The document discusses the case method of learning used at BIET MBA. It summarizes that the case method uses the Socratic technique to develop skills like problem diagnosis, analysis, and decision-making. Cases can be formal cases describing real business problems, case studies presented chronologically, or critical incidents that focus on interpersonal issues. The case method helps students develop effective management skills by discovering their strengths and weaknesses in thinking and decision-making. Overcoming challenges like different learning styles and public speaking are also discussed.

1. BIET MBA - 2013

2. Classroom Case Method of Learning
• Case Method: Socratic technique of teaching
that develop skills such as diagnosing
situations, defining problems, analysing the
sources and constraints of
problems, developing alternative course of
action, and deciding on particular courses of
action
Theories, Concepts and
Techniques of finance,
accounting, management
or marketing
Thinking, Analyzing and
Solving actual business
problems
BIET MBA - 2013

3. Case Method(Contd.)
The case method helps you to develop the skills
necessary for becoming an effective manager.
It helps to discover your strength and weakness in thinking
, decision making and refine the ability to take risk.
Harvard Business School: Introduced case study method in B-
Schools. 80% of the case used at B-Schools worldwide are
developed by HBS faculty.
BIET MBA - 2013

4. Different types of cases
The Formal Case:
Describes a simulated or real-life situation faced by management
Deals with specific problem experienced by one company or by an
industry as a whole
Analysis of complex financial data that can cover 15-20 pages
Out of number of solution, one should apply some theories to
derive the best solution.
Usually discuss about long term, strategic decision
Eg. What marketing strategy should FMCG company use when the
sales are down?
Should WalMart enter into Indian market?
What is the effect of advertisement in the sales of product?
BIET MBA - 2013

5. The Case Study:
Usually written, much like a news story, as a
chronological history of a decision made by
management
The outcome and an analysis of the decision are
presented and little access of information is given
Management’s answer may not be the best answer
2-3 page long and follows the form of a good magazine
or newspaper article with lots of narrative to describe
actions taken by individuals or the company
Focus on issues such as: Marketing processes, sales
methods, company events, product failure & human
resources
BIET MBA - 2013

6. The Critical Incident:
Gives little background information and usually presents a
scenario in which the impact is greater on the interpersonal
relationships than on the organization itself
It involves more immediate issues.
“ What should we do now?”
Usually opening paragraph throws you into the middle of a
dilemma
“ A chemical manufacturing company had an explosion at a
local plant”
Short ( 2-3 pages), which gives many of the possible solutions
that can be developed.
Usually it is used in company training program.
BIET MBA - 2013

7. Overcoming the difficulties of the
case method
Conquering a different learning style
Teacher-to-
Student
Mode
Student-to-
Student
Mode
 Extensive preparation
outside classroom
 Reading, Note-
taking, conducting library
research on data
 Organizing thoughts into
writing
BIET MBA - 2013

8. Overcoming the Fear of Writing and Speaking
Command
on
speaking
Ability to present your
problems statements
or solutions either on
paper or orally Command
on
writing
BIET MBA - 2013

9. Developing Your Personal System of Case Analysis
System thinking approach of Case
Analysis
Input Process Output
BIET MBA - 2013

10. Rational
Decision
Intuitive
decision
BIET MBA - 2013

11. BIET MBA - 2013
Prepared by:
Rabin Bhandari
robin.rabid01@gmail.com