Learn how the two SEO tools SEMrush and Google Keyword Planner differ in terms of feature and power.
Read the full blog post here: http://carminemastropierro.com/semrush-vs-google-keyword-planner/
Joanna Lord - How to Operationalize Growth & Drive RevenueTuring Fest
In this presentation Joanna will talk through the many levers of growth, and how to organize your teams, processes, and channels to maximize growth. She’ll give examples of how the best companies in the world created growth engines, and leave you with tactics to bring back to your teams and beat out your competitors.
Predicting SEO growth in a environment of extreme uncertainty, by Cosmin Negr...SEO monitor
Hope is not a strategy.
Often SEO professionals make unrealistic forecasts or they try to avoid making them altogether, because of the extreme uncertainty of the search environment. The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO. With all the data that is already available, we are now able to identify the SEO Opportunity that lies ahead for a brand and estimate growth over time, in an accurate, reliable way.
State of SEO: The Top Opportunities & Risks for the Next 12 MonthsSearch Engine Journal
Where should I be focusing my SEO strategy for the next year?
What emerging factors will help me get ahead of my competition?
What threats could hinder my success?
Knowing the answer to questions like these is the difference between growing your business and going out of business. You need reliable research and data to inform those decisions.
That's why we released our first State of SEO Report - and you can get a front row seat as we break down our industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
Watch this special Search Engine Journal webinar to learn how SEO changes over the past year can guide strategy and what opportunities and threats you need to know about. You’ll walk away with ideas on:
Where to focus your efforts right now based on the most successful areas of digital marketing.
How to navigate the two biggest threats to SEO.
Ways to outpace your competitors using successful emerging factors.
Bonus: We’ll take a super quick look at client budgets for all our agencies out there.
Join Shelley Walsh, Special Projects Editor at Search Engine Journal, as she walks you through ways to spot new opportunities, stay ahead of your competition, and grow your business.
What makes a good SEO strategy? - DigitalZone 2017Cosmin Negrescu
Understanding what makes a good strategy is key to winning in any competitive environment. This presentation showcases one of the greatest military case studies, the battle of Cannae in 216 BC. After that, it introduces Richard Rumelt’s framework for a good strategy and then deconstructs Hannibal’s victory using this.
Finally, the kernel of a strategy, with its 3 main components - diagnosis, policy, and actions - is applied to the SEO environment.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
Joanna Lord - How to Operationalize Growth & Drive RevenueTuring Fest
In this presentation Joanna will talk through the many levers of growth, and how to organize your teams, processes, and channels to maximize growth. She’ll give examples of how the best companies in the world created growth engines, and leave you with tactics to bring back to your teams and beat out your competitors.
Predicting SEO growth in a environment of extreme uncertainty, by Cosmin Negr...SEO monitor
Hope is not a strategy.
Often SEO professionals make unrealistic forecasts or they try to avoid making them altogether, because of the extreme uncertainty of the search environment. The lack of clear KPIs and achievable milestones is one of the reasons that make a budget owner skeptical when it comes to SEO. With all the data that is already available, we are now able to identify the SEO Opportunity that lies ahead for a brand and estimate growth over time, in an accurate, reliable way.
State of SEO: The Top Opportunities & Risks for the Next 12 MonthsSearch Engine Journal
Where should I be focusing my SEO strategy for the next year?
What emerging factors will help me get ahead of my competition?
What threats could hinder my success?
Knowing the answer to questions like these is the difference between growing your business and going out of business. You need reliable research and data to inform those decisions.
That's why we released our first State of SEO Report - and you can get a front row seat as we break down our industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.
Watch this special Search Engine Journal webinar to learn how SEO changes over the past year can guide strategy and what opportunities and threats you need to know about. You’ll walk away with ideas on:
Where to focus your efforts right now based on the most successful areas of digital marketing.
How to navigate the two biggest threats to SEO.
Ways to outpace your competitors using successful emerging factors.
Bonus: We’ll take a super quick look at client budgets for all our agencies out there.
Join Shelley Walsh, Special Projects Editor at Search Engine Journal, as she walks you through ways to spot new opportunities, stay ahead of your competition, and grow your business.
What makes a good SEO strategy? - DigitalZone 2017Cosmin Negrescu
Understanding what makes a good strategy is key to winning in any competitive environment. This presentation showcases one of the greatest military case studies, the battle of Cannae in 216 BC. After that, it introduces Richard Rumelt’s framework for a good strategy and then deconstructs Hannibal’s victory using this.
Finally, the kernel of a strategy, with its 3 main components - diagnosis, policy, and actions - is applied to the SEO environment.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
What have you done in the past 20 minutes?
In that time, you could have significantly improved your paid search campaigns!
Using our 20 Minute Work-Week model, you can make a substantial impact on your PPC performance for continued growth in exposure and clicks. With this small amount of weekly attention, you can see stronger results in your account!
Register for our free webinar to learn:
-A proven weekly workflow to follow for better results
-Which tasks most impact your bottom line
-Tools to use to assist in PPC management
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Step Into The Future: Automate Your PPC With AdWords Scripts - Given by Marcela De Vivo, @gryffincom - Gryffin, CEO. #SMX #24B
Are you having trouble increasing your CTR and revenue? Want to know how to put together an SEO strategy that will drive more conversions? Want to know how you can outrank your competitor brands?
Zak Ramdani, the Great SEO Owl at Hootsuite, discusses how Hootsuite broke their organic traffic metrics for seven consecutive months, doubled their blog traffic using on-page techniques to cater to Google’s answer box, and deployed an SEO mindset throughout all communication channels within Hootsuite.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Paid Search Fundamentals. PRESENTATION: Paid Search Fundamentals - Given by Matt VanWagner, @mvanwagner - FindMeFaster, President. #SMX #13D
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Advanced Audience Targeting. PRESENTATION: Focusing on the Negative: Rolling Out a Negative Audience Strategy - Given by Michelle Morgan, @michellemsem - Clix Marketing, Director of Client Services. #SMX #31B
Brighton SEO 2019 - How to train your algorithmKian Njie
Ever wanted to know what the Google algorithm is really thinking when you automate your bidding?
In just 54 slides you will find out:
- Why Google smart bidding is generally my preferred choice over manual or third party options
- How smart bidding can implemented using a solid testing framework
- What factors you should consider before introducing it to your account
- How you can maintain it once its in place
Penguin 3.0 Released – Weekend of October 18th, 2014Christopher Dill
There have been user confirmations that the Penguin update has been released! There has been no official statement from Google as of yet, but we can certainly confirm rank changes for some of our properties. None of our affected properties were under penalty or under the affects of the previous Penguin update from later 2013.
Beneath the Growth iceberg: Tips from transitioning a business from marketing...Douglas Cook
With its popularity with start-ups, and the proliferation of cheap and free growth hacking tactics flooding blogs, you’d be forgiven for thinking that operating a growth team might be easier than an traditional marketing team. However underneath the surface, the change required to transition a business from marketing to growth is huge, encompassing all parts of the organisation. At Skyscanner we have gone through this transition over the past 2 years, moving from a traditional marketing structure to a Lean, Agile, Growth Hacking team — and all the buzzwords in-between.
This presentation was originally given at the Growth Marketing Conference London. As a “big stage” presentation is hard to follow without the accompanying speaker, I’ve included full speaker notes with more detail. These are available in the notes view on Slideshare, or by downloading the presentation.
The content combines much of what has been published on the Skyscanner Growth blog medium.com/@Skyscanner
Building Large-Scale Automated Reports with a Small-Scale Budget - SMX Munich...Sam Marsden
Search marketers lose too much time to reporting; whether that is monthly, weekly or daily - our stakeholders want more data, in less time, with greater frequency. If we are not careful, we can easily lose over a days worth of time (and some of our sanity!) to reporting. This session works to change that. We focus on Google Data Studio, a free reporting and visualization tool, but all lessons can be applied to whichever platform you use for your company or clients. We explore how advanced reporting features and affordable third-party plugins can revolutionize our PPC, SEO and SEM reporting. We will be including free templates that you can take away and implement at your company, a bunch of features most people don't know exist, and ways to think more creatively about data collection and visualization. Don't miss this session, if you want to build better reports in less time with a small budget.
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main highlights of today's conference!
Producing content is a challenge for businesses of all sizes – but most especially for large organizations.
With so many moving parts, enterprises should find a way to streamline the content management process while ensuring quality output.
So how can content teams achieve success and make their content stand out in a crowded marketplace?
In this presentation, learn best practices to manage and maximize your content creation process on a large scale.
Discover:
– How Autodesk and ScribbleLive work together to automate project management, simplify workflow, and increase collaboration.
– Examples and best practices for streamlining content creation, management, and usage across a large organization.
Even after new updates released by Google, seo is still alive, but now it takes genuine efforts in place of shortcuts and tricks to get seo spinning on the wheel.
Awesome audiences: Eva Wilkes - SearchNorwich 5SearchNorwich
Eva gives a quick introduction to useful, high-converting audiences and how they prevent wasted spend, she explains how businesses of any size can use remarketing to leverage high quality site content, increasing return traffic and cementing brand awareness. Next, she takes an in-depth look at why, when and how to build Custom Affinity audiences, taking targeting decisions away from Google and putting it back in the hands of the advertiser for maximum ROI.
Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines. ... Keyword suggestion tools usually aid the process, like the Google Adwords Keyword Planner, which offers a thesaurus and alternative keyword suggestions or by looking into Google Suggest.
What have you done in the past 20 minutes?
In that time, you could have significantly improved your paid search campaigns!
Using our 20 Minute Work-Week model, you can make a substantial impact on your PPC performance for continued growth in exposure and clicks. With this small amount of weekly attention, you can see stronger results in your account!
Register for our free webinar to learn:
-A proven weekly workflow to follow for better results
-Which tasks most impact your bottom line
-Tools to use to assist in PPC management
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Step Into The Future: Automate Your PPC With AdWords Scripts - Given by Marcela De Vivo, @gryffincom - Gryffin, CEO. #SMX #24B
Are you having trouble increasing your CTR and revenue? Want to know how to put together an SEO strategy that will drive more conversions? Want to know how you can outrank your competitor brands?
Zak Ramdani, the Great SEO Owl at Hootsuite, discusses how Hootsuite broke their organic traffic metrics for seven consecutive months, doubled their blog traffic using on-page techniques to cater to Google’s answer box, and deployed an SEO mindset throughout all communication channels within Hootsuite.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Paid Search Fundamentals. PRESENTATION: Paid Search Fundamentals - Given by Matt VanWagner, @mvanwagner - FindMeFaster, President. #SMX #13D
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Advanced Audience Targeting. PRESENTATION: Focusing on the Negative: Rolling Out a Negative Audience Strategy - Given by Michelle Morgan, @michellemsem - Clix Marketing, Director of Client Services. #SMX #31B
Brighton SEO 2019 - How to train your algorithmKian Njie
Ever wanted to know what the Google algorithm is really thinking when you automate your bidding?
In just 54 slides you will find out:
- Why Google smart bidding is generally my preferred choice over manual or third party options
- How smart bidding can implemented using a solid testing framework
- What factors you should consider before introducing it to your account
- How you can maintain it once its in place
Penguin 3.0 Released – Weekend of October 18th, 2014Christopher Dill
There have been user confirmations that the Penguin update has been released! There has been no official statement from Google as of yet, but we can certainly confirm rank changes for some of our properties. None of our affected properties were under penalty or under the affects of the previous Penguin update from later 2013.
Beneath the Growth iceberg: Tips from transitioning a business from marketing...Douglas Cook
With its popularity with start-ups, and the proliferation of cheap and free growth hacking tactics flooding blogs, you’d be forgiven for thinking that operating a growth team might be easier than an traditional marketing team. However underneath the surface, the change required to transition a business from marketing to growth is huge, encompassing all parts of the organisation. At Skyscanner we have gone through this transition over the past 2 years, moving from a traditional marketing structure to a Lean, Agile, Growth Hacking team — and all the buzzwords in-between.
This presentation was originally given at the Growth Marketing Conference London. As a “big stage” presentation is hard to follow without the accompanying speaker, I’ve included full speaker notes with more detail. These are available in the notes view on Slideshare, or by downloading the presentation.
The content combines much of what has been published on the Skyscanner Growth blog medium.com/@Skyscanner
Building Large-Scale Automated Reports with a Small-Scale Budget - SMX Munich...Sam Marsden
Search marketers lose too much time to reporting; whether that is monthly, weekly or daily - our stakeholders want more data, in less time, with greater frequency. If we are not careful, we can easily lose over a days worth of time (and some of our sanity!) to reporting. This session works to change that. We focus on Google Data Studio, a free reporting and visualization tool, but all lessons can be applied to whichever platform you use for your company or clients. We explore how advanced reporting features and affordable third-party plugins can revolutionize our PPC, SEO and SEM reporting. We will be including free templates that you can take away and implement at your company, a bunch of features most people don't know exist, and ways to think more creatively about data collection and visualization. Don't miss this session, if you want to build better reports in less time with a small budget.
Hear from Sagittarius' Technical SEO Consultant, Nick Steele as he delves into how to create successful keyword strategies as well as which free and paid tools he uses to create them!
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main highlights of today's conference!
Producing content is a challenge for businesses of all sizes – but most especially for large organizations.
With so many moving parts, enterprises should find a way to streamline the content management process while ensuring quality output.
So how can content teams achieve success and make their content stand out in a crowded marketplace?
In this presentation, learn best practices to manage and maximize your content creation process on a large scale.
Discover:
– How Autodesk and ScribbleLive work together to automate project management, simplify workflow, and increase collaboration.
– Examples and best practices for streamlining content creation, management, and usage across a large organization.
Even after new updates released by Google, seo is still alive, but now it takes genuine efforts in place of shortcuts and tricks to get seo spinning on the wheel.
Awesome audiences: Eva Wilkes - SearchNorwich 5SearchNorwich
Eva gives a quick introduction to useful, high-converting audiences and how they prevent wasted spend, she explains how businesses of any size can use remarketing to leverage high quality site content, increasing return traffic and cementing brand awareness. Next, she takes an in-depth look at why, when and how to build Custom Affinity audiences, taking targeting decisions away from Google and putting it back in the hands of the advertiser for maximum ROI.
Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines. ... Keyword suggestion tools usually aid the process, like the Google Adwords Keyword Planner, which offers a thesaurus and alternative keyword suggestions or by looking into Google Suggest.
Search Engine Optimization| Digital Marketing AgencyCredence-Digital
SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industry-specific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website.
cPanel SEO – Being online is not enough @CloudFest 2022 Plesk
In the last decade, hosting companies concentrated on "getting small businesses online." Website builders, Managed WordPress, affordable hosting, … They supported SMBs to become present in the world wide web. But being present is not enough anymore – being visible is the key. Learn more about the “Why?” and how we can support SMBs "getting found online."
Search Engine Optimization or SEO can be confusing for businesses that are new to the practice. This presentation will explain the process, basic strategies, and best practices.
Discover the evolution of Google's "not provided" situation, the reasons behind this change, the implications and, most importantly, find out what to do to adjust to the new situation.
Proven secrets to increase traffic to your website in 2021 & beyondsteave shawn
Driving traffic is a never-ending effort, but it's also one that pays you long after you've begun. There are a plethora of ways for potential clients to find your website; all you have to do is choose the one that works best for your company. To observe a substantial increase in traffic, try one of these approaches in your next quarter's demand generation strategy. https://www.revglue.com/blog-detail/67-secret-to-increase-free-traffic-to-your-website
SEO Reporting 1ON1 Presentation for MeetupBruce Jones
As a business owner, it's essential to determine whether your website is successful. After all, your website is the face of your business, and you want to make sure that it's attracting attention and ranking well in search engines.
Luckily, there are tools that can help you measure your website's SEO success. By tracking things like your rank in search results, your visibility, and the number of visitors to your site, you can get a clear picture of how well your website is performing.
With this information in hand, you can adjust your SEO strategy accordingly and help ensure that your website is getting the attention it deserves.
SEO Strategies for Nonprofits Boosting Visibility and Traffic to Your Websit...TechSoup
In this webinar, members learned how to get you up to speed on modern SEO tactics, why they're important, and how to build a strategy to keep your website's performance up to date.
This Book provides detail information about Search Engine Optimization. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
https://www.brandveda.in
Presentation on Search Engine Optimization and Analytics as part of the final year Internship presentation.This slide contains about search engine optimization and analytics.
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
Chatbots can't be slapped on your website and left alone. They need engaging and fun copywriting to maximize engagement and ROI. This is a quick guide to chatbot copywriting every marketer needs to read.
Writing a unique value proposition, or UVP, communicates to customers what makes your brand better than others. It can be used on websites, product pages, social media, and other channels.
FOMO, or fear of missing out, is the phenomena of people fearing they will miss out on a great offer if they don't take action.
It's an effective copywriting strategy that every writer needs to know.
Copywriting changes just like any other industry. Apply these copywriting trends and you will experience a boost in ROI, engagement, and campaign performance.
Read the original blog post: https://carminemastropierro.com/copywriting-trends
UX writing is extremely important for improving the effectiveness of chatbots. Use these seven strategies to improve the engagement and ROI that your chatbot generates.
Read the original blog post: https://carminemastropierro.com/ux-writing-for-chatbots/
These are 8 content marketing case studies that you can learn from for bettering your own content campaigns. See the last two studies at http://carminemastropierro.com/content-marketing-case-studies.
A list of magazines that pay freelance writers up to $1/word.
Read the full article here: https://carminemastropierro.com/magazines-looking-for-freelance-writers/
Learn how to hire a good copywriter, the benefits of doing so, and what to look for in a good candidate.
Read the full blog post: https://carminemastropierro.com/how-to-hire-a-good-copywriter/
Learn how to get more web design, writing, SEO, and consulting clients. Read the full article here: https://carminemastropierro.com/how-to-get-more-clients-full-step-by-step-guide/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Keyword are important
Keyword research is crucial for the success of any website and it’s SEO.
Using the right phrases will generate organic traffic that can convert to sales
and clients.
3. MarkGrowth even found that the ROI of SEO continues well
beyond after a campaign finishes.
4. But, so many businesses don’t properly research keywords and do
you know why?
They aren’t using the right tools!
5. With so many keyword research services on the market, it can be
hard to settle on just one.
Today I’ll be comparing two I use practically daily, SEMrush vs
Google Keyword Planner.
6. SEMrush was launched back in 2008 but gained tons of popularity
within the last couple of years.
They are a full SEO suite that provides backlink analysis, keyword
research, traffic evaluations and more.
7. They’ve earned the following awards for their great service:
● Best SEO Software Suite Award presented by the European
Search Awards in 2017
● Best SEO Software Suite Award presented by the US
Search Awards in 2017
● Best Software Innovation Award presented by the UK
Search Awards in 2017
8. IS SEMRUSH ACCURATE?
More info on how to use this template at www.slidescarnival.com/help-use-presentation-template
This template is free to use under Creative Commons Attribution license. You can keep the Credits slide or mention SlidesCarnival and other
resources used in a slide footer.
8
One concern that commonly arises with SEMrush and any SEO tool for that
matter is accuracy.
You don’t want to receive the wrong information, since you’ll implement it on
your website.
9. SEMrush is accurate, but by no means 100% perfect. I’ve used it many times on my
own web properties to only see information that was clearly incorrect.
For example, Google Analytics would claim that my traffic was 100 users per day, but
SEMrush would say a much lower number.
9The truth
11. But, some of their other information like backlinks I have found to be very
accurate. The same goes with keyword rankings.
You always have to remember that tools like these scrape data from search
engines, they aren’t the search engines themselves, right?
11
13. SEMrush does offer a free account to get a feel for the platform and to determine
if it’s a right fit for your needs.
13
14. What you get out of it
With a free account, you will receive the following features:
● 10 searches per day: Search up to 10 different reports for any
websites in a 24 hour period.
● 10 results per search: You can only view the top 10 keywords you
rank for, 10 backlinks you have, etc.
● 1 project limit: A project is essentially a domain. This project can be
saved and contains all of the information you want to know about
specific website.
14
18. Indepth keyword research
SEMrush has a great keyword research tool that displays a website’s top
keywords, their positions, how much traffic they drive, and more.
I love using this for discovering which keywords deliver the most results to my
website’s and then optimizing those pieces of content.
It also gives me a good idea of what topics perform the best.
18
21. Backlinks are still one of the
most important ranking
factors for any website.
To keep tabs on your link
profile, SEMrush has an
insightful backlink analysis
feature.
21
24. Dishing out $99 per month or more can be quite costly for some
entrepreneurs.
But, think of it as an investment. You're going to pay that
subscription and gain priceless information on your business.
24
27. What is Google’S Keyword Planner? 27
Google's Keyword Planner is a part of the Adwords PPC platform. While it can be used to discover keywords for paid
campaigns, it's also excellent for organic search.
It's completely free to use and has been around for almost two decades. Adwords began in 2000 with only a few hundred
advertisers, but has grown to account for 95% of Google's revenue.
28. Is it accurate? 28
This is the biggest benefit of using a keyword tool straight from Google
-- the data is extremely accurate.
They are pulling it from their servers, after all.
Have you ever seen what they actually look like? It's nuts!
33. 33
There's no traffic analysis, backlink breakdown, or fully fledged
website reports.
This can be a good thing or a bad thing, depending on what you
require.
As you can see from the screenshot above, the UI is clean and it's
easy to understand what you're reading.
In the top right, you can set different time frames and even
download all of the keyword results as a CSV.
34. SEMrush vs Google Keyword Planner verdict 34
If you're looking for a tool to find new keywords to rank
for, Google should be your go-to.
For those that require a full marketing suite, you will find
much more benefits opting for SEMrush.
