Cannes Lions: первые впечатления и умозаключения

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The International Association of Marketing Initiatives (IAMI)

25 июля 2016. Охота на Львов. 11-я Каннская сессия МАМИ. Спикер: Наталья Байдала Marketing Director MasterCard Ukraine Cluster

July 26, 2016
Cannes Lions:
first impressions
& Thoughts
Natalia Baidala
Head of Marketing
MasterCard Europe in Ukraine,
Moldova, Georgia and CIS
Emerging Markets

4 lessons from
Anna Wintour:
1) Higher
2) Be different
3) Use all your gold
4) Make interesting brands
July 26, 2016

photos of Sergio Spaccavento’s
deck
July 26, 2016

O programa será ministrado pelo Professor Paulo Sergio Lima de Queiroz, Administrador, pós-graduado em comércio exterior, atuando desde 1991 em empresas dos ramos: metalúrgico, siderúrgico, têxtil, telecomunicação, alimentício, automotivo, construção civil, entre outros. Empresário na Queiroz Trade, com vivência no Grupo Votorantim, Harris do Brasil, Sadia S.A, Grupo Tricos – Districar, entre outras. Atua no desenvolvimento de negócios e, presta serviços de consultoria na gestão comercial e operacional de importação e exportação. Os temas abordados serão: Os desafios e oportunidades para o sucesso das exportações. Os participantes terão acesso às fontes de informações relevantes à reflexão sobre dos temas a serem tratados em seus tópicos: Percepção do cenário atual, premissas de competitividade, mecanismos de acesso a mercados e atuação comercial e operacional. O Programa Comex INfoco visa gratuitamente democratizar conhecimentos, ao mesmo tempo que promove a integração de pessoas e profissionais que contribuem com o seu crescimento profissional. A ABRACOMEX oferece com exclusividade no Brasil este curso e vários outros, que habilitam por ano mais de 2 mil alunos para trabalhar com comércio exterior. Aprenda mais sobre esta profissão no site da ABRACOMEX: www.abracomex.org.

У січні 2020 розпочався освітній курс Customer Experience, який проводиться у НаУКМА (Могилянці) за ініціативою МАМІ з 2017 року. Освітній проект має високу практичну цінність. НаУКМА, авторитетний у світі ЗВО (заклад вищої освіти) з серйозним бекграундом, у колаборації з інноваційною МАМІ синтезує особливий мікс знань: класична освіта з менеджменту, економіки, тощо, плюс «секретні» інструменти сучасності та навіть майбутнього. Щороку викладачі - практики адаптують лекції та практикуми, тому що бізнес розвивається стрімко, нові технології – необхідна частина професійного багажу. У 2020 – особливі акценти на онлайн інструментарій, маркетинг впливу, нестандартний та персоналізований підхід у комунікації. Програма насичена, справжній інтенсив, а фінальний захист проекту покаже, чиї таланти вартують визнання.

Stepanenko

The International Association of Marketing Initiatives (IAMI)

Customer Experience 2020_МАМІ_Могилянка

The International Association of Marketing Initiatives (IAMI)

У січні 2020 розпочався освітній курс Customer Experience, який проводиться у НаУКМА (Могилянці) за ініціативою МАМІ з 2017 року. Освітній проект має високу практичну цінність. НаУКМА, авторитетний у світі ВНЗ з серйозним бекграундом, у колаборації з інноваційною МАМІ синтезує особливий мікс знань: класична освіта з менеджменту, економіки, тощо, плюс «секретні» інструменти сучасності та навіть майбутнього. Щороку викладачі - практики адаптують лекції та практикуми, тому що бізнес розвивається стрімко, нові технології – необхідна частина професійного багажу. У 2020 – особливі акценти на онлайн інструментарій, маркетинг впливу, нестандартний та персоналізований підхід у комунікації. Програма насичена, справжній інтенсив, а фінальний захист проекту покаже, чиї таланти вартують визнання.

Customer experience 2019

The International Association of Marketing Initiatives (IAMI)

Освітній проект КНЕУ та МАМІ Customer Experience Черговий курс Customer Experience пропонує студентам інтенсивний апгрейд компетенцій, які є необхідними для успішної кар’єри у галузі маркетингових послуг. Від класичної та обґрунтованої теорії до реалістичної стратегії майбутнього – так виглядає навчальна програма від МАМІ для випускників четвертого курсу Київського Національного Економічного Університету ім. В. Гетьмана (КНЕУ). Програма містить 12 інтерактивних лекцій на базі практичних кейсів від «майстрів галузі», та блок «Практика» - 6 завдань для роботи в команді, що вимагає колективного розуму та здатності до результативної співпраці. Крім «командного заліку» на учасників чекають індивідуальні випробування. Об’єктивна бальна оцінка дозволить визначити найкращих випускників, які отримають Сертифікати та можливість стажування в провідних маркетингових агентствах.

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У травні стартує оновлена освітня програма МАМІ "Customer Experience" – 19 лекцій, 7 практичних зайнять. Двадцять один експерт, чиї імена вже стали синонімом професійності, поділяться своїми секретами з майбутніми зірками галузі. До курсу запрошено студентів третього та четвертого курсу, але найголовніша інтрига – найкращим випускникам курсу буде надано право стажуватися в провідних маркетингових агенціях. А це вже не тільки «успіхи в навчанні», але й серйозна перспектива отримати своє місце у доволі конкурентному ринковому середовищі.

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The International Association of Marketing Initiatives (IAMI)

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МАМИ проводит исследования рынка маркетинговых коммуникаций и агентств более 10 лет. Мы неоднократно получали слова благодарности со стороны рекламодателей о том, что эта информация очень ценна и практически полезна в работе. Опрос, который был проведен в конце 2016 года, помог нам систематизировать мнения представителей клиентов.

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Образовательная программа МАМИ «Маркетинговые сервисы», которую высоко оценили эксперты и студенты, снова стартует в мае 2016 года. Это уже четвертая «волна», занятия проводятся на базе КНЭУ с 10 по 30 мая, аудитория слушателей – студенты 4-го курса факультета маркетинга.

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1. July 26, 2016 Cannes Lions: first impressions & Thoughts Natalia Baidala Head of Marketing MasterCard Europe in Ukraine, Moldova, Georgia and CIS Emerging Markets

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3. July 26, 2016 time

4. July 26, 2016 place

5. July 26, 2016 atmosphere

6. July 26, 2016

7. Too much in it July 26, 2016

8. Agenda conflict July 26, 2016

9. My top list July 26, 2016

10. notes July 26, 2016

11. 4 lessons from Anna Wintour: 1) Higher 2) Be different 3) Use all your gold 4) Make interesting brands July 26, 2016

12. tears by Madonna Badger July 26, 2016

13. photos of Sergio Spaccavento’s deck July 26, 2016