext6ernal modern management teams to help in running the company. The aspect is called external outsourcing. It is mostly practised where the company has no faith with its current team of management. Delta Airlines used poor management in its assets and had a very poor risk management. Their exposure in subprime market, use of SIV products, red flags on advantage ratio, and blind faith put on mathematical model of risk calculation. The case turned all the researchers dealing with financial analysis to focus on the appropriate methods to avoid and fight aspects that might cause failure in the institutions dealing with finances. Delta Airlines is considered the biggest bankruptcy company that has ever been analysed by society until now represents broad lessons to all financiers. This company offered a very vivid lesson about the corporate culture. All the blame was for putting too much risk in an outmoded culture and failing to see how the very positive side undermined the business. All Americans are supposed to be curious since ultimately Delta Airlines collapsed because of the failure of management and corporate governance of a major headquarter. This situation was a colossal national policy debacle, where the system that led to collapsing is still broken. Researchers argue that the bank failed because of its management that pursued a high-risk business strategy with no appropriate or adequately underwriting its loans (French, 2010, p. 48). This aspect was combined with the housing and mortgage disadvantages with additional of falling stock price. US airways was hit hard in September, because of the prolonged closure of Washington Reagan National Airport, higher security costs, the recession, and an overall decrease in travelling along the east coast. One of the leader that Delta Airlines seem better to save it from the situation of bankruptcy was David Siegel, who was the new CEO. He was sup- posed to reverse the losses and return the airline to the point of prosperity. The compa- ny had a pre-packaged restructuring plan for reviving the company from bankruptcy. According to analysts, the US Airways underestimated the level of concessions that was needed in the first place to restructure the competitiveness of the company (Morris S, 2010, p. 44). The increase in low-coat carriers had continued to take its toll on the legacy carriers such as Airways. In order to exacerbate the impact of low-cost carriers on Delta Airlines, Southwest Airlines announced that it would begin to fly out of Philadel- phia. This was one of the most hub of the Delta Airlines and to be competitive enough in the industry, the company would have to reduce its costs. The first bankruptcy was a real lesson to the industry. Many airlines companies started taking precaution to avoid such incident from occurring in their company. There are several ways that the compa- ny implemented strategies to avoid second bankruptcy from taking place. For the com- pany to reduce its costs and compete with the low cost carriers, US Airways started to ask employees for more concessions and considered selling off part of its assets.
  • 4. Airline deregulation was categorised as a bankrupt policy. The U.S airline industry from 1978, airline bankruptcy filings have become prevalent in the US and airlines fail at a higher level than companies in other sectors do. The failure of the company was a big lesson that made the company to have strategic plan to tackle the rest of the issues affecting the industry (Hofer, 2005, p. 59). One of the major purpose of the issue of bank- ruptcy in the industry is to provide honest debtors a new beginning through relieving them of most debt and to pay creditors in an orderly manner to an extent that the assets of the debtor are enough. The CEO of the Delta Company implemented innovative thinking in reviving the compa- ny from bankruptcy state. The idea that is known as unconventional moves from em- ployee profit sharing to the purchase of an oil refinery have made the US a carrier in the industry. In the context of Delta, there is good understanding of the perils of the tradi- tional airline business model applicable in the sector. The industry has been recognised because of its short-term thinking, destructive decision-making, and poor employee relations. For many years, the company was running the management in a certain fixed manner, however, after the incident in 2007, all things changed. It was a point of change and everything started to be treated differently. One of the aspect that was highly con- sidered for change was the program for leadership. The company had a major advan- tage, which was the right culture, and values and the right people to foster change in a more professional manner. The director of the company were equipped with diverse expertise. Having the right strategies, the company could break away from its competi- tors. The market had changed because of challenges that the company had been exposed to some leading to bankrupt. One of the major steps that company took was to adjust with other airlines (Eberhart, 2001, p. 92). This was the only way to enable the company have the taste of change because the operation had changed. The company had to face new realities in the market and the only way was to adapt the new methods of solving problems in the industry. Some of the aspects in the change was to add scale and expand the geographical reach through merging with other carriers in the United States. The collapse of the Delta Airlines has been great lesson to many financial institu- tions in the 21st century. Management being the major cause of failure, all the financial institutions are improving their management through various ways. Current financial institutions are avoiding complex strategies. For many years, loans have been offered to customers in different portions. Documentation of current loans to people has become very complex, more details are needed in order to make loan available. The situation helps to improve and avoid failure of the company because of huge debt. Bankruptcy is a situation that all companies are avoiding. High-risk activities are avoided in many companies to avoid risking the company. Board of directors have set certain standards
  • 5. to be maintained by the financial institutions. Some of the standards that are relevant for the review and have great significance to such incidence. Governance of the bank is very important and poor governance led to failure of this bank. It was a great lesson to many financial institutions in the country. Management invests heavily on the auditing of many financial institutions to avoid being caught up in unaware. Delta Airlines was rank among the banks that have ever made a bad decision in America (Busse, 2002, p. 71). The aspect attracted debates and attention to both government and private organi- sations that dal with financial services. The collapsing of the Delta Airlines led to major problems to many in the country. Some employees became jobless because the com- pany could not afford to pay them. Some customers went to other companies and that mean a drastic reduction in profit level. The company had to implement some new changes since the whole industry had change how to operate. This was a big lesson to many companies in the industry. It had to work extra harder in order to strengthen its culture and pursue more innovative strategies. The company merged with Northwest Airlines in order to cope with the changes at a faster rate. There was additional of stock ownership plan, which was unique in the industry and gave the pilots. Flight attendants, ground crew members, other staff 15 percent of the company’s equity. The company reclaimed for its reservations system, being the only airline in the United States to own and control the major operations data in the industry. It deepens foreign partnerships through buying a minority stake in three overseas carriers. The company has moved toward vertical integration, this be in terms of better management through acquiring an oil refinery. There was no opportunity for a second chance of bankruptcy. The company had a better structure and operations that determined how to get employees invested in running a top-notch airline in the industry. Currently, Delta is one of the richest, most profitable, and the healthiest airline company in the world. It has the best performance rankings such as customer services, on-time flight arrivals, baggage handling, and can- cellation avoidance (Alderson, 2000, p. 47). After many years of struggle, Delta is back again as the leader in the industry. Conclusion The history of the Delta Air lines goes back to 1924, tracing its way as a major American airline. The bankruptcy of the company was great pain but also a great lesson to the company and to the whole industry as well. Management and leadership was the major cause of collapsing of the company. A failure to see ahead is a major problem that might affect the running of the company in a negative manner. The airline industry has a rich history of financial distress and seek the protection benefits to file for bankruptcy. to be maintained by the financial institutions. Some of the standards that are relevant for the review and have great significance to such incidence. Governance of the bank is very important and poor governance led to failure of this bank. It was a great lesson to many financial institutions in the country. Management invests heavily on the auditing of many financial institutions to avoid being caught up in unaware. Delta Airlines was rank among the banks that have ever made a bad decision in America (Busse, 2002, p. 71). The aspect attracted debates and attention to both government and private organi- sations that dal with financial services. The collapsing of the Delta Airlines led to major problems to many in the country. Some employees became jobless because the com- pany could not afford to pay them. Some customers went to other companies and that mean a drastic reduction in profit level. The company had to implement some new changes since the whole industry had change how to operate. This was a big lesson to many companies in the industry. It had to work extra harder in order to strengthen its culture and pursue more innovative strategies. The company merged with Northwest Airlines in order to cope with the changes at a faster rate. There was additional of stock ownership plan, which was unique in the industry and gave the pilots. Flight attendants, ground crew members, other staff 15 percent of the company’s equity. The company reclaimed for its reservations system, being the only airline in the United States to own and control the major operations data in the industry. It deepens foreign partnerships through buying a minority stake in three overseas carriers. The company has moved toward vertical integration, this be in terms of better management through acquiring an oil refinery. There was no opportunity for a second chance of bankruptcy. The company had a better structure and operations that determined how to get employees invested in running a top-notch airline in the industry. Currently, Delta is one of the richest, most profitable, and the healthiest airline company in the world. It has the best performance rankings such as customer services, on-time flight arrivals, baggage handling, and can- cellation avoidance (Alderson, 2000, p. 47). After many years of struggle, Delta is back again as the leader in the industry. Conclusion The history of the Delta Air lines goes back to 1924, tracing its way as a major American airline. The bankruptcy of the company was great pain but also a great lesson to the company and to the whole industry as well. Management and leadership was the major cause of collapsing of the company. A failure to see ahead is a major problem that might affect the running of the company in a negative manner. The airline industry has a rich history of financial distress and seek the protection benefits to file for bankruptcy.
  • 6. The effect of financial distress is a major challenge that makes a company to realise the changes that need to take in order to avoid future collapsing. The failure of the Delta Airline Company was a great to many companies in the industry. After the company has revived, it implemented modern ways of running the organisation. There were better strategies to solve the issues affecting the company, better skilled staff to cater for the customers and expert CEO to foreseen any future challenges that might bring the com- pany down. The company is one of the best in the Airline industry in the current world. The company merged with the Northwest Company providing the best services to the customers. Therefore, bankruptcy issue is not only a problem but also a great lesson to the industry of airline industry. References Alderson, M. a. B. L. B., 2000. Assessing Postbankruptcy Performance: An Analysis of Reoganized Firms’ Cash Flows. Financial Management, Volume 5, pp. 39-41. Busse, M., 2002. Firm Financial Condition and Airline Price Wars. RAND Journal of Eco- nomics, pp. 69-78. Doganis, R., 2002. Flying off Course the Economics of International Airlines. London: Routledge. Eberhart, A. R. A. a. E. A., 2001. The Equity Performance of Firms Emerging From Bank- ruptcy. Journal of Finance, pp. 88-92. French, a., 2010. The Squam Lake Report: Fixing the Financial System. Princeton: Rout- ledge. Hofer, C. M. E. D. a. R. J. W., 2005. Financial distress and US airline fares. Journal of Transport Economics and Policy, pp. 58-62. Morris S, S. H., 2010. Optimal Communication. Journal of the European Economic Asso- ciation, pp. 45-52.