Branding Case Study for B2B Pharma machinery company - by Phi

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Phi is an interactive communication agency specializing in connecting you to your customers using offline, online and social media. www.PhiCreativity.com

Account Manager : Vishaal Shah
+91 9833-534-906
vishaal.shah@phicreativity.com

Detail and expertise are important but nobody likes listening to a ton of technical gobbledygook. Here are 9 storytelling tips to captivate your audience. As a writer I constantly look for ways to improve my art and connect better with my reader. I also try to develop ways of engaging with different audiences. So, in the little spare time I have, I write children's stories. Through this I have discovered something; whoever the audience, the key elements of great storytelling remain the same. So here are 10 storytelling tips that you can apply to your B2B content marketing.

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Creating Emotional Brands - B2B Marketing Summit - Scot McKee

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Presentation given by Scot McKee, Managing Director, Birddog, at the B2B Marketing Summit, London, 2012. In this Birddog Case Study for Dyneema(R) - the world's strongest fiber - McKee explains how B2B brands can create emotional brand resonance across multiple online channels to maximize ROI and deliver increased customer engagement. A video of the full presentation is available at: http://www.birddog.co.uk McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks

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