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ORIFLAME INDIA CASE STUDY ‘2012
Introduction
Oriflame India sells high quality skincare
products, toiletries, fragrances & colour
cosmetics. It gives a unique business opportunity
to people who want to fulfill their dreams.

Tagline: Look Great, Make Money and Have Fun

Have a look at their Social Story
OBJECTIVE
• To make the brand thrive on social media platform
• Align social media strategy with business objective to
  bring new consultants and motivate the existing ones
• To mix the brand related content with engaging
  content
• Give platform to the existing consultants to sell their
  products and make their voice heard
• Motivate fans to become consultants or buy
  products
Total fans           : 109,634
People talking about: 9,843

*Fan base as on:17   th
                          July’2012
We are now
1 Lac strong




Fan base as on : 5th
July’2102
This is How we did it!
COMMUNICATION STRATEGY
• Motivate fans to buy Oriflame products through consultants or
  become consultants themselves
• Give tips on make-over, make-up, fashion, correct usage of
  products etc. through different campaigns
• Position Aakriti Kochar as the Beauty Expert
• Promote the brand with the Brand Ambassador
• Excite fans with buzz content, bring stickiness to the page
• Change the lifestyle and the way people think about it
• Promote popular products, discounted products, products in high
  demand
FACEBOOK POSTS
Oriflame becomes 1,00,000 strong on Facebook
Oriflame becomes 1,00,000 strong on Facebook
Excite fans with buzz content, brings stickiness to the
   page. Let them guess!
Converse regularly with fans and answer all the positive as well
   as negative queries.
QUERIES
CAMPAIGNS THAT ROCKED
Join N Win Application: To
promote Man Woman campaign

Tab views : 2,135

Concept : To promote
Recruitment Campaign for the
existing consultants and motivate
the new consultants, on Oriflame’s
45th anniversary.

Gratification: iPhone4S and
Hyundai Eon

This App was directed to Oriflame
India website which also brought
new sign-ups.
I KNOW JONAS CONTEST

Tab views: 544

The contest was done when
Oriflame’s Global Beauty Artistic
Director Jonas Wramell visited India.

The contest was about how well do
you know Jonas. 5 objective
questions were asked.
Ask Aakriti Tab

Tab views: 3776

Concept: To position
Aakriti Kochar as the
Beauty Expert, a tab was
created that featured a
new beauty tip every
week. People could also
ask any beauty related
queries here.
• Giving tips to fans on
                                      make-over, make-up,
                                      fashion, correct usage
                                      of products etc.




•Build trust and credibility with
fans
•Create emotional connect with
fans
Oriflame becomes 1,00,000 strong on Facebook
Promoting the Face of
                        Oriflame India - Sonali
                        Bendre




Promoting the Beauty
Expert Aakriti Kochar
The Perfect Look contest




                           Concept: The contest is about
                           choosing the perfect makeup
                           shades for a vector. The
                           theme and the dress was
                           changed every week.

                           Tab views: 2,225
Black Beauty Recruitment Campaign Info
Tab:

To promote the recruitment campaign of
Oriflame India for the existing consultants
and motivate the new consultants to join.

YouTube video for the same is integrated on
the tab.

Tab views: 1826

YouTube views in 2 weeks: 2444
City Glam Girl -360 degree campaign

                                      On ground promotion of
                                      City Glam Girl campaign in 5
                                      different cities
City Glam Girl Voting
App: Oriflame India hunt
for City Glam Girl in 5
different cities.

This was an on-ground
activity in malls. Girls
were given a make-over
with Oriflame Studio
Artist range followed by a
photo shoot.

Images of selected 60
beautiful girls were
uploaded on the
Facebook app. Users had
to vote to select the City
Glam Girl.

Tab views: 6316
Gratification :
• A makeover session by a
beauty expert followed by
a portfolio shoot.
• Get interviewed on
Radio City as the City
Glam Girl.
• Get featured in Oriflame
India’s Quarterly
Newsletter that reaches
out to more than 1 lakh
Oriflame consultants.
OVERVIEW OF REACH
DEMOGRAPHICS
Oriflame India                          Avon Insider                            AMWAY




•   Strength is the likelihood that this is being talked about
•   Sentiment means the ratio of the mentions that are generally positive to those post which are negative.
•   Passion is the measure of the likelihood that individuals talking about your brand will do so repeatedly
•   Reach is the measure of the range of influence. It is the no. of unique authors referencing your brand divided
    by the total no.
•   of mentions.
TWITTER DASHBOARD
DAILY TWEETS
DAILY TWEETS AND INTERACTIONS
GOOGLE PLUS
YOUTUBE VIEWS
ONLINE REPUTATION MANAGEMENT
FORUM PARTICIPATION
Thank You!

Ready to Be Social the Indian way?

Get in touch:
Website: http://omlogic.com
Facebook: https://www.facebook.com/OMLogic
Twitter: https://twitter.com/OMLogic
Email: info@omlogic.com

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Oriflame becomes 1,00,000 strong on Facebook

  • 1. ORIFLAME INDIA CASE STUDY ‘2012
  • 2. Introduction Oriflame India sells high quality skincare products, toiletries, fragrances & colour cosmetics. It gives a unique business opportunity to people who want to fulfill their dreams. Tagline: Look Great, Make Money and Have Fun Have a look at their Social Story
  • 3. OBJECTIVE • To make the brand thrive on social media platform • Align social media strategy with business objective to bring new consultants and motivate the existing ones • To mix the brand related content with engaging content • Give platform to the existing consultants to sell their products and make their voice heard • Motivate fans to become consultants or buy products
  • 4. Total fans : 109,634 People talking about: 9,843 *Fan base as on:17 th July’2012
  • 5. We are now 1 Lac strong Fan base as on : 5th July’2102
  • 6. This is How we did it!
  • 7. COMMUNICATION STRATEGY • Motivate fans to buy Oriflame products through consultants or become consultants themselves • Give tips on make-over, make-up, fashion, correct usage of products etc. through different campaigns • Position Aakriti Kochar as the Beauty Expert • Promote the brand with the Brand Ambassador • Excite fans with buzz content, bring stickiness to the page • Change the lifestyle and the way people think about it • Promote popular products, discounted products, products in high demand
  • 11. Excite fans with buzz content, brings stickiness to the page. Let them guess!
  • 12. Converse regularly with fans and answer all the positive as well as negative queries.
  • 15. Join N Win Application: To promote Man Woman campaign Tab views : 2,135 Concept : To promote Recruitment Campaign for the existing consultants and motivate the new consultants, on Oriflame’s 45th anniversary. Gratification: iPhone4S and Hyundai Eon This App was directed to Oriflame India website which also brought new sign-ups.
  • 16. I KNOW JONAS CONTEST Tab views: 544 The contest was done when Oriflame’s Global Beauty Artistic Director Jonas Wramell visited India. The contest was about how well do you know Jonas. 5 objective questions were asked.
  • 17. Ask Aakriti Tab Tab views: 3776 Concept: To position Aakriti Kochar as the Beauty Expert, a tab was created that featured a new beauty tip every week. People could also ask any beauty related queries here.
  • 18. • Giving tips to fans on make-over, make-up, fashion, correct usage of products etc. •Build trust and credibility with fans •Create emotional connect with fans
  • 20. Promoting the Face of Oriflame India - Sonali Bendre Promoting the Beauty Expert Aakriti Kochar
  • 21. The Perfect Look contest Concept: The contest is about choosing the perfect makeup shades for a vector. The theme and the dress was changed every week. Tab views: 2,225
  • 22. Black Beauty Recruitment Campaign Info Tab: To promote the recruitment campaign of Oriflame India for the existing consultants and motivate the new consultants to join. YouTube video for the same is integrated on the tab. Tab views: 1826 YouTube views in 2 weeks: 2444
  • 23. City Glam Girl -360 degree campaign On ground promotion of City Glam Girl campaign in 5 different cities
  • 24. City Glam Girl Voting App: Oriflame India hunt for City Glam Girl in 5 different cities. This was an on-ground activity in malls. Girls were given a make-over with Oriflame Studio Artist range followed by a photo shoot. Images of selected 60 beautiful girls were uploaded on the Facebook app. Users had to vote to select the City Glam Girl. Tab views: 6316
  • 25. Gratification : • A makeover session by a beauty expert followed by a portfolio shoot. • Get interviewed on Radio City as the City Glam Girl. • Get featured in Oriflame India’s Quarterly Newsletter that reaches out to more than 1 lakh Oriflame consultants.
  • 28. Oriflame India Avon Insider AMWAY • Strength is the likelihood that this is being talked about • Sentiment means the ratio of the mentions that are generally positive to those post which are negative. • Passion is the measure of the likelihood that individuals talking about your brand will do so repeatedly • Reach is the measure of the range of influence. It is the no. of unique authors referencing your brand divided by the total no. • of mentions.
  • 31. DAILY TWEETS AND INTERACTIONS
  • 36. Thank You! Ready to Be Social the Indian way? Get in touch: Website: http://omlogic.com Facebook: https://www.facebook.com/OMLogic Twitter: https://twitter.com/OMLogic Email: info@omlogic.com

Editor's Notes

  1. Mixing the brand related content with engaging content
  2. Promote popular products, discounted products, products in high demand
  3. Give platform to the existing consultants to sell their products and have their say. Motivate fans to become consultants or buy products