The document discusses various innovative trends and products, including IKEA's interactive website for kitchen design, the Red Cross's mobile app for first aid, and Tomás Alonso's customizable offset table. It also highlights the use of Muhammad Ali in a Louis Vuitton campaign, Qantas selecting Droga5 as its creative agency, and an initiative to turn NYC water towers into street art. Additionally, it mentions advancements in transportation technology and sustainability efforts through art and research.

1. Creativity + Bravery
CHEAT SHEET
9 JUNE - 15 JUNE 2012

2. INNOVATION & TRENDS
Ikea Wants Customers to see their Kitchens through New Eyes, Literally:
IKEA’s new interactive website allows visitors to see the Swedish fur-
niture from different points of view. From the eyes of a grandma to a
goldfish, the website encourages viewers to play around while showcas-
ing the functionality of IKEA furniture. PSFK
6-15-12
First Aid Goes Mobile, With Red Cross App Launch:
The Red Cross recently launched a first aid app for iOS and Android.
The app is primarily a resource for emergency situations. You can look
up what to do if someone around you is bleeding, for example, and fol-
low a list of steps to determine how best to manage the situation.
Mashable
6-15-12
A Table that Changes to Suit Any of Your Neurotic Whims:
Spanish designer Tomás Alonso’s new Offset Table makes so much
sense. The simple wooden work surface is divided by a thin gap where
different pieces plug-in to create customized workspaces, which Alonso
calls “microsystems.” FastCo.DESIGN
6-12

3. TECHNOLOGY
MacBook Pro 2012 15-inch with Retina Display Hands-on:
The new Retina Display on the MacBook Pro is to the new iPad’s screen
as the third-gen tablet was to the iPhone 4S: a stunning step up in
what we’ve come to expect from our computing tech. SlashGear
6-1 12
1-
This “Vacuum Tube” Could Get You From NYC To London in One Hour:
Soon airplanes may seem as archaic as the monorail, once we all
start traveling through these vacuum tubes! The mode of transportation
would be incredibly fast, hitting speeds up to 4,000 mph, making the
journey from NYC to London just one hour long. Gothamist
6-14-12
A Dollhouse Designed to Get Girls Excited About Tech:
The creators of Roominate, an educational toy designed to get girls in-
terested in STEM subjects, are living proof that having a pair of X chro-
mosomes is no barrier to success in science and engineering.
FastCo.DESIGN
6-12

4. CULTURE
Muhammad Ali is the New Face of Louis Vuitton:
The legendary boxer will appear in the brand’s latest ‘Core Values’
campaign. The luxury accessories maker hired Annie Leibowitz to pho-
tograph the 70 year-old retired fighter with his 3-year-old grandson
Curtis Muhammad Conway Jr. TheFader
6-7-12
agnès b.’s “Musique Plastique” Exhibit:
“Musique Plastique” is a group exhibit show at the consistently wonder-
ful agnès b. boutique/gallery (50 Howard St.), “exploring the ongoing
interaction between the visual arts and music.”
PaperMag
6-13-12
2 Days in New York Trailer - Chris Rock vs. the French:
Julie Delpy’s directorial effort revolving around her character’s awkward
French family terrorizing her live-in boyfriend won over Sundance audi-
ences as what she calls a “cheesy love story with a happy ending.”
Vulture
6-14-12

5. AGENCY NEWS
Qantas Selects Indie Shop Droga5 After Long Review Process:
Australian airline Qantas named indie shop Droga5 its new creative
agency, and it retained ZenithOptimedia after a series of global re-
views that began nearly 10 months ago. AdAge
6-5-12
Leo Burnett’s Farmhouse Venture:
Working with existing clients, fostering startups and tapping its staff for
product ideas, Burnett hopes to build a farm system to add the next
Frosted Flakes, or perhaps Facebook, to its roster. Chicago Tribune
6-13-12
Michael Goldberg Leaves Porter Novelli for Deutsch, New York:
Michael Goldberg is headed back to the creative agency world with a
new post as partner and chief marketing officer at Deutsch, New York.
Most recently, Mr. Goldberg was senior partner and global CMO at
Omnicom Group’s Porter Novelli. AdAge
6-14-12

6. SUSTAINABILITY
Artists And Celebs To Transform NYC Water Towers into Street Art:
Beginning in Spring 2013 The Water Tank Project hopes to transform
New York City’s water tanks into open air art pieces. The public land-
marks will serve as a canvas for artists to create works that raise aware-
ness about fresh water scarcity. PSFK
6-13-12
Help Curb Deforestation By Planting A Real Life Tree in a Virtual Forest:
Projection pioneers duo Electronic Shadow is getting closer to bridging
the physical and digital worlds. Their latest interactive installation One
Man One Tree “celebrates the dreamlike beauty of nature” by reacting
to spectators’ presence, planting a digital seed that then grows right be-
fore the person’s eyes. TheCreatorsProject
6-13-12
An Underwater Lab for Forecasting the Ocean’s Future:
Building off an idea developed at the Monterey Bay Aquarium Re-
search Institute, Stanford and University of Queensland researchers cre-
ated a lab-in-a-box that sits a few feet under the ocean surface near
the Great Barrier Reef, allowing them to tinker with a sample of ocean
water and coral. GOOD
6-14-12