SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Navigator Digital Academy
Coach : David Ho
2019 SITEC E-Commerce Class 203: CRM, Email & Chatbot by Charles Gregorysitecmy
SITEC E-COMMERCE CLASS EC203 : CRM, Email & Chatbot
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.
A CRM solution helps you focus on your organization’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.
Company : Digital Marketing Association Malaysia
Guest Speaker : Charles Gregory
2019 Kelas E-Dagang SITEC 301 BM: Pemasaran Digital oleh Sulaiman Mokhtarsitecmy
KELAS E-DAGANG SITEC BAHASA MALAYSIA YANG TERAKHIR ADALAH EC301BM: PEMASARAN DIGITAL
Untuk kelas yang pertama, anda telah belajar tentang elemen-elemen penting untuk memulakan perniagaan e-dagang. Di ikuti dengan kelas kedua berkenaan cara-cara menguruskan produk di pasaran e-dagang. Jadi, untuk langkah seterusnya adalah bagaimana pula cara cara untuk memasarkan produk di dalam dunia digital?
Pemasaran digital adalah suatu usaha untuk mempromosikan sesuatu produk dengan menggunakan media digital yang dapat menjangkau pengguna secara lebih meluas. Tips pemasaran digital merangkumi banyak teknik dan tips yang terkandung dalam kategori pemasaran internet.
Pemasaran digital turut menggabungkan beberapa faktor yang akan menjadi media baru dengan kapasiti yang lebih besar. Pemasaran melalui digital sedang diperluas untuk membantu para peniaga dan usahawan di era dunia digital ini untuk mempromosikan produk mereka dengan lebih meluas.
Syarikat : Avana.asia
Penceramah Jemputan : Sulaiman Mokhtar
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
2019 SITEC E-Commerce Class 302: Facebook Marketing by Jacksion Yangsitecmy
SITEC E-COMMERCE CLASS 302 IS FACEBOOK MARKETING
Since Facebook is one of the largest social media platforms in the world, Facebook marketing has become one of the biggest digital channels in terms of new opportunities. The platform offers a variety of different paid and organic tools for brands to surface themselves to Facebook's sprawling user base. As with any other digital channel, there are certain things a marketing manager has to do to optimize for discoverability.
Unfortunately, many businesses assume that social media websites, particularly Facebook, are just opportunities to stand on a soap box and broadcast your brand message to the millions of people who use the platform. When that does not work, many of these businesses will just give up and declare that Facebook does not work for them.
The trouble is that this is not the role of Facebook. People are not on social media to listen to sales pitches, they are there to be social with their friends and the brands they like. Customers today value brands that take the time to get to know them on a personal level, rather than acting as an impersonal corporation.
Coach : Jacksion Yang
Company : EGrowthify Sdn Bhd
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hingsitecmy
SITEC E-COMMERCE CLASS 202 IS VISUAL CONTENT STRATEGY
Visual content is everything we see, read, interact with on the internet. In fact, visual content is the visual piece of the world wide web we consume everyday. These type of visual contents can be photos from our friends/ family/ brands, .Gifs, Slideshows, infographics, gifographics, interactive media, videos, ebooks, memes or even visual ads.
If we say it in more simple words, that visual content is content based on images rather than on text.
Company : Meekco Asia
Guest Speaker : Kah Hing
2019 SITEC E-Commerce Class 201: Content Management by Chia Chiasitecmy
SITEC E-COMMERCE CLASS SECOND MODULE IS EC 201: CONTENT MANAGEMENT
Content management is the process of organizing and consolidating these pieces of content in the most efficient way. The organized content can then be used over and over again (content reuse) for many different publications and re-purposed for multi-channel publishing.
Various types of content management systems exist to meet the needs of users in a range of different industries. Content management can entail anything from managing a website’s digital assets to storing enterprise documents such as branding guidelines, business plans, emails, and more.
Company : Web TV Asia
Coach : Chia Chia
2019 SITEC E-Commerce Class 303: Google Marketing by Charles Gregorysitecmy
SITEC E-COMMERCE 303: GOOGLE MARKETING
Google Marketing is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
With Google Marketing you can:
1) Deliver faster, smarter marketing. With day-to-day processes automated, you can spend your time on strategic activities while built-in intelligence automatically surfaces your ad trends and patterns.
2) Gain more control over your investments. Easily see what parts of your marketing are working and make informed decisions to improve performance - all while feeling confident you’re delivering quality ads and experience.
3) Understand your audience on a deeper level. Integrate and access your data to gain a more complete view of your customers, and connect your data with Google cross-device and intent signals to identify the most valuable audiences.
4)Share insights across your teams. With data and reporting in one place, everyone in your company has a view to your audience, your media, and your business results in order to share insights and optimize your marketing.
Company : Digital Marketing Association Malaysia
Coach : Charles Gregory
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
2019 SITEC E-Commerce Class 203: CRM, Email & Chatbot by Charles Gregorysitecmy
SITEC E-COMMERCE CLASS EC203 : CRM, Email & Chatbot
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, productivity, and more.
A CRM solution helps you focus on your organization’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.
Company : Digital Marketing Association Malaysia
Guest Speaker : Charles Gregory
2019 Kelas E-Dagang SITEC 301 BM: Pemasaran Digital oleh Sulaiman Mokhtarsitecmy
KELAS E-DAGANG SITEC BAHASA MALAYSIA YANG TERAKHIR ADALAH EC301BM: PEMASARAN DIGITAL
Untuk kelas yang pertama, anda telah belajar tentang elemen-elemen penting untuk memulakan perniagaan e-dagang. Di ikuti dengan kelas kedua berkenaan cara-cara menguruskan produk di pasaran e-dagang. Jadi, untuk langkah seterusnya adalah bagaimana pula cara cara untuk memasarkan produk di dalam dunia digital?
Pemasaran digital adalah suatu usaha untuk mempromosikan sesuatu produk dengan menggunakan media digital yang dapat menjangkau pengguna secara lebih meluas. Tips pemasaran digital merangkumi banyak teknik dan tips yang terkandung dalam kategori pemasaran internet.
Pemasaran digital turut menggabungkan beberapa faktor yang akan menjadi media baru dengan kapasiti yang lebih besar. Pemasaran melalui digital sedang diperluas untuk membantu para peniaga dan usahawan di era dunia digital ini untuk mempromosikan produk mereka dengan lebih meluas.
Syarikat : Avana.asia
Penceramah Jemputan : Sulaiman Mokhtar
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
2019 SITEC E-Commerce Class 302: Facebook Marketing by Jacksion Yangsitecmy
SITEC E-COMMERCE CLASS 302 IS FACEBOOK MARKETING
Since Facebook is one of the largest social media platforms in the world, Facebook marketing has become one of the biggest digital channels in terms of new opportunities. The platform offers a variety of different paid and organic tools for brands to surface themselves to Facebook's sprawling user base. As with any other digital channel, there are certain things a marketing manager has to do to optimize for discoverability.
Unfortunately, many businesses assume that social media websites, particularly Facebook, are just opportunities to stand on a soap box and broadcast your brand message to the millions of people who use the platform. When that does not work, many of these businesses will just give up and declare that Facebook does not work for them.
The trouble is that this is not the role of Facebook. People are not on social media to listen to sales pitches, they are there to be social with their friends and the brands they like. Customers today value brands that take the time to get to know them on a personal level, rather than acting as an impersonal corporation.
Coach : Jacksion Yang
Company : EGrowthify Sdn Bhd
2019 SITEC E-Commerce Class 202: Visual Content Strategy by Kah Hingsitecmy
SITEC E-COMMERCE CLASS 202 IS VISUAL CONTENT STRATEGY
Visual content is everything we see, read, interact with on the internet. In fact, visual content is the visual piece of the world wide web we consume everyday. These type of visual contents can be photos from our friends/ family/ brands, .Gifs, Slideshows, infographics, gifographics, interactive media, videos, ebooks, memes or even visual ads.
If we say it in more simple words, that visual content is content based on images rather than on text.
Company : Meekco Asia
Guest Speaker : Kah Hing
2019 SITEC E-Commerce Class 201: Content Management by Chia Chiasitecmy
SITEC E-COMMERCE CLASS SECOND MODULE IS EC 201: CONTENT MANAGEMENT
Content management is the process of organizing and consolidating these pieces of content in the most efficient way. The organized content can then be used over and over again (content reuse) for many different publications and re-purposed for multi-channel publishing.
Various types of content management systems exist to meet the needs of users in a range of different industries. Content management can entail anything from managing a website’s digital assets to storing enterprise documents such as branding guidelines, business plans, emails, and more.
Company : Web TV Asia
Coach : Chia Chia
2019 SITEC E-Commerce Class 303: Google Marketing by Charles Gregorysitecmy
SITEC E-COMMERCE 303: GOOGLE MARKETING
Google Marketing is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.
With Google Marketing you can:
1) Deliver faster, smarter marketing. With day-to-day processes automated, you can spend your time on strategic activities while built-in intelligence automatically surfaces your ad trends and patterns.
2) Gain more control over your investments. Easily see what parts of your marketing are working and make informed decisions to improve performance - all while feeling confident you’re delivering quality ads and experience.
3) Understand your audience on a deeper level. Integrate and access your data to gain a more complete view of your customers, and connect your data with Google cross-device and intent signals to identify the most valuable audiences.
4)Share insights across your teams. With data and reporting in one place, everyone in your company has a view to your audience, your media, and your business results in order to share insights and optimize your marketing.
Company : Digital Marketing Association Malaysia
Coach : Charles Gregory
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
Leveraging Inbound Marketing to Generate Traffic, Leads and SalesPeter Caputa
Explanation of the Inbound Marketing Methodology. The steps involved with turning site visitors into leads, target leads into clients, and turning clients into evangelists.
As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.
Lead Your Industry: Data-Driven Strategies to Build Influence through Guest C...Kissmetrics on SlideShare
Building credibility in your industry is no easy task. By publishing in external niche publications, you create unique opportunities to showcase your expertise, tap into new audiences, and build influence.
3 years ago, a simple request changed Marcus Sheridan's life. A CMO (chief marketing officer) from a manufacturing company said to him, "Marcus, I believe in inbound marketing. I believe in HubSpot. But I just can't get buy-in from everyone in management and sales to help me in this process. So I need you to come out to our company and convince everyone that they want to be a part of this." That statement led to Marcus Sheridan giving what was his first Inbound Marketing Workshop, something he has done many, many times since then to organizations of all sizes. In this passionate and interactive session, Sheridan will show: 1. The steps to giving an effective workshop so that everyone is engaged, illuminated, and bought-in to the essence of inbound marketing. 2. How to use the workshop to turn everyone on the team into a content producer 3. How add workshops to your service offerings so as to lead to stronger client relations and better profits for Inbound Agencies
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
2019 SITEC E-Commerce Course 101 CN: Online Shop 3 Steps by Tommy Chiengsitecmy
SITEC E-Commerce Course: 3 Steps to Open a Network
Course Series: Getting Started 101
In 2015, the Selangor State Government launched SITEC as an official organization promoting e-commerce in Malaysia, offering a variety of Know-How courses, and inviting network operators to share and exchange, while allowing Malaysia's traditional industries and networks. Road operators have the opportunity to solve problems together face to face, and strive to learn the future and connect the world through this course in the ever-changing network century.
Company : Sea Gamer Mall Sdn Bhd
Guest Speaker : Tommy Chieng
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
State of Content Marketing 2015 - Auckland HubSpot HUGThomas Moin
THEN AND NOW IN MARKETING.
CONTENT MARKETING VS INBOUND MARKETING.
STATE OF CONTENT MARKETING GLOBALLY.
CONTENT MARKETING FUNDAMENTALS
STATE OF CONTENT MARKETING NEW ZEALAND?
There’s a demand for digital communications. That’s what makes digital marketing so important for your business – the majority of consumers are dropping brick-and-mortar shops and picking up laptops or smartphones instead.
Perfecting your digital marketing efforts may seem like an almighty challenge – juggling SEO, social media, content creation, email, and PPC is no mean feat – but it can be done if you follow our digital marketing tips and tricks of the trade.
For more info visit us: https://www.digitaltechnology.institute/
Leveraging Inbound Marketing to Generate Traffic, Leads and SalesPeter Caputa
Explanation of the Inbound Marketing Methodology. The steps involved with turning site visitors into leads, target leads into clients, and turning clients into evangelists.
As a local business you have a tremendous opportunity to beat the competition using online channels such as Google Places, Yahoo Local, and Foursqaure for local marketing.
Lead Your Industry: Data-Driven Strategies to Build Influence through Guest C...Kissmetrics on SlideShare
Building credibility in your industry is no easy task. By publishing in external niche publications, you create unique opportunities to showcase your expertise, tap into new audiences, and build influence.
3 years ago, a simple request changed Marcus Sheridan's life. A CMO (chief marketing officer) from a manufacturing company said to him, "Marcus, I believe in inbound marketing. I believe in HubSpot. But I just can't get buy-in from everyone in management and sales to help me in this process. So I need you to come out to our company and convince everyone that they want to be a part of this." That statement led to Marcus Sheridan giving what was his first Inbound Marketing Workshop, something he has done many, many times since then to organizations of all sizes. In this passionate and interactive session, Sheridan will show: 1. The steps to giving an effective workshop so that everyone is engaged, illuminated, and bought-in to the essence of inbound marketing. 2. How to use the workshop to turn everyone on the team into a content producer 3. How add workshops to your service offerings so as to lead to stronger client relations and better profits for Inbound Agencies
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
Using Facebook Advertising To Get Butts In Seats | Restaurant MarketingAngelsmith, Inc.
Best practices and opportunity for advertising bid strategies on Facebook for optimizing restaurant marketing budgets. Presented by Carin Oliver at the Western Foodservice Expo in Los Angeles.
2019 SITEC E-Commerce Course 101 CN: Online Shop 3 Steps by Tommy Chiengsitecmy
SITEC E-Commerce Course: 3 Steps to Open a Network
Course Series: Getting Started 101
In 2015, the Selangor State Government launched SITEC as an official organization promoting e-commerce in Malaysia, offering a variety of Know-How courses, and inviting network operators to share and exchange, while allowing Malaysia's traditional industries and networks. Road operators have the opportunity to solve problems together face to face, and strive to learn the future and connect the world through this course in the ever-changing network century.
Company : Sea Gamer Mall Sdn Bhd
Guest Speaker : Tommy Chieng
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
State of Content Marketing 2015 - Auckland HubSpot HUGThomas Moin
THEN AND NOW IN MARKETING.
CONTENT MARKETING VS INBOUND MARKETING.
STATE OF CONTENT MARKETING GLOBALLY.
CONTENT MARKETING FUNDAMENTALS
STATE OF CONTENT MARKETING NEW ZEALAND?
There’s a demand for digital communications. That’s what makes digital marketing so important for your business – the majority of consumers are dropping brick-and-mortar shops and picking up laptops or smartphones instead.
Perfecting your digital marketing efforts may seem like an almighty challenge – juggling SEO, social media, content creation, email, and PPC is no mean feat – but it can be done if you follow our digital marketing tips and tricks of the trade.
For more info visit us: https://www.digitaltechnology.institute/
15 Effective Social Media Strategies Should Be Following In 2023.pdfShantnuSingh7
When it comes to social media, it is more important for marketers to understand and stay ahead of the curve. Let’s have a look at some of the important trends that you need to ensure you have the right tool at your disposal, and up-to-date strategy, and the required skills to make the best use of social media.
https://www.ezrankings.com/blog/effective-social-media-strategies/
Digital Marketing 101: Everything You Need To KnowFolsom Creative
Webinar slide deck from Folsom Creative and Inteum
Inteum develops industry-leading intellectual property management software with clients include technology transfer offices at over 400 installations in 22 countries around the globe, including universities, research institutions, federal labs, corporations, and startups.
Folsom Creative is a design and marketing agency that specializes helping clients create full stack marketing strategies. We provide a full suite of services to assist in our customers in these areas. Our clients rage from tech startups to large multi marketed enterprises.
DIGITAL MARKETING Training institute in Rohini. Only 15 MODULES, 15 Certifications.Join Digital Daddy.Learn from experienced trainers. Live Projects Training , Result Oriented Training. Money Back. 100% Placement Assistance.
In today’s digital world, e-commerce brands face the challenge of standing out and growing amidst tough competition. Digital marketing for e-commerce brands plays a vital role in their success, but many need help to use it effectively.
This blog will help you understand social media marketing and provide actionable strategies to excel in digital marketing. Our goal is to guide you towards remarkable success for your e-commerce brand.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
#1 Digital Marketing Agency in Noida - Skytrustit.comskytrust
Skytrust is One Of The Best Digital Marketing Agency in Noida We Specialised in SEO, PPC, Social Media Marketing, Email Marketing, And Web Services
https://skytrustit.com/digital-marketing-agency-in-noida/
An introduction to social media advertising | Seventy7Paul Casey
Social media advertising (paid social) is a powerful marketing tool for brands who want to connect with their target audience. Social media ads, through platforms such as Facebook, Instagram, Pinterest and LinkedIn, allow you to target customers while they are using social networks.
Not every brand is capitalising on this huge opportunity to grab attention and increase sales through highly targeted ads.
This guide looks to you walk you through the basics of paid social, how it works and what options you have available to target customers through each stage of the customer journey.
It is part of our Introducing Digital Series that will explore and simplify key practices in digital.
Similar to 2019 SITEC E-Commerce Class 301: Social Media Marketing by David Ho (20)
2019 Kelas E-Dagang SITEC 301 BM: Pemasaran Digital oleh Sifu Munirsitecmy
KELAS E-DAGANG SITEC BAHASA MALAYSIA YANG TERAKHIR ADALAH EC301BM: PEMASARAN DIGITAL
Untuk kelas yang pertama, anda telah belajar tentang elemen-elemen penting untuk memulakan perniagaan e-dagang. Di ikuti dengan kelas kedua berkenaan cara-cara menguruskan produk di pasaran e-dagang. Jadi, untuk langkah seterusnya adalah bagaimana pula cara cara untuk memasarkan produk di dalam dunia digital?
Pemasaran digital adalah suatu usaha untuk mempromosikan sesuatu produk dengan menggunakan media digital yang dapat menjangkau pengguna secara lebih meluas. Tips pemasaran digital merangkumi banyak teknik dan tips yang terkandung dalam kategori pemasaran internet.
Pemasaran digital turut menggabungkan beberapa faktor yang akan menjadi media baru dengan kapasiti yang lebih besar. Pemasaran melalui digital sedang diperluas untuk membantu para peniaga dan usahawan di era dunia digital ini untuk mempromosikan produk mereka dengan lebih meluas.
Syarikat : Sifufbads Sdn Bhd
Jurulatih : Sifu Munir
2019 Kelas E-Dagang SITEC 301 BM: Pemasaran Digital oleh Anis Al Idrussitecmy
KELAS E-DAGANG SITEC BAHASA MALAYSIA YANG TERAKHIR ADALAH EC301BM: PEMASARAN DIGITAL
Untuk kelas yang pertama, anda telah belajar tentang elemen-elemen penting untuk memulakan perniagaan e-dagang. Di ikuti dengan kelas kedua berkenaan cara-cara menguruskan produk di pasaran e-dagang. Jadi, untuk langkah seterusnya adalah bagaimana pula cara cara untuk memasarkan produk di dalam dunia digital?
Pemasaran digital adalah suatu usaha untuk mempromosikan sesuatu produk dengan menggunakan media digital yang dapat menjangkau pengguna secara lebih meluas. Tips pemasaran digital merangkumi banyak teknik dan tips yang terkandung dalam kategori pemasaran internet.
Pemasaran digital turut menggabungkan beberapa faktor yang akan menjadi media baru dengan kapasiti yang lebih besar. Pemasaran melalui digital sedang diperluas untuk membantu para peniaga dan usahawan di era dunia digital ini untuk mempromosikan produk mereka dengan lebih meluas.
Penceramah Jemputan : Anis Al Idrus
2019 SITEC E-Commerce Class 301: Social Media Marketing by Jackson Goh sitecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company : Vspire Academy
Guest Speaker : Jackson Goh
2019 SITEC E-Commerce Class 301: Social Media Marketing by Amirul Mokhtar sitecmy
SITEC E-COMMERCE CLASS THIRD MODULE START WITH EC 301: SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Company :Delyva.com
Guest Speaker : Amirul Mokhtar
SITEC E-Commerce Course: Content Management
Course Series: Getting Started 201
Content management is the process of organizing and integrating all piecemeal content in the most efficient way. These organized content can then be reused in different publications and published through different channels.
There are various types of content management systems on the market to meet the needs of users in various industries. Among them, content management can include managing the electronic assets of the website, as well as storing corporate documents (such as brand guides, business plans, emails, etc.).
Company :Launchpad
Guest Speaker :Wing Hong
2019 Kelas E-Dagang SITEC 201 BM: Pengurusan Produk oleh Zulkifli Abdullahsitecmy
KELAS E-DAGANG SITEC BAHASA MALAYSIA YANG KEDUA ADALAH EC201BM: PENGURUSAN PRODUK
Pengurusan produk adalah untuk memudahkan produk atau perkhidmatan suatu perniagaan dihantar kepada pelanggan. Ia merupakan proses yang akan dialami oleh para pengguna, daripada memilih produk sehingga tibanya produk kepada pengguna. Dan keseluruhan proses merangkumi daripada setiap aspek termasuk penjualan produk, penyumberan produk dan penghantaran produk.
Syarikat : BombStart Media Sdn. Bhd.
Jurulatih : Zulkifli Abdullah
2019 Kelas E-Dagang SITEC 201 BM: Pengurusan Produk oleh Imtiyaz Subhisitecmy
KELAS E-DAGANG SITEC BAHASA MALAYSIA YANG KEDUA ADALAH EC201BM: PENGURUSAN PRODUK
Pengurusan produk adalah untuk memudahkan produk atau perkhidmatan suatu perniagaan dihantar kepada pelanggan. Ia merupakan proses yang akan dialami oleh para pengguna, daripada memilih produk sehingga tibanya produk kepada pengguna. Dan keseluruhan proses merangkumi daripada setiap aspek termasuk penjualan produk, penyumberan produk dan penghantaran produk.
Syarikat : UMMA & NITA Cosmetics
Penceramah Jemputan : Imtiyaz Subhi
2019 Kelas E-Dagang SITEC 201 BM: Pengurusan Produk oleh Nidzamsitecmy
KELAS E-DAGANG SITEC BAHASA MALAYSIA YANG KEDUA ADALAH EC201BM: PENGURUSAN PRODUK
Pengurusan produk adalah untuk memudahkan produk atau perkhidmatan suatu perniagaan dihantar kepada pelanggan. Ia merupakan proses yang akan dialami oleh para pengguna, daripada memilih produk sehingga tibanya produk kepada pengguna. Dan keseluruhan proses merangkumi daripada setiap aspek termasuk penjualan produk, penyumberan produk dan penghantaran produk.
Syarikat : Brand Hack
Penceramah Jemputan : Nidzam
2019 SITEC E-Commerce Class 103: Understanding O2O by Dr Tom Tansitecmy
EC 103: Understanding O2O
Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. O2O, identifies customers in the online space through emails and internet advertising, and then uses a variety of approaches to entice the customers to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing.
Company : Commerce.Asia
Guest Speaker : Dr Tom Tan
2019 SITEC E-Commerce Class 102: Logistic & Fulfillment by Chun Jan Bongsitecmy
EC 102: Logistic & Fulfillment
There has been a lot of change in the logistics for consumer commerce over the past few decades. What are the changes that have happened and how can you take advantage of them to run a successful e-commerce business?
Managing logistics in e-commerce is critical. It's essentially the core of your company. Depending on what stage you're in, it may be time to partner with third parties to store your products and fulfill your services.
Company : Pgeon Express Sdn. Bhd.
Speaker : Chun Jan Bong
2019 SITEC E-Commerce Class 102: Logistic & Fulfillment by Ng Chet Chiangsitecmy
EC 102: Logistic & Fulfillment
There has been a lot of change in the logistics for consumer commerce over the past few decades. What are the changes that have happened and how can you take advantage of them to run a successful e-commerce business?
Managing logistics in e-commerce is critical. It's essentially the core of your company. Depending on what stage you're in, it may be time to partner with third parties to store your products and fulfill your services.
Company : Logistic Worldwide Express (M) Sdn Bhd
Coach : Ng Chet Chiang
2019 SITEC E-Commerce Class 101: The E-Tail Process by Tam Yong Shengsitecmy
About EC 101: The E-Tail Process
So what is E-Tail ? E-tailing is the selling of retail goods on the Internet. Short for "electronic retailing," and used in Internet discussions as early as 1995. There are 5 steps involved in e-tailing. Starting from customer visit to choice of products to payment online to product delivery and lastly customer feedback.
Company : Ebay
Guest Speaker : Tam Yong Sheng
2019 Kelas E-Dagang SITEC 101 BM: Pengenalan kepada E-Dagang oleh Nizzurasitecmy
EC 101 BM: Pengenalan Kepada E-Dagang
Apakah itu perniagaan e-dagang? Sebelum anda memulakan perniagaan di dunia digital, apakah tips-tips dan ilmu yang harus dipelajari dan diketahui untuk membantu dan memudahkan perjalanan perniagaan anda di dunia digital? Bagi yang sudah memulakan perniagaan e-dagang, tahukan anda apakah kesilapan yang perlu di elakkan?
Apa tunggu lagi, tambahkan ilmu e-dagang anda melalui Kelas E-Dagang SITEC 101 BM: Pengenalan kepada E-Dagang.
Kami bawakan kepada anda pakar-pakar daripada dunia e-dagang untuk berkongsi dengan anda tips-tips dan ilmu-ilmu yang bermanfaat yang anda boleh gunakan di dalam perniagaan e-dagang anda.
Syarikat : ViralNiaga.com
Jurulatih: Nizzura
2019 Kelas E-Dagang SITEC 101 BM: Pengenalan kepada E-Dagang oleh Hazwan Faizsitecmy
EC 101 BM: Pengenalan Kepada E-Dagang
Apakah itu perniagaan e-dagang? Sebelum anda memulakan perniagaan di dunia digital, apakah tips-tips dan ilmu yang harus dipelajari dan diketahui untuk membantu dan memudahkan perjalanan perniagaan anda di dunia digital? Bagi yang sudah memulakan perniagaan e-dagang, tahukan anda apakah kesilapan yang perlu di elakkan?
Apa tunggu lagi, tambahkan ilmu e-dagang anda melalui Kelas E-Dagang SITEC 101 BM: Pengenalan kepada E-Dagang.
Kami bawakan kepada anda pakar-pakar daripada dunia e-dagang untuk berkongsi dengan anda tips-tips dan ilmu-ilmu yang bermanfaat yang anda boleh gunakan di dalam perniagaan e-dagang anda.
Syarikat: Calaqisya Sdn Bhd
Penceramah Jemputan : Hazwan Faiz
2019 Kelas E-Dagang SITEC 101 BM: Pengenalan kepada E-Dagang oleh Azharee Wahidsitecmy
EC 101 BM: Pengenalan Kepada E-Dagang
Apakah itu perniagaan e-dagang? Sebelum anda memulakan perniagaan di dunia digital, apakah tips-tips dan ilmu yang harus dipelajari dan diketahui untuk membantu dan memudahkan perjalanan perniagaan anda di dunia digital? Bagi yang sudah memulakan perniagaan e-dagang, tahukan anda apakah kesilapan yang perlu di elakkan?
Apa tunggu lagi, tambahkan ilmu e-dagang anda melalui Kelas E-Dagang SITEC 101 BM: Pengenalan kepada E-Dagang.
Kami bawakan kepada anda pakar-pakar daripada dunia e-dagang untuk berkongsi dengan anda tips-tips dan ilmu-ilmu yang bermanfaat yang anda boleh gunakan di dalam perniagaan e-dagang anda.
Syarikat : Akademi Usahawan Mikro
Jurulatih : Azharee Wahid
Ángel Burgos Galindo, APAC Transportation Business Development Manager of Indra Sistemas Malaysia/Indra Technology Solutions at the Selangor Smart City & Digital Economy Convention 2018, on the panel session titled How Malaysia Plans to Win the Smart City Race
Yifeng Liu, China Academy of Electronics and Information Technology, Beijing,...sitecmy
Yifeng Liu, Principal Investigator of Machine intelligence for the Innovation Center, China Academy of Electronics and Information Technology, Beijing, China at the Selangor Smart City & Digital Economy Convention 2018, on the panel session titled How Artificial Intelligence is Leveraging Machine Learning to Enhance Productivity
Panelist speaker Ngan Cheng Hwa, Deputy Managing Director GMI at the Selangor Smart City & Digital Economy Convention 2018, on the panel session titled IoT and Cloud Computing: Realising IR 4.0 in Malaysia
Muhammad Adib Imtiyazi , Jakarta Smart City Management Unitsitecmy
City Discussion Panelist speaker Muhammad Adib Imtiyazi, Acting Head of Data and Analytics of Jakarta Smart City Management Unit at the Selangor Smart City & Digital Economy Convention 2018, on the panel session titled Building Smart Cities
Panelist speaker Mohamed Idris, General Manager of KDEB Waste Management at the Selangor Smart City & Digital Economy Convention 2018, on the panel session titled How Malaysia Plans to Win the Smart City Race
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2019 SITEC E-Commerce Class 301: Social Media Marketing by David Ho
1. 1
Marketing is in the middle of an amazing transformation.
It’s algorithms, machine learning, and artificial intelligence
Powers it’s advertising to be incredibly accurate in audience development.
12. 12
Online Marketing
Digital Marketing Trifecta – Paid, Owned & Earned
EARNED
MEDIA
PAID
MEDIA
OWNED
MEDIA
ADVERTISING
Pay per click
Display ads
Retargeting
Paid Influencers
Paid content
promotions
Social Media Ads
SHARING
Mentions
Shares
Reports
Reviews
WEB PROPERTIES
Website
Mobile App
Blog site
Social Media
Channels
Propel sharing & engagement
with paid promotion
Gain more exposure to web properties with SEO
and PPC
Leverage owned, earned and paid
media for a comprehensive online
marketing strategy
SEO & brand content drive
earned media (sharing) & traffic
18. 18
Facebook
How does Facebook use the data it receives from other websites and apps?
Social plugins & Facebook Login
FB use your IP address, browser/operating system
information, and the address of the website or app
you’re using to make these features work.
For example, knowing your IP address allows FB to
send the Like button to your browser and helps FB
show it in your language.
Cookies and device identifiers help FB determine
whether you’re logged in, which makes it easier to
share content or use Facebook to log into another
app.
19. 19
Facebook
How does Facebook use the data it receives from other websites and apps?
Facebook Analytics
IP addresses help FB list the countries where
people are using an app.
Browser and operating system information
enable FB to give developers information
about the platforms people use to access
their app.
Cookies and other identifiers help FB count
the number of unique visitors.
Cookies also help FB recognize which
visitors are Facebook users so we can
provide aggregated demographic
information, like age and gender, about the
people using the app.
20. 20
Facebook
How does Facebook use the data it receives from other websites and apps?
Facebook Pixel – Ad Measurement
An advertiser can choose to add the Facebook
Pixel, some computer code, to their website.
This allows FB to give advertisers stats about how
many people are responding to their ads —
even if they saw the ad on a different device —
without FB sharing anyone’s personal information.
23. For many companies, Facebook is something they’ve tried with limited success,
or it’s treated as a channel specifically for creating and maintaining awareness.
24. Unless you’re a company with an advertising budget the size of Coca-Cola,
we believe this is a massive misuse of a very powerful marketing tool.
25. Many companies advertising on Facebook start off with inaccurate assumptions.
They move too quickly and even start from the wrong stage within the Facebook
marketing funnel.
26. This is like going for a kiss in the first five minutes of a first date. 99% of the time it
doesn’t end well. Relationships take time, and trust needs to be earned.
27. The Facebook audience and consumer mindset are different.
In fact, numerous studies have shown that it takes an average of 6 to 9 customer
touchpoints on Facebook…
People generally don’t visit Facebook actively searching for a product or service.
In fact, numerous studies have shown that it takes an average of 6 to 9 customer
touchpoints on Facebook… before someone is ready to buy.
28. It’s important to operate in a mindset of “micro-conversions”, moving prospects
through the Marketing Funnel by providing increasing levels of share value.
29. Social Media Network has provided us the ability to tap into highly targeted
audiences based on engagement levels with your brand has finally married the
buyer’s funnel.
31. 31
Marketing Touchpoints for Buyer’s Journey
As a business, you need to stand out throughout the journey a buyer takes.With so many user interaction points and what seems like an endless amount of
channels, you can feel it is overwhelming.
Create a co-ordinated 'always-on' contact strategy for the whole customer
lifecycle to boost conversions and retention.
33. 33
This is a buyer’s funnel,
which attempts to analyse
the various stages a buyer
experiences
as they move from limited
knowledge about your
company
to becoming a raving fan.
34. 34
This is the Facebook
marketing funnel,
which provides us with the
ability to finally target the
right audience with the right
message,
then measure engagement
as we guide prospects to
purchase.
35. 35
Level 1: Awareness
Facebook Marketing Funnel Goal:
To transition our audience from indifference
to general awareness of our company
Audience temperature: Cold as ice.
We spend so much time with our own brands that we tend to forget that
most people don’t even know who we are.
37. At this stage, this very cold audience that has little time for you or your offerings.
This is where you need to break through the ad clutter by offering something of value.
39. 39
Level 1: Awareness
Facebook Marketing Funnel Goal:
To transition our audience from indifference
to general awareness of our company
Facebook Audience Source Ideas:
• Lookalike Audience based on your website
visitors*
• Lookalike Audience plus Interest
• Prior Video Engagement
• Current Customers from CRM*
• Newsletter Subscribers Email Lists*
• Facebook Fans
*With Facebook Pixel installed, Facebook can create an audience similar to your
customer base, then scale this even further by matching the attributes of your
customers to its vast membership.
40. 40
Facebook Pixel - harnessing the power of Facebook
Facebook Pixel, a small piece of JavaScript code that opens a stream of
communication between your website or app with the Facebook advertising
platform.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50. Once installed, a vast array of options open up within the Facebook marketing
funnel, with features like Standard Events and Custom Conversions.
51. Standard Events
and Custom Conversions -
the ability to record
important events
used to constantly gauge
prospect engagement
levels
to determine the right
sequence of ads and
messaging.
52. 52
Level 1: Awareness
Facebook Marketing Funnel Goal:
To transition our audience from indifference
to general awareness of our company
Bite Size Content Ideas:
• Guides, tips, downloadable PDFs,
worksheets, eBooks
• short webinars,
• blog posts, simple educational videos.
Drive this cold traffic to specific pages on your site that aligns with your customer
segmentation,
and create remarketing lists based on page views, time on site, scroll depth, and other
metrics of engagement.
53. 53
Level 2: Interest
Facebook Marketing Funnel Goal:
To transition the audience from awareness to
interest in our company and offerings.
Audience temperature: Warm
At this stage, our audience has transitioned to a new level by
displaying interest through action.
54. Because we’re at Level 2, this is a warm audience.
We identify this stage of the funnel through content at the page view level only.
58. 58
Perhaps this is a product category page, which then tells you even more about the
customer’s commercial intent, enriching the target profile.
59. 59
Level 2: Interest
Facebook Marketing Funnel Goal:
To transition the audience from awareness to
interest in our company and offerings.
Facebook Audience Source Ideas:
• Ad Clicks & Video Views
• Page View Content
• Video Views e.g. Educational Videos
• Lead Magnet and Landing Pages
60.
61. Page View Content.
Create audiences based
on specific pages of your
content using a Facebook
standard event or custom
conversion.
62.
63. 63
A lead magnet is a valuable offer that you provide to your prospects in exchange for contact
information such as name and email.
The best way to promote that offer is with a post-click landing page.
Therefore, a lead magnet post-click landing page encourages a reciprocal relationship between
a company and prospect.
64. 64
A landing page is a standalone web page, created specifically for the purposes of a marketing or
advertising campaign.
It's where a visitor “lands” when they have clicked on a Facebook ad or similar.
65. 65
Level 3: Consideration
Facebook Marketing Funnel Goal:
To transition our audience from interest in
product or service category level to more
specific product or service offerings.
Audience temperature: Cozy
For e-commerce companies, this is a gold mine, where Dynamic Product Ads can be
published for thousands of items across any device.
66. 66
Level 3: Consideration
Facebook Marketing Funnel Goal:
To transition our audience from interest in
product or service category level to more
specific product or service offerings.
Facebook Audience Source Ideas:
• Dynamic Product Ads
• Product Page Audience Creation
• Service Page Creation
• Landing Pages
• Product and Testimonial Videos
• Video Views
67. 67
Dynamic Product Ads can automatically deploy with the ebb and flow of inventory levels through
dynamic product feeds.
Most of the major e-commerce platforms support this functionality, but it can also be configured
manually.
Activate placements that contain detailed information about specific products the user has
visited. Create an audience based on this engagement.
68. 68
Level 4: Purchase
Facebook Marketing Funnel Goal:
To transition our audience from
consideration at the product level to
purchase.
Audience temperature: Hot
Congratulations! At this point, you have brilliantly guided your prospect down the funnel
by providing incremental value based on the unique characteristics of your customers.
69. Now, we’ve made it to the cart!
Is it time to celebrate?
Not yet.
71. 71
Facebook Marketing Funnel
Some reasons why shoppers abandon their cart and some suggestions to counter …
Cart Abandonment
Perhaps they were multitasking and
simply forgot to check out.
Could we provide a discount after a
certain period of time to nudge them
over the finish line?
72. 72
Facebook Marketing Funnel
Some reasons why shoppers abandon their cart and some suggestions to counter …
Cart Abandonment
Maybe they have additional questions and are just
hesitant to pull the trigger?
We could run an ad in the newsfeed that connects
through Messenger to encourage communication
and put any reservations to rest.
73. 73
Facebook Marketing Funnel
Some reasons why shoppers abandon their cart and some suggestions to counter …
Cart Abandonment
Perhaps there are potential fear factors with
your product or service?
Address it with more helpful videos.
74.
75. 75
Facebook Marketing Funnel
Some reasons why shoppers abandon their cart and some suggestions to counter …
Cart Abandonment
Perhaps they are weighing options between
competing products.
At this point, you could use more feature-based
advertising or testimonials to reduce any
apprehension.
76.
77. 77
Facebook Marketing Funnel
Some reasons why shoppers abandon their cart and some suggestions to counter …
Cart Abandonment
Maybe your prospect is just busy and has
forgotten the item.
At this point, we would run “Has life gotten in the
way?” messaging that provides a friendly
reminder and gentle nudge through the purchase.
78. 78
Level 5: Loyalty
Facebook Marketing Funnel Goal:
To transition our customers from purchase to
loyalty, where we become their company of
choice.
Audience temperature: Glowing
It’s at this stage that we begin to create customer lifetime value (CTV), a key metric used
to determine the long-term profitability of our advertising investment.
79. 79
Level 5: Loyalty
Facebook Marketing Funnel Goal:
To transition our customers from purchase to
loyalty, where we become their company of
choice.
Facebook Audience Source Ideas:
• Custom Audiences with Customer File
• Custom Audiences with POS, CRM & Call
Centre databases
Messenger makes it really easy to onboard a new customer to a loyalty and rewards
program. There’s no app to install, customers are already actively using Messenger
and you can drive a customer to a Messenger bot from an ad campaign.
80. 80
Facebook Loyalty Marketing
Messenger Bot
Once the customer taps “Get
Started,” they’ll be able to
register for a new rewards
account or link their existing
rewards account.
To register the customer would
just have to provide the bot an
email address and select whether
they’d like to get email updates.
The customer will get a
confirmation email with their
account information and they’re
finished signing up.
81. 81
Facebook Loyalty Marketing
Messenger Bot
If the customer already has a
rewards account they can
simply take a photo of their
existing card or type in the
number on the card and they’re
all set.
That’s it.
It’s a win-win: the customer
can start getting rewarded and
the business can start building
loyalty in about a minute.
Compare that to the cost and
time to get a customer
onboarded in an app.
82. 82
Facebook Loyalty Marketing
Instagram Shoppable Post
For years, one of the biggest challenges for
retailers on Instagram was getting followers to
go from looking at a photo to going to their
website and making a purchase.
That changed in 2017 when Instagram rolled out
new shopping features.
Through Instagram shopping, brands have the
ability to tag specific products within a picture
so users can go directly to a landing page and
buy it.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92. 92
Level 6: Advocacy
Facebook Marketing Funnel Goal:
To transition our customers even further
from loyalty to advocacy.
Audience temperature: Sizzling
If you can get here, your customers do the selling for you.
93. 93
Facebook Advocacy Marketing
Facebook Live
Premiering on Halloween 2016, this quirky
campaign from Tomcat Rodent Control
followed the tropes of horror movies,
but had one major twist: the viewers were
the murderers, choosing how each mouse
character got killed in real time.
Case study summary
• Pest control brand runs seasonal
campaign to boost awareness
• Uses Facebook Live to create interactive
horror film for Halloween with brand at
the centre
• Event reached 2.3m unique users and
21% actively participated in “murdering
the mice”
• Increased Facebook fanbase by 58%
96. 96
David Ho
MBA University of
Liverpool
30+ years in Marketing &
Media industry
About David Ho
David’s mission is helping companies in Asia to
adopt & implement digital transformation.
Specialist in integrated marketing & media.
An APAC integrated marketing professional in
marketing communication field with more
than three decades of experience.
His areas of expertise include omnichannel
customer engagement, digitised brand story
strategy, social media marketing, digital media
and mobile marketing.
He provides consultancy and training to
companies in Asia to adopt & implement
digital transformation.
Have trained over 3,000+ sales, marketing,
advertising and media professionals from
Indonesia, Malaysia, Singapore, Australia,
Thailand, Taiwan, Vietnam and Hong Kong.
Digital Marketing Coach