Adidas was founded in 1948 by Adolf Dassler after splitting from his brother Rudolf's shoe factory following World War 2 tensions. Adidas is known for its 3 bar logo and trefoil symbol, and produces a wide range of footwear, apparel, accessories and sports goods. The company focuses on global markets with a premium brand positioning and slogan "Impossible is Nothing". Financially, Adidas reported sales of €15.9 billion and net income of €791 million in 2021.

2.  COMPANY PROFILE
 HISTORY
 LOGO
 PRODUCTS
 MARKET STRATEGIES
 FINACIAL POSITION
 SPONSORSHIPS
 THANKYOU.

4. HISTORY
 ADIDAS WAS FOUND IN 1948 BY ADOLF “ADOLF “ADI” DASSLER FOLLOWING THE
SPLIT OF GWBRUDER DASSLER SCHUHFABRIC (DASSLER BROTHER FACTORY)
BETWEEN HIM AND HIS OLDER BROTHER. RUDOLF.
 DURING THE 1936 SUMMER OLYMPICS HELD IN GERMNY,ADOLF PERSUADED U.S.
SPINSTER JESSE OWENS TO RUN USING HIS COMPANY’S STRIKERS. OWENS
WENT ON TO WIN 4 GOLD MEDALS.
 DIFFERENCES IN POLITICAL IDEOLOGIES BETWEEN THE TWO BROTHERS DURING THE
WORLD WAR TENSION BETWEEN THE TWO BROTHER.
 THEY FINALLY SPLIT IN 1947 AND WENT ON TO FORM ADIDAS AND PUMA.
 NOW OWNS BRAND LIKE :- ROCKPORT , REEBOK , TAYLOR MADE , ETC.

5. LOGO
3 BARS:
-1997 – INTEGRATED CORPORATE DESIGN BY PETER
MOORE.
- SHAPE FORMED BY THE BARS REPRESENTED
CHALLENGES TO BE FACED AND GOALS TO BE
ACHIEVED.
TREFOIL:
 INTRODUCED IN 1971.
 REPRESENTS THE DIVERSITIY OF ADIDAS BRAND.
 NOW USED FOR ADIDAS ORIGINAL

6. PRODUCTS
FOOTWEAR CLOTHING
ACCESSORIES SPORTS GOODS

7. MARKET STRATEGIES
FOCUS ON GLOBAL MARKET
SLOGAN :- IMPOSSIBILE IS NOTHING
POSITIONING :- PREMIUM BRAND
OFETEN USE MARKET SKIMMING
POLICIES WITH NEW PRODUCT

8. FINACIAL POSITION
SALES : €15,900 MILLION
NET INCOME : €791 MILLION
EPS : €3.78 (321.02)