2. About Us
• A home grown agency with Offices in Delhi, Mumbai,
Bangalore and Kolkata
•We are the largest buyer of International Media in
the Country
•One of the top 10 Agencies in terms of Media Billing
•PAN Industry experience having clients across BFSI,
Travel, Power, Education, Telecom, Auto, Social sector,
Consumer Durable, Lifestyle et al.
3. The People
•Naresh Khetrapal
•A visionary with more than 35 years in business across real
estate, construction, hospitality, Casinos and Advertising.
Hands on involvement in the media side of the Business. One
of the Media stalwarts in the country .
4. The People
• Rohit Khetrapal
•Digital enthusiast, start up owner, actively involved with
clients like SBI, Incredible India, Population Services
International, Kent Electricals, Audi Regional, VISA. Started the
Mumbai operations for the company and currently in charge
of Pan India operations.
5. The People
•Poornima Shettigar
• 13 years of media experience across research, planning &
buying
with
organisations
like
TAM,
Madison
Communications, Initiative, Tata Teleservices. Worked on
brands Britannia, Fastrack, Tanishq, Enamor, Good Knight, Hit,
Ambipur, Pidilite, Dish TV, Tata Indicom, Tata Photon, Radio
Mirchi among others.
• Faisal Naseem
• 8 years of media buying experience across an array of
sectors like BFSI, Travel, Lifestyle, Education, Telecom, PSU,
Social sector.
9. Our Media Services
y
• Media Planning & Buying
• Out of Home
• Digital Marketing
• Activation and On ground
10. Why Span Communications
• You may not need an ad, we understand that.
• We are about outsmarting competition, not outspending them.
• Hands on involvement by the senior team.
• We are the one stop shop for all your media requirements.
•
Policy of ‘Relationships First’ has helped us retain most of our clients.
• Maximum Bang for your buck
11. Our Buying Clout
• Have won multi agency pitches on the back of our buying
and Planning efficiencies. The major ones being:
•Ministry of Tourism - Global Media Campaign worth Rs.
150 Crore against GroupM, Carat, Zenith Optimedia, etc
•PSI (Population Services International) against Starcom,
GroupM, Lodestar, Carat, Mudra etc
•SBI - Several Media Campaigns against GroupM, Prachar
and RK Swamy
12. Digital Capabilities
• Full Fledged Digital Division handling Clients across
Performance, Social Media, Technology, Branding, Web
Development, etc
13. Digital Works
• App Development and Promotion of Visit Britain
•Digital Campaign and Integrated Game for United Nations
Development Programme
•Performance Campaigns for SBI, HDFC, Birla Sunlife
Insurance
14. Digital Works
•Kerala Tourism Digital Initiatives
•Incredible India Global Campaign
•Social and Media Campaigns for Audi
•Performance and Social Campaigns for XnY.in and
Findmystay.com
15. Recent Wins
•SBI – Global Campaign against GroupM, Publicis, RK Swamy,
Prachar, Concept, Adfactor and Crayons
•PSI against – Starcom, GroupM, Lodestar, Carat, Mudra, etc
•NACO Digital Campaign Against TBWA, Interactive Avenues,
Madison, GroupM
•Magic Holidays
16. Success Stories
• Client : SBI
•Period : 2010 onwards
•Background : SBI was very heavy on print with nearly 90% of
ATL budgets being spent on the print medium.
•Span Recommendation : To add other media to the basket so
as to give brand the multi media advantage and sustained
recall. Launched TV, Digital and Activation Campaigns in a
strategic way
•Result : Brand SBI has seen a growth in Spont Awareness
18. Success Stories
• Client : Incredible India (Global Mandate)
•Period : 2003 onwards
•Background :We have been working on brand since the very
beginning
•Span Recommendation : Done several coveted Campaigns
such as Celebrating 350 years of Taj, India @ 60 in USA and UK
•Result : The tourism sector in India is thriving. The tourist
arrivals have been increasing year on year. Incredible India is
the most respected Indian Brand Globally
19. Success Stories
• Client : Bureau of Energy Efficiency
•Period : 2006- 2011
•Background : Launched BEE labels
•Span Recommendation : High Visibility with placement of
spots. Ensured first spot in break without any premium
•Result : Post campaign dipstick revealed high level of
awareness for the campaign
20. Success Stories
• Client : Delhi Election Office
•Period : 2008-2009
•Background : People were not interested in voting.
Preferred enjoying it as a holiday
•Span Recommendation : Make voting cool and device
separate campaigns for different sets of TG –
Businessman, Youth, Government Employee, Domestic
Help, etc
•Result : 5 times earned Media for the Campaign.
Tremendous increase in voter turnout. BBC called it one
of the best Election Campaigns of all Time
22. Success Stories
• Client : Casino Pride, Goa
•Period : 2008 Onwards
•Background : Gambling with a particular Casino is an
impulsive decision which you decide on the Spot
•Span Recommendation : Own Airport Media at Goa so that
when you land in Goa, you see Casino Pride everywhere thus
increasing brand recall and Spont Awareness
•Result : Casino Pride is the largest Casino in India with
maximum market share amidst serious competition from
established players
