1) AQUA STAR helped Whirlpool set up a regional distribution center (RDC) in Hyderabad, India to address overwhelming customer demand in Southern India and difficulties serving customers during festivals from central facilities. 2) The RDC reduced lead times, improved inventory visibility and product availability in the market through enhanced tracking. 3) The document outlines the warehouse requirements including space, equipment, staffing, and activities like receiving, storage, order picking, and shipping to support the RDC.

1. AQUA STAR - AMWAY WAREHOUSE OPERATIONS
A Q U A S T A R - T h e L a s t M i l e L o g i s t i c s P a r t n e r

2. Proven Capability
“This is the first model facility which the leadership team
of Whirlpool has never seen and been operating blindly.
We share a trust with STAR”.
ASDL helps to reduce lead time by setting up RDC for
Southern India.
Mr. Vishal Sehgal – Director Supply Chain
• Difficult to cater entire CFA’s
in southern states during
festive season’s
• Lack of co-ordination
Challenge
• Setting up Regional Distribution
Centre in Hyderabad to cater
overwhelming customer
demand in Southern India
Solution
• Lead Time reduced
• Enhanced Inventory visibility
through stock audit
• Improved tracking
• Improved product availability
in market
Results

3. Warehouse Basic data
 Total area required : 8000 Sq.Ft
 Cold Room facility : 800 Sq.Ft
 Total invoices per month : 10000
 Total SKU : 400
 Manpower for unloading & loading : 10
 Data Entry Operator (DEO) : 1
 Warehouse Executive : 2
 Warehouse Manager : 1
 Security : 2
Capex: IT
WMS
STARCARE – Dedicated support team
Computers, Laptops, Printers
Capex: MHE
Pallets & Pallet Movers
Cold Room facility (1500 Sq.Ft)
Office Space – 250 sq.ft

4. Warehouse Activities
Handling In (Inbound Activities)
Gate entry
Unloading @ warehouse premises
Receiving activities
Data entry
Storage
Putaway
Location mapping
Racking – Slotted Angle racks / Heavy duty racks
Hydraulic pallet movers
System entry
Handing Out (Outbound Activities)
Retrieval
System entry
Kitting
Repacking
Vehicle Placement
Loading

5. Value – Added Services
 Manpower training
 Warehouse Layout design
 Kitting / Repacking activities
 In house warehouse management system to follow FIFO method
 Integrated transport management system for better visibility
 Customer support CRM for query management services
 Dedicated STARCARE team for daily reporting and support
activities (KPI Profiling)
 Stock transfer

6. THANK YOU…