BHEL is India's largest engineering company providing systems for power, industry, and transportation. It has 13 manufacturing plants, 8 service centers, and over 46,000 employees. BHEL works in both domestic and international markets, receiving orders from countries around the world. While it aims to grow steadily and be profitable, challenges include maintaining commitments and reducing delivery cycles.

1. CASE STUDY ON BHEL (Bharat Heavy Electricals Limited ) Submitted by: ANISH MITTAL Mba/10/119

3. SUMMARY BHEL is a largest engineering company in India. It provides total systems to the core sectors of the Indian economy-power, industry and transportation .About two-thirds of the companies business is in power sector. It is a technology intensive company having collaborations with reputed international companies .It ranks”fortune 500” biggest industrial giants it’s operations are spread over 13 manufacturing plants and 8 service centers in India. BHEL employs about 46,050 people. The company was initially a totally public sector company and committed to quality.

4. Contd…. It receives orders from several countries for industrial equipments, including complete power station consultancy services & providing technical manpower. These countries includes USA, UK, West-germany, russia,etc. BHEL is recognized in the world market as a renovation services and maintenance expert. A number of its products such as hydro and thermal sets, boilers, compressor, industrial turbo sets and oilrigs are long production cycle items.

6. CONTD…. OBJECTIVES: Growth: steady Profitability: reasonable and adequate return on capital employed. Customer focus: value for money. People-orientation: empowerment. Technology: indigenous technology Image: government company

13. CONCLUSION Strategic intent is a very important part which should be developed and implemented for the organization’s success and growth and in the strategic intent the various strategies which are adopted by various organizations. BHEL is poised to take up the challenge and play a major role in meeting the energy demand of the country. BHEL make the country Self Reliant in Power Plant Equipment manufacture, the company has grown in stature in both domestic and international markets BHEL expected to cater to both power and Industry sectors and will play a major role in meeting the energy demand of the country.After studying BHEL we have found out that it is always adopting innovative strategies so that it can continue to grow and also earn profits for its shareholders.

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