A detailed description of the top 20 things I did that transformed my business from barely making any money to a thriving 5-figure/month business.

1. TWENTY
Game Changing Tips
That Helped Me Earn $40K in 6 Weeks!
with Transformational Life & Success Coach, Joanna Turner

2. Hey smart women entrepreneurs!
!
I’m so excited to bring you my top TWENTY tips that changed the game and made me
$40K in six weeks (without a single Facebook ad)! When things started to shift in my
business and the money started to come in, really quickly my peers and even strangers
started to notice my incredible progress and wanted to know what my secret was. The
biggest change came when my mentor Gina DeVee put a post about me on her Facebook
page, as well as on my personal page too. I have never been in the habit of talking about
my earnings before and certainly would never have posted it on my personal Facebook
page, but it must have happened for a reason! The post read as below, it had 228 likes
and 3 shares and my inbox was getting bombarded with people asking for tips. As such, I
have created this resource for all smart women entrepreneurs looking to take their
business to the next level.
!
Are you doing everything right in your
business but getting nowhere? Are you
fed up wondering when it’s going to be
your turn? So was I! I was getting
seriously stressed about money, and I
knew it was time to make some
adjustments. When my business made
any positive progression, I started noting
down what I had done differently. You
can’t keep doing the same thing over
and over and expect a different result!
!
Even if you just take on a few of these
and do them consistently that could be
the shift that changes the game! If I can
change my destiny, so can you!
!
Lots of love,
Joanna x!
!
TWENTY
Game Changing Tips © Joanna Turner 2015. All rights reserved.

3. 1. Got coached on my money blocks.
This is number one for a reason as it’s the most important! Ironically I help clients clear
money blocks, using a number of methods but my favorite one is EFT (Emotional
Freedom Techniques). Unfortunately it’s very difficult to practice on yourself and much
more effective with a coach. I’d struggled to find the right person to work with as there
are so few that specialize in it, but finally found one, and it’s been a huge game
changer. Not only have my money blocks gone, but it was also during one of these
sessions that the name for my Facebook group popped into my head.
!
If you aren’t familiar with money blocks, they are the subconscious limiting beliefs you
have around money and yourself and business. They cause self-sabotaging behaviors
and create a vicious circle of negative patterns or ‘The Holding Pattern’ as I have called
it. For example: fear of failure, fear of success, fear of judgement, worrying you aren’t
enough, doubting that people will pay for your services, and believing making money is
hard. All these negative thoughts will keep you procrastinating, blocking money and
avoiding your business until they are properly cleared!
!
2. Got clarity on my target market.!
You might not know much about my background, but I am a former Chartered
Accountant, who worked all the world in Bermuda, the UK and Australia for big
companies like KPMG and the ASX listed QBE Insurance. I was stressed, overweight and
burnt out and started studying to be a Health Coach on the side. I thought this was my
calling to help other overweight, stressed, corporate women, but I wasn’t enjoying it
(strike 1). After some work with my mentor I thought it made sense to help single
women lose weight by overcoming emotional eating, so they could gain the confidence
to date again. Unfortunately, I felt totally stuck, not actually wanting to move forward
and had a loss of motivation and momentum (strike 2). Finally I realized I actually
missed the business side of things! I had already discovered Wealth Consciousness, NLP
(Neuro Linguistic Programming) and EFT. In themselves learning about these were game
changers. Shortly after, I attended Tony Robbins Mastery University, which includes a
Wealth Mastery course, and I was hooked. Everything I thought I knew about money
was wrong. Although I had studied finance for 7 years, and worked for 13 years in the
industry, I was now seeing money in a whole new light. What if I could combine
everything I was passionate about and create something no one else was doing?
!
After a third attempt, I had finally nailed my target market and felt it so right. As such,
I am a Transformational Life & Success coach for smart women entrepreneurs,
incorporating business coaching, wealth creation, mindset work, clearing money blocks,

4. and helping break ‘The Holding Pattern’ that causes self-sabotage (and often emotional
eating). This means I can help women lose weight, while gaining the confidence to
become more visible, build their businesses, make more money and live a happier life.
This feels incredible, I’m great at it, and I’m excited to help people every day, which
created exactly the momentum I needed.
!
3. Read up on wealth consciousness.
Up until this point I’d read a number of wealth consciousness books, but not on a
consistent basis. I started reading for 30 minutes a day and listening to as many
resources as I could. The more you do this, the more it becomes engrained in you,
meaning your language and thoughts change as well. The crux of all wealth
consciousness is your thoughts become things, so this is why ensuring they are not a
constant negative record of old limiting beliefs is so important! (Join my Facebook
group to receive free copies of some of the best wealth consciousness books!)
!
4. Cleared my wardrobe.
I know this might sound a bit far-fetched, but it’s part of Feng Shui, Clearing your home
or closet of unwanted clutter can free you both physically and emotionally. It becomes
another vicious circle, when your energy is negative the clutter accumulates and that
physical clutter creates lower, stale energy. Clutter of the mind leads to clutter in your
space and vice-versa. So by having a big clear out, it breaks the cycle and gives you
more space to receive new things, plus it’s super satisfying!
!
5. Booked a photoshoot.
Not only has having professional photos, given me a more solid brand, more credibility
and given my website a lift but also the confidence to make myself more visible in
Facebook groups and my other marketing funnels.
!
6. Booked flights to Paris & LA.
One of the high level courses I’m doing this year has courses in Paris, LA & Florence. I
decided I had to go and booked flights way in advance to make them non-negotiable.
Act with faith and go for it and it will all fall into place.

5. 7. Increased my visibility.
This has been huge, it is one of my clients’ number one issues and I know some people
that are almost too embarrassed to even tell people what they do! I have no idea how
they are expecting to attract clients by hiding. Or they delay having a photoshoot or
filming any videos until they lose another 10kgs!
!
Many though, don’t even realize they are doing it. They are really, really busy, and
doing things in their business, but not actually doing anything that makes money, or
attracts clients. They study hard, spend weeks tweaking websites, lose hours on
Facebook or fall down the YouTube rabbit hole, only to end up exhausted, frazzled and
complaining how hard they work. I know, I was doing it! Come out of hiding and share
your gifts with the world!
!
8. Offered complimentary coaching.
I had offered some complimentary coaching in the past, but I had been coaching my old
target market. Now that I am focusing on a new group of women, I realized I needed to
show people what I could do (and also to check that I actually enjoyed this type of
coaching). Not only were these clients all blown away with what we covered in just one
hour, they became raving fans and started to promote me in other groups. This was
exactly what I needed. Plus, it got my confidence up and made me feel like a ‘real
coach’. As such, I offered complimentary coaching for one full week, so I could envision
what it would feel like down the road. I still offer complimentary coaching to anyone
that’s active in my Facebook Group and also have a draw for free coaching once a week
through my newsletter. It makes me feel like I’m giving back and I love it.
!
9. Created a Facebook group.
I had been holding off creating a group, mainly because I didn’t know what to call it,
and really it was because I wasn’t clear on my target market. Once I finally got the
courage to create it, I realized how much I love the group. It’s become a real place of
community and a fun place to connect and support each other. Not to mention, a great
pool of talented women who regularly engage in my posts.
!
Join the party: https://www.facebook.com/groups/healthywealthyvisible/
!

6. 10. Stopped trying to be perfect.
Perfection paralysis. The realization that nothing will ever be perfect was huge! My work
will always evolve as I will continue to grow and change and of course there will be
mistakes. As my mentor says ‘Fail forward’. ‘Progress not perfection’. We all makes
mistakes, but as long as you can learn from them and can laugh at yourself, then all is
good!
!
11. Hired a Virtual Assistant.
I was spending way too long trying to do everything, and I am not naturally a “techy" or
details orientated person. Although, I have managed to learn how to update my
website, set up systems, create lead and sales pages, use MailChimp (and more), I
needed to focus on my strengths and leave that other stuff to people who were
specialists. I couldn’t really afford the help but I did it anyway and the gamble has paid
off! A study by Gallup shows people who focus on their strengths every day are six
times as likely to be engaged in their jobs. They are more productive too, both
individually and in teams. And they are more than three times as likely to say they
have an excellent quality of life.
!
12. Took inspired actions.
There are three types of action; no action, massive action and inspired action. No
action is self-explanatory, while massive action is fear based and usually involves
forcing yourself to do stuff. Lastly, inspired action is your sweet spot, this is the action
that counts, it comes from a place of love, gratitude and inspiration, the vibe is high
and beautiful things happen! ☺
!
One of my inspired action came when I entered into a co-author book deal with two big
names in the personal development world (one was Tony Robbins original mentor!!!),
the offer seemed to come out of nowhere and I had no idea where I would find the time
or even what I would write about, but it’s all come together beautifully, and I was
inspired about the content in one of my EFT sessions. Watch out for more details
coming soon!
!
!

7. 13. Acted on gut instinct.
Since starting my business I’ve been acting pretty much on gut instinct alone, I go with
what feels good. When I overthink things, I risk talking myself out of something
because I think it’s too expensive or I’m not ready. If I had allowed these fears to drive
me and my business, I would still be sitting in my old tiny flat, working at my dining
room table and wondering why I wasn’t getting clients to throw themselves at me! I
was recently at the Australian NLP conference (another thing I nearly didn’t sign up for
but decided on gut to go to!) and heard the legendary Marvin Oka talk about mBraining
(m = multiple). So far they have discovered we have 3 brains; the head, the heart and
the gut (they are pretty sure there are more like 4 or 5 but still researching,
conclusions that men think with a 4th
are hard to deny! ☺) By aligning and integrating
all 3 brains we can use their combined intelligences to access true effectiveness and
ultimate wisdom in decision making. But how do you do that? Autonomic balance is
required and it all starts with breathing. Take deep even breaths before you make any
decisions or set any goals.
!
14. Meditated and accessed Divine downloads.
This is one of the ways I’ve tapped into inspired action. Every morning I have taken 10
minutes to ‘prime’ as Tony Robbins calls it; 3 minutes of gratitude, 3 minutes sending
love to everyone you can think of, and 3 minutes of active visualization. During this
time I ask for what I need for the day (I have no idea who I’m asking, I guess it’s the
Universe), whether it’s inspiration to help guide my clients, something specific like
writing a book chapter or a sales page, sometimes it’s more general, and sometimes I
get the most incredible divine downloads. Divine downloads are when ideas and
inspiration are flowing out of me so fast I barely have time to write them down, they
keep on coming, sometimes for hours and it’s the strangest thing, but one of these
moments told me to write this document so I’m going with it. I can’t say 100% where
they come from, but I know if I don’t ask for them I don’t get them! I also do some
longer meditation, but for these I usually head to my local Buddist center and hang with
the monks (I kid you not!)
!
15. Set intentions and made them non-negotiables
This has been a powerful shift, I had read all the wealth consciousness books but you
actually have to put them into practice and do the exercises. When I reached my March
goal within a few dollars, with only a few hours to go, this is when I realized the power

8. of intention! Write down your goals, put them somewhere you can see them every day
and recite out loud twice a day!
!
16. Stop comparisonitis.
Stop comparing yourself to others and thinking it can’t happen to you! Don’t get me
wrong I was always inspired by the success stories of my contemporaries and peers but
I wondered if it would ever be my time and if it was meant for me too. I was beginning
to feel left out and getting more stressed about money. The moment I gave up this
defeatist behavior and decided to stop watching them and just join them, everything
has changed.
!
17. Made time to do boot camp 3 times a week.
When I first quit my corporate job I was working 16 hour days and at the time trying to
market myself as a health coach. However, I wasn’t walking my talk, and people could
obviously feel that. I wasn’t making time to exercise and barely leaving my desk. One of
the major perks of being an entrepreneur means that I have control over how I use my
time. On the flip side, it’s difficult to get into a routine, and it’s quite easy to miss the
gym. We’ve all told ourselves “I’ll go tomorrow”. I finally committed to an early morning
HIIT Boot camp and I love it, I’ve made it another non-negotiable and don’t even let
myself think about not going. By telling myself I have the time to go, gives the universe
the sign that I have time and space to bring on more clients.
!
18. Believed in myself, total confidence.
This sounds obvious but if you show any doubt or fear in your abilities to deliver, clients
will sense it a mile off. If you let your vibration drop, clients will literally be repelled. I
was having a bad morning a few months ago and 2 people cancelled discovery calls
within 5 minutes of each other. Luckily I was able to quickly see that it was my fault
and that low moods can have a damaging effect, but I haven’t allowed external factors
to effect me since that day.
!
19. Gave back.
I already give around 100 hours of my time a year as a volunteer Surf Lifesaver and
instructor, but I had just realized I hadn’t been giving as much money to charity since I
left my corporate job. I gave a one-off donation to Nepal and I set up 2 standing

9. orders, one for Save the Children and one for the Tony Robbins foundation to send
underprivileged children to his course. This wasn’t a conscious move to bring on more
clients, but instead just a positive gesture around wealth consciousness, and I believe
it’s contributed to my new mindset.
!
20. Being more feminine.
My new favorite topic! A few weeks ago I attended Tony Robbins' Date with Destiny, a
6 day (& night) seminar. I had so many breakthroughs, Ah-ha moments, and
realizations about myself. But the theme that ran through the whole week
and my biggest takeaway was about masculine and feminine energy. My mentor
Gina DeVee talks about it all the time but I never really understood what it really
meant.
Last week, I got some beautiful flowers, for no reason, and all the note said was
'because you're feminine, hope they brighten your day, X’
I was close to tears, I'd had a tough week and said goodbye to a friend, and they really
did make my day!
But what does being in your feminine mean
and why does it matter?
Everyone has both masculine and
feminine energy within them, and
at their core are dominantly one or the
other. It's important to have both and we
can all adapt which one we use, with
practice, but most of us function in one, as
a default state, and it may not be the one
at our core. When we are operating in this
altered state for too long it can deplete us,
as it's exhausting, and you will not be truly
fulfilled if you're not living as who you
truly are.

10. For any relationship, gay, straight or other, to work and have passion it needs to have
polarity, both a masculine and feminine energy, so according to Tony Robbins, equality
is not the answer! What? No! What about women's lib?
I asked the same question but I had confused being feminine with being weak or
flirty. But it’s actually about being open, receiving graciously, being free, flowing and
the hardest one, vulnerable. It's definitely something i'll be continuing to work
towards!
Although I've always loved clothes, make-up and jewelry, I've always been fiercely
independent and after 13 years as an accountant I nearly had the feminine knocked
out of me completely! I didn't want to be perceived as a weak female or thought to be
stupid if I tottered around the office in high heels, so I toughened up. The course made
me challenge some of my own judgements and beliefs of others.
But it's not all about women being masculine, it can very easily go the other way too,
society is making men more and more feminine. And as a single female I can vouch for
the lack of masculine men out there. If a man takes longer than me to get ready, it's a
huge turn off! :)
Masculine energy wants freedom, to fix things, is stimulated by challenge, has a
powerful centered presence and wants to be appreciated. If a man tells you everything
he feels, he's a feminine male. Obviously masculine energy isn’t a bad thing and can be
very useful in a business…sometimes, but when we let it dominate it can stop us
receiving.
Relationships don't end because of a lack of love but depolarization, when both become
the same.
This is a huge topic and too much to explore here, but it certainly got me thinking
and definitely explains why some of my past relationships didn't work out! I am
heading to Paris next week for a (another!) course, work and a photoshoot, I can't
think of a more wonderful place to practice being in my feminine power!

11. BONUS Tip: Get sales call training!
I got training from a sales call expert, to really get clear on my process. Part of my
issue had also been the money blocks and I hated asking for money or talking about it,
by letting go of these blocks and getting clear on how to structure these calls and even
do a bit of role play, my confidence went up and now I really enjoy them. I’m no longer
hung up on the outcome, I lean back and make an informed decision on whether they
are my ideal client and whether I am right for them. It gives the whole process a much
better feel.
So that’s it, my top 20 steps that changed the game and made me $40K in just six
weeks! Just one or two of them alone will make a huge difference, and get you bringing
in money faster!
!
To find out more about Joanna, visit:
https://www.missionforbalance.com
https://www.facebook.com/missionforbalance
Exclusive Facebook community group: https://www.facebook.com/groups/
healthywealthyvisible/
For more information about private coaching, online courses or to book Joanna for a
keynote presentation, email jo@missionforbalance.com
!
!

12. About Joanna Turner
Joanna is a Transformational Life & Success coach,
Integrative Health coach, Advanced EFT & NLP
Practitioner (and former Chartered Accountant). Joanna
is a recognized author and motivational speaker, and
leads online webinars, courses and workshops. Originally
from Scotland, Joanna spent 6 years living in Bermuda
and now lives in Sydney, Australia, where she also is an
active volunteer Surf Lifesaver and instructor.
Joanna loves mentoring smart women entrepreneurs to gain momentum in their
business by helping them create a winning mindset, earn desired income, gain
confidence and reach the freedom to travel and spend more time doing the things they
love. Joanna helps women overcome money blocks, limiting beliefs, self-doubt,
procrastination, emotional eating and fear of judgment/failure/success (yes they're all
linked!).
She empowers women to be Healthy, Wealthy + Visible!