Classrooms often use journal writing, research reports, and process logs to record knowledge. As learning becoming more visual each day, certain online tools help make this process more successful. This presentation geared to the elementary classroom and beyond, takes a look at four great tools to get you started.
Authentic, creative imagery of your B2B product, that captures the genuine look and feel of your brand, can engage your audience and drive traffic to your social media platforms. See how we're creating customized content for brands like Xerox, Dun & Bradstreet, and Corning that tells their unique story.
Phi is an interactive communication agency specializing in connecting you to your customers using offline, online and social media.
www.PhiCreativity.com
Classrooms often use journal writing, research reports, and process logs to record knowledge. As learning becoming more visual each day, certain online tools help make this process more successful. This presentation geared to the elementary classroom and beyond, takes a look at four great tools to get you started.
Authentic, creative imagery of your B2B product, that captures the genuine look and feel of your brand, can engage your audience and drive traffic to your social media platforms. See how we're creating customized content for brands like Xerox, Dun & Bradstreet, and Corning that tells their unique story.
Phi is an interactive communication agency specializing in connecting you to your customers using offline, online and social media.
www.PhiCreativity.com
With all the bells and whistles that often accompany a lead generation campaign, perhaps the one thing we need to remember is this: we should strive to tell a good story. How will you do that?
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
This is a case study of how Forecast Advertising planned and executed the communication plan
to position Prysmian as a global group known for it’s R&D expertise, diverse product range, customer service and quality and to promote the Ravin - Prysmian joint venture as a merger of strengths - technological and managerial know-how of Prysmian with the dynamism and competitiveness of Ravin.
10 Storytelling Tips for B2B Content MarketersWeAreWizard
Detail and expertise are important but nobody likes listening to a ton of technical gobbledygook. Here are 9 storytelling tips to captivate your audience.
As a writer I constantly look for ways to improve my art and connect better with my reader. I also try to develop ways of engaging with different audiences. So, in the little spare time I have, I write children's stories. Through this I have discovered something; whoever the audience, the key elements of great storytelling remain the same. So here are 10 storytelling tips that you can apply to your B2B content marketing.
Case Study TATA Steelium – A Success Story in B2B Branding (Vikalpa)Tushar G
Case Study TATA Steelium – A Success Story in B2B Branding, Kaushik Bhattacharya and Biplab Datta.
Kaushik Bhattacharya is a Ph.D candidate at the Vinod Gupta
School of Management, Indian Institute of Technology,
Kharagpur. He has over 15 years of experience in marketing
and sale of Indian steel industry.
Presentation given by Scot McKee, Managing Director, Birddog, at the B2B Marketing Summit, London, 2012.
In this Birddog Case Study for Dyneema(R) - the world's strongest fiber - McKee explains how B2B brands can create emotional brand resonance across multiple online channels to maximize ROI and deliver increased customer engagement. A video of the full presentation is available at: http://www.birddog.co.uk
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
This presentation will show you common mistakes that can turn what could be a compelling B2B case study into just another boring sales pitch that no one wants to read.
Content SEO Strategy and case study presentation with TopRank Marketing and PRWeb at MarketingProfs B2B Forum in Boston. Presentation delivered by Jiyan Wei of Vocus (PRWeb) and Lee Odden of TopRankMarketing.com.
The Complete Transformation from Offline to Online Magento Implementation of a B2B Platform – a Case Study. This case study shows how we managed to reach 100.000.000 EUR of online revenue, within only 3 quarters last year.
This is version 5.0 of our B2B content, website, lead generation planning methodology.
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more information
Case study looking at how a business to business organisation used digital marketing to double the number of inbound leads generated year on year.
This case study walks through the process, looking at initial questions such as 'what is a lead?', how to set targets for digital marketing activities, creating personas for the target audience. There are also some tips regarding content creation, how to distribute and share content online and how to convert those interested prospects into leads.
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Mediaconoconnell
This presentation will discuss a balance of risk vs. rewards when incorporating Social Media into interactive communications with audiences inside and outside the organization.
With all the bells and whistles that often accompany a lead generation campaign, perhaps the one thing we need to remember is this: we should strive to tell a good story. How will you do that?
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
This is a case study of how Forecast Advertising planned and executed the communication plan
to position Prysmian as a global group known for it’s R&D expertise, diverse product range, customer service and quality and to promote the Ravin - Prysmian joint venture as a merger of strengths - technological and managerial know-how of Prysmian with the dynamism and competitiveness of Ravin.
10 Storytelling Tips for B2B Content MarketersWeAreWizard
Detail and expertise are important but nobody likes listening to a ton of technical gobbledygook. Here are 9 storytelling tips to captivate your audience.
As a writer I constantly look for ways to improve my art and connect better with my reader. I also try to develop ways of engaging with different audiences. So, in the little spare time I have, I write children's stories. Through this I have discovered something; whoever the audience, the key elements of great storytelling remain the same. So here are 10 storytelling tips that you can apply to your B2B content marketing.
Case Study TATA Steelium – A Success Story in B2B Branding (Vikalpa)Tushar G
Case Study TATA Steelium – A Success Story in B2B Branding, Kaushik Bhattacharya and Biplab Datta.
Kaushik Bhattacharya is a Ph.D candidate at the Vinod Gupta
School of Management, Indian Institute of Technology,
Kharagpur. He has over 15 years of experience in marketing
and sale of Indian steel industry.
Presentation given by Scot McKee, Managing Director, Birddog, at the B2B Marketing Summit, London, 2012.
In this Birddog Case Study for Dyneema(R) - the world's strongest fiber - McKee explains how B2B brands can create emotional brand resonance across multiple online channels to maximize ROI and deliver increased customer engagement. A video of the full presentation is available at: http://www.birddog.co.uk
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
This presentation will show you common mistakes that can turn what could be a compelling B2B case study into just another boring sales pitch that no one wants to read.
Content SEO Strategy and case study presentation with TopRank Marketing and PRWeb at MarketingProfs B2B Forum in Boston. Presentation delivered by Jiyan Wei of Vocus (PRWeb) and Lee Odden of TopRankMarketing.com.
The Complete Transformation from Offline to Online Magento Implementation of a B2B Platform – a Case Study. This case study shows how we managed to reach 100.000.000 EUR of online revenue, within only 3 quarters last year.
This is version 5.0 of our B2B content, website, lead generation planning methodology.
Brainrider's content, website, and lead generation planning workshop template.
Used as part of a moderated session with customer facing team members, marketing team members, and key decision makers.
Executing the workshop includes several framework, brainstorm, and input methodologies designed to extract key strategic, market and customer insight used to develop a better B2B marketing plan.
Please visit http://www.brainrider.com/b2b-marketing-plan-and-strategy/ for more information
Case study looking at how a business to business organisation used digital marketing to double the number of inbound leads generated year on year.
This case study walks through the process, looking at initial questions such as 'what is a lead?', how to set targets for digital marketing activities, creating personas for the target audience. There are also some tips regarding content creation, how to distribute and share content online and how to convert those interested prospects into leads.
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Mediaconoconnell
This presentation will discuss a balance of risk vs. rewards when incorporating Social Media into interactive communications with audiences inside and outside the organization.
30 Minute Primer of how video can be used in marketing and Social Media using channels like YouTube, vimo and how to incorporate video into your marketing strategies.
StumbleUpon is now the #2 driver to our blogs and drives over 1/3 of our new visitors. Find out more and read about the 7 things we have learned. Want more? Read this blog post: http://bit.ly/cveP9h
Leveraging User-Generated Content Inside Community ForumsAlan Belniak
Both long-form and short-form content have their places, and serve us well. Often times, people clamor to see what the subject matter experts have to say. What do you do when the subject matter experts are your community? How can you harness the power of user-generated content and make that a focal point of your content strategy? In this session, we'll explore some element that make up a good community, how to spur conversations inside that community, foster engagement, and then re-imagine, re-use, and re-cycle that content into something new. (via @abelniak)
Prepared for Abderdeen's Revenue-Driven Marketign Leadership summit (#RDM2012) - October 2012. A primer on understanding and starting to identify the new influencer landscape.
MarketingProfs B2B 2012 (#mpb2b) - Social Media Influence - Alan Belniak - Pa...Alan Belniak
B2B buying, the importance of identifying and engaging online influencers to spread the word about your business has grown. But how do you figure out who has influence and how do you engage them to share a positive message? Approaching and cultivating knowledgeable influencers requires a different approach than working with traditional journalists. So, in this interactive session we'll discuss what to look for when seeking online influencers, and which strategies deliver productive engagement and meaningful relationships. Plus, we'll cover suggested metrics for determining the impact of your influencer relations on the bottom line. Bring your challenges and questions to discuss with the group.
Critical Success Factors of a Social NetworkAlan Belniak
Most people are aware of popular social networks, like Facebook and Twitter. But aside from those, there are others - digital places where people gather for a reason and commune. What makes some work, and some fail? I dig into that here. I create a framework for evaluation, and then apply that to an existing social network to see how it fares.
Several tools today let people tweet and post to multiple social networks. Some are free, others are pay. We evaluated a handful of them and prepared a quick crib-sheet to have handy when you make vendor calls.
I guest-lectured at an undergraduate course about sales and event promotion. I spoke about the power of using social media for conducting marketing research and engaging customers and prospects.
Businesses are seeing the value of social media, and are chomping at the bit to get started. How, though? The first two steps are to determine your objectives and listen. This presentation reviews how you can do those steps.
Twitter is a communication platform with many uses by many people. Many roles in an organization can benefit from using it to better engage with customers. Here is a primer on how to get started.