Subhash Chandra is presented as an exemplary leader. He founded Zee TV, India's first private TV channel, transforming from a rice trader to a media baron with interests in packaging, theme parks, lotteries and cinema multiplexes. As the first to harness the business potential of satellite television in India, he helped give birth to the satellite TV industry and inspired others to follow. Within a short time, Zee TV became a big media company, giving tough competition to international media moguls.