The document discusses the importance of creating authentic visual experiences in marketing, particularly through platforms like Instagram, where engagement with visual content is significantly higher. It highlights the challenges marketers face in producing content rapidly and at scale, while suggesting strategies such as co-creation and matching content needs with the right partners. Key lessons include maintaining a consistent brand presence, utilizing beautiful imagery, and understanding rights management across platforms.

1. CREATING
GREAT
PHOTOGRAPHY
AT SCALE
GRANT
MUNRO
Cofounder and CEO - FlashStock
EDLYNNE
LARYEA
Consultant at Global Digital Center of
Excellence at Johnson & Johnson

2. CHARTER
Provide an authentic experience that is
relatable to the consumer

3. REALITY
Emerging platforms are
increasingly visual, allowing for
richer experiences and compelling
stories.
20B 65%Photos shared
on Instagram
Of humans are
visual learners58xInstagram engagement
rate vs Facebook 40%respond better to
visual information

4. Instagram is exposing gaps in
content strategies and image
creation.
Timing: Moderate the
number of posts you
make per day to ensure
a consistent but non-
intrusive presence. We
recommend anywhere
from 1-3 posts per day.

5. CHALLENGE
Marketers are not in the business
of creating large volumes of
content with speed or at scale

6. Content
Strategy
STRESSING THE
SYSTEM
Instagram is exposing content
strategies and capabilities.
.
TENT
POLE
EPISODIC EVER-
GREEN

7. TENSION
There are now more ways than
ever to create and source
original imagery.

8. INTERNALAGENCY PARTNER
CO-
CREATEUGC
SPECTRUM
Content creation capabilities across
5 buckets..

9. AGENCY
@drgga5
@droga5
@grey
@grey
@grey
@vayner @mry

10. @crocs
@crocs
@redbull
@redbull
@redbull
@chipotle
@crocs
INTERNAL

11. UGC

12. @bunnyholiday
@moneal
@chrisozer
@vice & @sansung
@vice & @Smirnoff@nfl & @gatorade
@natalieoffduty
PARTNER

13. BRIEF CURATION
CO-CREATE
FEEDBACK
DEPLOYMENT
TRAINING &

14. @flashstock
@flashstock
@flashstock
@flashstock
@flashstock
@imagebrief
CO-
CREATION

15. We’ve seen the pendulum
swing towards co-creation.
EACH HAVE A ROLE
Capabilities are evolving.
Brands need to match the right
content need with the right
partner.
INTERNALAGENCY PARTNER
CO-
CREATE
UGC

16. 5 LESSONS
What we can learn
from these
examples.

17. #1
Match the right content
need with the right partner.
.

18. #2
Be scrappy and
resourceful

19. #3
Maintain a consistent look and feel
across channels regardless of
capabilities.

20. #4
Use beautiful, authentic imagery –
technical perfection, composition,
impact

21. Rights
Management
G
#5
Understands rights
management across all
platforms.
"Love a quick #DuaneReade run? Even
@KatieHeigl can’t resist shopping #NYC's
favorite drugstore”
@DuaneReade

22. THANK YOU!
GRANT
MUNRO
@gmunro123
EDLYNNE
LARYEA
@edlynne
WWW.FLASHSTOCK.COM