Dollar Shave Club is an American company that delivers razors and personal care products monthly by mail. It was founded in 2011 and later acquired by Unilever. The company gained popularity after a viral YouTube video in 2012. Dollar Shave Club has a strong digital presence including its website and social media platforms like Facebook, Twitter, Instagram, and YouTube. The company's target audience is males and females aged 18-29 who are looking for convenient and affordable grooming products.
A suggested digital strategy for the Detroit Pistons I created for a final presentation for a course I took at Michigan State University in Spring 2017.
Social Media Case Study: How Reliance Footprint Engaged Users with an Exclusi...Social Samosa
This is social media case study on how Reliance Footprint generated six figure sales in one week via facebook exclusive offers the objective was to get FB fans to visit our store by giving them a special offer of 10% off.Reach the core target audience of Reliance Footprint.Increase database collection for future mailers, campaigns, etc.Generate revenue by translating online buzz to offline footfalls and revenue
Case Study: Engaging Reliance Footprint fans on Facebook. "Know Your Footwear" campaign on Facebook was a huge success, in this case study we have reviewed the campaign in detail.
1) Analysis of the social media presence and activity of three players of a particular industry in a
particular market.
2) After analyzing their activity in at least four mainstream social media platforms, compare the
results and state your conclusions (benchmarking).
A suggested digital strategy for the Detroit Pistons I created for a final presentation for a course I took at Michigan State University in Spring 2017.
Social Media Case Study: How Reliance Footprint Engaged Users with an Exclusi...Social Samosa
This is social media case study on how Reliance Footprint generated six figure sales in one week via facebook exclusive offers the objective was to get FB fans to visit our store by giving them a special offer of 10% off.Reach the core target audience of Reliance Footprint.Increase database collection for future mailers, campaigns, etc.Generate revenue by translating online buzz to offline footfalls and revenue
Case Study: Engaging Reliance Footprint fans on Facebook. "Know Your Footwear" campaign on Facebook was a huge success, in this case study we have reviewed the campaign in detail.
1) Analysis of the social media presence and activity of three players of a particular industry in a
particular market.
2) After analyzing their activity in at least four mainstream social media platforms, compare the
results and state your conclusions (benchmarking).
Koovs Digital Marketing Presentation, prepared by Disha Nahata at IIDE - Indian Institute of Digital Education.
About Koovs-KOOVS is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we offer wearable fashion at pocket-friendly prices, right to your doorstep.
A first for fashion online, our team of dedicated buyers work round the clock from our offices in London and India to curate an exclusive selection of the best British and international high street brands.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Influencer Marketing is the fastest-growing customer-acquisition channel producing quality content with built-in distribution. Empower your customers to become micro-influencers to drive sales.
The ppt is focused on the digital trend that is currently used by companies for consumer to have better customer experience while buying their product.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Koovs Digital Marketing Presentation, prepared by Disha Nahata at IIDE - Indian Institute of Digital Education.
About Koovs-KOOVS is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we offer wearable fashion at pocket-friendly prices, right to your doorstep.
A first for fashion online, our team of dedicated buyers work round the clock from our offices in London and India to curate an exclusive selection of the best British and international high street brands.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Influencer Marketing is the fastest-growing customer-acquisition channel producing quality content with built-in distribution. Empower your customers to become micro-influencers to drive sales.
The ppt is focused on the digital trend that is currently used by companies for consumer to have better customer experience while buying their product.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
This ppt is to pitch a multi retail outlet brand of UAE recommending the marketing plan and strategy to meet the client's marketing objectives. The complete recommendation has been provided from social media, website content, search engine optimization, and ppc advertising.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
15 ideas and frameworks on the art of storytelling
Digital marketing component 1
1. COMPONENT I: INTRODUCTION TO DIGITAL MARKETING
DOLLAR SHAVE CLUB
SUBMITTED TO:
Dr. Nidhi Phutela
SUBMITTED BY:
Anuj Wadhwa
17021021036
2. ABOUT THE BRAND
• Dollar Shave Club is an American company based in Venice, California, that
delivers razors and other personal grooming products to customers by mail. It delivers razor
blades on a monthly basis and offers additional grooming products for home delivery.
• It was founded on JANUARY 18,2011 by MICHAEL DUBIN and MARK LEVINE.
• Parent : Unilever
• On July 19, 2016, Dollar Shave Club was acquired by Unilever for a reported $1 billion in cash.
• On March 6, 2012, the company uploaded a YouTube video entitled "Our Blades Are F***ing
Great" featuring CEO Michael Dubin, delivering his speech in a nonchalant and sarcastic
manner. The video prompted 12,000 orders in a two-day span after it was released, and has
received over 24 million views as of February 2017.
4. SOCIALMEDIA
PRESENCE
• No. of likes- 3.7 million
• Post are made everyday
• Animated posts which are very attractive
• Customers can buy products via Facebook page
• Videos as well as photos are posted
FACEBOOK
TWITTER
• No.Of followers: 86.8k
• No. Of following: 2109
• Every 2-3 hour tweets.
• Memes & photos are posted which looks very attractive.
5. SOCIALMEDIA
PRESENCE
INSTAGRAM
• No. of followers: 195k
• No. of following: 204
• No. of photos: 1604
• Customers can buy products online via Instagram.
• Videos (igtv) are posted.
YOUTUBE
LINKEDIN
• No. of employees: 314
• No. of followers: 16,257
• Monthly posts are made
• Pre roll video directly to CTA- website.
• Focus on women based target market
• No. of subscribers: 35,398
6. TARGET AUDIENCE
• Gender- Male & Female
• 18-29 years of age group
• Income 3,00,000/year
• Individuals looking for good deals
• Men with regular grooming needs
7. CONSUMER INSIGHTS WITH
PROPOSITION
• Loading page: informative & attractive
• Loading time: fast
• Comments: both negative and positive
Proposition: benefit that the company or the product is providing to the
customers for value of paying.
❑ Benefit
❑ Functional
❑ Emotional
8. The company which has both functional and emotional benefits
has the highest proposition.
FUNCTIONAL EMOTIONAL
• Cost saving
• Best quality
• Fast service
• Fast delivery
• Convenient
• Use of alovera
• Online based
• Subscription model
• Environment friendly
• Packaging with recyclable
material
• User friendly
9. TYPE OF CONTENT
•CONSUMER GENERATED
•CONSUMER ENGANGEMENT
Is any form of content, such as images, videos, text and audio, that
have been posted by users on online platforms such as social
media and wikis
Content for customer engagement is about being relevant – which
can mean many things as you'll read below – and responding to
needs. It means providing value.
10. Usage of English slangs over their advertising communication to attract the
millennial consumers.
14. • Here we can see that the post which has been uploaded on Facebook and
twitter by dollar shave club has both positive as well as negative setoff
comments.
• The brand tackles these set of comments by giving a funny reply as to
attract more users to read and react to the comments.
• These posts are uploaded on professional platform which provides utility
with a tincture of humor.
ANALYSIS OF THE POSTS
15. CONSUMER SENTIMENTS
• The ads create a personal connect with the customers by giving both
functional as well as emotional benefits.
• Content which the brand is using in their ads are targeting customer
sentiments positively.
• The products are cheap in comparison to other brands making it attractive
to the youth as grooming is an essential part of today’s generation needs.
MY OPINION
• Strategic partnerships should be considered by the brand via back links and
referral to gain customers' trust.
• For this amazon can be used as a platform by connecting it to the main
TVC.
