Kaymu was an e-commerce company in Pakistan that was merged with Daraz in 2016. Kaymu aimed to facilitate online buying and selling through a single platform. Daraz is now a leading online retailer in South Asia, excluding India, that operates in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It has over 30,000 sellers and 500 brands, serving 5 million customers. Customers can purchase products from Daraz by searching the website, adding items to their cart, providing their address for delivery, and paying cash on delivery. While Daraz offers convenience, there are also risks like poor product quality and customer service issues.
The document provides an overview of affiliate marketing. It defines affiliate marketing as a type of performance-based marketing where advertisers reward affiliates for each new customer brought by the affiliate's own marketing efforts. There are three key players - the merchant or advertiser, the affiliate or publisher, and the affiliate network. Affiliate networks act as a liaison between merchants and affiliates, providing tools for tracking clicks, sales, and payments. Affiliates earn commissions from merchants by promoting products and driving sales through banners, links, emails and other media on their own websites or in publications.
In this presentation you will learn How BFSI industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech- A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Mailchimp is an email marketing platform that allows users to design and send newsletters, track results, and integrate with social networks. It offers features like templates, A/B testing, analytics integration, and spam control services. Mailchimp provides options for basic, growing, and pro-level marketers and has free and paid plans depending on the number of subscribers. It uses a double opt-in process to help users stay compliant with spam laws. Creating and sending a campaign involves three simple steps - designing a template, creating the campaign content, and sending or scheduling the message.
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
This document provides benchmarks and best practices for optimizing customer experiences for food delivery apps. It discusses key topics like user onboarding, engagement, retention, and reinstall. The main recommendations are to focus on the consumer micro-moments of social sharing, ordering, discovering, and searching. It also emphasizes delivering value immediately through onboarding and using personalized messaging to improve engagement and retention over the user lifecycle. A case study highlights how one company increased click-through rates and conversions using CleverTap's solutions.
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
WhatsApp is a cross-platform messaging app that allows users to exchange messages and files without cost. It was founded in 2008 and now has over 1 billion active users supported by only 55 employees. Businesses are using WhatsApp to interact with customers, send photos and videos, and increase their brand awareness through the app's viral sharing features. The opportunities for marketing on WhatsApp are significant given its large user base and potential for personalized outreach.
Kaymu was an e-commerce company in Pakistan that was merged with Daraz in 2016. Kaymu aimed to facilitate online buying and selling through a single platform. Daraz is now a leading online retailer in South Asia, excluding India, that operates in Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. It has over 30,000 sellers and 500 brands, serving 5 million customers. Customers can purchase products from Daraz by searching the website, adding items to their cart, providing their address for delivery, and paying cash on delivery. While Daraz offers convenience, there are also risks like poor product quality and customer service issues.
The document provides an overview of affiliate marketing. It defines affiliate marketing as a type of performance-based marketing where advertisers reward affiliates for each new customer brought by the affiliate's own marketing efforts. There are three key players - the merchant or advertiser, the affiliate or publisher, and the affiliate network. Affiliate networks act as a liaison between merchants and affiliates, providing tools for tracking clicks, sales, and payments. Affiliates earn commissions from merchants by promoting products and driving sales through banners, links, emails and other media on their own websites or in publications.
In this presentation you will learn How BFSI industry can leverage marketing automation for maximizing ROI, customer engagement. Netcore Smartech- A full stack multi-channel marketing automation tool can let marketers tap in customer journey at every touch-points with personalization messaging. Visit - https://netcore.in now for more information!
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
Mailchimp is an email marketing platform that allows users to design and send newsletters, track results, and integrate with social networks. It offers features like templates, A/B testing, analytics integration, and spam control services. Mailchimp provides options for basic, growing, and pro-level marketers and has free and paid plans depending on the number of subscribers. It uses a double opt-in process to help users stay compliant with spam laws. Creating and sending a campaign involves three simple steps - designing a template, creating the campaign content, and sending or scheduling the message.
Food for Thought: Industry Benchmarks & Best Practices for Food Delivery AppsCleverTap
This document provides benchmarks and best practices for optimizing customer experiences for food delivery apps. It discusses key topics like user onboarding, engagement, retention, and reinstall. The main recommendations are to focus on the consumer micro-moments of social sharing, ordering, discovering, and searching. It also emphasizes delivering value immediately through onboarding and using personalized messaging to improve engagement and retention over the user lifecycle. A case study highlights how one company increased click-through rates and conversions using CleverTap's solutions.
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
WhatsApp is a cross-platform messaging app that allows users to exchange messages and files without cost. It was founded in 2008 and now has over 1 billion active users supported by only 55 employees. Businesses are using WhatsApp to interact with customers, send photos and videos, and increase their brand awareness through the app's viral sharing features. The opportunities for marketing on WhatsApp are significant given its large user base and potential for personalized outreach.
Affiliate marketing involves businesses rewarding affiliates with commissions for generating sales or customers. Affiliates promote the business's products or services on their own websites using banners, links, etc. and earn a percentage of each resulting sale. It is a cost-effective way to earn money online without owning products yourself. To succeed, affiliates should choose a few high-quality products to promote, use multiple traffic sources, test campaigns, track results, ensure products meet consumer demand, stay up-to-date on techniques, partner with reputable merchants, and utilize helpful tools.
The document discusses the People-Based Marketing strategy, which focuses on understanding individual consumers rather than targeting large groups. It involves collecting online, offline, and mobile data to build rich profiles of customers and deterministically matching devices to individuals. This allows marketers to create highly customized, humanized campaigns that reach each person through their preferred channels, cutting out fraud and improving targeting. People-based marketing provides a more effective way to communicate with customers than previous data-driven approaches.
This document presents information on Amazon Go, Amazon's cashier-less grocery store. It discusses the problems with traditional grocery stores like long lines and wait times. Amazon Go allows customers to enter the store using their smartphone app, grab the items they want, and leave with their card automatically charged. The store uses computer vision, sensor fusion and deep learning technologies with cameras and weight sensors to identify items taken and detect when customers leave without needing physical checkouts. The goal is to provide a more convenient shopping experience for customers compared to traditional grocery stores.
INSTAGRAM MARKETING - Visual storytelling and beyondAdv Media Lab
With over 600 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram. But where do you start?
This document discusses online transactions and is divided into several sections. It begins by listing six group members and outlining the three main stages of online transactions: pre-purchase/sale, purchase/sale, and delivery. It then details the steps involved, including registration, placing an order by adding items to a shopping cart, and different payment options like cash on delivery, cheque, net banking transfer, credit/debit cards, and digital cash. It concludes by asking the reader to test their understanding with four questions and proposes an activity to identify payment modes.
Online shopping has increased in popularity in recent years. Over 22% of people have increased their online shopping in the past two years due to better deals, convenience, and larger product selection available online. The holiday season from Thanksgiving to Christmas is when online shopping peaks, with Cyber Monday alone generating over $1 billion in sales. While online shopping provides many benefits to both consumers and retailers, there are also security risks like hacking and credit card fraud that consumers need to be aware of. Tips for staying safe include using strong passwords, only shopping at trusted sites, and monitoring credit card statements for unauthorized purchases.
This document discusses the importance of knowledge management for e-commerce. It defines e-commerce and knowledge management, and explains how KM helps e-commerce businesses by allowing them to react quickly to opportunities, ensure successful partnerships, and maximize performance. It outlines different types of knowledge and discusses strategies for increasing knowledge, such as improving infrastructure and social engagement. Overall, the document argues that applying a knowledge management approach is crucial for e-commerce companies to gain competitive advantages.
Email marketing is a direct marketing strategy that uses email to promote a business's products or services. There are four main types of email marketing: newsletters, acquisition emails, retention emails, and promotional emails. To deploy a successful email marketing campaign, businesses should identify goals and target audiences, segment mailing lists, schedule emails for optimal times, test emails before sending, and send mobile-friendly emails. Key aspects of optimizing email content include short but engaging subject lines, personalized copy, clear calls to action, and opt-out options.
Launching Amazon Go
What, how and where should we communicate to resonate with our target audience and get the biggest spread, for the lowest cost, with the highest impact?
This slideshare is about the impacts of e-commerce on the society.
It also talks about both positive and negative sides of e-commerce on the society in this growing era of e-commerce everywhere.
It also talks about the effects of eCommerce.
The document discusses various aspects of website auditing including SEO auditing, content optimization, internal linking, URL structure, use of robots.txt and sitemaps, source code optimization, design and usability, and navigation. It provides tips on making a website more search engine friendly and improving its online presence through conversion rate optimization.
E-Commerce: 4 Steps to Start Selling OnlineSnapRetail
This document outlines 4 steps for starting to sell online: 1) Define your goals such as increasing revenue or customer engagement. 2) Decide how to sell online, such as using large marketplaces like Amazon, niche marketplaces like Etsy, or a custom website. 3) Establish policies and processes for products, fulfillment, customer service, and returns. 4) Create a budget that accounts for start-up costs, storage and maintenance, marketing/advertising, and time costs. Selling through both in-store and online channels can increase a customer's lifetime value by 30% compared to a single channel.
n este trabajo se hace un análisis del e-commerce PromoFarma. Para el desarrollo del informe se evaluará:
La estrategia de usuario y compra mediante todo el proceso que debe realizar para adquirir el producto deseado.
Las estrategias utilizadas en SEM y SEO
Los displays utilizados en la web
Estrategias cross y up selling.
La interfaz de usuario y apps de las que dispone el usuario.
Su presencia digital en RRSS.
Estrategia de envío, pago y fidelización de clientes.
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019.
Below topics are explained in this SEO presentation:
1. Keyword research
2. High-quality content
3. Optimize on-page elements and website factors
4. Off-site engagement
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
How to increase the visibility of your online content:
- Digital Communication Pillars
- Top 7 Content Tactics for NGOs in 2021
- Content Distribution Channels
- Online Reputation Management
- How to Measure Success?
- How to Increase the Visibility of your Online Content?
A case study on Deliveroo's marketing activities including:
- Business concept and mission statement
- Marketing orientation
- Marketing typologies
- Application of 4.0 and Martech Technologies
SMO (social media optimization) is the process of driving website traffic through social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. The key aspects of SMO include setting goals and strategies, researching trends, engaging customers across multiple platforms, and tracking results. Social media provides significant benefits to businesses, allowing them to build their brand, target ads, respond to customers, and increase sales. Social bookmarking sites are another tool that can be used to generate backlinks and boost website traffic.
Affiliate marketing involves businesses rewarding affiliates with commissions for generating sales or customers. Affiliates promote the business's products or services on their own websites using banners, links, etc. and earn a percentage of each resulting sale. It is a cost-effective way to earn money online without owning products yourself. To succeed, affiliates should choose a few high-quality products to promote, use multiple traffic sources, test campaigns, track results, ensure products meet consumer demand, stay up-to-date on techniques, partner with reputable merchants, and utilize helpful tools.
The document discusses the People-Based Marketing strategy, which focuses on understanding individual consumers rather than targeting large groups. It involves collecting online, offline, and mobile data to build rich profiles of customers and deterministically matching devices to individuals. This allows marketers to create highly customized, humanized campaigns that reach each person through their preferred channels, cutting out fraud and improving targeting. People-based marketing provides a more effective way to communicate with customers than previous data-driven approaches.
This document presents information on Amazon Go, Amazon's cashier-less grocery store. It discusses the problems with traditional grocery stores like long lines and wait times. Amazon Go allows customers to enter the store using their smartphone app, grab the items they want, and leave with their card automatically charged. The store uses computer vision, sensor fusion and deep learning technologies with cameras and weight sensors to identify items taken and detect when customers leave without needing physical checkouts. The goal is to provide a more convenient shopping experience for customers compared to traditional grocery stores.
INSTAGRAM MARKETING - Visual storytelling and beyondAdv Media Lab
With over 600 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram. But where do you start?
This document discusses online transactions and is divided into several sections. It begins by listing six group members and outlining the three main stages of online transactions: pre-purchase/sale, purchase/sale, and delivery. It then details the steps involved, including registration, placing an order by adding items to a shopping cart, and different payment options like cash on delivery, cheque, net banking transfer, credit/debit cards, and digital cash. It concludes by asking the reader to test their understanding with four questions and proposes an activity to identify payment modes.
Online shopping has increased in popularity in recent years. Over 22% of people have increased their online shopping in the past two years due to better deals, convenience, and larger product selection available online. The holiday season from Thanksgiving to Christmas is when online shopping peaks, with Cyber Monday alone generating over $1 billion in sales. While online shopping provides many benefits to both consumers and retailers, there are also security risks like hacking and credit card fraud that consumers need to be aware of. Tips for staying safe include using strong passwords, only shopping at trusted sites, and monitoring credit card statements for unauthorized purchases.
This document discusses the importance of knowledge management for e-commerce. It defines e-commerce and knowledge management, and explains how KM helps e-commerce businesses by allowing them to react quickly to opportunities, ensure successful partnerships, and maximize performance. It outlines different types of knowledge and discusses strategies for increasing knowledge, such as improving infrastructure and social engagement. Overall, the document argues that applying a knowledge management approach is crucial for e-commerce companies to gain competitive advantages.
Email marketing is a direct marketing strategy that uses email to promote a business's products or services. There are four main types of email marketing: newsletters, acquisition emails, retention emails, and promotional emails. To deploy a successful email marketing campaign, businesses should identify goals and target audiences, segment mailing lists, schedule emails for optimal times, test emails before sending, and send mobile-friendly emails. Key aspects of optimizing email content include short but engaging subject lines, personalized copy, clear calls to action, and opt-out options.
Launching Amazon Go
What, how and where should we communicate to resonate with our target audience and get the biggest spread, for the lowest cost, with the highest impact?
This slideshare is about the impacts of e-commerce on the society.
It also talks about both positive and negative sides of e-commerce on the society in this growing era of e-commerce everywhere.
It also talks about the effects of eCommerce.
The document discusses various aspects of website auditing including SEO auditing, content optimization, internal linking, URL structure, use of robots.txt and sitemaps, source code optimization, design and usability, and navigation. It provides tips on making a website more search engine friendly and improving its online presence through conversion rate optimization.
E-Commerce: 4 Steps to Start Selling OnlineSnapRetail
This document outlines 4 steps for starting to sell online: 1) Define your goals such as increasing revenue or customer engagement. 2) Decide how to sell online, such as using large marketplaces like Amazon, niche marketplaces like Etsy, or a custom website. 3) Establish policies and processes for products, fulfillment, customer service, and returns. 4) Create a budget that accounts for start-up costs, storage and maintenance, marketing/advertising, and time costs. Selling through both in-store and online channels can increase a customer's lifetime value by 30% compared to a single channel.
n este trabajo se hace un análisis del e-commerce PromoFarma. Para el desarrollo del informe se evaluará:
La estrategia de usuario y compra mediante todo el proceso que debe realizar para adquirir el producto deseado.
Las estrategias utilizadas en SEM y SEO
Los displays utilizados en la web
Estrategias cross y up selling.
La interfaz de usuario y apps de las que dispone el usuario.
Su presencia digital en RRSS.
Estrategia de envío, pago y fidelización de clientes.
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
How To Rank #1 On Google | How To Improve Google Ranking | SEO Tutorial For B...Simplilearn
This presentation on SEO will help you understand the various factors that help you rank #1 on Google which includes keyword research, creating high-quality content, how to optimize the content using on-page elements and website level factors which influence Google ranking and we will also discuss off-site engagement. But, ranking on Google is not easy. There are a lot of factors that influence this. Now, let us get started and understand the major factors influencing Google ranking in the year 2019.
Below topics are explained in this SEO presentation:
1. Keyword research
2. High-quality content
3. Optimize on-page elements and website factors
4. Off-site engagement
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
How to increase the visibility of your online content:
- Digital Communication Pillars
- Top 7 Content Tactics for NGOs in 2021
- Content Distribution Channels
- Online Reputation Management
- How to Measure Success?
- How to Increase the Visibility of your Online Content?
A case study on Deliveroo's marketing activities including:
- Business concept and mission statement
- Marketing orientation
- Marketing typologies
- Application of 4.0 and Martech Technologies
SMO (social media optimization) is the process of driving website traffic through social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. The key aspects of SMO include setting goals and strategies, researching trends, engaging customers across multiple platforms, and tracking results. Social media provides significant benefits to businesses, allowing them to build their brand, target ads, respond to customers, and increase sales. Social bookmarking sites are another tool that can be used to generate backlinks and boost website traffic.
Dokumen memberikan panduan lengkap untuk membuka toko online di Tokopedia, mulai dari cara membuat akun toko, mengunggah produk, menerima dan mengirim pesanan, mengelola ulasan, serta menarik dana hasil penjualan. Langkah-langkahnya mudah dipahami untuk memudahkan penjual dalam berjualan secara online di Tokopedia.
9 Cara promosi yang mengkonversi penjualan, & artikel seoBadrul Haq
Apakah anda :
Bisa membuat Promosi yang Meningkatkan Penjualan sampai 300% ?
Sebagaian besar pengunjung yang datang ke toko online Anda membeli produk Anda ?
Merubah orang yang tidak ingin membeli jadi sangat ingin membeli produk anda ?
Mengetahui cara menghapus ketakutan & keraguan membeli di benak pengunjung ?
Dokumen tersebut membahas tentang marketplace dan bisnis dropshipper. Ia menjelaskan bahwa marketplace adalah situs jual beli online yang memfasilitasi transaksi antara penjual dan pembeli, serta menjelaskan keuntungan berjualan di marketplace seperti modal yang lebih kecil dan tidak perlu menyimpan stok barang secara langsung. Dokumen ini juga memberikan panduan langkah-langkah untuk menjadi dropshipper yang sukses di marketplace."
Panduan berjualan di 5 Marketplace di indonesia gratis goukm.idAdang Nur MI
E-book ini memberikan tips bagaimana menjual produk secara gratis di beberapa marketplace populer di Indonesia seperti OLX, Bukalapak, Tokopedia, Shopee, dan Kaskus. Beberapa tips yang diberikan antara lain melengkapi informasi produk dengan baik, memasang foto yang jelas, dan terus memperbarui stok barang. E-book ini ditulis oleh tiga penulis yaitu Nely Merina, Ratna Juwita, dan Suci Rahmadhani.
Membuat proposal produk dengan ms. power pointhenimei
Ringkasan dokumen tersebut adalah: (1) Dokumen tersebut membahas pentingnya proposal produk bagi pemasaran dan cara membuat proposal produk yang efektif menggunakan Microsoft PowerPoint; (2) Proposal produk digunakan untuk menjelaskan produk kepada pihak terkait seperti target pasar dan memastikan mereka tertarik dengan merk dan manfaat produk; (3) Dokumen tersebut memberikan contoh isi proposal yang meliputi 5W+1H (apa, di
Bagaimana Automasikan Respon Jualan Dengan WhatsAppiTrainMalaysia1
Di Malaysia , ramai penjual online masih belum menggunakan Web Jualan ecommerce. Atas faktor pengetahuan teknologi atau intra-Internet masih ada halangan bagi penjual memulakan perniagaan secara web commerce. Maka lebih ramai penjual lebih selesa menngunakan WhatsApp sebagai medium utama.
Tutorial membuat discount Produk di marketplace shopeeBowo Tri Rahardi
Tutoria menjelaskan 11 langkah untuk membuat diskon produk di marketplace Shopee, termasuk memilih menu promosi toko, membuat nama dan masa berlaku promo, menambahkan produk, menentukan diskon dan batas pembelian, hingga menyelesaikan promo. Tutorial ini bertujuan untuk mempermudah pemahaman cara membuat diskon produk di Shopee.
WEBINAR - Kiat Berjualan di Marketplace.pptxPuspaRiPurna
Dokumen tersebut memberikan penjelasan singkat tentang e-commerce dan tips untuk berhasil berjualan secara online. E-commerce didefinisikan sebagai aktivitas jual beli secara elektronik melalui internet, dan beberapa tips yang diberikan adalah mendekorasi halaman toko, memaksimalkan fitur analisis data penjualan, serta memanfaatkan media sosial untuk eksposur bisnis.
Dokumen ini memberikan informasi tentang aplikasi LINE@ yang dapat digunakan untuk mengelola bisnis online. Aplikasi ini menawarkan fitur-fitur seperti promosi gratis, manajemen pelanggan, dan komunikasi yang memudahkan penjualan online. Dokumen ini juga memberikan langkah-langkah untuk memulai dan mengembangkan bisnis melalui LINE@.
LINE@ adalah suatu layanan dari LINE yang ditujukan untuk para bisnis UKM seperti online shop, blogger, freelancer, toko atau bisnis offline, dan lain lain.
Berikut adalah panduan untuk online shop melingkupi langkah dan tips untuk sukses di LINE@.
Similar to OPTIMASI MARKETPALCE SHOPPE ppt.pptx (20)
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Buku Inventaris Kelas: Catatan inventaris barang-barang yang ada di kelas, seperti peralatan belajar, alat peraga, dan buku-buku.
Buku Kas Kelas: Catatan tentang keuangan kelas, termasuk pemasukan dan pengeluaran dana kelas.
Buku Laporan Harian dan Bulanan: Laporan tentang kegiatan dan perkembangan siswa serta kondisi kelas yang dibuat setiap hari atau setiap bulan.
Buku Piket Guru: Catatan tentang tugas piket harian guru untuk mengawasi kegiatan di sekolah dan kelas.
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2. PERKENALAN SINGKAT
• Nama : Febrian Putri Vallen (Vallen)
• Domisili : Pekanbaru – RIAU (asli : URANG AWAK :SUMBAR)
• Profesi : Apoteker (6 thn kerja di RS Swasta di Pekanbaru )
Sekarang jadi Mompreneur sambil jalankan bisnis di JoarSkincare
• Status di Joar : SUB AGEN PEKANBARU
• Team : Novi Palembang
3. TOPIK PEMBAHASAN
• Cara Buat Akun & Toko di SHOPEE
• Cara Optimasi SHOPEE agar Penjualan Terus Meningkat
4. 1. Cara Buat Akun di SHOPEE
Buka situs shopee (ambil halaman SAYA ) > Klik DAFTAR >
Masukan Nomor Handphone (Usahakan ada akun WA) > pilih
LANJUT > geser gambar kekanan > masukan KODE
VERIFIKASI (OTP) > pilih LANJUT >Atur PASSWORD > pilih
LANJUT > SELESAI
5. Cara Buat Toko di SHOPEE
Klik MULAI JUAL > klik MULAI PENDAFTARAN >
Atur Informasi Toko ( Nama Toko ,Alamat Toko dan
Jasa Pengiriman , Email, Nomor Telp (Usahakan No.
WA) > klik LANJUT > Mulai UPLOAD PRODUK
6. Cara Tambah Produk di SHOPEE
Tambah Foto Produk > Nama Produk > Deskripsi
Produk > Ketegori > Produk berbahaya/ Tidak >
Variasi > Harga > Stok > Grosir > Ongkos Kirim >
Kondisi (baru/tidak ) > Pre Order > Tampilkan / Simpan
7. 2. Cara Optimasi SHOPEE agar Penjualan
Terus Meningkat
1. Keyword
Kata kunci Paling penting (harus Tepat dan sesuai) /Riset Kata Kunci
Kunci utama saat Calon pembeli melakukan pencarian barang. yang akan
direkomendasikn oleh shopee sesuai kata kunci, kategori, dan atribut yang
cocok dengan pencariaan pembeli.
8. 2. Mengupdate Deskripsi Toko
•
INFORMASI TENTANG :
1. Headling yang kuat seperti : Toko Online, Distributor
Resmi
2. Cantumkan Lokasi Toko
3. Jelaskan Informasi penting (jam operasional, Durasi
pengiriman barang, garansi, diskon, promo dll
4. Tambahakn Media Foto dan Video yang Menarik
9. 3. Optimasi Halaman Toko
A. Foto Sampul
1. Pilih foto yang menampilkan produk dan merek yang jelas, hindari penggunaan foto
produk lain dalam foto sampul agar tidak membingungkan pembeli.
2. Pilih foto yang menarik, berkualitas baik, dan jelas ,lebih baik dengan background
putih. (Sangat menentukan apakah produk diklik/ tidak oleh calon cust)
3. Hindari foto yang terlalu dekat dan foto yang dipotong
10. B. Nama Produk
• Menggunakan Huruf KAPITAL pada huruf pertama dari setiap kata
• Tidak Menambahkan kata-kata subjek seperti : “Hot item”/Best Seller/
pesan Promosi seperti Diskon/ Gratis Ongkir.
• Hanya menggunakan Kata Kunci yang relevan (Tidak spam)
• Tidak Menggunakan emoji symbol/Tagar
• Tidak lebih 80 karakter
11. C. Deskripsi Produk
• Tidak lebih dari 400 kata (Singkat, padat, jelas)
• Hindari penggunaan kata kunci yang terlalu banyak (cukup 1-2 kata kunci)
• Pastikan deskripsi produk sesuai dengan yang di inginkan/dicari pembeli
• Hindari copypaste deskripsi dari Halaman produk lain
• Sertakan Tips dalam memilih produk, panduan produk, FAQ Pembeli
• Lengkapi Kategori dan Atribut Produk (memudahkan pembeli menemukan
produk)
12. 4. Tingkatkan Reputasi Produk & Toko
• Semakin baik Rating, Review produk /reputasi toko semakin besar
kesempatan produk untuk muncul diposisi teratas hasil pencarian
• Reputasi Toko Meliputi :
- Jumlah Pengikut & Jumlah produk terjual
- Jumlah & Level penilaian ( Bintang Produk )
- Peforma Chat (Fast Respon saat pembeli Tanya produk )
- Last Online/ Last active
13.
14.
15. 5. Memaksimalkan Jasa kirim & Pilihan Metode
Pembayaran
• Pertimbangkan tipe-tipe layanan pengiriman yang mungkin dipilih pembeli
berdasarkan jenis barang yang dijual
• Mengoptimalkan Metode Pembayaran dengan Mudah, seperti : COD
16. 6. Mengoptimasi Harga
Harus mempertimbangkan Penawaran Harga yang Bersaing
terhadap Toko Kompetitor .
Tips :
1. Buat harga CORET / Voucher Toko &Produk
2. Gunakan Metode Psikologi Harga :cukup efektif
dalam digital marketing atau online marketing.
Konsumen cenderung memilih produk seharga 9.999
ketimbang yang seharga 10.000.
19. Pentingnya Fitur Menaikkan Produk
Dapatkan lebih banyak pengunjung dengan mempromosikan produk ke
urutan teratas daftar produk Terbaru pada halaman Kategori.
Caranya : Masuk kehalaman saya > Toko saya > Klik naikkan produk pada
setiap produk yang ingin dinaikkan
Jumlah produk yang dapat dinaikkan : 5 slot untuk menaikkan 5 produk
sekaligus, dengan rentang waktu 4 jam sekali.
20. Kesimpulan
1. Lakukan Naikkan Produk Setiap 4 jam
2. Posting Minimal 1 atau 2 kali sehari video di feed Shopee agar Traffic
Meningkat
3. Jangan lupa Klik “kunjungi Toko” Minimal setiap 1 jam sekali agar terlihat
Last Active selalu oleh calon Cust.
