The document is a presentation by Little Shadow on LG Electronics. It discusses LG's history as a merger of Lucky and Goldstar companies in 1958. It outlines LG's business divisions including mobile communications, digital display, and home appliances. The presentation covers LG's vision, marketing mix, market share, and a SWOT analysis. It concludes that LG is a market leader in home appliances and faces direct competition from Samsung.
LG Corporation formerly Lucky-GoldStar is a South Korean multinational conglomerate corporation. It is the fourth-largest chaebol in South Korea. It is headquartered in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo-gu, Seoul.LG makes electronics, chemicals, and telecom products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus and LG Chem in over 80 countries.
LG Corporation formerly Lucky-GoldStar is a South Korean multinational conglomerate corporation. It is the fourth-largest chaebol in South Korea. It is headquartered in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo-gu, Seoul.LG makes electronics, chemicals, and telecom products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus and LG Chem in over 80 countries.
This is all you need for all the 12th class student a good marketing mix report on LG electronics, India for more project just mail me shu.dani.558@gmail.com
i hope this will help you a lot thanks
by :- shubhanshu Dani
It is a Presentation on Lg Company's challenges Products and survival techniques and customer services which make them a unique brand name company in this business Industry.
A LG Sistemas conversou com a Ambev, novamente uma das melhores empresas para se trabalhar no País, segundo estudo do GTPW. Confira quais são os segredos da política de RH nessa matéria da Mosaico.
This is all you need for all the 12th class student a good marketing mix report on LG electronics, India for more project just mail me shu.dani.558@gmail.com
i hope this will help you a lot thanks
by :- shubhanshu Dani
It is a Presentation on Lg Company's challenges Products and survival techniques and customer services which make them a unique brand name company in this business Industry.
A LG Sistemas conversou com a Ambev, novamente uma das melhores empresas para se trabalhar no País, segundo estudo do GTPW. Confira quais são os segredos da política de RH nessa matéria da Mosaico.
Sales and distribution management of Samsung and LG.Vijayant Khurana
This presentation is about Sales and Distribution Management of companies, inside this presentation sales and distribution management system of Samsung and Lg is depicted briefly.
This could help in understanding Sales and Distribution Management easily with brief definitions.
Being Subsidiary company LG mobiles was unable to show its presence in market even though it brought a major revolution in the mobile Industry. What made them to step back and what are they trying to do to get back to track is all about in this presentation.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
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Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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1. Real content is king
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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
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When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
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Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
3. Prepared by Little Shadow
The members of Little Shadow
Mimraz Hasan
Masum Billah
Md. Mosfiqur Rahman
Tusar Ahmed
2014010000131
2014010000012
2014010000275
2014010000167
4. PRESENTATION CONTENT
• INTRODUCTION
• COMPANY’S HISTORY
• VISION AND MISSION
• BUSINESS DIVISION
• MARKETING MIX
• COMPETITVE ANALYSIS
• MARKET SHARE
• FACTORS FOR SUCCESS
• S.W.O.T ANALYSIS
• CONCLUSION
5. INTRODUCTION
• The company was originally established in 1958 as Goldstar, producing
radios, TVs, refrigerators, washing machines, and air conditioners.
• The L.G group was a merger of two Korean companies Lucky and
Goldstar.
• Is the second largest producer of television and third largest producer of
mobile phones.
6. HEAD-QUARTER
LG Electronics Inc.
LG Twin Towers
20, Yeouido-dong, Yeongdeungpo-gu,
Seoul, Korea 150-721
CEO: LG Group Vice Chairman Yong Nam
Tel: 82-2-3777-1114
Website: www.lge.com
Seoul Yeouido South Korea
7. L.G INDIA
• LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG
Electronics, South Korea was established in January, 1997 after
clearance from the Foreign Investment Promotion Board (FIPB).
• LG set up a state-of-the art manufacturing facility at Greater Noida,
near Delhi, in 1998, with an investment of Rs 500 Crores
• In 2004, LGEIL also up its second Greenfield manufacturing unit in
Pune, Maharashtra
• LG plans to set up Rs 500-cr unit in South
8. VISION AND MISSION
• Vision
LG’s Vision is to become a worldwide leader in digital that ensures
customer satisfaction through innovative products and superior
services.
• Mission
To create value for customers.
To respect human dignity.
To become best in its field.
12. MARKETING MIX
• PRODUCT
& PRICE
Mobile Phones
RS 1000-32000
Cooking Appliances
RS 2000-20000
TV / Audio / Video
RS 4000-150000
Washing Machines
RS 5000-30000Refrigerators
RS 6000-35000
Air Conditioners
RS-15000-80000
Vacuum Cleaners
RS1000-15000
13. PLACE
• LG product available in lg
retail showroom, malls
,private retail shop.
• The services of LG are
available in more than
110 countries of the
world.
• LG Electronics controls
114 local subsidiaries in
india.
PROMOTION
• LG promote its product s
through Newspaper, T.V.,
Radio, hording and taking
part in events etc.
16. MARKET SHARE
HOME ENTERTAINMENT MARKET SHARE IN
ELECTRONICS
21.6
24.6
23.6
9.6
5.3
4.4
1.4 2.3
6.2
LG
SAMSUN
G
SONY
PHILLIPS
SANSUI
VEDIOC
ON
BPL
17. CORPORATE SOCIAL RESPONSIBILITY
• Global Take-Back Policy
• Guidance on the Disposal of End-of-
Life Products
• Recycled Plastic Applications
18. FUTURE PLANS
• LG has a positive perception of India and the
Indian consumer.
• LG is making a foray into the e-commerce market
in India and has partnered with various local
websites like fabmall.com, rediff.com,
indiatimes.com, and indiaplaza.com.
• LG is also planning to invest over US$ 208 million
in India over the next three years to expand the
business.
• Mobile software development is also on LG’s
agenda.
19. S.W.O.T. ANALYSIS
STRENGTHS
• Market leader in home
appliances.
• Has got manufacturing unit in
tax incentive .
• Wide range of products to
serve all categories.
• Widest distribution network in
the industry(47
barnches,10000 trade
partners).
• Good after sales service
offered
WEAKNESSES
• Samsung being its
competitor provides
similar products.
• Consumers compare L.G
with Samsung its Korean
rival not with other global
companies.
• Lack of expert operators
for complex machines
due to illiteracy and lack
of training in India.
20. OPPORTUNITIES
• Fast growth of the home
appliances market
• Shifting to rural areas
• Thus maintaining control
over the market and the
highest share in home
appliances market
THREATS
• Close competitors like
Samsung are compared
to it.
• Price war with Samsung.
• Competition from Indian
brand and other foreign
brands.
21. CONCLUSION
• Mobile Phones Nokia is the market leader,
followed by Sony Ericsson.
• LG is an emerging player Direct competition with
Samsung, owing to similar user perception
• Refrigerators LG is the dominant player in the
market Other Players have a segmented market
share Unstructured Positioning of all other Players