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Case Study: B2B Imagery
FlashStock leverages a global network of photographers to
source authentic imagery of real people and your brand.
February 2015
INTERNATIONAL B2B IMAGERY
Challenge:
Xerox needed to showcase that its B2B technology
resided in different transportation systems around the
world without using stock images.
Solution:
Xerox leveraged FlashStock to source localized
imagery of their technology in transportation systems
located in Mexico City, Philadelphia, LA, and Chicago.
Result:
Unique, authentic, and fully customized imagery for
print and trade at the fingertips of their B2B marketers.
1
TRANSPO TECH AT WORK
TRANSPO TECH AT WORK
TRANSPO TECH AT WORK
TRANSPO TECH AT WORK
AUTHENTIC B2B IMAGERY
Challenge:
Dun & Bradstreet needed imagery for its B2B
communications that featured the authentic moments
of success that define our lives.
Solution:
FlashStock activated its network of photographers to
capture the raw humanity behind joyous moments
across the globe.
Result:
Authentic and humanized imagery appropriate for B2B
communications (in digital and print) that tells subtle
stories of success.
2
MOMENTS OF SUCCESS
MOMENTS OF SUCCESS
MOMENTS OF SUCCESS
MOMENTS OF SUCCESS
INTUITIVE PRODUCT INTERACTION
Challenge:
Corning wanted to capture the intuitive relationship
between humans and technology for its B2B
activations while staying within prescribed budgets.
Solution:
Corning leveraged FlashStock to source original
content that featured common technological
interactions.
Result:
Corning had an affordable solution to their B2B
activation needs that was aligned to their content
calendar and overall brand messaging.
3
TECHNOLOGY AND YOU
TECHNOLOGY AND YOU
TECHNOLOGY AND YOU
TECHNOLOGY AND YOU
FlashStock leverages a global network of photographers to
source authentic imagery of real people and your brand.
Jeremy Vo	
  
Director of Sales	
  
jeremy@flashstock.com
Mindy Loverin
Director of Client Partnerships	
  
mindy@flashstock.com
Grant Munro	
  
CEO	
  
grant@flashstock.com
Visit Our Website

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Case Study: B2B Imagery

  • 1. Case Study: B2B Imagery FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand. February 2015
  • 2. INTERNATIONAL B2B IMAGERY Challenge: Xerox needed to showcase that its B2B technology resided in different transportation systems around the world without using stock images. Solution: Xerox leveraged FlashStock to source localized imagery of their technology in transportation systems located in Mexico City, Philadelphia, LA, and Chicago. Result: Unique, authentic, and fully customized imagery for print and trade at the fingertips of their B2B marketers. 1
  • 7. AUTHENTIC B2B IMAGERY Challenge: Dun & Bradstreet needed imagery for its B2B communications that featured the authentic moments of success that define our lives. Solution: FlashStock activated its network of photographers to capture the raw humanity behind joyous moments across the globe. Result: Authentic and humanized imagery appropriate for B2B communications (in digital and print) that tells subtle stories of success. 2
  • 12. INTUITIVE PRODUCT INTERACTION Challenge: Corning wanted to capture the intuitive relationship between humans and technology for its B2B activations while staying within prescribed budgets. Solution: Corning leveraged FlashStock to source original content that featured common technological interactions. Result: Corning had an affordable solution to their B2B activation needs that was aligned to their content calendar and overall brand messaging. 3
  • 17. FlashStock leverages a global network of photographers to source authentic imagery of real people and your brand. Jeremy Vo   Director of Sales   jeremy@flashstock.com Mindy Loverin Director of Client Partnerships   mindy@flashstock.com Grant Munro   CEO   grant@flashstock.com Visit Our Website