This document presents a business plan for an online MBA exam preparation app called CAREER GURU. It aims to provide efficient training and motivation for students aspiring to get into top B-schools. The plan outlines the problem of lack of credible coaching information online, analyzes the growing market opportunity in India, and presents the app's mission, vision, offerings, pricing and operations. CAREER GURU plans to become the #1 trusted online coaching by providing video lectures, mock tests, study materials at cheaper prices than competitors like TIME, Career Launcher and others through its mobile app. The conclusion states the app will handle different student needs uniquely to help them achieve their goals.