LG PVT. LTD was established in 1958 as GoldStar in South Korea and entered the Indian market in 1997. It has over 3000 employees in India and 83 stores across the country. LG's vision is to be a global digital leader through innovative products and designs and rank among the top 3 consumer electronics companies worldwide by 2010. In India, LG has a 27% market share in consumer durables and leads in refrigerators, color TVs, washing machines, and microwave ovens. The company's main products include home entertainment, home appliances, air conditioners, business solutions, mobile phones, and it considers mobile, displays, and PCs as future growth areas.

1. LG PVT. LTD

2. Brief historyEstablished in 1958 as GoldStar(today’s LG Electronics) Established In India: Jan 1997Managing Director : MR. Moon B. ShinCorporate Office : Plot no51, UdyogVihar, SurajpurKasna Road, Greater Noida (UP)Corporate Website : http://www.lg.comNumber of Employees: 3000+

3. VisionLG Electronics is pursuing the vision of becoming a true global digital leader, attracting customers worldwide through its innovative products and design. The company’s goal is to rank among the top 3 consumer electronics and telecommunications companies in the world by 2010.

4. LG indiaLG electronics entered Indian market in 1997 as LG electronics India pvt. ltd.

5. There are 83 LG stores across the country.

6. It’s a consumer durable leader in India with 27% market share.LG brandThe LG brand comprises four basic elements: values, promise, benefits, personality .Values:-the brand’s core values that never changes.Promise :- it’s the LG’s promise to what it delivers.Benefits:- benefits that are consistently delivered to the customers.Personality:- human characteristics that are expressed to customers.

7. MainProductsHome EntertainmentPlasma Display Panels, LCD TVs, LED LCD TVs, Colour TVs, Audios, Home Theatre System, DVD Recorder/Player, BluRay PlayersHome AppliancesRefrigerators, Washing Machines, Microwave Ovens, Vacuum Cleaners, Air PurifiersACSplit AC, Window AC, Commercial AC’sBusiness SolutionsLCD monitors, CRT monitors, Network Monitors, Graphic Monitor, Optical Storage Devices, LED Projectors, NAS (Network attached Storage) and Digital signageGSMSmart Phones, Color Screen GSM Handsets, Camera Phones, Touch Screen Phones, 3G Phones, Multimedia Phones, Dual SIM Phones, CDMA Phones

8. Products of LG

9. LG Financial Performance

11. LG market share in IndiaLG share in Indian market by volume29.4% in refrigerators.

12. 26.3% in colourtv’s

13. 35.8% in washing machine.

14. 38% in microwave ovens.Management style of LGLG believes in “sustainable corporate management”.

15. LG continually assesses new ways to develop its organisation.

16. LG manages risks by closely monitoring its financial and non-financial concerns.