This document summarizes a group project for a marketing course. The group includes 6 students studying service marketing. Their project will focus on developing a unique selling proposition for an educational institution. They plan to leverage technology like chatbots, smart boards, virtual and augmented reality, and artificial intelligence to provide an industry-ready education. Their target customers include executives pursuing a masters degree while working, those in distance learning programs, and parents. The group aims to position the institution as one that imparts education in a technology-friendly environment.