Technology in 2022 by Cassandra Van BroekhuizenCassandravanb
My final project discusses what cell phones, television and social media will look like in the year 2022, and how these technologies will influence our day to day lives. I look at Roger's Diffusion of Innovation, Uses and Gratification Theory, Social Cognitive Theory and Media System Dependency Theory to see how these technologies will develop between now and 2022.
Dwatches just to check time and date, as they
were supposed to perform that task only. Now
the arrival of smart watches has drastically changed
the scenario. Humans can now check their heartbeat
rate, calorie count, steps walked, and what not,
through their smart watches.
In this presentation, Saurav introduces the concept of SMAC and associated trends.His interest lies in 'Social Science' where he intends to build social profiles of people through collating their presence on all the social networks.
OOH is on the cusp of a new evolution: how it’s planned, bought and it’s interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm – meaning many of our pre-existing rules, recommendations and benchmarks will be re-examined
Technology in 2022 by Cassandra Van BroekhuizenCassandravanb
My final project discusses what cell phones, television and social media will look like in the year 2022, and how these technologies will influence our day to day lives. I look at Roger's Diffusion of Innovation, Uses and Gratification Theory, Social Cognitive Theory and Media System Dependency Theory to see how these technologies will develop between now and 2022.
Dwatches just to check time and date, as they
were supposed to perform that task only. Now
the arrival of smart watches has drastically changed
the scenario. Humans can now check their heartbeat
rate, calorie count, steps walked, and what not,
through their smart watches.
In this presentation, Saurav introduces the concept of SMAC and associated trends.His interest lies in 'Social Science' where he intends to build social profiles of people through collating their presence on all the social networks.
OOH is on the cusp of a new evolution: how it’s planned, bought and it’s interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm – meaning many of our pre-existing rules, recommendations and benchmarks will be re-examined
Digital Innovation - A framework of ImpactsMalcolm Ryder
Digital modes of IT-driven change are so varied that it is difficult to understand what an "enterprise" approach to coherent transformation is really based on. Researchers such as Archestra and Ventana offer a way to see the forest through the trees.
Digital ecosystem: how to manage your paid, owned and earned mediaReading Room Singapore
What is a digital ecosystem? Learn how to manage your digital resources – owned media (such as your website), earned media (such as social engagement), down to paid media (print or online advertisements).
This slideshow will take you through:
• Types of media
• What is a customer experience ecosystem?
• How do I create a customer experience ecosystem?
• How to test, learn and evolve
• Understanding your customers
• Some questions to get you thinking about your brand and situation
Happy reading! If you have any questions or would like to know more, please get in touch with Reading Room.
In this presentation, Yashovardhan intrdouces SMAC and associated trends. Yashovardhan's interest areas lie in commercial application of predictive analytics where he feels that he can add a lot of value to the customer segment in the 18-25 yr group.
Digital Leadership Interview : Gavin Starks, CEO of the Open Data Institute (...Capgemini
"Large organizations should think about releasing their data and rely on third parties to innovate on their behalf rather than trying to innovate internally."
How the convergence of Social, Mobile, Analytics, Cloud (SMAC) technologies would enhance business performance and change the rules of the business game
CMOs: Time for digital transformation or risk being left on the sidelinesruttens.com
CMOs: Time for digital transformation or risk being left on the sidelines. Digital Transformation checklist for marketeers.
Based on the Accenture Interactive 2014 CMO Insights Survey, CMOs are selling themselves short. The question isn't whether CMOs can effectively take advantage of digital channels – they are proving they can – but whether they can be more visible change agents for digital transformation across the organization.
As every business becomes a digital business, C-suite executives will need to collaborate to drive successful digital transformation. No CMO wants to be left on the sidelines.
Digital Transformation, Big data Analytics are the hottest terms around, with lot of confusion even in matured organizations. This is an effort to simplify the area.
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
Skillsoft Strategy: Harnessing the Power of Big DataSkillsoft
John Ambrose, SVP, Strategy Corporate Development and Emerging Business at Skillsoft, explores why big data is one of the hottest buzzwords in technology. Big data is already changing industries from retail to healthcare to transportation and more.
How can the learning industry benefit from big data? Skillsoft is undertaking groundbreaking research in collaboration with IBM, the biggest name in big data. John Ambrose shared some of the early findings of a multi-phase joint development agreement between Skillsoft and IBM Research to leverage the learning interactions of millions of learners to create more personalized, adaptive enterprise learning experience – in order to predict what content and topics learners will need based on a variety of factors including job role, company, and even day of the week.
In addition to sharing Skillsoft's efforts to harness the power of big data to transform enterprise learning, John shared other new developments and areas of strategic focus that Skillsoft is working on to bring the latest in learning innovation to our customers.
Report 2 empathic things – intimate technology - from wearables to biohackin...Rick Bouter
In the second report we focused on the personalized internet of things. We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body. Therefore we explored the coming transition toward a more empathic and contextual form of computerization. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. We explored this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’.
Source, Sogeti ViNT: http://vint.sogeti.com/internet-things-4-reports/
Harbor Research - The Internet of Things Meets the Internet of PeopleHarbor Research
We have entered an era where people, businesses and social organizations are beginning to understand the profound impacts awareness, collaboration, and intelligence will bring. In the not too distant future, hundreds of millions, then billions, of individuals and businesses, with billions, then trillions, of smart, communicating devices, will stretch the boundaries of today’s business and social systems and create the potential to change the way we work, learn, entertain and innovate.
Digital Innovation - A framework of ImpactsMalcolm Ryder
Digital modes of IT-driven change are so varied that it is difficult to understand what an "enterprise" approach to coherent transformation is really based on. Researchers such as Archestra and Ventana offer a way to see the forest through the trees.
Digital ecosystem: how to manage your paid, owned and earned mediaReading Room Singapore
What is a digital ecosystem? Learn how to manage your digital resources – owned media (such as your website), earned media (such as social engagement), down to paid media (print or online advertisements).
This slideshow will take you through:
• Types of media
• What is a customer experience ecosystem?
• How do I create a customer experience ecosystem?
• How to test, learn and evolve
• Understanding your customers
• Some questions to get you thinking about your brand and situation
Happy reading! If you have any questions or would like to know more, please get in touch with Reading Room.
In this presentation, Yashovardhan intrdouces SMAC and associated trends. Yashovardhan's interest areas lie in commercial application of predictive analytics where he feels that he can add a lot of value to the customer segment in the 18-25 yr group.
Digital Leadership Interview : Gavin Starks, CEO of the Open Data Institute (...Capgemini
"Large organizations should think about releasing their data and rely on third parties to innovate on their behalf rather than trying to innovate internally."
How the convergence of Social, Mobile, Analytics, Cloud (SMAC) technologies would enhance business performance and change the rules of the business game
CMOs: Time for digital transformation or risk being left on the sidelinesruttens.com
CMOs: Time for digital transformation or risk being left on the sidelines. Digital Transformation checklist for marketeers.
Based on the Accenture Interactive 2014 CMO Insights Survey, CMOs are selling themselves short. The question isn't whether CMOs can effectively take advantage of digital channels – they are proving they can – but whether they can be more visible change agents for digital transformation across the organization.
As every business becomes a digital business, C-suite executives will need to collaborate to drive successful digital transformation. No CMO wants to be left on the sidelines.
Digital Transformation, Big data Analytics are the hottest terms around, with lot of confusion even in matured organizations. This is an effort to simplify the area.
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
Skillsoft Strategy: Harnessing the Power of Big DataSkillsoft
John Ambrose, SVP, Strategy Corporate Development and Emerging Business at Skillsoft, explores why big data is one of the hottest buzzwords in technology. Big data is already changing industries from retail to healthcare to transportation and more.
How can the learning industry benefit from big data? Skillsoft is undertaking groundbreaking research in collaboration with IBM, the biggest name in big data. John Ambrose shared some of the early findings of a multi-phase joint development agreement between Skillsoft and IBM Research to leverage the learning interactions of millions of learners to create more personalized, adaptive enterprise learning experience – in order to predict what content and topics learners will need based on a variety of factors including job role, company, and even day of the week.
In addition to sharing Skillsoft's efforts to harness the power of big data to transform enterprise learning, John shared other new developments and areas of strategic focus that Skillsoft is working on to bring the latest in learning innovation to our customers.
Report 2 empathic things – intimate technology - from wearables to biohackin...Rick Bouter
In the second report we focused on the personalized internet of things. We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body. Therefore we explored the coming transition toward a more empathic and contextual form of computerization. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. We explored this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’.
Source, Sogeti ViNT: http://vint.sogeti.com/internet-things-4-reports/
Harbor Research - The Internet of Things Meets the Internet of PeopleHarbor Research
We have entered an era where people, businesses and social organizations are beginning to understand the profound impacts awareness, collaboration, and intelligence will bring. In the not too distant future, hundreds of millions, then billions, of individuals and businesses, with billions, then trillions, of smart, communicating devices, will stretch the boundaries of today’s business and social systems and create the potential to change the way we work, learn, entertain and innovate.
Digital transformation starts with your employees. Does your workplace culture empower everyone in your organization to transform and grow the business? A digital workplace can change how your people work and influence your business. Microsoft Services solutions can help you drive leadership, sponsorship, coaching, motivation, training, business insights, and reinforcement practices.
Navigating the Future: The Power of Digital Signage Screensjackcolin258
In the fast-paced digital landscape, the humble "Digital Signage Screen" emerges as a powerful tool, transforming static displays into dynamic, interactive communication hubs. This exploration into the realm of digital signage screens delves into their impact, applications, and the innovative ways businesses and organizations leverage this technology to engage, inform, and captivate their audiences.
Digital's Indelible Mark on Brand Building FundamentalsPerformics
Performics SVP of Communications Planning Jon Wegman discusses the evolution of "brand", offering his expertise on rethinking brand building fundamentals in the digital age.
Parallel connect is a techno-management company with its core competancy in paving pathway to drive industry revolution in various Industries. We are pushing the horizon of possiblities with our industry specific models for various sectors.
Domain Expertise: Hospitality and Smart living
We see the world differently. Our perception on world around us gives a wider sense of responsibility. To shape elements in such a way that it effects paradigm of entire value chain that encompasses social landscape. We are developing blueprints for the years to come towards a better future.
App developers & eCommerce | Sales and Syntax: How app developers will reshap...★ MIKE SHUR
When you pair trends in consumer behavior with the emerging sophistication and elegance of AIDC systems, it’s easy to envision a future where ‘discovery’ with a mobile device is second nature, as simple as looking and listening. When technology is both innately easy to use and reliably accurate, the possibilities for engagement, interaction and monetization are big and bold. However, success will hardly fall into the laps of brands and developers. Rather, the movement beckons true innovators to shed the technologies of yesteryear and produce easy, intuitive mobile experiences that subtly augment our
natural connection with the physical world, while profoundly impacting our relationship to it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
4. Reality Check
The communications industry is
moving away from an analog print
centric reactive market where
content was only in one direction.
Now we live in a proactive cross-
media digital value creation model.
People no longer just want to read
but want to be involved and
contribute to the mix.
5. The media science of the
future of which gives
voice to everyone can be
summed up in one word
CONTENT
6. Statement
In a world where information travels
at the speed of the Internet and
social media, one can shape
reputations in minutes. Effective
communications is essential to every
type of enterprise no matter how big
or small.
WE NOW LIVE in a DEMOCRATICALY
DRIVEN MEDIA REVOLUTION
8. The Big Question
What impact does the digital
technology revolution have on the
methods we use to interactively
communicate in our job?
9. Some Interesting Technologies
Big Data and Analytics
Social Media
Smartphones and Tablets
Apps
RFID Tags
QR Codes
Cloud
Near Field Communications
DAM/MAM/CAM
Augmented Reality
10. Understanding customer
requirements
Profiling
Creating a relevant message
The compelling offer
Building an innovative target
marketing approach using data
Designing an attractive unified
campaign
Database Management
11. Data analytics (DA) is the science of examining
raw data with the purpose of drawing conclusions
about that information. Data analytics is used in
many industries to allow companies and
organization to make better business decisions.
Data analytics is distinguished from data mining
by the scope, purpose and focus of the analysis.
Data miners sort through huge data sets using
sophisticated software to identify undiscovered
patterns and establish hidden relationships. Data
analytics focuses on inference, the process of
deriving a conclusion based solely on what is
already known by the researcher
Resource; Whatis.com
Data Analytics/ Mining
12. Database Target
Marketing
Tailored target marketing
communicated to a specific
researched entity or person based on
historical demographic data with a
relevant compelling message.
17. Mobile – the Shot Heard
Round the World
Mobile continues to see fast paced
growth in all categories whether
mobile commerce, mobile
advertising, or mobile
development. Considering the
market penetration of
smartphones, this should come as
no surprise to most.
24. Radio Frequency Identification tags are simply
an auto-identification system that can read,
interpret and communicate specific object
information stored in a microchip via radio
waves.
RFID Definition
28. Cloud Computing
The broad base definition is simple, cloud computing
delivers a hosted service via the Internet and the name
was inspired from the use of a cloud symbol to illustrate
the flow of this Internet based delivery system in
corporate organization flowcharts.
31. Augmented Reality
Augmented reality (AR) is a live, direct or indirect, view of a
physical, real-world environment whose elements are
augmented by computer-generated sensory input such as
sound, video, graphics or GPS data. It is related to a more
general concept called mediated reality, in which a view of
reality is modified (possibly even diminished rather than
augmented) by a computer. As a result, the technology
functions by enhancing one’s current perception of reality. By
contrast, virtual reality replaces the real world with a
simulated one. Augmentation is conventionally in real-time
and in semantic context with environmental elements, such
as sports scores on TV during a match. With the help of
advanced AR technology (e.g. adding computer vision and
object recognition) the information about the surrounding
real world of the user becomes interactive and digitally
manipulable. Artificial information about the environment
and its objects can be overlaid on the real world.
34. The Challenge
With all this said about new
technologies that are changing the
way we communicate, the
implementation methods have been
woefully underdeveloped. Making it
happen effectively, however, needs to
be a core competence of
communication managers and not
something that they can pass off to
others.
35. “Anything-Anytime-
Anywhere”
“We will be constantly connected to a
global Internet community via flexible,
incredibly capable gadgets with ubiquitous
access to data.”
Brian Chen in his book ALWAYS ON
37. Value proposition
As much as we love our traditional
methods to communicate, tomorrow will
bring new disruptive revolutionary
computing technologies that will demand
new capabilities. We are in a period of
creative destruction where new innovations
replace something older or more
established that isn’t working anymore.
Be Alert and Prepared!
Be a part of the MEDIA REVOLUTION!
38. Over 600 years ago one
man had a vision to
revolutionized the way
people communicated
information. Today, that
vision has radically
changed to a form of
communication which is
easier to use and
cheaper to produce.