The DVT project for PGP-Babi (2019-20) conducted by Saleesh Satheeshcahandran aims to perform visual data analysis to derive insights for an insurance company. Using Tableau, the project identifies various dimensions and measures from the given dataset and creates multiple dashboards for comprehensive analysis, including claim amounts, bluebook values, and income analysis. The target audience includes top management and CXOs within the insurance and related industries.