1. X|Media|Lab KL: Animation and Games
CALL FOR NOMINATIONS
Incredible opportunity for Malaysia's animation and games
entrepreneurs to workshop their projects with some of the world's
leading and most successful animation and games visionaries.
One-on-one meetings with past and present heavyweights from Animal
Logic, Disney, Electronic Arts, ILM, Lucas Arts, Mirage Studios, Crest
Animation and more.
Two days that could change the future for ten Malaysian companies!
XML KL: 18th - 19th December, Pullman Lakeside Hotel, Putrayaya
Part of Kre8tif! Digital Content Conference, in partnership with the Multimedia
Development Corporation (MDeC)
X|Media|Lab (XML), jointly with official partner the Multimedia Development Corporation
(MDeC), today called for nominations from interested Malaysian animation and games
companies to take part in a rare opportunity to workshop their project ideas with some of the
world’s greatest and most successful animation and games industry luminaries, as part of
X|Media|Lab KL: Animation and Games
(http://www.xmedialab.com/event/2010/malaysia/xmedialab-kl-animation-
games) on the 18
th
and 19
th
of December.
X|Media|Lab KL is an official part of the Kre8tif Asia Festival 2010: Back to Basix –
the region’s premier creative industries event.
Ten selected companies for this intensive workshop will receive mentoring, feedback and
advice from many of the digital industry’s most influential powerbrokers, including Animal
Logic (Happy Feet, Legend of the Guardians), Disney, Crest Animation; senior art directors

2. and creative geniuses from Electronic Arts, ILM, LucasArts, Mirage Studios; internationally
renowned scriptwriters and the founder of the modern mobile entertainment industry.
Companies with outstanding animation and games ideas – across any platform or device, are
encouraged to apply.
Participants will be Mentored by:
 Zareh Nalbandian – Co-founder and CEO, Animal Logic (Sydney)
 Ralph Simon – Founder of the Modern Mobile Entertainment Industry an Chairman
Emeritus of Mobile Entertainment Forum (London)
 A K Madhavan – CEO, Crest Animation Studios (Mumbai)
 Alex Laurant – Senior Art Director, Visual Designer and Concept Artist (LA)
 Leah Hoyer – Former Director of Development, Walt Disney Company (LA)
 David Freeman – Internationally acclaimed teacher of “Beyond Structure” (Los
Angeles)
 Patch Khan – Business Development Director of Digital Media, Asia Pacific & Japan,
Hewlett Packard (Singapore)
 Sten Selander – Business Development Director, Nordic Game Programme (Malmö)
 Din Altit – VP Production & Development, Mirage Holdings (LA)
 Amy Zi – Multiple Award winning pioneer of animation, games and computer graphics
education in China (Beijing)
“X|Media|Lab KL is a not-to-be missed opportunity for Malaysia’s animation and games
industry professionals to meet and workshop their ideas with international experts.” said
X|Media|Lab Director, Brendan Harkin.
“We are proud to be partnering with the Kre8tif! Conference and MDeC, whose leadership
and strong support of Malaysia’s creative industries are assisting local companies emerge
upon the world-stage. X|Media|Lab KL will be two days where ten selected companies will
have unrivalled access to leading industry thinkers – all of whom will be there specifically to
work with the local companies to advance their creative ideas and business opportunities.”
Mr. Harkin said.
Interested companies can nominate their project now, at no cost, by visiting:
http://www.xmedialab.com/node/add/project-application.
Previous Lab participants at X|Media|Lab KL say:
“Fantastic! Superb! An invaluable experience you can’t get anywhere else!
Azman Mohd Azhar, Addeen Multimedia Sdn. Bhd.
“I gained a decade of experience and knowledge in two days.”

3. Mohd Rashdan Ramlee, Netcarbon Sdn. Bhd.
“Great platform for new and established studios.”
Juhaidah Joemin, Al Jazeera Children’s Channel
“Very informative and great feedback. It’s great to learn from international buyers and
distributors and get an idea of what they need.”
Muhammad Anas Abdul Aziz, Animonsta Studios Sdn. Bhd.
“Very Inspiring. Great networking opportunity!”
Tintoy Chuo, Action Tintoy Studio
-ENDS-
Media Contacts:
Shiao Yee
Project Director, X|Media|Lab KL
Ph: +60 166 659 332
Email: shiaoyee@xmedialab.com
Web: www.xmedialab.com
About X|Media|Lab (X|M|L)
X|Media|Lab is the internationally acclaimed professional network and digital media
event for the world’s creative industries. X|Media|Lab provides assistance with
creative industries development, business development and access to international
expertise and finance. Each X|Media|Lab is a completely unique event where people
with original digital media ideas connect with a superb international network of
independent creative thinkers, technology wizards, commercialisation experts,
potential business partners and financial resources. Since launching in 2003, over 40
X|Media|Lab events have been have been held in 13 different cities in 10 countries
around the world including Kuala Lumpur, London, Beijing, Mumbai, Amsterdam,
Singapore, Shanghai, Los Angeles, Auckland, Wellington, Seoul, Melbourne and
Sydney.
For more information, please visit: http://www.xmedialab.com
About Multimedia Development Corporation (MDeC)
The Multimedia Development Corporation is a unique organization established to
direct and oversee MSC Malaysia, the national ICT development initiative, by
advising the Malaysian Government on legislation and policies, developing industry-
specific practices and setting the standards for multimedia and digital operations.
MDeC is also responsible for promoting MSC Malaysia locally and globally, whilst
providing strategic support to MSC Malaysia Status Companies.
For more information, please visit http://www.mdec.my