DDB aims to help clients lead in digital, mobile, and social marketing by bringing the "Age of Now" to everyone. DDB NY has capabilities across data, technology, and creativity to bring this ambition to life through modern 360 campaigns, digital strategy, and content marketing. They deliver strong, content-driven ideas through an integrated team. DDB's principles for digital and social excellence include delivering the most relevant content in the right context, being people-centric, anticipating desires, organizing around hero, tentpole and always-on content, and rooting everything in data. DDB stands by these principles and uses data inputs to power insights and optimize campaigns through a continuous learning loop of planning, testing, measuring and improving
What the hell is digital transformation anyway ! - webinar - 25 april 2018 (1)Good Rebels
What the hell is digital transformation anyway?” a webinar presented by Mark Ralphs, partner at Good Rebels, on the 25th of April 2018.
Learn about the challenge of creating a digital first culture and organisation, the forces driving digital transformation, and practical insights and advice on delivering a transformation programme.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Google's guide to innovation: How to unlock strategy, resources and technologyrun_frictionless
Organizations are facing unprecedented change and challenges stemming from a confluence of natural and artificial conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate.
https://runfrictionless.com/b2b-white-paper-service/
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
What the hell is digital transformation anyway ! - webinar - 25 april 2018 (1)Good Rebels
What the hell is digital transformation anyway?” a webinar presented by Mark Ralphs, partner at Good Rebels, on the 25th of April 2018.
Learn about the challenge of creating a digital first culture and organisation, the forces driving digital transformation, and practical insights and advice on delivering a transformation programme.
Skyword Digital Agency of the Future Full ReportSkyword Inc.
The Agency of the Future Report is based on interviews with leading digital agencies. Download the report for access to insights from 15 top digital agencies, and get access to information about the tremendous service delivery and business innovation taking place.
We asked interviewees for their take on the disruptive forces affecting digital marketers today. They told us in their own words about the specific challenges they face. Above all, they told us how these challenges are being addressed and overcome.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Google's guide to innovation: How to unlock strategy, resources and technologyrun_frictionless
Organizations are facing unprecedented change and challenges stemming from a confluence of natural and artificial conditions. These forces are driving many to rethink the tools and technologies they use, and the places they need to be, to grow, and to innovate.
https://runfrictionless.com/b2b-white-paper-service/
With every consumer expected to own up to 20 or more connected devices by the year 2020 (Source: Intel), the Internet of Things (IoT) is a channel for engagement that brands can't afford to ignore. Yet many companies are mystified by IoT, and how it fits in with their digital strategy. Watch this 1-hour webinar with Jessica Groopman and Charlene Li to learn about Altimeter's latest research on how brands can enhance the customer experience through IoT.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-customer-experience-in-the-internet-of-things
Download the report at: http://pages.altimetergroup.com/customer-experience-in-the-internet-of-things-report.html
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
Good rebels smart social webinar - 21 june 2018Good Rebels
In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. This paper showcases how with Digital Asset Management at the heart of the content marketing process,
organizations can keep up with the demand for “real-time” blockbuster content.
Slides for Altimeter's webinar: A Culture of Content. Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-a-culture-of-content-by-altimeter-group.
Description:
When content becomes an ingrained part of an organization's culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process.
In this 1-hour webinar, learn how companies evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization. Rebecca Lieb and Jessica Groopman share findings and recommendations from their report, Culture of Content.
Download the report at: pages.altimetergroup.com/culture-of-content-report.html
A Digital Future - Transforming NSW Government [Presentation]Martin Walsh
This is the Digital Strategy I developed for NSW Government in 2012. This is the presentation version of the document which I presented to Premier & Cabinet. It must be read in conjunction with the Word Version document which includes all the narrative - http://www.slideshare.net/martinwalsh/a-vision-for-a-new-digital-future-v8
A practical step-by-step guide to developing digital strategies that work.
With recommendations on approach process and management from a team with over 50 major industry awards.
More details at:
http://protocoldigital.com/
Real-Time Marketing: The Ability to Leverage Now - WebinarRebecca Lieb
Webinar delivered on Feb. 27, 2014 outlining reatl-time marketing use cases, best practices, strategic and tactical preparation, based on the Altimeter Group research report of the same name.
[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb Rebecca Lieb
Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
An overview of the Social CRM opportunity, reviewing what Social CRM really is, debunking some of the myths and providing practical ways for marketers to deploy in social and manage real customer segments.
Eight Success Factors of Digital Transformation by Brian SolisBrian Solis
Over the last 7 years, Brian Solis pioneered digital transformation research.. In this report in partnership with Altimeter Group, Brian observed a series of important patterns that companies follow in their work to digitally transform. We learned that strategists take an “OPPOSITE” approach to business as usual as they seek new and alternative insights and methodologies to blaze new trails.
In this report, Brian introduces the “OPPOSITE” framework, an acronym that represents a compilation of best practices guiding today’s successful organizations through their digital transformation efforts. These best practices apply to eight key areas of focus for the organization:
1) Orientation
2) People
3) Processes
4) Objectives
5) Structure
6) Insights & Intent
7) Technology
8) Execution
For companies looking to jump start their digital transformation efforts, this report provides a blueprint for stakeholders across the organization to come together, create a shared vision and take the first steps towards thriving in the new digital reality.
Report download: https://insights.prophet.com/8-success-factors-of-digital-transformation
Article: https://www.prophet.com/2016/08/opposite-approach-framework-for-digital-transformation/
In Foundation Capital’s new white paper, MarTech and the Decade of the CMO, general partner Ashu Garg outlines how buyer behavior has shifted to create this opportunity. He also outlines the new strategies and technologies marketers will rely on to excel in this new environment and ultimately increase their influence in the C-suite.
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...run_frictionless
A well-defined customer journey strategy is critical to customer experience management (CEM) initiatives.1 Yet most pharmaceutical companies have not followed the lead of industries like consumer packaged goods, retail, or travel and hospitality, which pioneered and mastered the art and science of personalized, cross-channel customer journeys. While recognizing that customer journeys are often more complex for pharma than for other sectors, it’s imperative for life sciences to develop and apply journey strategies similar to those of other industries when transforming customer experiences.
https://runfrictionless.com/b2b-white-paper-service/
Good rebels smart social webinar - 21 june 2018Good Rebels
In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.
Marketing has changed and the number of channels and touch points deployed to reach customers is evolving and expanding at a fast pace. This paper showcases how with Digital Asset Management at the heart of the content marketing process,
organizations can keep up with the demand for “real-time” blockbuster content.
Slides for Altimeter's webinar: A Culture of Content. Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-a-culture-of-content-by-altimeter-group.
Description:
When content becomes an ingrained part of an organization's culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process.
In this 1-hour webinar, learn how companies evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization. Rebecca Lieb and Jessica Groopman share findings and recommendations from their report, Culture of Content.
Download the report at: pages.altimetergroup.com/culture-of-content-report.html
A Digital Future - Transforming NSW Government [Presentation]Martin Walsh
This is the Digital Strategy I developed for NSW Government in 2012. This is the presentation version of the document which I presented to Premier & Cabinet. It must be read in conjunction with the Word Version document which includes all the narrative - http://www.slideshare.net/martinwalsh/a-vision-for-a-new-digital-future-v8
A practical step-by-step guide to developing digital strategies that work.
With recommendations on approach process and management from a team with over 50 major industry awards.
More details at:
http://protocoldigital.com/
Real-Time Marketing: The Ability to Leverage Now - WebinarRebecca Lieb
Webinar delivered on Feb. 27, 2014 outlining reatl-time marketing use cases, best practices, strategic and tactical preparation, based on the Altimeter Group research report of the same name.
[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb Rebecca Lieb
Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.
Participation Marketing will convince business leaders to think hard about employee advocacy as a business strategy that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee engagement, retention, and increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant brand stories.
An overview of the Social CRM opportunity, reviewing what Social CRM really is, debunking some of the myths and providing practical ways for marketers to deploy in social and manage real customer segments.
Eight Success Factors of Digital Transformation by Brian SolisBrian Solis
Over the last 7 years, Brian Solis pioneered digital transformation research.. In this report in partnership with Altimeter Group, Brian observed a series of important patterns that companies follow in their work to digitally transform. We learned that strategists take an “OPPOSITE” approach to business as usual as they seek new and alternative insights and methodologies to blaze new trails.
In this report, Brian introduces the “OPPOSITE” framework, an acronym that represents a compilation of best practices guiding today’s successful organizations through their digital transformation efforts. These best practices apply to eight key areas of focus for the organization:
1) Orientation
2) People
3) Processes
4) Objectives
5) Structure
6) Insights & Intent
7) Technology
8) Execution
For companies looking to jump start their digital transformation efforts, this report provides a blueprint for stakeholders across the organization to come together, create a shared vision and take the first steps towards thriving in the new digital reality.
Report download: https://insights.prophet.com/8-success-factors-of-digital-transformation
Article: https://www.prophet.com/2016/08/opposite-approach-framework-for-digital-transformation/
In Foundation Capital’s new white paper, MarTech and the Decade of the CMO, general partner Ashu Garg outlines how buyer behavior has shifted to create this opportunity. He also outlines the new strategies and technologies marketers will rely on to excel in this new environment and ultimately increase their influence in the C-suite.
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...run_frictionless
A well-defined customer journey strategy is critical to customer experience management (CEM) initiatives.1 Yet most pharmaceutical companies have not followed the lead of industries like consumer packaged goods, retail, or travel and hospitality, which pioneered and mastered the art and science of personalized, cross-channel customer journeys. While recognizing that customer journeys are often more complex for pharma than for other sectors, it’s imperative for life sciences to develop and apply journey strategies similar to those of other industries when transforming customer experiences.
https://runfrictionless.com/b2b-white-paper-service/
El Gobierno de Macri-Bullrich impusieron una evaluación externa censal llamada Operativo Aprender en 2016. Buena parte de la docencia y de las familias la rechazaron por considerarla inútil a los fines de evaluar el proceso de aprendizaje pero servil a los mandatos de organismos internacionales que buscan recolonizar nuestro sistema educativo.
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Top Digital Transformation Trends and Priorities for 2016Charlene Li
Given the importance of digital transformation and the never ending onslaught of new technologies, how should organization prioritize limited resources, time, and attention? This presentation to the San Francisco American Marketing Association is the 7th year in a row when Charlene has presented her take of top digital trends.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Six Essentials for Innovating in Channel Sales & MarketingAllbound, Inc.
Analysts say 2015 is the year of sales automation and machine intelligence. But with innovation now commonplace, why has so little been applied to channel sales and marketing?
If you sell through channel partners and resellers and are frustrated by the same systemic issues day in and out, THERE IS HOPE.
Scott Salkin, Founder and CEO of Allbound, and Michelle Andreas, Director of Business Development & Marketing Solutions at Avnet Technology Solutions, highlight six advancements that can help open your channel and streamline effectiveness...upstream and down.
Kinship Social Media Command Center Expertise KINSHIP digital
Building a Social Media Command Centre is a question of strategy and decision-making between the optimum balance of in-house and external resources.
KINSHIP owns, operates, consults, supplements and enhances Social Media Command Centers - our own and those of clients. Our business-focused methodology, combined with our understanding of social strategy and social technologies, ensures a managed outcome within time and budget for new entrants into social media monitoring.
We are also expert in establishing offshore Social Media Command Centres including strategy, design, recruiting, training and managing staff on behalf of clients. We sometimes do this as Build Own Transfer and other times as Build Own Operate for clients.
Follow us @KINSHIPd
Presented at Henry Stewart New York Digital Asset Management Conference 2015. See how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies to create a Content Marketing Hub, GoPro, BMW, top retailers have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. They’ve seen big gains in brand recognition, customer loyalty, and sales — and your company can, too. Use your DAM to build relationships that win markets, not just another campaign! Learn how you can:
- Build a cutting-edge content acquisition platform for owned, gained, and real-time media — just like marketing wunderkind GoPro.
- Create a content marketing exchange that simplifies the production and delivery of personalized brand communications — just like luxury brand leader BMW.
Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy using Earned, ...Earthbound Media Group
Most organizations typically lump themselves into one of two different business models – business-to-business or business-to-consumer – and thus follow a pretty traditional marketing plan that falls in line with their target audience. However, industries such as entertainment, education, healthcare, and even consumer products, are demonstrating how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned and paid media can reach a more diversified segment of consumers and businesses alike, regardless of who the “buyer” is. This demonstrates a pivotal shift in how they attract customers, culminating in huge results.
We will explore how to challenge the traditional rules of thought in how you view your audience, how to identify cross-pollinating opportunities as well as how and when you can take advantage of your audiences’ online networks, communities, influencers and buying behaviors.
From this webinar you will learn:
1. How to think unconventionally past your traditional marketing routine and audience
2. How to initiate and test cross-pollinated marketing opportunities
3. How to leverage your community and audience funnel to attract new customers
4. How to put a test plan together to experiment with diversifying the media mix without large risk
Social Media Command Center - What's the Point?Avinash Joshi
The Social Media Command Center helps brands create a social showcase, providing live details about what’s happening on social media. View your social campaigns, events, community, and more with visually engaging displays that highlight conversations, volume, sentiment, geographic hotspots, and a lot more.
Social Media Command Center - What's the Point?Avinash Joshi
All brands today need a social media command center. This deck talks about the use cases of social media command centers - the What of it and also covers a few of the successful ones with brief case studies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. DDB’s Ambition
Help clients to be at the forefront of the digital, mobile
and social marketing communications,
and bring the Age of now to everyone.
2
3. DDB NY has the unique capabilities to bring this ambition to
life.
3
4. We Thrive at the Heart
of Data, Technology
and Creativity
4
5. DATA & ANALYTICS
Modern 360
Campaigns
Digital Strategy
and
Content Marketing
Web &
Mobile Platforms
and Services
5
So We Deliver Strong Content-Driven Ideas
6. Felipe San Juan
Group Business Director
With An Integrated Team
6
Emilio Rosas
Account Director
Stuart Hazlewood
Chief Strategy Officer
Jennifer Fox
Brand Strategy Director
Chiara Martini
Digital Strategy Director
Amanda Moreno
Digital Strategist
Bianca Moore
Community Manager
Icaro Doria
Chief Creative Officer
Hannah Fishman
Executive Creative Director
Christopher Chobanian
Director of Analytics
Elizabeth VanDurme
Analytics Manager
Madison Wharton
Chief Operation Officer
9. 1. Deliver The Most Relevant Content In The Most Relevant
Context
2. Be People-centric (vs. Brand-centric)
3. Anticipate Desire
4. Organize Around Hero, Tent Pole And Always-on Content
5. Root Everything In Data
6. Create An Evolving Playbook
9
What We Stand By
10. Deliver The Most Relevant Content
In The Most Relevant Context
From a real-time trend to a larger cultural backdrop,
context is the key to success.
10
11. We shift the conversation from what the brand
wants to say to what the audience wants to hear.
11
Be People-Centric (vs. Brand-
Centric)
12. Anticipate Desire
Through data insights we shape the stories
and optimal ways to deliver them.
Programmatic adds an extra element of
precision.
12
13. We design content plans based on priorities and
needs.
13
Organize Around Hero, Tent Pole
and Always-on Content
14. Root Everything In Data
Data to inform better decisions. Data to
track, manage and optimize in real-time.
14
15. Data Inputs Inform Powerful Insights
Online Community
and Panel
Social Listening
Secondary Research
Owned Media
Cultural Data
Quid
Media
Programmatic
Image
Recognition
Brand
Behavioral
Outputs
15
16. Outputs are organized around 5 areas
Outputs
Triggers and
Motivations
1
What triggers/motivates
purchase? Why your
company vs. others?
Media and
Content
Consumption
3
What channels and
content do consumers
engage along the
journey?
Decision
Criteria
5
Who and what Influences
purchase? Who do they
trust? What are the top
attributes before
selecting a product?
Attitudes and
Beliefs
2
What are the perceived
beliefs of your company
and products? What
attitudes do people have
about the category?
Buying
Journey
4
What are the stages of the
consumer journey? What
are the current gaps and
opportunities to address?
17. Powered by a unique set of tools
Custom Online Panel Programmatic Algorithmic Insights Newsroom
80k Participants,
24 hour turnaround,
Testing and Measurement,
Social Listening,
Qualitative,
Ethnography
3rd Largest DMP in the
world,
Segmentation-tool,
ComScore Click-stream
Clusters all digital content
and sources within past 3
years
Identifies themes and
trends based on machine
learning,
Produces visualizations
based on algorithms
Real-time newsroom,
Listen and Respond,
Content Development,
Marketing Performance
Tracking,
Trend-Forecasting
Advanced Analytics
Econometric Modeling,
Behavioral and Cognitive
Intelligence
Scenario Planning
MMM / Attribution
Predictive Modeling,
Business Intelligence
19. And Performance Analytics Are
Served Up On Real-Time Custom
Dashboards
Device-agnostic dashboard brings
paid, owned, earned performance
into one holistic view
Flexibility for adding new data
sources and changing elements
19
20. Measurement Compass
Altimeter inspired graphic
BUSINESS
GOAL
BRAND HEALTH
A measure of attitudes, conversation
and behavior toward a brand
MARKETING OPTIMIZATION
Improving the effectiveness of
marketing programs
REVENUE GENERATION
Where and how your company
generates revenue
INNOVATION
Collaborating with customers to
drive future products and services
CUSTOMER EXPERIENCE
Improving your relationship with
customers, and their
experience with your brand
OPERATIONAL EFFICIENCY
Where and how your company
reduces expenses $
20
21. Metrics building block that allow KPIs
to tie back to the business results
Clicks Retweets Comments Shares Likes Pageviews
Cost per
Acquisition
Brand Mentions
Reach /
Frequency
Click-through Site Traffic
Differentiation Amplification Resonance Salience
Media ROI Net Sentiment Task Conversion
Retention Equity
Acquisition Business Objectives
DDB Brand Measures
Digital Metrics
Brand
Studies
Channel-levelanalyticsBrandProvided
Defined by the brief at the global market
executed, locally
Custom DDB Brand measures that diagnose
brand performance
Tactical metrics that tie
back to Brand and
Business objectives
Slower-moving data
Faster Moving
Data
21
22. We deliver a content plan, channel approach
and social persona that brings brand values to
life.
22
Create An Evolving Playbook
25. Why?
Brand Strategic Approach
Get opinion shapers to value Qualcomm as the
“essential accelerator” of progress in mobile and
adjacent industries.
The Challenge
Qualcomm contributes major building blocks to the
Internet of Things, connectivity, cognitive
technologies, and mobile experiences. But these
can go largely unnoticed because so many of
Qualcomm’s inventions are invisible to the naked
eye.
25
26. Whom Must We Influence?
26
Influencers
Tellers, Doers &
Amplifiers
Government
The Judiciary
Committee & the
energy commerce
committee
Tech C-Suite
Silicon Valley &
Chinese Business
elite
27. Content Approach
27
Tell.
Inform influencers about
our essential role
accelerating progress
and what drives our
relentless curiosity
Show.
Showcase inventions
that spotlight our
essential accelerator
POV across key
narratives
Do.
Invite influencers into
our “lab” to discover
our inventions, build
off of them, and share
their experience
29. In Season 2 we continue to demonstrate
that Qualcomm is the inventor for the
inventors by raising the stakes of the
competition and upping the ante in social
involvement.
29
31. What Changed
31
From
Reality
An open ‘theme’
1 Host
Amplified on social
Patterson, NJ
$5K prize
Lived on Kinja.com (Gawker)
Media plan added on
To
Documentary
Can the Internet of Things save a life?
2 Captains
Social-first
San Francisco
$25K prize, social support & mentorship
Lives on Qualcomm.com
Media and PR adding into 1 holistic plan
34. We Want to Be More Purposeful With What, When
and How We Tell Stories Through Content Cycles
Fragmented content Continuous story
Formats leading ideas Ideas leading formats
One-off posts Cycles with beginning & ending
Pre-defined themes mindset Campaign mindset
Disconnected from PR Connected by PR
FRAGMENTED STORY CYCLES
34
35. Prioritizing messages for cohesiveness
and consistency
The connection with PR takes reach to a
next level and helps build credibility
The mindset of a cycle will challenge us to
outstanding executions every time
We can measure the incremental impact of
social on business KPIs
The Value of Social Cycles
35
37. speaks with:
SIMPLICITY TRANSPARENCY KNOWLEDGE
BUSINESS PROBLEM: The current Learning Center serves as an SEO and CRM play
by supporting organic search and State Farm newsletters. However, its performance
lacks traction and visibility to consumers and fails to guide users into the acquisition
path.
OBJECTIVE: Grow customers’ confidence by providing compelling advice and helpful
information when and where they need it, to meet their needs based on life stage,
interest, location or occasion.
37
38. SOLUTION: A new content ecosystem to generate more effective reach, engagement and lead generation via social,
CRM, email third-party distribution with constant value delivery.
a new content machine
DATA
DYNAMIC CONTENT
PERSONALIZED EMAIL
EMAIL
SEO OPTIMIZATION
STATEFARM.COM
SOCIAL LEADS
ARTICLE
COLLECTING
SOCIAL AMPLIFICATION
CONSUMER PROFILE
38
41. 41
New approach that is needs-state focused but allows brands to flex
Driven by a robust digital strategy to identify and prioritize issues
and opportunities
Underpinned by a new creative operating system
42. 42
DYNAMIC PEOPLE
• collaborative to the core
• best talent locally and globally
• modern comms mavens
DYNAMIC PROCESS
• uniting culture, brand, & creativity
• agile, connected engagement model
• fueled by creativity and rigor
DYNAMIC PRODUCT
• always on
• robust content not ads
• creating constant desire
DYNAMIC PERFORMANCE
• mutually beneficial
• results-driven
• hyper-efficient
44. PROCESS: BeautyLab uncovers insights that drive action
Data Insights Brand-Opportunities
Cultural
Insights/Trends,
Competition
Social Listening,
Performance
Analytics
Marketing
Amplification
Content
Creation, Custom
partnerships
BEAUTYLAB
Partner
agencies take
action
ActionsActionable
Intelligence
KPI
development
Measure
45. PROCESS: Insights cadence that informs marketing and
comms.
Every Wednesday
Culture & Competition
Media & Creative
Optimization
Identify fast-moving
cultural and skin-care
trends as well as
competitive activity
that merit an
immediate response
Identify and optimize
toward top performing
paid media
investments and
creative across all
digital channels
Timing
Purpose
Description
Participation
WEEKLY
Every Thursday
Action Matrix
Document key
activity/recommendatio
ns for the week and
distribute to key brand
and agency team
members
Core Activation Team:
Client Research/Analytics (quarterly), Brand Team, Legal
Agency Stakeholders
QTRLY
3rd week of the new quarter
Business and Marketing Performance
Output / insights from weekly meetings will fuel
planning sessions across the business;
opportunity to revisit strategy and planning
initiatives
Cadence
46. Product: Real-time, tent pole work
in harmony with planned calendar
Campaign & Initiatives:
TV, print, radio, apps,
ER support, media buys, digital optimization
Monthly Content Calendar
Non-branded relevant content
Evergreen content
Product & Initiatives messaging
Topical Pop Culture & News
Seize timeliness of content
Real-time Conversation
Community listening & response
Test, learn, optimize concepts
Use knowledge to inform planned content
Tentpole
Major events, sponsorships, high impact custom
partnerships (e.g. VMA’s)
Real-time events
Mixture of Community listening & response and
Product/Brand initiative messaging
HERO Tent-pole Always-On
48. How Could We Collaborate To Optimize your
Digital, Social & Content efforts?
48
DDB & YOU
Editor's Notes
NUETRO – web and mobile
Statefarm – digital and connet
360 is either
Yael
Chris
- Joel
All digital clients
Here we highlight how a digital role and a strong creative story should lead decisions, not the other way around
Here we highlight how a digital role and a strong creative story should lead decisions, not the other way around
Feedback – design image as if it’s on a phone
Content that is developed based on what people want, talk about and what is relevant to them – not only what the brand wants to talk about – the brand already does it in all other medias
Feedback – design image as if it’s on a phone
Here we highlight how a digital role and a strong creative story should lead decisions, not the other way around
Feedback – design image as if it’s on a phone
Content that is developed based on what people want, talk about and what is relevant to them – not only what the brand wants to talk about – the brand already does it in all other medias
Feedback – design image as if it’s on a phone
Here we highlight how a digital role and a strong creative story should lead decisions, not the other way around
Feedback – design image as if it’s on a phone
Content that is developed based on what people want, talk about and what is relevant to them – not only what the brand wants to talk about – the brand already does it in all other medias
Feedback – design image as if it’s on a phone
NUETRO – web and mobile
Statefarm – digital and connet
360 is either
NUETRO – web and mobile
Statefarm – digital and connet
360 is either
NUETRO – web and mobile
Statefarm – digital and connet
360 is either
If we are afraid to fail we will hardly succeed in social. We need to have this mentality and learn fast
NUETRO – web and mobile
Statefarm – digital and connet
360 is either
NUETRO – web and mobile
Statefarm – digital and connet
360 is either
Here we highlight how a digital role and a strong creative story should lead decisions, not the other way around
Feedback – design image as if it’s on a phone
INSERT CASE STUDIES HERE
What this means:
Ideas leading formats
Cycles with a beginning and ending
Minimize overlap of content
Prioritization and Support for programs against a unified calendar
Connected amplification opportunity with PR