How much social influence do women have on Instagram? Learn from our panelist of top marketers on working with female Instagram influencers to power your marketing efforts.

1. InfluenceHER: The playbook for marketers
How to tap into the growing social influence women
have on Instagram to achieve business results

3. 68% of Instagram users
are female

4. SOCIAL MOBILE VISUAL

8. INSPIRATION ASPIRATION

14. INFLUENCE-HER ON INSTAGRAM
1. Develop a content strategy this is highly visual and is
both inspirational and aspirational
2. Have an always-on approach satisfying women’s
SoMoVi behaviour
3. Engage relevant influencers who will resonate with
your target to amplify desire for your brand
5. Engage brand loyalists and turn them into advocates
by inspiring them to share and take action – turning
window shoppers into buyers
4. If you have an excitable following, consider product
launches or special previews providing exclusivity for
brand loyalists

18. How do Canada’s top brands
influenceHER on Instagram?