Continuing education certificate whole building design guideSudarshan Potdar
WBDG18 An Integrated Approach to HVAC Design and Performance
Course ID: WBDG18
Duration: 1 hour
Level: Intermediate (201)
AIA Continuing Education logoLearning Units: 1.0 LU
Prerequisites: None
HSW: Yes
Heating, ventilating, and air-conditioning (HVAC systems) account for 39% of the energy used in commercial buildings in the United States. Consequently, almost any business or government agency has the potential to realize significant savings by improving its control of HVAC operations and improving the efficiency of the system it uses.
The use of high-performance HVAC equipment can result in considerable energy, emissions, and cost savings (10%-40%). Whole building design coupled with an "extended comfort zone" can produce much greater savings (40%-70%). Extended comfort includes employing concepts such as providing warmer, but drier air using desiccant dehumidification in summer, or cooler air with warmer windows and warmer walls in winter. In addition, high-performance HVAC can provide increased user thermal comfort, and contribute to improved indoor environmental quality (IEQ).
This course will provide an overview of HVAC systems and design recommendations with a focus how to integrate an HVAC system into the building envelope and optimize its life-cycle performance.
LEARNING OBJECTIVES
By completing this course you will learn and be able to:
Understand the fundamentals of energy- and resource-efficient HVAC design;
Apply design recommendations to an HVAC system to achieve high performance;
Differentiate between various types of HVAC systems; and
Determine how to apply HVAC design strategies in humid climates.
Marijuana is still illegal under the Controlled Substances Act. Before businesses get ahead of themselves, understanding the risk associated with this federal law is important. There are also market entry barriers such as limited licensing and access to startup capital to contend with; obtaining business loans from banks may be difficult for this industry.
The latest updates in trends, innovation, technology, culture, agency news, and sustainability.
http://tbwanyplanning.tumblr.com/
By: Elizabeth Stroud, Margaret Griffiths & Olivia Boulenger
The payments and currency systems are on the verge of disruption. Payments are getting digitized and going mobile, wearable and biometric, while the rise of cryptocurrencies is prompting new ideas about what currency can be. Millennials, not wedded to the status quo when it comes to money, will drive this shift. This report takes a look at the myriad new ways to pay and how the concept of currency is evolving to encompass everything from bitcoin to social media shares. We also spotlight how disruption is opening the way for new players to act as middlemen between consumers and their money, along with results of a survey exploring U.S. and U.K. consumer attitudes toward payments and currency.
Note: This is an abridged version of the 62-page report. Go to JWTIntelligence.com/trendletters to download the full report at no cost.
Continuing education certificate whole building design guideSudarshan Potdar
WBDG18 An Integrated Approach to HVAC Design and Performance
Course ID: WBDG18
Duration: 1 hour
Level: Intermediate (201)
AIA Continuing Education logoLearning Units: 1.0 LU
Prerequisites: None
HSW: Yes
Heating, ventilating, and air-conditioning (HVAC systems) account for 39% of the energy used in commercial buildings in the United States. Consequently, almost any business or government agency has the potential to realize significant savings by improving its control of HVAC operations and improving the efficiency of the system it uses.
The use of high-performance HVAC equipment can result in considerable energy, emissions, and cost savings (10%-40%). Whole building design coupled with an "extended comfort zone" can produce much greater savings (40%-70%). Extended comfort includes employing concepts such as providing warmer, but drier air using desiccant dehumidification in summer, or cooler air with warmer windows and warmer walls in winter. In addition, high-performance HVAC can provide increased user thermal comfort, and contribute to improved indoor environmental quality (IEQ).
This course will provide an overview of HVAC systems and design recommendations with a focus how to integrate an HVAC system into the building envelope and optimize its life-cycle performance.
LEARNING OBJECTIVES
By completing this course you will learn and be able to:
Understand the fundamentals of energy- and resource-efficient HVAC design;
Apply design recommendations to an HVAC system to achieve high performance;
Differentiate between various types of HVAC systems; and
Determine how to apply HVAC design strategies in humid climates.
Marijuana is still illegal under the Controlled Substances Act. Before businesses get ahead of themselves, understanding the risk associated with this federal law is important. There are also market entry barriers such as limited licensing and access to startup capital to contend with; obtaining business loans from banks may be difficult for this industry.
The latest updates in trends, innovation, technology, culture, agency news, and sustainability.
http://tbwanyplanning.tumblr.com/
By: Elizabeth Stroud, Margaret Griffiths & Olivia Boulenger
The payments and currency systems are on the verge of disruption. Payments are getting digitized and going mobile, wearable and biometric, while the rise of cryptocurrencies is prompting new ideas about what currency can be. Millennials, not wedded to the status quo when it comes to money, will drive this shift. This report takes a look at the myriad new ways to pay and how the concept of currency is evolving to encompass everything from bitcoin to social media shares. We also spotlight how disruption is opening the way for new players to act as middlemen between consumers and their money, along with results of a survey exploring U.S. and U.K. consumer attitudes toward payments and currency.
Note: This is an abridged version of the 62-page report. Go to JWTIntelligence.com/trendletters to download the full report at no cost.
Matt Bell, Head of Digital Strategy at MEC UK, takes inspiration from the winners at this year's Cannes Lions festival and discusses what this means for brands.
The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. This report spotlights what’s driving these trends, supporting data and examples of how marketers are responding.
A geração Z brasileira – a que sucedeu os millennials e hoje tem entre 12 e 19 anos de idade – cresceu dentro do período mais próspero da história brasileira. Isso diferencia bastante seus integrantes em comparação aos da mesma geração nos Estados Unidos e no Reino Unido, que até agora têm vivido a maior parte de suas vidas dentro de uma economia prejudicada. Graças à internet e à globalização, a cultura teen global está mais homogênea hoje do que jamais já esteve – mas a geração Z brasileira, no entanto, tem uma perspectiva única.
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
Полный цикл услуг в области интернет-маркетинга: онлайн-стратегии, разработка сайтов, вирусный маркетинг, разработка и реализация рекламных кампаний, брендинг, тренд-споттинг.
On Tuesday, March 30, 2010 I was invited to speak to a group of students studying Emerging and Social Media at Marquette University.
The topic of my presentation was Social Media Strategy and Implementation.
Use Stickybits to attach comments or questions, http://stickybits.com/c/7460958735923/krgRnrzT1bEBpes5LhJF9W
You can also read more on my blog, http://blog.jenders.com/2010/03/30/social-media-strategy-and-implementation/
Pierre Saouter from the World Economic Forum shows how the Global Shapers Survey is giving a voice to millenials in often under-represented countries in order to impact discussions at a geo-political level.
Methodology for digital Product development and Scaling up Marketing | Alfaia...Alfaiataria Digital
In 2003, when the digital horizon was just beginning to stretch its vast expanse, I took my first steps into the world of digital entrepreneurship. But let's be clear: I wasn't just another digital agency hopping on the bandwagon. I was, and remain, a fervent believer in the art of digital tailoring — meticulously crafting strategies that resonate deeply with audiences. Much like how a master tailor stitches every thread with precision, I weave brand stories and positionings that aren't merely skin deep. They strike at the very heart of human connection, creating value that lingers.
The traditional model of agency-client interaction can be a tad transactional for my taste. Instead, I fancy myself as a consultant, a partner, and sometimes even a confidant. This isn't just about business; it's a dance of ideas, inspirations, and aspirations. I've intertwined my journey with clients that span from e-commerce giants like SUBMARINO and MAGAZINE LUIZA to innovative startups like EDUK. And in each collaboration, I've sought challenges — those deliciously complex problems that let my talented team shine, merging strategy with creativity in a ballet of digital brilliance.
The Tipping Point isn't just a moment; it's a culmination of countless tiny, precise, and deliberate actions. In the vast universe of digital marketing, I've found that the magic often lies in the details. Just as Google or Microsoft changed the world pixel by pixel, code by code, I aim to revolutionize brand narratives, one digital thread at a time. By focusing on tangible results and a hands-on approach, I don't just create campaigns; I craft digital epics.
Digital Mission NYC 2016 - Company LookbookChinwag
Digital Mission to New York 2016, organised by international tech trade experts Chinwag, ran 22-26 Feb 2016 to coincide with Social Media Week New York.
It was organised in conjunction with UK Trade & Investment New York and featured 15 of the UK's top tech startups and agencies taking part in a week-long programme of meetings, briefings, networking and pitch events.
Digital Mission trips are designed specifically for tech startups to understand the opportunities and challenges of entering or expanding into a new market and builds on over eight years of trips.
For more information see: http://digital-mission.org
Want some help planning a trade mission, drop a line to: help@chinwag.com
This all encompassing guide to NYC tech will reveal just how large and diverse NYC tech community has become and why it's has become a true digital leader and pioneer. To provide a complete picture of the landscape I've included many topics including trends, startups by sector, angel and venture investors, service providers, educational institutions, strategic partners, news and information, community, and many more. My goal of this guide is to raise awareness of the NYC tech ecosystem and help newcomers and veterans navigate the ever changing landscape here. Any and all feedback is welcome so feel free to email me at schlaf55@gmail.com and I'll do my best to incorporate your suggestions. Thank you.
Matt Bell, Head of Digital Strategy at MEC UK, takes inspiration from the winners at this year's Cannes Lions festival and discusses what this means for brands.
The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. This report spotlights what’s driving these trends, supporting data and examples of how marketers are responding.
A geração Z brasileira – a que sucedeu os millennials e hoje tem entre 12 e 19 anos de idade – cresceu dentro do período mais próspero da história brasileira. Isso diferencia bastante seus integrantes em comparação aos da mesma geração nos Estados Unidos e no Reino Unido, que até agora têm vivido a maior parte de suas vidas dentro de uma economia prejudicada. Graças à internet e à globalização, a cultura teen global está mais homogênea hoje do que jamais já esteve – mas a geração Z brasileira, no entanto, tem uma perspectiva única.
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
Полный цикл услуг в области интернет-маркетинга: онлайн-стратегии, разработка сайтов, вирусный маркетинг, разработка и реализация рекламных кампаний, брендинг, тренд-споттинг.
On Tuesday, March 30, 2010 I was invited to speak to a group of students studying Emerging and Social Media at Marquette University.
The topic of my presentation was Social Media Strategy and Implementation.
Use Stickybits to attach comments or questions, http://stickybits.com/c/7460958735923/krgRnrzT1bEBpes5LhJF9W
You can also read more on my blog, http://blog.jenders.com/2010/03/30/social-media-strategy-and-implementation/
Pierre Saouter from the World Economic Forum shows how the Global Shapers Survey is giving a voice to millenials in often under-represented countries in order to impact discussions at a geo-political level.
Methodology for digital Product development and Scaling up Marketing | Alfaia...Alfaiataria Digital
In 2003, when the digital horizon was just beginning to stretch its vast expanse, I took my first steps into the world of digital entrepreneurship. But let's be clear: I wasn't just another digital agency hopping on the bandwagon. I was, and remain, a fervent believer in the art of digital tailoring — meticulously crafting strategies that resonate deeply with audiences. Much like how a master tailor stitches every thread with precision, I weave brand stories and positionings that aren't merely skin deep. They strike at the very heart of human connection, creating value that lingers.
The traditional model of agency-client interaction can be a tad transactional for my taste. Instead, I fancy myself as a consultant, a partner, and sometimes even a confidant. This isn't just about business; it's a dance of ideas, inspirations, and aspirations. I've intertwined my journey with clients that span from e-commerce giants like SUBMARINO and MAGAZINE LUIZA to innovative startups like EDUK. And in each collaboration, I've sought challenges — those deliciously complex problems that let my talented team shine, merging strategy with creativity in a ballet of digital brilliance.
The Tipping Point isn't just a moment; it's a culmination of countless tiny, precise, and deliberate actions. In the vast universe of digital marketing, I've found that the magic often lies in the details. Just as Google or Microsoft changed the world pixel by pixel, code by code, I aim to revolutionize brand narratives, one digital thread at a time. By focusing on tangible results and a hands-on approach, I don't just create campaigns; I craft digital epics.
Digital Mission NYC 2016 - Company LookbookChinwag
Digital Mission to New York 2016, organised by international tech trade experts Chinwag, ran 22-26 Feb 2016 to coincide with Social Media Week New York.
It was organised in conjunction with UK Trade & Investment New York and featured 15 of the UK's top tech startups and agencies taking part in a week-long programme of meetings, briefings, networking and pitch events.
Digital Mission trips are designed specifically for tech startups to understand the opportunities and challenges of entering or expanding into a new market and builds on over eight years of trips.
For more information see: http://digital-mission.org
Want some help planning a trade mission, drop a line to: help@chinwag.com
This all encompassing guide to NYC tech will reveal just how large and diverse NYC tech community has become and why it's has become a true digital leader and pioneer. To provide a complete picture of the landscape I've included many topics including trends, startups by sector, angel and venture investors, service providers, educational institutions, strategic partners, news and information, community, and many more. My goal of this guide is to raise awareness of the NYC tech ecosystem and help newcomers and veterans navigate the ever changing landscape here. Any and all feedback is welcome so feel free to email me at schlaf55@gmail.com and I'll do my best to incorporate your suggestions. Thank you.
Advertising Challengers - Presentation by Scott Button, Co-Founder & CEO of Unruly at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
Culture First - A Successful Organization's "Secret" FormulaHostway|HOSTING
Research firms, tech giants and employees have spoken – culture is key to business success. At HOSTING, we understand the necessity of a dynamite culture for our clients and employees alike. We were founded by entrepreneurs, and that spirit is perpetuated by none more so than Joel Daly, our COO. A culture fanatic, employee advocate, trainer and constant student, Joel is the face of what makes HOSTING tick.
Global Wealth Partner Presentation | Wealth MigrateWealth Migrate
At Wealth Migrate we have funded ourselves differently. Basically in 2014, Scott Picken the Founder read Behind the Cloud by Marc Benihoff (Founder of Salesforce). They never used VC and started their Design Partners in 1999 with their own clients. Through this community they not only built a world class and UX friendly system, they raised $64m and these investors shared in the upside of the 14th biggest technology company in the world.
In June 2014 we formed our Wealth Partners. We currently have 90 Wealth Partners who have invested in our company, joined the global community, assist to built a world class platform and will share in the upside of this purpose driven company. We have done several rounds and have raised just over $8m to-date.
Our simple CAP Table looks like this
Founders & Management 52%
Non-Exec 5%
Wealth Partners 37%
Employee Incentive Pool 6%
This was the presentation which Scott Picken the Founder & CEO of Wealth Migrate shared.
Wealth Migrate, Your Trusted Global Real Estate Marketplace, is leading The Wealth Movement in globally creating wealth for all through real estate and technology! http://www.wealthmigrate.com
Wealth Migrate is a KPMG Global Top 50 Fintech company, top-10, global real estate investment platform, bringing the tools and transparency to enable emerging market investors access to high yield, institutional quality, developed market real estate at scale. Our FinTech enabled platform makes direct investment accessible, safe and affordable for global retail investors seeking US dollar, Aus dollar or Pound based income. By leveraging big data technology, robo-advisory based on goals, block chain record-keeping, global boots on the ground origination and the social power of collective buying—we bring trust, transparency and access to an opaque and complex process.
Wealth Migrate will do this through the power of the crowd and technology, by helping investors have access to invest and partner with the safest and best institutional grade opportunities locally or internationally, while letting real estate providers have access to the depth and quality of global investors, thus creating global wealth for all!
It provides a global, self-service, Fintech real estate solution, which takes advantage of local real estate markets, through best-of-breed partners, efficiency, a global IT platform and collective buying power.
Basically it is tomorrow’s simple answer to making sophisticated investments in local and global real estate, residential and commercial, with like-minded real estate investors and to create global wealth, today.
Wealth Migrate’s foundations are built firmly on three core values, trust, transparency and most importantly making sure that everyone’s interests are aligned. It is a blend of nature’s laws and technology which revolves around partnerships, as nature teaches us.
У січні 2020 розпочався освітній курс Customer Experience, який проводиться у НаУКМА (Могилянці) за ініціативою МАМІ з 2017 року.
Освітній проект має високу практичну цінність. НаУКМА, авторитетний у світі ЗВО (заклад вищої освіти) з серйозним бекграундом, у колаборації з інноваційною МАМІ синтезує особливий мікс знань: класична освіта з менеджменту, економіки, тощо, плюс «секретні» інструменти сучасності та навіть майбутнього. Щороку викладачі - практики адаптують лекції та практикуми, тому що бізнес розвивається стрімко, нові технології – необхідна частина професійного багажу. У 2020 – особливі акценти на онлайн інструментарій, маркетинг впливу, нестандартний та персоналізований підхід у комунікації. Програма насичена, справжній інтенсив, а фінальний захист проекту покаже, чиї таланти вартують визнання.
У січні 2020 розпочався освітній курс Customer Experience, який проводиться у НаУКМА (Могилянці) за ініціативою МАМІ з 2017 року.
Освітній проект має високу практичну цінність. НаУКМА, авторитетний у світі ВНЗ з серйозним бекграундом, у колаборації з інноваційною МАМІ синтезує особливий мікс знань: класична освіта з менеджменту, економіки, тощо, плюс «секретні» інструменти сучасності та навіть майбутнього. Щороку викладачі - практики адаптують лекції та практикуми, тому що бізнес розвивається стрімко, нові технології – необхідна частина професійного багажу. У 2020 – особливі акценти на онлайн інструментарій, маркетинг впливу, нестандартний та персоналізований підхід у комунікації. Програма насичена, справжній інтенсив, а фінальний захист проекту покаже, чиї таланти вартують визнання.
Освітній проект КНЕУ та МАМІ Customer Experience
Черговий курс Customer Experience пропонує студентам інтенсивний апгрейд компетенцій, які є необхідними для успішної кар’єри у галузі маркетингових послуг. Від класичної та обґрунтованої теорії до реалістичної стратегії майбутнього – так виглядає навчальна програма від МАМІ для випускників четвертого курсу Київського Національного Економічного Університету ім. В. Гетьмана (КНЕУ).
Програма містить 12 інтерактивних лекцій на базі практичних кейсів від «майстрів галузі», та блок «Практика» - 6 завдань для роботи в команді, що вимагає колективного розуму та здатності до результативної співпраці. Крім «командного заліку» на учасників чекають індивідуальні випробування. Об’єктивна бальна оцінка дозволить визначити найкращих випускників, які отримають Сертифікати та можливість стажування в провідних маркетингових агентствах.
У травні стартує оновлена освітня програма МАМІ "Customer Experience" – 19 лекцій, 7 практичних зайнять. Двадцять один експерт, чиї імена вже стали синонімом професійності, поділяться своїми секретами з майбутніми зірками галузі. До курсу запрошено студентів третього та четвертого курсу, але найголовніша інтрига – найкращим випускникам курсу буде надано право стажуватися в провідних маркетингових агенціях. А це вже не тільки «успіхи в навчанні», але й серйозна перспектива отримати своє місце у доволі конкурентному ринковому середовищі.
МАМИ проводит исследования рынка маркетинговых коммуникаций и агентств более 10 лет. Мы неоднократно получали слова благодарности со стороны рекламодателей о том, что эта информация очень ценна и практически полезна в работе. Опрос, который был проведен в конце 2016 года, помог нам систематизировать мнения представителей клиентов.
25 июля 2016. Охота на Львов. 11-я Каннская сессия МАМИ.
Спикер: Антон Кудинов, Creative Leader/AGAMA Digital Group
Полная версия презентации с видео по ссылке: https://onedrive.live.com/?cid=845fb7b1d16fdc56&id=845FB7B1D16FDC56%2111077&authkey=!ABhZHGd-rmihB5A
Образовательная программа МАМИ «Маркетинговые сервисы», которую высоко оценили эксперты и студенты, снова стартует в мае 2016 года. Это уже четвертая «волна», занятия проводятся на базе КНЭУ с 10 по 30 мая, аудитория слушателей – студенты 4-го курса факультета маркетинга.
More from The International Association of Marketing Initiatives (IAMI) (20)
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
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- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
7. • 7 конкурсов Young Lions
• Roger Hatchuel Academy
• Young Marketers Academy
• Creative Academy
• Media Academy
• Account Leadership Academy
• Social Media Creative Academy
• Cannes Creative Leaders Programme
• CMO Accelerator Programme
• Masters of Creativity
13. HOLDING COMPANY OF THE YEAR
1. WPP
2. Omnicom
3. Interpublic
NETWORK OF THE YEAR
1. Ogilvy & Mather
2. BBDO
3. Y&R
AGENCY OF THE YEAR
1. AlmapBBDO, Sao Paulo
2. Grey New York
3. INGO, Stockholm
INDEPENDENT AGENCY OF THE YEAR
1. Droga5, New York
2. Jung von Matt, Hamburg
3. Wieden+Kennedy, Portland
PALME D’OR
1.Tool, USA
2. Epoch Films, USA
3. Stink, United Kingdom
4. Vrse.works, USA
5. O Positive, USA
2016 SPECIAL AWARDS
14.
15. Grand Prix
PR
THE ORGANIC EFFECT | COOP | FORSMAN & BODENFORS
https://www.youtube.com/watch?v=yHppIbsz4Fc&list=P
LPTaBtgFecPBytptimc-SL2E8OlQhPa3b
16. #OPTOUTSIDE | REI | VENABLES BELL & PARTNERS
Grand Prix Titanium,
Promo &Activation
https://www.youtube.com/watch?v=DNDqDNu_N
SQ&list=PLPTaBtgFecPAsxOsGjDFbSnhsxEa89
BwI
19. Grand Prix
Media
MCWHOPPER | BURGER KING | Y&R NZ, Y&R MEDIA NZ , Y&R DIGITAL NZ
https://www.youtube.com/watch?v=ldoWYcCbhTg&lis
t=PLPTaBtgFecPCaD1ELnqClEyeSKMclAJaQ
20. Grand Prix
Cyber
JUSTINO | LOTERÍAS Y APUESTAS DEL ESTADO | LEO BURNETT
https://www.youtube.com/watch?v=5U2otLkxW
Gw&list=PLPTaBtgFecPBuNvrUNu3M1b5OeIk
RMNxA&index=2
21. Grand Prix
Cyber
THE NEXT REMBRANDT | ING | J. WALTER THOMPSON AMSTERDAM
https://www.youtube.com/watch?v=lLP-
VoEEHno&index=1&list=PLPTaBtgFecPBuNvrUN
u3M1b5OeIkRMNxA
22. Grand Prix
Film
SHOPLIFTERS | HARVEY NICHOLS | ADAM&EVEDDB
https://www.youtube.com/watch?v=IbrT
OpwTois&list=PLPTaBtgFecPCyhm8US
v5Q1IHZV0ebtoho