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Coffee Cafe Night Case Study
(Marketing & Retail Analytics)
Project
by
Saleesh Satheeshchandran
Summary of the Data
• The starting date is
01-04-2010
• Ending date is 31-
03-2011
• There are 14580
Observations.
• Time shows a 24
hours Operations
• Discounts are given
very rarely
• Inter quartile range
of pricing is Rs.95
to Rs.2100
Boxplot to show Outliers
• Rates • Discount • Total
• The pricing of items
have high number
of outliers in the
upper range.
• The discounts
offered have high
number of outliers
in the upper range.
• The total billing has
high number of
outliers in the
upper range.
• The category Food generates maximum
sale transactions and the highest
revenue.
• The same category accounts for
maximum discounts given.
• Merchandise is the category that
contributes the least in terms of the
transactions as well as revenue.
• Cappuccino, Red Bull, Lemon Iced tea, Berry Blast and Café latte are the highest
moving items in the category Beverages.
• Great Lakes Shake, JR.CHL Avalanche, Poutine with Fries, BMT Panini and Oreo
Cookie shake are the highest selling items in Food.
• Carlsberg, Tuborg and KF Draught are the highest moving items in the category
Liquor.
• Red Bull Sheesha, Plain Jain, Party Charges, Rose flavors and Guava are the highest selling items in
Miscellaneous.
• VLN Cab Sauv, Sula Blush Zinafandel, Red Sangria, VLN Chenin Blanc are the highest selling items in Wines.
• Nirvana Hukah, Sambuka, Mint, Kolkata Mint and NRG Hookah are the highest selling items in Tobacco.
• Both the
Volumes and
revenue are high
towards the
weekends.
• In the mid of the
week they are
comparatively
low.
• Beverages, food,
Liquor and
Tobacco shows a
variation through
week peeking at
the weekends.
• Wines,
Merchandise and
Miscellaneous
items do not
show much
variation.
• General trend
shows the sales
picking
momentum at
afternoon hours
and reaches a
peak at night
hours.
• It is minimal
during the
morning hours.
Items to Eliminate (Lower sale items in each category)
• Generally there is
no much of a
variation during
the course of an
year.
• There is a peak
during year ends
or new year.
• Merchandise,
Miscellaneous
and Wines remain
flat throughout
the year.
Frequency Plot
Association Rules from R
R codes Screenshot
Suggested Combos
• LEMON INFUSED CHAR GRILLED
VEG + HERB ROAST CHICKEN
• CAFFE LATTE + HAZELNUT FLAVOUR
• SATAY CHICKEN PANINI + ADD FRIES
• B.M.T. PANINI + FRENCH FRIES
• COUNTRY ROAST CHICKEN PANINI +
ADD FRIES
• CAPPUCCINO + ADD HAZELNUT
FLAVOUR
• VANILLA ICECREAM + GREAT LAKES
SHAKE
Suggested Meal
• COTTAGE CHEESE PANINI
+
• FRIES
+
• CAPPUCCINO OR GREAT LAKES
SHAKE
Tools Used and Reference
• R Studio 1.2.1335
• Tableau Desktop – Public Edition
• Link to Tableau Public file
https://public.tableau.com/profile/saleesh.satheeshchandran#!/vizho
me/Project-8SupportFile/CoffeeDayAnalysis?publish=yes

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Coffee Cafe

  • 1. Coffee Cafe Night Case Study (Marketing & Retail Analytics) Project by Saleesh Satheeshchandran
  • 2. Summary of the Data • The starting date is 01-04-2010 • Ending date is 31- 03-2011 • There are 14580 Observations. • Time shows a 24 hours Operations • Discounts are given very rarely • Inter quartile range of pricing is Rs.95 to Rs.2100
  • 3. Boxplot to show Outliers • Rates • Discount • Total • The pricing of items have high number of outliers in the upper range. • The discounts offered have high number of outliers in the upper range. • The total billing has high number of outliers in the upper range.
  • 4. • The category Food generates maximum sale transactions and the highest revenue. • The same category accounts for maximum discounts given. • Merchandise is the category that contributes the least in terms of the transactions as well as revenue.
  • 5. • Cappuccino, Red Bull, Lemon Iced tea, Berry Blast and Café latte are the highest moving items in the category Beverages. • Great Lakes Shake, JR.CHL Avalanche, Poutine with Fries, BMT Panini and Oreo Cookie shake are the highest selling items in Food. • Carlsberg, Tuborg and KF Draught are the highest moving items in the category Liquor.
  • 6. • Red Bull Sheesha, Plain Jain, Party Charges, Rose flavors and Guava are the highest selling items in Miscellaneous. • VLN Cab Sauv, Sula Blush Zinafandel, Red Sangria, VLN Chenin Blanc are the highest selling items in Wines. • Nirvana Hukah, Sambuka, Mint, Kolkata Mint and NRG Hookah are the highest selling items in Tobacco.
  • 7. • Both the Volumes and revenue are high towards the weekends. • In the mid of the week they are comparatively low.
  • 8. • Beverages, food, Liquor and Tobacco shows a variation through week peeking at the weekends. • Wines, Merchandise and Miscellaneous items do not show much variation.
  • 9.
  • 10. • General trend shows the sales picking momentum at afternoon hours and reaches a peak at night hours. • It is minimal during the morning hours.
  • 11. Items to Eliminate (Lower sale items in each category)
  • 12. • Generally there is no much of a variation during the course of an year. • There is a peak during year ends or new year. • Merchandise, Miscellaneous and Wines remain flat throughout the year.
  • 16.
  • 17.
  • 18.
  • 19. Suggested Combos • LEMON INFUSED CHAR GRILLED VEG + HERB ROAST CHICKEN • CAFFE LATTE + HAZELNUT FLAVOUR • SATAY CHICKEN PANINI + ADD FRIES • B.M.T. PANINI + FRENCH FRIES • COUNTRY ROAST CHICKEN PANINI + ADD FRIES • CAPPUCCINO + ADD HAZELNUT FLAVOUR • VANILLA ICECREAM + GREAT LAKES SHAKE Suggested Meal • COTTAGE CHEESE PANINI + • FRIES + • CAPPUCCINO OR GREAT LAKES SHAKE
  • 20. Tools Used and Reference • R Studio 1.2.1335 • Tableau Desktop – Public Edition • Link to Tableau Public file https://public.tableau.com/profile/saleesh.satheeshchandran#!/vizho me/Project-8SupportFile/CoffeeDayAnalysis?publish=yes