Learn how Silver Jeans worked with AddShoppers to engage their audience. We'll show you how we increased their sharing by 4,650% and helped them capture 225% more email subscribers.
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?
Check out our deck today!
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentOlapic
Listrak CEO, Ross Kramer, and Olapic VP of Account Management, Jon Drennan, lead an informative discussion on the various ways that visual earned content adds a layer of authenticity to email campaigns, and share real-world examples of retailers achieving greater engagement and increased sales as a result.
How to use visual user generated content to drive omni-channel commerce Olapic
The document discusses how brands can solve the challenge of having insufficient quality content to feed their marketing distribution channels. It proposes that brands leverage "earned content", specifically visual user-generated content (UGC), from their brand advocates. It provides examples of how innovative brands are seeing success by incorporating visual UGC into their email marketing, social media ads, and offline campaigns. The document also offers tips on how brands can effectively collect visual UGC by creating hashtags, promoting them, engaging ambassadors, and obtaining rights to use the collected photos in marketing.
4 types of loyalty apps for brands, retailers and app developerssand_9999
Getting and maintaining brand loyalty is very important and if you do not maintain your reputation in the market then brand name could disappear, and no one would care about your existence. The brand can win loyalty and name by satisfying the customers. According to research, it is proved that the most important way to interact with the customers is by rewarding them for being good customers.
From Instagram to Bookings: Visual Marketing Strategies for Travel BrandsOlapic
See the latest research from Phocuswright on the major shift in traveler behavior that’s putting traveler-generated photos front & center in the best visual marketing strategies.
In this webinar presentation you’ll learn:
-What the latest Phocuswright research on traveler behavior and visual marketing means for your brand
-How leading travel brands are using Instagram and other social media channels as an unparalleled source of visual content
-Why traveler-generated photos are the best at communicating the all-important experience of “being there” to prospective visitors
-How to use traveler-generated photos to drive significant increases in booking, traffic, engagement, and the bottom line
As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.
This document summarizes a presentation about unlocking the power of consumer-generated images for e-commerce. It discusses how Olapic helps retailers collect, curate and display user photos on their sites to improve performance. An example is provided of baby retailer Giggle, which leverages customer photos on product pages and in marketing campaigns to provide a more personal shopping experience and deeper customer connections. Data shows user photos increase conversions and engagement. The presentation outlines best practices for collecting, promoting and using consumer photos while respecting ownership.
The Daily Hundred has developed an innovative mobile marketing platform, which businesses can use to turn customers into an extension of their marketing team.
Our platform helps businesses increase brand loyalty, store traffic, customer engagement (both in-store and online) and most importantly, our platform helps increase sales. Marketing teams can use our platform to run unique, location specific and time sensitive marketing campaigns, which encourage users to either create or share branded content. Users receive cash and other great rewards instantly by completing different actions for their favorite brands.
Check out our new mobile platform that can help your business engage and reward your customers. Our platform allows you to reward your customers to promote your brand across their social network. We also offer a tool to help generate new content straight from your customers - who said content generation was expensive?
Check out our deck today!
Listrak + Olapic: Elevating Email Engagement with User- Generated ContentOlapic
Listrak CEO, Ross Kramer, and Olapic VP of Account Management, Jon Drennan, lead an informative discussion on the various ways that visual earned content adds a layer of authenticity to email campaigns, and share real-world examples of retailers achieving greater engagement and increased sales as a result.
How to use visual user generated content to drive omni-channel commerce Olapic
The document discusses how brands can solve the challenge of having insufficient quality content to feed their marketing distribution channels. It proposes that brands leverage "earned content", specifically visual user-generated content (UGC), from their brand advocates. It provides examples of how innovative brands are seeing success by incorporating visual UGC into their email marketing, social media ads, and offline campaigns. The document also offers tips on how brands can effectively collect visual UGC by creating hashtags, promoting them, engaging ambassadors, and obtaining rights to use the collected photos in marketing.
4 types of loyalty apps for brands, retailers and app developerssand_9999
Getting and maintaining brand loyalty is very important and if you do not maintain your reputation in the market then brand name could disappear, and no one would care about your existence. The brand can win loyalty and name by satisfying the customers. According to research, it is proved that the most important way to interact with the customers is by rewarding them for being good customers.
From Instagram to Bookings: Visual Marketing Strategies for Travel BrandsOlapic
See the latest research from Phocuswright on the major shift in traveler behavior that’s putting traveler-generated photos front & center in the best visual marketing strategies.
In this webinar presentation you’ll learn:
-What the latest Phocuswright research on traveler behavior and visual marketing means for your brand
-How leading travel brands are using Instagram and other social media channels as an unparalleled source of visual content
-Why traveler-generated photos are the best at communicating the all-important experience of “being there” to prospective visitors
-How to use traveler-generated photos to drive significant increases in booking, traffic, engagement, and the bottom line
As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.
This document summarizes a presentation about unlocking the power of consumer-generated images for e-commerce. It discusses how Olapic helps retailers collect, curate and display user photos on their sites to improve performance. An example is provided of baby retailer Giggle, which leverages customer photos on product pages and in marketing campaigns to provide a more personal shopping experience and deeper customer connections. Data shows user photos increase conversions and engagement. The presentation outlines best practices for collecting, promoting and using consumer photos while respecting ownership.
1. The document provides 9 marketing techniques for e-commerce businesses to shine in the competitive online marketplace.
2. The techniques include invigorating the website, developing mobile apps, using videos for content marketing, social media engagement, virtual and augmented reality technologies.
3. The key message is that e-commerce companies need to optimize all aspects of the customer experience, from the website to mobile apps to social media, to attract and retain customers.
MARKETING TECHNIQUES THAT WILL HELP YOU E-COMMERCE JUNGLE Shine IN THERajkumar Mushkara
The practice of online buying and
selling continues to gain ground. Customers
swear by the convenience and variety
offered by e-commerce sites. These
companies are admired by customers for
making the purchasing process simpler and
for saving their time and efforts.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Olapic and Movable Ink's webinar presentation, which reviews the 2016 customer-centric digital trends discussed at an industry breakfast event between TalkTalk, Wool and The Gang and Venture Beat.
In this webinar presentation you’ll learn:
-2015 insights into customer online buying behavior
-3 major customer-centric digital marketing trends for 2016
-Leveraging digital trends with Google Customer Match Advertising
Instagram has launched advertising for all brands. Find out what's new, why you should use it and how to get started. Brands like Taco Bell, Electronic Arts and Michael Kors are already using Instagram ads. With over 300 million Instagram users, you don't want your brand missing out! By Social@Ogilvy's Hannah Law and Neo's Daniala Badalan.
This document discusses how user-generated content (UGC) and influencer marketing can help brands scale content creation. It notes that content from everyday people performs best on social media. The document presents the example of Walmart's Elevenmoms program, which leveraged influencers to create and share content. It also discusses challenges with scaling content creation and how the Photofy tool addresses these by allowing brands to empower employees, partners and customers to easily create branded content. The document includes case studies of how Oscar Mayer and Lifetime Fitness used Photofy to generate user-generated content at scale.
Social Media Advertising and Promotions | Current Scenario and Future | iaran...iarani Inc.
Organic reach on Facebook pages has declined significantly, down to 2% for pages with over 500,000 likes. This is due to increased competition for visibility in the News Feed. Paid advertising such as post boosting is recommended to overcome the poor organic growth. Different types of Facebook and Instagram ads are described, including link clicks ads, video ads, carousel ads, and story ads. Minimum investments and technical issues make Twitter ads challenging. The future of digital advertising is predicted to involve more programmatic buying, caring about consumers, chat-based marketing, and use of artificial intelligence. Digital advertising offers benefits like targeting, insights, brand awareness, cost-effectiveness, and engagement. Social media advertising spending is growing significantly worldwide
2019 SITEC E-Commerce Class 203: CRM, Email & Chatbot by Charles Gregorysitecmy
SITEC E-COMMERCE CLASS EC203 : CRM, Email & Chatbot
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.
A CRM solution helps you focus on your organization’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.
Company : Digital Marketing Association Malaysia
Guest Speaker : Charles Gregory
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Hositecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Navigator Digital Academy
Coach : David Ho
Curious about the best ways to attract new business during the holidays? Check out the latest trends in holiday shopping -- and marketers' top holiday marketing techniques for 2013.
Snapchat pay for replay and lenses: why should brands care?Ogilvy Consulting
Snapchat have launched a 'Pay to Replay' option to US users and lenses for selfies.
Find out what these features are, why brands should use it, and how to get started.
Instagram Marketing: How To Use Instagram To Move The NeedleOlapic
Watch our on-demand webinar and deck to learn from Olapic and L2 how leading brands are using Instagram Ads, Shoppable Instagram, and User-Generated Content throughout the customer experience to drive significant increases in conversions, traffic, engagement and the bottom line.
Online Marketing PART 8 - Selling without SellingTom Fleerackers
This document discusses strategies for online marketing and content creation. It emphasizes creating valuable content for audiences rather than focusing on directly selling products. Effective content strategies share inspiring stories that address what the audience wants to hear rather than just what the marketer wants to say. The document also contrasts traditional sales tactics with a newer approach called "social sales" that focuses on educating audiences through social networks and engaging content.
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
2. The 6 Dimensions of Social Commerce - Mark Ellis, SyzygyLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
The Most Epic Digital Marketing Strategy for 2017Cult LDN
With a focus on making 2017 the 'year it got personal', Camilla, Account Director presented at Digital Pond and took a dive into The Rise of Live, ChatBots and how to imbed human insight into the perfect digital strategy.
Key takeaways were:
Successful strategies must be embedded in human insight
2017 will be about personalising the shopping experience
Working with influencers allows you to share a unique brand story
Utilising digital technology helps to create immersive brand experiences
Rules have been established for the island such as no smoking near buildings or trees and no littering or polluting the ocean with fines and banishment from the island as consequences. Stacy will formally document all the rules of the island in a large rule book.
1) The Rotaract Club of S.A. Engineering College held an Oxywifi tree plantation project on April 1st, 2016 to create awareness about global warming.
2) The event was inaugurated by the principal of S.A. Engineering College who planted the first sapling, followed by other faculty who planted additional saplings.
3) Around 35 Rotaract club members planted approximately 30 saplings of trees like neem, mango, teak, and portia on the college campus to enhance the environment and raise awareness on being environmentally friendly.
1. The document provides 9 marketing techniques for e-commerce businesses to shine in the competitive online marketplace.
2. The techniques include invigorating the website, developing mobile apps, using videos for content marketing, social media engagement, virtual and augmented reality technologies.
3. The key message is that e-commerce companies need to optimize all aspects of the customer experience, from the website to mobile apps to social media, to attract and retain customers.
MARKETING TECHNIQUES THAT WILL HELP YOU E-COMMERCE JUNGLE Shine IN THERajkumar Mushkara
The practice of online buying and
selling continues to gain ground. Customers
swear by the convenience and variety
offered by e-commerce sites. These
companies are admired by customers for
making the purchasing process simpler and
for saving their time and efforts.
The Next Big Things in social media for 2015Cult LDN
What are the NBTs for 2015? Here we give our predictions for the coming year in our latest trends presentation.
Cult LDN is an award-winning digital communications agency. We deliver brave and strategic campaigns for our clients which deliver measurable results.
We specialise in; strategy & execution, online talent management, online advertising and trend reporting & training.
www.cultldn.com
Olapic and Movable Ink's webinar presentation, which reviews the 2016 customer-centric digital trends discussed at an industry breakfast event between TalkTalk, Wool and The Gang and Venture Beat.
In this webinar presentation you’ll learn:
-2015 insights into customer online buying behavior
-3 major customer-centric digital marketing trends for 2016
-Leveraging digital trends with Google Customer Match Advertising
Instagram has launched advertising for all brands. Find out what's new, why you should use it and how to get started. Brands like Taco Bell, Electronic Arts and Michael Kors are already using Instagram ads. With over 300 million Instagram users, you don't want your brand missing out! By Social@Ogilvy's Hannah Law and Neo's Daniala Badalan.
This document discusses how user-generated content (UGC) and influencer marketing can help brands scale content creation. It notes that content from everyday people performs best on social media. The document presents the example of Walmart's Elevenmoms program, which leveraged influencers to create and share content. It also discusses challenges with scaling content creation and how the Photofy tool addresses these by allowing brands to empower employees, partners and customers to easily create branded content. The document includes case studies of how Oscar Mayer and Lifetime Fitness used Photofy to generate user-generated content at scale.
Social Media Advertising and Promotions | Current Scenario and Future | iaran...iarani Inc.
Organic reach on Facebook pages has declined significantly, down to 2% for pages with over 500,000 likes. This is due to increased competition for visibility in the News Feed. Paid advertising such as post boosting is recommended to overcome the poor organic growth. Different types of Facebook and Instagram ads are described, including link clicks ads, video ads, carousel ads, and story ads. Minimum investments and technical issues make Twitter ads challenging. The future of digital advertising is predicted to involve more programmatic buying, caring about consumers, chat-based marketing, and use of artificial intelligence. Digital advertising offers benefits like targeting, insights, brand awareness, cost-effectiveness, and engagement. Social media advertising spending is growing significantly worldwide
2019 SITEC E-Commerce Class 203: CRM, Email & Chatbot by Charles Gregorysitecmy
SITEC E-COMMERCE CLASS EC203 : CRM, Email & Chatbot
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.
A CRM solution helps you focus on your organization’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.
Company : Digital Marketing Association Malaysia
Guest Speaker : Charles Gregory
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Hositecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Navigator Digital Academy
Coach : David Ho
Curious about the best ways to attract new business during the holidays? Check out the latest trends in holiday shopping -- and marketers' top holiday marketing techniques for 2013.
Snapchat pay for replay and lenses: why should brands care?Ogilvy Consulting
Snapchat have launched a 'Pay to Replay' option to US users and lenses for selfies.
Find out what these features are, why brands should use it, and how to get started.
Instagram Marketing: How To Use Instagram To Move The NeedleOlapic
Watch our on-demand webinar and deck to learn from Olapic and L2 how leading brands are using Instagram Ads, Shoppable Instagram, and User-Generated Content throughout the customer experience to drive significant increases in conversions, traffic, engagement and the bottom line.
Online Marketing PART 8 - Selling without SellingTom Fleerackers
This document discusses strategies for online marketing and content creation. It emphasizes creating valuable content for audiences rather than focusing on directly selling products. Effective content strategies share inspiring stories that address what the audience wants to hear rather than just what the marketer wants to say. The document also contrasts traditional sales tactics with a newer approach called "social sales" that focuses on educating audiences through social networks and engaging content.
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
2. The 6 Dimensions of Social Commerce - Mark Ellis, SyzygyLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
The Most Epic Digital Marketing Strategy for 2017Cult LDN
With a focus on making 2017 the 'year it got personal', Camilla, Account Director presented at Digital Pond and took a dive into The Rise of Live, ChatBots and how to imbed human insight into the perfect digital strategy.
Key takeaways were:
Successful strategies must be embedded in human insight
2017 will be about personalising the shopping experience
Working with influencers allows you to share a unique brand story
Utilising digital technology helps to create immersive brand experiences
Rules have been established for the island such as no smoking near buildings or trees and no littering or polluting the ocean with fines and banishment from the island as consequences. Stacy will formally document all the rules of the island in a large rule book.
1) The Rotaract Club of S.A. Engineering College held an Oxywifi tree plantation project on April 1st, 2016 to create awareness about global warming.
2) The event was inaugurated by the principal of S.A. Engineering College who planted the first sapling, followed by other faculty who planted additional saplings.
3) Around 35 Rotaract club members planted approximately 30 saplings of trees like neem, mango, teak, and portia on the college campus to enhance the environment and raise awareness on being environmentally friendly.
Software developer in test (sdet) mobile companyMark Long
This job posting is seeking 5 Software Development Engineers in Test to join a fast-growing mobile software company in London that currently has over 200 million users. The ideal candidates will have extensive experience with test automation tools like Appium and Selenium, knowledge of programming languages like Java and Python, and experience with mobile testing and building test frameworks in agile environments. The role involves working closely with software engineers to help create and maintain a high-transaction platform from the ground up.
Este projeto visa promover práticas inclusivas nas escolas através da capacitação de professores e equipe pedagógica para lidar com alunos em situação de exclusão, favorecendo seu acesso à educação regular e reduzindo a evasão escolar. As principais ações incluem grupos de discussão, supervisão e treinamento de educadores sobre inclusão, disseminando conhecimentos sobre educação inclusiva.
1) The document summarizes top holiday weekend campaigns from 2016, providing examples from retailers like MiiR, Mabel's Labels, Paul Frederick, Sun & Ski, and a leading clothing retailer.
2) MiiR saw a 27% increase in conversion rate and 47% more revenue over 5 days by launching a gift guide and daily promotions portal.
3) Mabel's Labels surpassed goals with their biggest sale of the year promoted via a countdown timer in a non-intrusive portal message.
4) Paul Frederick increased email-driven revenue over 120% year-over-year through effective Black Friday/Cyber Monday emails.
Este documento descreve a II Conexão Junina da Câmara Municipal de Belo Horizonte, um evento que irá integrar as comemorações juninas dos setores da Câmara. Os setores serão julgados em critérios como decoração, comidas típicas, recepção e campanha de doação de agasalhos. O setor que somar mais pontos nos quesitos será declarado vencedor.
El documento describe la historia de unos grupos de jóvenes llamados "Los Grupos de Amistad" en Granada desde 2002. Comenzaron con la ayuda de "Animadores" y realizaron varias actividades como paseos, acampadas y campamentos durante varios años para compartir experiencias, sueños e ilusiones nuevas a través de su fe cristiana.
Este documento es una boleta de votación para la elección primaria del Partido Republicano en el Condado de Angelina, Texas. Contiene instrucciones para votar, una lista de candidatos presidenciales republicanos, y carreras y propuestas estatales y locales. Los votantes republicanos deben seleccionar a un candidato presidencial y votar en otras carreras y propuestas.
Apache Falcon - Simplifying Managing Data Jobs on HadoopDataWorks Summit
Apache Falcon is a data management platform on Hadoop that provides a holistic way to declaratively define and manage data pipelines and workflows. It allows users to specify feeds, processes, and clusters to orchestrate the flow of data across Hadoop clusters. Falcon handles scheduling, dependency management, replication, and data governance. The architecture uses Oozie to schedule workflows and notifications are sent through JMS. Case studies demonstrate how Falcon can be used for multi-cluster failover and distributed processing across data centers.
Crude oil degradation by microorganismsrajani prabhu
importance of microorganism in bioremediation of crude oil contaminated sites. Mechanism of degradation of crude oil,methods used,Examples of organisms.
Il cambiamento genera stress, tensione, ansia. Come affrontarlo in modo positivo? La presentazione offre molti spunti e case histories per vincere la paura del cambiamento.
In this live case study, we'll show you how Mary Maxim, a leading arts & crafts retailer, increased revenue, email subscribers, and boosted social sharing with AddShoppers.
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
During August through December 2017, my team and I delivered a project for a small company, Greeks & More, and provided them with marketing consulting. We explain how our client can improve their customer service, increase the amount of new customers, and know how to retain loyal customers. We also discuss they can implement a loyalty program, and create a simple and enjoyable customer purchase experience. After analyzing our clients current customers, along with their current business strategies, we convinced them that should get involved with Social Media marketing, and CRM softwares.
This document provides information about an upcoming Shopify meetup event in Brisbane on May 30th, 2019. Over 300 people are registered to attend. The event will feature speakers from dotdigital, YCL Jewels, and Shopify discussing topics like increasing conversions through accessibility and trust, and creating a customer-centric experience. Attendees will also be able to network with other Shopify merchants and professionals. Food and drinks are sponsored by dotdigital. To learn about future Shopify meetup events, attendees can join the Meetup group, follow the event organizer on Twitter, or sign up to the email list if registered for this event.
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
Feverbee SPRINT 2016 - Convert Engagement Into Leads and Sales - Bridget Rand...Bridget Randolph
This document discusses how to convert digital engagement into leads and sales. It outlines a 4 phase process: 1) Build brand awareness and loyalty through engaging content. 2) Conduct audience research and testing to understand customers. 3) Encourage micro-conversions like email signups to move people through the sales funnel. 4) Offer incentives like deals and rewards to encourage purchases. Key lessons are to integrate engagement tactics with the overall marketing strategy, properly attribute campaigns to measure their impact, and leverage engaged users to move them through the customer journey.
Kissnshare is a crowd-selling platform that connects companies to social media users, allowing users to earn cash rewards for sharing product deals. Users select deals to share and receive a personalized link to track sales and earnings. The platform aims to change how companies reach customers through social networks by directly involving users. Key advantages include visibility, guaranteed sales and returns, and engaging both users and customers. The startup has shown early traction with over 2,500 acquired users and a popup store conversion rate of 2.8% after launching in France.
Campina Marcomm Presentation for Infobrand 27th June 2019Harwindra Yoga
This presentation discusses how an FMCG company called Campina is enhancing customer engagement in the digital era. It outlines Campina's collaborations with various digital platforms like GO-PAY, GO-FOOD, and GO-DEALS to provide e-voucher discounts. These collaborations provide new customers, wider exposure, and higher online sales. The presentation also discusses Campina's partnerships with prominent e-commerce sites and a mobile loyalty program. Creative thinking and effective communication through owned media like websites and mobile apps as well as social media, email marketing, search engine optimization, and search engine marketing are highlighted.
Companies are using new technologies and social media channels to reinvent and revitalize proven marketing strategies.
• What are those new technologies?
• How can they revitalize your marketing plan?
• How do you measure results?
• Where do you start?
A Facebook Contest is an easy way to engage Fans and convert them into email signups by enticing them with a prize. There are many different types of Facebook Contests from the most basic “random draw” sweepstakes to highly involved video contests with a full panel of judges to decide a winner. Each has different benefits. Each is most useful for different businesses and different marketing campaigns.
A Facebook Contest is a great way to achieve your goals in social media. One Facebook contest can give you the same return on investment as hundreds of pieces of content, saving you hours. For small business owners and small marketing teams, this time-savings is invaluable. In this article you’ll learn how to run a Facebook Contest to achieve specific goals and grow your business.
TheBuzzFirm is a digital marketing agency founded in 2011. It specializes in strategic thinking, innovative solutions, and making ideas happen to deliver results for its clients. The agency offers various digital marketing services including digital strategy, social media marketing, web development, and analytics. It has helped grow brands by designing engaging campaigns on platforms like Facebook to increase fan numbers, product sales, and website traffic.
Our social commerce platform brings together gamification and e-commerce to turn social audiences into shopping communities. It allows people to be social and do commerce in a new, engaging way. Our "co-buying" model unlocks the value of social networks by incentivizing members to shop and promote products to others.
The document outlines a 5-step process for creating strong digital communities around a brand. The 5 steps are: 1) Defining objectives, 2) Profiling and assessing customers, 3) Selecting engagement strategies, 4) Execution, and 5) Measurement. Key strategies discussed include engaging customers through content (ACCESS, ENGAGE, CONNECT), collaboration (COLLABORATE), and customization (CUSTOMIZE). Case studies provide examples of successful brand campaigns that utilized online listening (LISTEN), befriending customers (BEFRIEND), solving problems (SOLVE), and sharing content (SHARE).
This document provides a marketing plan for Gifts.com. It includes an analysis of the company, the gift industry, target markets, primary research results, and proposed marketing initiatives. The plan aims to increase brand awareness and loyalty through an integrated online and social media campaign, including contests on Facebook and Instagram, expert advice videos on YouTube, a Buzzfeed campaign, search engine optimization of the website, email campaigns, Pandora ads, TV commercials, and billboards. The budget and methods for measuring effectiveness are also outlined. The overarching goal is to establish Gifts.com as the top destination for online gift buying.
The document discusses how SMI Network can help brands create brand value and achieve conversions through targeted engagement on social media. Specifically, it summarizes that SMI Network provides an end-to-end social media marketing solution to help brands build their fan base, identify relevant audiences, engage with users through targeted campaigns, and ultimately drive customer acquisition and retention.
The document discusses how SMI Network can help brands create brand value and achieve conversions through targeted engagement on social media. Specifically, it summarizes that SMI Network provides an end-to-end social media marketing solution to help brands build their fan base, identify relevant audiences, engage with users through targeted campaigns, and ultimately drive customer acquisition and retention.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge and Fully For Job Orientation Bases.
Social Media Conversion, SFU Bus450, Fall 2015.pptxJeff Salzsauler
An introduction to social media conversion for beginners, covering:
Section 1: Defining Conversion
Section 2: Basic Conversion Strategy
Section 3: Case Studies
Section 4: Conversion Optimization
Mobilizr is a platform that connects brands with a large network of brand ambassadors who promote brands on social media. Brands can launch photo and video campaigns that incentivize ambassadors to post user-generated content promoting the brand. When ambassadors share this content, it amplifies the brand's message and generates engagement in the form of likes, shares, and clicks. Brands only pay Mobilizr based on the actual engagement generated by each campaign.
This document describes a social media promotion program called Pay4like. It offers various membership levels (SMPP01, SMPP03, etc.) that allow members to earn rewards points and cash by promoting pages on social media. Members can earn points through their own promotions, referrals, and a matching bonus program. Rewards points can be withdrawn or used to purchase promotion vouchers. The program aims to monetize the time people spend on social media through a multi-level marketing structure.
Similar to Case Study: How Silver Jeans Boosted Sharing 4,650% and Email Captures 225% Using AddShoppers (20)
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Google Ads Vs Social Media Ads-A comparative analysis
Case Study: How Silver Jeans Boosted Sharing 4,650% and Email Captures 225% Using AddShoppers
1. How Silver Jeans Increased
Sharing by 4,650% and Captured
225% More Email Subscribers
A Case Study by AddShoppers
Written by
Peter Messmer, Director + Growth
2. “
The Win-Your-Wishlist Social Contest we ran with
AddShoppers was a huge success!
When compared to our typical averages, the contest
captured 225% more email subscribers and drove 19
times more referral traffic back to our site.
Mike G Girardin, Director of eCommerce at Silver Jeans
3. In 1991, Michael Silver and Allan Kemp teamed
up to start Silver Jeans. Their first product was a
unisex jean called the “Frisco” which went on to
sell 2 million pairs.
Since then, they’ve become a denim giant that
is sold in over 30 countries across North
America, Europe, and Southeast Asia.
4. Why AddShoppers?
As a popular consumer brand, Silver Jeans was well-established in physical retail stores, yet their
eCommerce presence wasn’t living up to its full potential.
Before AddShoppers, the Silver Jeans team had implemented some successful marketing
campaigns and initiatives for silverjeans.com, however, they needed to drive even more impactful
results.
Their main problem was this: customers weren’t engaging enough with the brand to produce a
reliable amount of buzz from word-of-mouth sharing.
Silver Jeans chose AddShoppers because they knew our platform would not only allow them to
generate more word-of-mouth sharing, but lead to more targeted referral traffic.
5. I. Increase social engagement and
sharing
II. Drive more targeted traffic to their
eCommerce store
III. Capture more email subscribers &
additional rich CRM data
Silver Jeans’
Goals
6. The Strategy
AddShoppers’ Client Success Team
worked alongside Silver Jeans to create a
targeted strategy to address their three
main goals by integrating a combination of
Apps from the AddShoppers platform.
In this case study, we’ll show you exactly
what we did to drive tangible business
results for Silver Jeans as well as a
detailed explanation of why specific
strategies were chosen.
Phase 2:
Install upgraded social infrastructure including
Social Login and Smart Sharing Buttons to
reduce checkout friction, capture more
customer data, and provide a fully white-
labeled brand experience.
Phase 3:
Utilize Contests + Giveaways to create on-site
engagement with their customers, boost
sharing, and increase the amount of new
email subscribers.
Phase 1:
Install Influencer Analytics to allow Silver
Jeans to identify previously unknown
influencers and track the success of their
campaigns in phases 2 and 3.
8. Influencer Analytics
Now, Silver Jeans was able to identify who
was sharing pages and products, who was
driving referral traffic, and who was actually
driving sales and revenue.
This meant they could now easily identify
their brand influencers -- one of the most
valuable customer groups for any brand!
Plus, the Influencer Analytics would help
Silver Jeans measure the impact of the
following phases.
9. “
The first step was to integrate AddShoppers’ analytics Apps,
including Influencer Analytics and Revenue Tracking, in
order to create a solid foundation with accurate tracking.
Once we had the analytics in place, we moved on to Phase 2
and added two more Apps: Social Login and Smart Sharing
Buttons.
Zellie Friedman, AddShoppers Enterprise Client Success Manager
11. Smart Sharing Buttons
Silver Jeans already had some basic sharing
buttons installed on their product pages, but they
didn’t really have any visibility into their
effectiveness, plus they couldn’t integrate them
into any of their other on-site marketing
campaigns. In addition, the design of the buttons
weren’t customizable to match the look and feel
of their brand.
Our team created custom floating sharing buttons
that aligned with Silver Jeans’ brand standards
and launched them across the site instantly, with
no additional technical integration necessary.
Now, not only is there a consistent brand
experience, but their social sharing buttons are
optimized for eCommerce and integrable with
other on-site marketing campaigns.
12. Social Login
Silver Jeans knew that most of their customers
were avid users of social media. They also
knew, that like all customers, theirs didn’t like
filling out forms, especially during checkout.
Understanding the need for a more natural
solution, they believed their customers would
use Social Login if it was offered as an option
on their site. They wouldn’t have to fill out as
many form fields and they wouldn’t have to
remember a password, so they would also be
more likely to complete their orders.
That’s a win-win for both parties!
14. Win-Your-Wishlist
Once the basic groundwork for Silver Jeans was
in place after Phase 1, we collaborated to create
a campaign targeting their three major goals.
We decided to kick things off by launching a
Social Contest through AddShoppers.
Silver Jeans came up with a fun contest idea
called “Win Your Wishlist” where the winner
would be awarded every product on their
wishlist, up to $1,000 in total value.
Here’s the twist: in order to populate their
wishlist, customers simply had to share every
product that they wanted.
Step 1: Drive Traffic
Step 2: Register
Step 4: Win!
Step 3: Share
15. Step 1: Drive Traffic
First, in order to create awareness around the
giveaway and start driving participation,
AddShoppers & Silver Jeans promoted it a
number of different ways:
● They placed a bottom bar promoting the
giveaway across their entire website using
AddShoppers Behavioral Targeting App.
● Silver Jeans sent promotional emails to
their subscribers.
● Silver Jeans also promoted the giveaway
via their social media profiles.
16. The bottom bar promoting the giveaway powered by
Behavioral Targeting.
17. Step 2: Registration
Once customers arrived on the landing page for
the giveaway, the AddShoppers Contest +
Giveaways App handled the rest.
The first thing that participants had to do was
simply register to enter the giveaway by using
Social Login or entering their name and email
address.
18. Step 3: Share
Now, the fun begins! After participants had
registered, they were prompted to share out
every Silver Jeans product they wanted in order
to populate their wishlist. The winner would win
every product on their wishlist, up to $1,000 in
total value.
We implemented a Trending Wall into the contest
page to make it really easy for participants to
share products. They were also given the option
to browse Silver Jeans’ site and share any other
product to add it to their wishlist.
In addition, participants were given the
opportunity to share the contest landing page for
a bonus entry. This helped the contest spread
virally via word-of-mouth sharing.
21. Results: During
The Contest
During the time the contest ran, Silver Jeans
saw the following results compared to their
previous averages:
+4,650%
+1,900% +225%
Sharing Social Referral Traffic Email Subscribers
22. Results: After The
Contest
Even though the contest is over, Silver Jeans is
still seeing elevated sharing and referral traffic.
Comparing the month after the contest finished
to the same month in the year prior, here are
the increases:
+1,136%
+1,200%
+22%
Sharing Social Referral Traffic Email Subscribers
23. Future Plans
So what’s next for Silver Jeans?
Now that they’ve had great success with Contests +
Giveaways, the immediate next step will be running giveaways
using AddShoppers more regularly.
However, they’re also working with their Client Success team at
AddShoppers to identify more opportunities to use the platform
to drive more sharing, capture more emails, and boost revenue.
Be on the lookout for more campaigns powered by
AddShoppers on SilverJeans.com!
24. see all case studies see trending resources
Want more actionable insights from AddShoppers?
Learn more about us and how we can help
AddShoppers is a complete on-site influencer marketing platform built to help
eCommerce brands increase revenue per visitor with powerful marketing
campaigns like the one you read about in this case study.
See All Case Studies See Trending Resources