Financials1 P

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Financials1 P

  1. 1. Heartbeat LLCProjections of IncomeOperation - Year One 1 2 3Revenue:Sales Contracts Set-up (New) 0 0 1,098Accrued Contracts - YTD 0 0 0Total Gross Revenue 0 0 1,098 Growth rate 0.0% 0.0%Cost of Goods Sold: IT DEPARTMENT 9,958 9,958 9,958 Sales Division 7,331 7,331 18,811 Marketing 16,692 16,692 16,692 Total COGS 33,980 33,980 45,460Gross Profit (33,980) (33,980) (44,362)Gross Profit % #DIV/0! #DIV/0! -4040%Operating Expenses: Customer Service 0 0 0 General & Administrative: 19,517 19,517 19,517 Total Op. Expenses 19,517 19,517 19,517 Percent of Gross Revenue #DIV/0! #DIV/0! 1777.5%Operating Profit (Loss) (53,497) (53,497) (63,879)Other Income (Expense): Interest Income (Expense) 0 0 0Net Income (Loss) (53,497) (53,497) (63,879)Income (Loss) % of Revenue #DIV/0! #DIV/0! -5818%
  2. 2. 4 5 6 7 8 9 104,392 16,470 16,470 16,470 16,470 16,470 16,4701,098 5,490 21,960 38,430 54,900 71,370 87,8405,490 21,960 38,430 54,900 71,370 87,840 104,310400.0% 300.0% 75.0% 42.9% 30.0% 23.1% 18.8%9,958 9,958 9,958 9,958 9,958 9,958 9,95821,411 32,148 32,411 32,411 32,411 32,411 32,41116,692 16,692 16,692 16,692 16,692 16,692 16,69248,060 58,798 59,060 59,060 59,060 59,060 59,060(42,570) (36,838) (20,630) (4,160) 12,310 28,780 45,250-775% -168% -54% -8% 17% 33% 43%0 3,103 3,103 3,103 3,103 3,103 3,10319,517 19,517 19,517 19,517 19,517 19,517 19,51719,517 22,620 22,620 22,620 22,620 22,620 22,620355.5% 103.0% 58.9% 41.2% 31.7% 25.8% 21.7%(62,087) (59,458) (43,250) (26,780) (10,310) 6,160 22,6300 0 0 0 0 0 0(62,087) (59,458) (43,250) (26,780) (10,310) 6,160 22,630-1131% -271% -113% -49% -14% 7% 22%
  3. 3. 11 12 Total16,470 16,470 137,250104,310 120,780 506,178120,780 137,250 643,43715.8% 13.6%9,958 9,958 119,49132,411 32,411 313,90416,692 16,692 200,30459,060 59,060 633,69961,720 78,190 9,72951% 57% 2%3,103 3,103 24,82419,517 19,517 234,20422,620 22,620 259,02818.7% 16.5% 40.3%39,100 55,570 (249,299)0 0 039,100 55,570 (249,299)32% 40% -39%
  4. 4. Heartbeat LLCProjections of IncomeOperation - Year Two 1 2 3Revenue:Sales Contracts Set-up (New) 16,470 16,470 21,960Contracts Monthly Fees 137,250 153,720 170,190Total Gross Revenue 153,720 170,190 192,150Cost of Goods Sold: IT DEPARTMENT 11,216 11,066 11,066 SALES DIVISION 33,741 33,741 38,741 Marketing 82,692 82,692 82,692 Total COGS 127,648 127,499 132,499Gross Profit 26,072 42,692 59,652Gross Profit % 17% 25% 31%Operating Expenses: Customer Service 4,383 4,383 4,383 General & Administrative: 40,660 40,660 40,660 Total Op. Expenses 45,043 45,043 45,043 Percent of Gross Revenue 29.3% 26.5% 23.4%Operating Profit (Loss) (18,971) (2,351) 14,609Other Income (Expense): Interest Income (Expense) 0 0 0Net Income (Loss) (18,971) (2,351) 14,609Income (Loss) % of Revenue -12% -1% 8%
  5. 5. 4 5 6 7 8 9 1021,960 21,960 27,450 27,450 27,450 32,940 32,940192,150 214,110 236,070 263,520 290,970 318,420 351,360214,110 236,070 263,520 290,970 318,420 351,360 384,30011,066 11,066 11,066 11,066 11,066 11,066 11,06639,141 38,741 43,741 55,763 55,763 60,763 60,76382,692 82,692 82,692 82,692 82,692 82,692 82,692132,899 132,499 137,499 149,521 149,521 154,521 154,52181,212 103,572 126,022 141,449 168,899 196,839 229,77938% 44% 48% 49% 53% 56% 60%4,383 4,246 4,246 4,284 4,284 4,284 4,28440,660 40,660 40,660 40,660 40,660 40,660 40,66045,043 44,906 44,906 44,944 44,944 44,944 44,94421.0% 19.0% 17.0% 15.4% 14.1% 12.8% 11.7%36,169 58,666 81,116 96,506 123,956 151,896 184,8360 0 0 0 0 0 036,169 58,666 81,116 96,506 123,956 151,896 184,83617% 25% 31% 33% 39% 43% 48%
  6. 6. 11 12 Total32,940 38,430 318,420384,300 417,240 3,129,300417,240 455,670 3,447,72011,066 11,066 132,94260,763 65,763 587,42182,692 82,692 992,304154,521 159,521 1,712,667262,719 296,149 1,735,05463% 65% 50%4,284 4,284 51,72840,660 40,660 487,91444,944 44,944 539,64210.8% 9.9% 15.7%217,776 251,206 1,195,4120 0 0217,776 251,206 1,195,41252% 55% 35%
  7. 7. Heartbeat, LLCProjections of IncomeOperation - Year Three 1 2 3Revenue:Sales Contracts Set-up (New) 38,430 38,430 43,920Contracts Monthly Fees 455,670 494,100 532,530Total Gross Revenue 494,100 532,530 576,450Cost of Goods Sold: IT DEPARTMENT 12,696 12,696 12,696 SALES DIVISION 87,066 86,666 91,666 Marketing 93,692 93,692 93,692 Total COGS 193,453 193,053 198,053Gross Profit 300,647 339,477 378,397Gross Profit % 61% 64% 66%Operating Expenses: Customer Service 11,625 11,625 11,625 General & Administrative: 55,990 55,990 55,990 Total Op. Expenses 67,615 67,615 67,615 Percent of Gross Revenue 13.7% 12.7% 11.7%Operating Profit (Loss) 233,033 271,863 310,783Other Income (Expense): Interest Income (Expense) 0 0 0Net Income (Loss) 233,033 271,863 310,783Income (Loss) % of Revenue 47% 51% 54%
  8. 8. 4 5 6 7 8 9 1043,920 49,410 49,410 54,900 54,900 60,390 60,390576,450 620,370 669,780 719,190 774,090 828,990 889,380620,370 669,780 719,190 774,090 828,990 889,380 949,77012,696 12,696 12,696 12,696 12,696 12,696 12,69691,666 96,666 96,666 101,666 101,666 106,666 106,66693,692 93,692 93,692 93,692 93,692 93,692 93,692198,053 203,053 203,053 208,053 208,053 213,053 213,053422,317 466,727 516,137 566,037 620,937 676,327 736,71768% 70% 72% 73% 75% 76% 78%11,625 11,625 11,625 11,625 11,625 11,625 11,62555,990 55,990 55,990 55,990 55,990 55,990 55,99067,615 67,615 67,615 67,615 67,615 67,615 67,61510.9% 10.1% 9.4% 8.7% 8.2% 7.6% 7.1%354,703 399,113 448,523 498,423 553,323 608,713 669,1030 0 0 0 0 0 0354,703 399,113 448,523 498,423 553,323 608,713 669,10357% 60% 62% 64% 67% 68% 70%
  9. 9. 11 12 Total65,880 65,880 625,860949,770 1,015,650 8,525,9701,015,650 1,081,530 9,151,83012,696 12,696 152,346111,666 111,666 1,190,38693,692 93,692 1,124,304218,053 218,053 2,467,036797,597 863,477 6,684,79479% 80% 73%11,625 11,625 139,50055,990 55,990 671,87467,615 67,615 811,3746.7% 6.3% 8.9%729,983 795,863 5,873,4200 0 0729,983 795,863 5,873,42072% 74% 64%
  10. 10. Heartbeat, LLCProjections of IncomeOperation - Year Four 1 2 3Revenue:Sales Contracts Set-up (New) 65,880 65,880 71,370Contracts Monthly Fees 1,081,530 1,147,410 1,213,290Total Gross Revenue 1,147,410 1,213,290 1,284,660Cost of Goods Sold: IT DEPARTMENT 14,176 14,176 14,176 SALES DIVISION 72,498 72,098 72,098 Marketing 104,692 104,692 104,692 Total COGS 191,366 190,966 190,966Gross Profit 956,045 1,022,325 1,093,695Gross Profit % 83% 84% 85%Operating Expenses: Customer Service 21,745 21,745 21,745 General & Administrative: 79,395 79,395 79,395 Total Op. Expenses 101,140 101,140 101,140 Percent of Gross Revenue 8.8% 8.3% 7.9%Operating Profit (Loss) 854,905 921,185 992,555Other Income (Expense): Interest Income (Expense) 0 0 0Net Income (Loss) 854,905 921,185 992,555Income (Loss) % of Revenue 75% 76% 77%
  11. 11. 4 5 6 7 8 9 1071,370 76,860 76,860 82,350 82,350 87,840 87,8401,284,660 1,356,030 1,432,890 1,509,750 1,592,100 1,674,450 1,762,2901,356,030 1,432,890 1,509,750 1,592,100 1,674,450 1,762,290 1,850,13014,176 14,176 14,176 14,176 14,176 14,176 14,17672,098 72,098 72,098 72,098 72,098 72,098 72,098104,692 104,692 104,692 104,692 104,692 104,692 104,692190,966 190,966 190,966 190,966 190,966 190,966 190,9661,165,065 1,241,925 1,318,785 1,401,135 1,483,485 1,571,325 1,659,16586% 87% 87% 88% 89% 89% 90%21,745 21,745 21,745 21,745 21,745 21,745 21,74579,395 79,395 79,395 79,395 79,395 79,395 79,395101,140 101,140 101,140 101,140 101,140 101,140 101,1407.5% 7.1% 6.7% 6.4% 6.0% 5.7% 5.5%1,063,925 1,140,785 1,217,645 1,299,995 1,382,345 1,470,185 1,558,0250 0 0 0 0 0 01,063,925 1,140,785 1,217,645 1,299,995 1,382,345 1,470,185 1,558,02578% 80% 81% 82% 83% 83% 84%
  12. 12. 11 12 Total93,330 93,330 955,2601,850,130 1,943,460 17,847,9901,943,460 2,036,790 18,803,25014,176 14,176 170,10672,098 72,098 865,576104,692 104,692 1,256,304190,966 190,966 2,291,9861,752,495 1,845,825 16,511,26490% 91% 88%21,745 21,745 260,94079,395 79,395 952,734101,140 101,140 1,213,6745.2% 5.0% 6.5%1,651,355 1,744,685 15,297,5900 0 01,651,355 1,744,685 15,297,59085% 86% 81%
  13. 13. Heartbeat, LLCProjections of IncomeOperation - Year Five 1 2 3Revenue:Sales Contracts Set-up (New) 93,330 93,330 98,820Contracts Monthly Fees 2,036,790 2,130,120 2,223,450Total Gross Revenue 2,130,120 2,223,450 2,322,270Cost of Goods Sold: IT DEPARTMENT 15,656 15,656 15,656 SALES DIVISION 112,503 112,103 112,103 Marketing 115,692 115,692 115,692 Total COGS 243,851 243,451 243,451Gross Profit 1,886,270 1,980,000 2,078,820Gross Profit % 89% 89% 90%Operating Expenses: Customer Service 34,724 34,724 34,724 General & Administrative: 94,400 94,400 94,400 Total Op. Expenses 129,124 129,124 129,124 Percent of Gross Revenue 6.1% 5.8% 5.6%Operating Profit (Loss) 1,757,146 1,850,876 1,949,696Other Income (Expense): Interest Income (Expense) 0 0 0Net Income (Loss) 1,757,146 1,850,876 1,949,696Income (Loss) % of Revenue 82% 83% 84%
  14. 14. 4 5 6 7 8 9 1098,820 104,310 104,310 109,800 109,800 115,290 115,2902,322,270 2,421,090 2,525,400 2,629,710 2,739,510 2,849,310 2,964,6002,421,090 2,525,400 2,629,710 2,739,510 2,849,310 2,964,600 3,079,89015,656 15,656 15,656 15,656 15,656 15,656 15,656112,103 112,103 112,103 112,103 112,103 112,103 112,103115,692 115,692 115,692 115,692 115,692 115,692 115,692243,451 243,451 243,451 243,451 243,451 243,451 243,4512,177,640 2,281,950 2,386,260 2,496,060 2,605,860 2,721,150 2,836,44090% 90% 91% 91% 91% 92% 92%34,724 34,724 34,724 34,724 34,724 34,724 34,72494,400 94,400 94,400 94,400 94,400 94,400 94,400129,124 129,124 129,124 129,124 129,124 129,124 129,1245.3% 5.1% 4.9% 4.7% 4.5% 4.4% 4.2%2,048,516 2,152,826 2,257,136 2,366,936 2,476,736 2,592,026 2,707,3160 0 0 0 0 0 02,048,516 2,152,826 2,257,136 2,366,936 2,476,736 2,592,026 2,707,31685% 85% 86% 86% 87% 87% 88%
  15. 15. 11 12 Total120,780 120,780 1,284,6603,079,890 3,200,670 31,122,8103,200,670 3,321,450 32,407,47015,656 15,656 187,866112,103 112,103 1,345,636115,692 115,692 1,388,304243,451 243,451 2,921,8062,957,220 3,078,000 29,485,66492% 93% 91%34,724 34,724 416,68894,400 97,170 1,135,564129,124 131,894 1,552,2524.0% 4.0% 4.8%2,828,096 2,946,106 27,933,4120 0 02,828,096 2,946,106 27,933,41288% 89% 86%
  16. 16. Heartbeat LLCProjections of IncomeCombine Years 1-5Revenue from Operation: Year One Year Two Year ThreeRevenue:Sales Contracts Set-up (New) 137,250 318,420 625,860Contracts Monthly Fees 506,178 3,129,300 8,525,970Total Gross Revenue 643,428 3,447,720 9,151,830 Growth rateCost of Goods Sold: IT DEPARTMENT 119,491 132,942 152,346 SALES DIVISION 313,904 587,421 1,190,386 Marketing 200,304 992,304 1,124,304 Total COGS 633,699 1,712,667 2,467,036 9,729 1,735,054 6,684,794Gross ProfitGross Profit %Operating Expenses: Customer Service 24,824 51,728 139,500 General & Administrative: 234,204 487,914 671,874 Total Op. Expenses 259,028 539,642 811,374 Percent of Gross RevenueOperating Profit (Loss) (224,475) 1,195,412 5,873,420Other Income (Expense):Interest Income (Expense)Net Income (Loss) (224,475) 1,195,412 5,873,420
  17. 17. Year Four Year Five Combined955,260 1,284,660 3,321,45017,847,990 31,122,810 61,132,24818,803,250 32,407,470 64,453,698170,106 187,866 762,751865,576 1,345,636 4,302,9231,256,304 1,388,304 4,961,5202,291,986 2,921,806 10,027,19316,511,264 29,485,664 54,426,505260,940 416,688 893,680952,734 1,135,564 3,482,2901,213,674 1,552,252 4,116,94215,297,590 27,933,412 50,075,35815,297,590 27,933,412 50,075,358
  18. 18. Heartbeat LLCProjection of Cash FlowsOperation - Year One 1 2Operating ActivitiesReceipts from Customers 0 0Payments for Cost of Goods Sold (33,980) (33,980)Payments for Operating Costs (19,517) (19,517)Interest Payments 0 0Taxes Paid 0 0Non-Cash Expenses: (Adding back) Depreciation 258 258 Amortization 0 0Cash Provided by or (Used) in Operations (53,239) (53,239)Financing Activities: L.O.C. 0 0 Notes Payable 0 0Cash Provided by or(Used) in Financing Activities 0 0Investing Activities: Purchases not on lease (15,500) 0 Equipment and Furniture Leases 0 0 Issue of Equity to Investors 250,000 0Cash Provided by or (Used) in Investing Activities 234,500 0Net Cash Flow This Month 181,261 (53,239)Beginning Cash Balance This Period 0 181,261Ending Cash Balance This Period 181,261 128,022
  19. 19. 3 4 5 6 7 8 91,098 5,490 21,960 38,430 54,900 71,370 87,840(45,460) (48,060) (58,798) (59,060) (59,060) (59,060) (59,060)(19,517) (19,517) (22,620) (22,620) (22,620) (22,620) (22,620)0 0 0 0 0 0 00 0 0 0 0 0 0258 258 258 258 261 261 2610 0 0 0 0 0 0(63,621) (61,829) (59,200) (42,992) (26,519) (10,049) 6,4210 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 (150) 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 (150) 0 0(63,621) (61,829) (59,200) (42,992) (26,519) (10,049) 6,421128,022 64,401 2,572 (56,628) (99,620) (126,139) (136,188)64,401 2,572 (56,628) (99,620) (126,139) (136,188) (129,767)
  20. 20. 10 11 12 Year One104,310 120,780 137,250 643,428(59,060) (59,060) (59,060) (633,699)(22,620) (22,620) (22,620) (259,028)0 0 0 00 0 0 0261 261 261 3,1140 0 0 022,891 39,361 55,831 (246,185)0 0 0 00 0 0 00 0 0 00 0 0 (15,650)0 0 0 00 0 0 250,0000 0 0 234,35022,891 39,361 55,831(129,767) (106,877) (67,516)(106,877) (67,516) (11,685)
  21. 21. Heartbeat LLCProjection of Cash FlowsOperation - Year Two 1 2Operating ActivitiesReceipts from Customers 153,720 170,190Payments for Cost of Goods Sold (127,648) (127,499)Payments for Operating Costs (45,043) (45,043)Interest Payments 0 0Taxes Paid (Not displayed) 0 0Non-Cash Expenses: (Adding back) Depreciation 332 332 Amortization 0 0Cash Provided by or(Used in) Operations (18,639) (2,019)Financing Activities: L.O.C. 0 0 Notes Payable 0 0 Preferred Stock 0 0 Common Stock 0 0 Common Stock Options 0 0Cash Provided by or(Used in) Financing Activities 0 0Investing Activities: Purchases not on lease (8,300) 0 Equipment and Furniture Leases 0 0 Issue of Equity to Investors 0 0Cash Provided by or (Used in) Investing Activities (8,300) 0Net Cash Flow This Month (26,939) (2,019)Beginning Cash Balance This Period (11,685) (38,623)Ending Cash Balance This Period (38,623) (40,642)
  22. 22. 3 4 5 6 7 8 9192,150 214,110 236,070 263,520 290,970 318,420 351,360(132,499) (132,899) (132,499) (137,499) (149,521) (149,521) (154,521)(45,043) (45,043) (44,906) (44,906) (44,944) (44,944) (44,944)0 0 0 0 0 0 00 0 0 0 0 0 0332 349 349 349 366 366 3660 0 0 0 0 0 014,941 36,518 59,015 81,465 96,872 124,322 152,2620 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 (1,050) 0 0 (1,050) 0 00 0 0 0 0 0 00 0 0 0 0 0 00 (1,050) 0 0 (1,050) 0 014,941 35,468 59,015 81,465 95,822 124,322 152,262(40,642) (25,701) 9,767 68,782 150,247 246,068 370,390(25,701) 9,767 68,782 150,247 246,068 370,390 522,651
  23. 23. 10 11 12 Year Two384,300 417,240 455,670 3,447,720(154,521) (154,521) (159,521) (1,712,667)(44,944) (44,944) (44,944) (539,642)0 0 0 00 0 0 0366 366 366 4,2390 0 0 0185,202 218,142 251,572 1,199,6510 0 0 00 0 0 00 0 0 00 0 0 00 0 0 00 0 0 00 0 0 (10,400)0 0 0 00 0 0 00 0 0 (10,400)185,202 218,142 251,572522,651 707,853 925,994707,853 925,994 1,177,566
  24. 24. Heartbeat LLCProjection of Cash FlowsOperation - Year Three 1 2Operating ActivitiesReceipts from Customers 494,100 532,530Payments for Cost of Goods Sold (193,453) (193,053)Payments for Operating Costs (67,615) (67,615)Interest Payments 0 0Taxes Paid (Not displayed) 0 0Non-Cash Expenses: (Adding back) Depreciation 503 503 Amortization 0 0Cash Provided by or(Used in) Operations 233,536 272,366Financing Activities: L.O.C. 0 0 Notes Payable 0 0 Preferred Stock 0 0 Common Stock 0 0 Common Stock Options 0 0Cash Provided by or(Used in) Financing Activities 0 0Investing Activities: Purchases not on lease (8,200) 0 Equipment and Furniture Leases 0 0 Issue of Equity to Investors 0 0Cash Provided by or (Used in) Investing Activities (8,200) 0Net Cash Flow This Month 225,336 272,366Beginning Cash Balance This Period 1,177,566 1,402,901Ending Cash Balance This Period 1,402,901 1,675,267
  25. 25. 3 4 5 6 7 8 9576,450 620,370 669,780 719,190 774,090 828,990 889,380(198,053) (198,053) (203,053) (203,053) (208,053) (208,053) (213,053)(67,615) (67,615) (67,615) (67,615) (67,615) (67,615) (67,615)0 0 0 0 0 0 00 0 0 0 0 0 0503 503 503 503 503 503 5030 0 0 0 0 0 0311,286 355,206 399,616 449,026 54,834 553,826 609,2160 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 0311,286 355,206 399,616 449,026 54,834 553,826 609,2161,675,267 1,986,552 2,341,758 2,741,373 3,190,399 3,245,233 3,799,0581,986,552 2,341,758 2,741,373 3,190,399 3,245,233 3,799,058 4,408,274
  26. 26. 10 11 12 Year Three949,770 1,015,650 1,081,530 9,151,830(213,053) (218,053) (218,053) (2,467,036)(67,615) (67,615) (67,615) (811,374)0 0 0 00 0 0 0503 503 503 6,0360 0 0 0669,606 730,486 796,366 5,435,3650 0 0 00 0 0 00 0 0 00 0 0 00 0 0 00 0 0 00 0 0 (8,200)0 0 0 00 0 0 00 0 0 (8,200)669,606 730,486 796,3664,408,274 5,077,879 5,808,3655,077,879 5,808,365 6,604,730
  27. 27. Heartbeat LLCProjection of Cash FlowsOperation - Year Four 1 2Operating ActivitiesReceipts from Customers 1,147,410 1,213,290Payments for Cost of Goods Sold (191,366) (190,966)Payments for Operating Costs (101,140) (101,140)Interest Payments 0 0Taxes Paid (Not displayed) 0 0Non-Cash Expenses: (Adding back) Depreciation 667 667 Amortization 0 0Cash Provided by or(Used in) Operations 855,572 921,852Financing Activities: L.O.C. 0 0 Notes Payable 0 0 Preferred Stock 0 0 Common Stock 0 0 Common Stock Options 0 0Cash Provided by or(Used in) Financing Activities 0 0Investing Activities: Purchases not on lease (9,850) 0 Equipment and Furniture Leases 0 0 Issue of Equity to Investors 0 0Cash Provided by or (Used in) Investing Activities (9,850) 0Net Cash Flow This Month 845,722 921,852Beginning Cash Balance This Period 6,604,730 7,450,452Ending Cash Balance This Period 7,450,452 8,372,304
  28. 28. 3 4 5 6 7 8 91,284,660 1,356,030 1,432,890 1,509,750 1,592,100 1,674,450 1,762,290(190,966) (190,966) (190,966) (190,966) (190,966) (190,966) (190,966)(101,140) (101,140) (101,140) (101,140) (101,140) (101,140) (101,140)0 0 0 0 0 0 00 0 0 0 0 0 0667 667 667 667 667 667 6670 0 0 0 0 0 0993,222 1,064,592 1,141,452 1,218,312 1,300,662 1,383,012 1,470,8520 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 0993,222 1,064,592 1,141,452 1,218,312 1,300,662 1,383,012 1,470,8528,372,304 9,365,526 10,430,118 11,571,570 12,789,882 14,090,544 15,473,5569,365,526 10,430,118 11,571,570 12,789,882 14,090,544 15,473,556 16,944,408
  29. 29. 10 11 12 Year Four1,850,130 1,943,460 2,036,790 18,803,250(190,966) (190,966) (190,966) (2,291,986)(101,140) (101,140) (101,140) (1,213,674)0 0 0 00 0 0 0667 667 667 8,0040 0 0 01,558,692 1,652,022 1,745,352 15,305,5940 0 0 00 0 0 00 0 0 00 0 0 00 0 0 00 0 0 00 0 0 (9,850)0 0 0 00 0 0 00 0 0 (9,850)1,558,692 1,652,022 1,745,35216,944,408 18,503,100 20,155,12218,503,100 20,155,122 21,900,474
  30. 30. Heartbeat LLCProjection of Cash FlowsOperation - Year Five 1 2Operating ActivitiesReceipts from Customers 2,223,450 2,223,450Payments for Cost of Goods Sold (243,851) (243,451)Payments for Operating Costs (129,124) (129,124)Interest Payments 0 0Taxes Paid (Not displayed) 0 0Non-Cash Expenses: (Adding back) Depreciation 667 667 Amortization 0 0Cash Provided by or(Used in) Operations 1,851,143 1,851,543Financing Activities: L.O.C. 0 0 Notes Payable 0 0 Preferred Stock 0 0 Common Stock 0 0 Common Stock Options 0 0Cash Provided by or(Used in) Financing Activities 0 0Investing Activities: Purchases not on lease (5,050) 0 Equipment and Furniture Leases 0 0 Issue of Equity to Investors 0 0Cash Provided by or (Used in) Investing Activities (5,050) 0Net Cash Flow This Month 1,846,093 1,851,543Beginning Cash Balance This Period 21,900,474 23,746,567Ending Cash Balance This Period 23,746,567 25,598,110
  31. 31. 3 4 5 6 7 8 92,322,270 2,421,090 2,525,400 2,629,710 256,836 2,849,310 2,964,600(243,451) (243,451) (243,451) (243,451) (243,451) (243,451) (243,451)(129,124) (129,124) (129,124) (129,124) (129,124) (129,124) (129,124)0 0 0 0 0 0 00 0 0 0 0 0 0667 667 667 667 667 667 6670 0 0 0 0 0 01,950,363 2,049,183 2,153,493 2,257,803 -115,071 2,477,403 2,592,6930 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 01,950,363 2,049,183 2,153,493 2,257,803 -115,071 2,477,403 2,592,69325,598,110 27,548,473 29,597,656 31,751,149 34,008,952 33,893,881 36,371,28427,548,473 29,597,656 31,751,149 34,008,952 33,893,881 36,371,284 38,963,977
  32. 32. 10 11 12 Year Five3,079,890 3,200,670 3,321,450 30,018,126(243,451) (243,451) (243,451) (2,921,806)(129,124) (129,124) (131,894) (1,552,252)0 0 0 00 0 0 0667 667 667 8,0040 0 0 02,707,983 2,828,763 2,946,773 25,552,0720 0 0 00 0 0 00 0 0 00 0 0 00 0 0 00 0 0 00 0 0 (5,050)0 0 0 00 0 0 00 0 0 (5,050)2,707,983 2,828,763 2,946,77338,963,977 41,671,960 44,500,72341,671,960 44,500,723 47,447,496
  33. 33. Hearthbeat LLC Proforma of Projected Earnings - DATA SHEET ONLYYEAR ONE Increment 1New Sales Contracts (Monthly) 0Number of Contracts 0Revenues:Sales Contracts Set-up (New) - based on 100 Bed Facility 0Contracts Monthly Fees 0Total Gross Revenue 0Cost of Goods Sold:IT DEPARTMENT 1 Vice President of Engineering 0 0 Manager of Engineering 6,667 6,667 Staff 0 0Benefits 33% 2,200Rent 263 263Software 300 300Insurance 0 0Telephone +Cell 300 300Freight & Postage 25 25Supplies 50 50Travel 100 100Depreciation 53 53 Total Engineering Operating Expense 9,958Sales Division Number of Sales Staff 1 Number of Sales Contracts 0 Sales Manager 5,000 5,000 Assistant to Sales Manager 0 0 Administrative Staff 0 0 Sales Staff Full-time Position 6,000 0Commissions on Contracts 0% 0Benefits & Payroll Taxes 33% 1,650Recruiting 400 0Rent 20 Sq feet per Salesperson 263 263Insurance Premiums 0 0Telephone + Cell 300 300Supplies 50 50Travel 1,500 0Meals 600 0Initial Training 0 0Incentives Accural 125,000 0Depreciation 68 68 Total Sales Division Operating Expense 7,331Number Salesmen 4Number of Contracts 0Marketing 1 Vp Mktg 5,000 5,000 Staff 0 0Benefits 33% 1,650Rent 175 175Insurance 0 0Telephone 300 300Freight & Postage 2,000 2,000Supplies 1,000 1,000Travel 1,500 1,500Advertising 60,000 5,000Depreciation 67 67 Total Marketing Operating Expense 16,692Total Cost of Goods Sold 33,980Gross Profit (33,980)Operating Expenses:
  34. 34. Customer Service 0 Director 0 0 Assistant Director 0 0 Team Supervisor 0 0 Staff 2,000 0Benefits 33% 0Rent 175 0Insurance 0 0Telephone 100 0Postage 50 0Supplies 50 0Depreciation 0 0 Total Customer Serv. Operating Expense 0General & Administrative: 2Chief Executive Officer (CEO) 6,000 6,000Office Mgr/Receptionist 2,400 2,400Chief Financial Officer (CFO) 0 0Chief Legal Counsel (CLC) 0 0Accounting: Controller 0 0 Assistant Controller 0 0 Accounts Payable 0 0 Accounts Receivable 0 0 Payroll 0 0Human Resources Director 0 0 Office Receptionist 0 0Training Director 0 0 Assistant Director 0 0 Staff 0 0Benefits 33% 2,772Rent 263 525Insurance 2,500 2,500Telephone 50 100Freight & Postage 25 50Subscriptions & Licenses 50 100Supplies 100 200Travel 1,500 1,500Professional Services 3,000 3,000IPO Consultanting 0 0Seminars & Conferences 200 200Training 0 0Miscellaneous expenses 50 100Amortization of Goodwill 0 0Depreciation 70 70 Total General Admin. Operating Expense 19,517Total Operating Expenses 19,517Operating Profit (Loss) (53,497)Other Income (Expense) Interest Expense (Income) 0 0Net Income Before Taxes & Depreciation (53,497)Income Taxes - State & Federal 0Net Income After Taxes (53,497)Total Losses Yr-1 (53,497)CAPITAL EXPENDITURESIT Capital Expenditures: 1Equipment, Furniture, Computers Server 2,000 2,000 Desktop 750 750 Furniture 500 500 Telephone 125 125 Cell Phone 300 300 Monthly Engineering Capital Purchase 3,675
  35. 35. Total Engineering Capital Purchase 3,675Sales Division Capital Expenditures:Equipment, Furniture, Computers Laptop 1,000 1,000 Desktop 750 750 Printer 300 300 Copier 0 0 Multi-Media Projector 1,000 1,000 Furniture 500 500 Telephone 125 125 Cell Phone 300 300 Monthly Sales Division Capital Purchase 3,975 Total Sales Division Capital Purchase 3,975Marketing Capital Expenditures:Equipment, Furniture, Computers Desktop 750 750 Multi-Media Projector 1,000 1,000 Furniture 500 500 Telephone 125 125 Monthly Marketing Capital Purchase 2,375 Total Marketing Capital Purchase 2,375Customer Service Capital ExpendituresEquipment, Furniture, Computers Desktop 750 750 Furniture 500 500 Telephone 125 125Monthly Customer Service Capital Expense 1,375Total Customer Service Capital Expense 1,375General Administration Capital Expense 1Equipment, Furniture, Computers Laptop computer 1,000 1,000 Server 0 0 Desktop computer 750 750 Small Printer 300 300 Printer 1,500 1,500 Copier 2,000 2,000 Multi-Media Projector 0 0 Furniture 500 500 Telephone 125 125 Cell phone 300 300 Monthly Customer Service Capital Expense 6,475 Total Customer Service Capital Expense 6,475 Total Purchases Year One 17,875 Total Deprecitation Year One 258
  36. 36. 2 3 4 5 6 7 80 1 4 15 15 15 150 1 5 20 35 50 650 1,098 4,392 16,470 16,470 16,470 16,4700 0 1,098 5,490 21,960 38,430 54,9000 1,098 5,490 21,960 38,430 54,900 71,3701 1 1 1 1 1 10 0 0 0 0 0 06,667 6,667 6,667 6,667 6,667 6,667 6,6670 0 0 0 0 0 02,200 2,200 2,200 2,200 2,200 2,200 2,200263 263 263 263 263 263 263300 300 300 300 300 300 3000 0 0 0 0 0 0300 300 300 300 300 300 30025 25 25 25 25 25 2550 50 50 50 50 50 50100 100 100 100 100 100 10053 53 53 53 53 53 539,958 9,958 9,958 9,958 9,958 9,958 9,9581 1 1 1 1 1 10 1 2 2 2 2 25,000 5,000 5,000 5,000 5,000 5,000 5,0000 0 0 0 0 0 00 0 0 0 0 0 00 6,000 6,000 6,000 6,000 6,000 6,0000 0 0 0 0 0 01,650 3,630 3,630 3,630 3,630 3,630 3,6300 400 0 0 0 0 0263 263 263 0 263 263 2630 0 0 0 0 0 0300 300 300 300 300 300 30050 50 50 50 50 50 500 1,500 1,500 1,500 1,500 1,500 1,5000 600 600 600 600 600 6000 0 0 0 0 0 00 1,000 4,000 15,000 15,000 15,000 15,00068 68 68 68 68 68 687,331 18,811 21,411 32,148 32,411 32,411 32,4114 4 4 4 4 4 40 0 0 0 0 0 01 1 1 1 1 1 15,000 5,000 5,000 5,000 5,000 5,000 5,0000 0 0 0 0 0 01,650 1,650 1,650 1,650 1,650 1,650 1,650175 175 175 175 175 175 1750 0 0 0 0 0 0300 300 300 300 300 300 3002,000 2,000 2,000 2,000 2,000 2,000 2,0001,000 1,000 1,000 1,000 1,000 1,000 1,0001,500 1,500 1,500 1,500 1,500 1,500 1,5005,000 5,000 5,000 5,000 5,000 5,000 5,00067 67 67 67 67 67 6716,692 16,692 16,692 16,692 16,692 16,692 16,69233,980 45,460 48,060 58,798 59,060 59,060 59,060(33,980) (44,362) (42,570) (36,838) (20,630) (4,160) 12,310
  37. 37. 0 0 0 1 1 1 10 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 2,000 2,000 2,000 2,0000 0 0 660 660 660 6600 0 0 175 175 175 1750 0 0 0 0 0 00 0 0 100 100 100 1000 0 0 50 50 50 500 0 0 50 50 50 500 0 0 68 68 68 680 0 0 3,103 3,103 3,103 3,1032 2 2 2 2 2 26,000 6,000 6,000 6,000 6,000 6,000 6,0002,400 2,400 2,400 2,400 2,400 2,400 2,4000 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 02,772 2,772 2,772 2,772 2,772 2,772 2,772525 525 525 525 525 525 5252,500 2,500 2,500 2,500 2,500 2,500 2,500100 100 100 100 100 100 10050 50 50 50 50 50 50100 100 100 100 100 100 100200 200 200 200 200 200 2001,500 1,500 1,500 1,500 1,500 1,500 1,5003,000 3,000 3,000 3,000 3,000 3,000 3,0000 0 0 0 0 0 0200 200 200 200 200 200 2000 0 0 0 0 0 0100 100 100 100 100 100 1000 0 0 0 0 0 070 70 70 70 70 70 7019,517 19,517 19,517 19,517 19,517 19,517 19,51719,517 19,517 19,517 22,620 22,620 22,620 22,620 (53,497) (63,879) (62,087) (59,458) (43,250) (26,780) (10,310)0 0 0 0 0 0 0 (53,497) (63,879) (62,087) (59,458) (43,250) (26,780) (10,310)0 0 0 0 0 0 0 (53,497) (63,879) (62,087) (59,458) (43,250) (26,780) (10,310) (53,497) (63,879) (62,087) (59,458) (43,250) (26,780) (10,310)1 1 1 1 1 1 10 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 0
  38. 38. 0 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 01 1 1 1 1 1 10 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 0258 258 258 326 326 326 326
  39. 39. 9 10 11 12 Year One15 15 15 15 12580 95 110 12516,470 16,470 16,470 16,470 137,25071,370 87,840 104,310 120,780 506,17887,840 104,310 120,780 137,250 643,4281 1 1 1 120 0 0 0 06,667 6,667 6,667 6,667 80,0040 0 0 0 02,200 2,200 2,200 2,200 26,401263 263 263 263 3,150300 300 300 300 3,6000 0 0 0 0300 300 300 300 3,60025 25 25 25 30050 50 50 50 600100 100 100 100 1,20053 53 53 53 6369,958 9,958 9,958 9,958 119,4911 1 1 12 2 2 25,000 5,000 5,000 5,000 60,0000 0 0 0 00 0 0 0 06,000 6,000 6,000 6,000 60,0000 0 0 0 03,630 3,630 3,630 3,630 39,6000 0 0 0 400263 263 263 263 2,8880 0 0 0 0300 300 300 300 3,60050 50 50 50 6001,500 1,500 1,500 1,500 15,000600 600 600 600 6,0000 0 0 0 015,000 15,000 15,000 15,000 125,00068 68 68 68 81632,411 32,411 32,411 32,411 313,9044 4 4 40 0 0 01 1 1 15,000 5,000 5,000 5,000 60,0000 0 0 0 01,650 1,650 1,650 1,650 19,800175 175 175 175 2,1000 0 0 0 0300 300 300 300 3,6002,000 2,000 2,000 2,000 24,0001,000 1,000 1,000 1,000 12,0001,500 1,500 1,500 1,500 18,0005,000 5,000 5,000 5,000 60,00067 67 67 67 80416,692 16,692 16,692 16,692 200,30459,060 59,060 59,060 59,060 633,69928,780 45,250 61,720 78,190 9,729
  40. 40. 1 1 1 1 80 0 0 0 00 0 0 0 00 0 0 0 02,000 2,000 2,000 2,000 16,000660 660 660 660 5,280175 175 175 175 1,4000 0 0 0 0100 100 100 100 80050 50 50 50 40050 50 50 50 40068 68 68 68 5443,103 3,103 3,103 3,103 24,8242 2 2 2 246,000 6,000 6,000 6,000 72,0002,400 2,400 2,400 2,400 28,8000 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 02,772 2,772 2,772 2,772 33,264525 525 525 525 6,3002,500 2,500 2,500 2,500 30,000100 100 100 100 1,20050 50 50 50 600100 100 100 100 1,200200 200 200 200 2,4001,500 1,500 1,500 1,500 18,0003,000 3,000 3,000 3,000 36,0000 0 0 0 0200 200 200 200 2,4000 0 0 0 0100 100 100 100 1,2000 0 0 0 070 70 70 70 84019,517 19,517 19,517 19,517 234,20422,620 22,620 22,620 22,620 6,160 22,630 39,100 55,570 (249,299)0 0 0 0 0 6,160 22,630 39,100 55,570 (249,299)0 0 0 0 0 6,160 22,630 39,100 55,570 (249,299) 6,160 22,630 39,100 55,570 (249,299)1 1 1 10 0 0 0 2,0000 0 0 0 7500 0 0 0 5000 0 0 0 1250 0 0 0 3000 0 0 0 3,675
  41. 41. 0 0 0 0 3,6750 0 0 0 1,0000 0 0 0 7500 0 0 0 3000 0 0 0 00 0 0 0 1,0000 0 0 0 5000 0 0 0 1250 0 0 0 3000 0 0 0 3,9750 0 0 0 4,1000 0 0 0 7500 0 0 0 1,0000 0 0 0 5000 0 0 0 1250 0 0 0 2,3750 0 0 0 2,3750 0 0 0 7500 0 0 0 5000 0 0 0 1250 0 0 0 1,3750 0 0 0 1,3751 1 1 10 0 0 0 1,0000 0 0 0 00 0 0 0 7500 0 0 0 3000 0 0 0 1,5000 0 0 0 2,0000 0 0 0 00 0 0 0 5000 0 0 0 1250 0 0 0 3000 0 0 0 6,4750 0 0 0 6,4750 0 0 0 17,875326 326 326 326 3,640
  42. 42. Heartbeat LLC Proforma of Projected Earnings - DATA SHEET ONLYYEAR TWO Increment 1New Sales Contracts (Monthly) 15Number of Contracts 140Revenues:Sales Contracts Set-up (New) - Based on 100 bed facility x6 16,470Contracts Monthly Fees 137,250Total Gross Revenue 153,720Cost of Goods Sold:IT DEPARTMENT 1 Vice President of Engineering 0 0 Manager of Engineering 7,500 7,500 Staff 0 0Benefits 33% 2,475Rent 263 263Software 300 300Insurance 0 0Telephone + Cell 300 300Freight & Postage 50 50Supplies 75 75Travel 200 200Depreciation 53 53 Total Engineering Operating Expense 11,216SALES DIVISION Number of Sales Staff 1 Number of Sales Contracts 4 Sales Manager 5,000 5,000 Assistant to Sales Manager 0 0 Administrative Staff 0 0 Sales Staff Full Time 7,000 7,000Commissions on Contracts 0% 0Benefits & Payroll Taxes 33% 3,960Recruiting 400 0Rent 263 263Insurance 0 0Telephone + Cell 300 300Supplies 50 50Travel 1,500 1,500Meals 600 600Initial Training 0 0Incentives Accural 290,000 15,000Depreciation calculation good for 3 xxx 68 68 Total Sales Division Operating Expense 33,741Number Salesmen 6Number of Contracts 1Marketing 1 Director VP Mrkt 5,000 5,000 Staff 0 0Benefits 33% 1,650Rent 175 175Insurance 0 0Telephone 300 300Freight & Postage 3,000 3,000Supplies 1,000 1,000Travel 1,500 1,500Advertising 70,000 70,000Depreciation 67 67 Total Marketing Operating Expense 82,692Total Cost of Goods Sold 127,648Gross Profit 26,072Operating Expenses:
  43. 43. Customer Service 1 Director 0 0 Assistant Director 0 0 Team Supervisor 0 0 Staff 3,000 3,000Benefits 33% 990Rent 175 175Insurance 0 0Telephone 150 150Postage 25 25Supplies 25 25Depreciation 18 18 Total Customer Serv. Operating Expense 4,383General & Administrative: 5Chief Executive Officer (CEO) 6,000 6,000Office Mgr/Receptionist 3,400 3,400Chief Financial Officer (CFO) 0 0Chief Legal Counsel (CLC) 0 0Accounting: Controller 0 0 Assistant Controller 0 0 Accounts Payable 0 0 Accounts Receivable 0 0 Payroll 0 0Human Resources: Director 0 0 Office Receptionist 0 0Training: Director 0 0 Assistant Director 0 0 Staff 0 0Benefits 33% 3,102Rent 263 1,313Insurance 2,500 2,500Telephone 50 250Freight & Postage 50 250Subscriptions & Licenses 75 375Supplies 150 750Travel 2,500 12,500Professional Services 9,000 9,000IPO Consultanting 0 0Seminars & Conferences 400 400Training 0 0Miscellaneous expenses 150 750Amortization of Goodwill 0 0Depreciation 70 70 Total General Admin. Operating Expense 40,660Total Operating Expenses 45,043Operating Profit (Loss) (18,971)Other Income (Expense) Interest Expense (Income) 0 0Net Income Before Taxes & Depreciation (18,971)Income Taxes - State & Federal 0Net Income After Taxes (18,971)Total Losses Yr-2 (18,971)CAPITAL EXPENDITURESIT Capital Expenditures: 1Equipment, Furniture, Computers Server 2,000 0 Desktop 750 0 Furniture 500 0 Telephone 125 125 Cell Phone 300 300 Monthly Engineering Capital Expense 425
  44. 44. Total Engineering Capital Purchase 425Sales Division Capital Expenditures:Equipment, Furniture, Computers Laptop 1,000 1,000 Desktop 750 750 Printer 300 300 Copier 0 0 Multi-Media Projector 0 0 Furniture 500 500 Telephone 125 125 Cell Phone 300 300 Monthly Sales Division Capital 2,975 Total Sales Division Capital Purchase 2,975Marketing Capital Expenditures:Equipment, Furniture, Computers Desktop 750 750 Multi-Media Projector 0 0 Furniture 500 0 Telephone 125 125 Monthly Marketing Capital Purchase 875 Total Marketing Capital Purchase 875Customer Service Capital ExpendituresEquipment, Furniture, Computers Desktop 750 750 Furniture 500 500 Telephone 125 125 Monthly CS Capital Purchase 1,375 Total Customer Service Capital 1,375General Administration Capital Expenses 1Equipment, Furniture, Computers Laptop computer 1,000 1,000 Server 2,000 0 Desktop computer 750 750 Small Printer 300 300 Printer 1,500 1,500 Copier 0 0 Multi-Media Projector 0 0 Furniture 500 500 Telephone 125 125 Cell phone 300 300 Monthly G&A Capital Purchase 4,475 Total G&A Capital Purchases 4,475 Total Purchases Year Two 10,125 Total Deprecitation Year One 276
  45. 45. 2 3 4 5 6 7 815 20 20 20 25 25 25155 175 195 215 240 265 29016,470 21,960 21,960 21,960 27,450 27,450 27,450153,720 170,190 192,150 214,110 236,070 263,520 290,970170,190 192,150 214,110 236,070 263,520 290,970 318,4201 1 1 1 1 1 10 0 0 0 0 0 07,500 7,500 7,500 7,500 7,500 7,500 7,5000 0 0 0 0 0 02,475 2,475 2,475 2,475 2,475 2,475 2,475113 113 113 113 113 113 113300 300 300 300 300 300 3000 0 0 0 0 0 0300 300 300 300 300 300 30050 50 50 50 50 50 5075 75 75 75 75 75 75200 200 200 200 200 200 20053 53 53 53 53 53 5311,066 11,066 11,066 11,066 11,066 11,066 11,0661 1 1 1 1 2 24 4 4 4 4 6 65,000 5,000 5,000 5,000 5,000 5,000 5,0000 0 0 0 0 0 00 0 0 0 0 0 07,000 7,000 7,000 7,000 7,000 14,000 14,0000 0 0 0 0 0 03,960 3,960 3,960 3,960 3,960 6,270 6,2700 0 400 0 0 0 0263 263 263 263 263 525 5250 0 0 0 0 0 0300 300 300 300 300 600 60050 50 50 50 50 100 1001,500 1,500 1,500 1,500 1,500 3,000 3,000600 600 600 600 600 1,200 1,2000 0 0 0 0 0 015,000 20,000 20,000 20,000 25,000 25,000 25,00068 68 68 68 68 68 6833,741 38,741 39,141 38,741 43,741 55,763 55,7636 6 6 6 6 6 61 1 1 1 1 1 11 1 1 1 1 1 15,000 5,000 5,000 5,000 5,000 5,000 5,0000 0 0 0 0 0 01,650 1,650 1,650 1,650 1,650 1,650 1,650175 175 175 175 175 175 1750 0 0 0 0 0 0300 300 300 300 300 300 3003,000 3,000 3,000 3,000 3,000 3,000 3,0001,000 1,000 1,000 1,000 1,000 1,000 1,0001,500 1,500 1,500 1,500 1,500 1,500 1,50070,000 70,000 70,000 70,000 70,000 70,000 70,00067 67 67 67 67 67 6782,692 82,692 82,692 82,692 82,692 82,692 82,692127,499 132,499 132,899 132,499 137,499 149,521 149,52142,692 59,652 81,212 103,572 126,022 141,449 168,899
  46. 46. 1 1 1 1 1 1 10 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 03,000 3,000 3,000 3,000 3,000 3,000 3,000990 990 990 990 990 990 990175 175 175 38 38 76 760 0 0 0 0 0 0150 150 150 150 150 150 15025 25 25 25 25 25 2525 25 25 25 25 25 2518 18 18 18 18 18 184,383 4,383 4,383 4,246 4,246 4,284 4,2845 5 5 5 5 5 56,000 6,000 6,000 6,000 6,000 6,000 6,0003,400 3,400 3,400 3,400 3,400 3,400 3,4000 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 03,102 3,102 3,102 3,102 3,102 3,102 3,1021,313 1,313 1,313 1,313 1,313 1,313 1,3132,500 2,500 2,500 2,500 2,500 2,500 2,500250 250 250 250 250 250 250250 250 250 250 250 250 250375 375 375 375 375 375 375750 750 750 750 750 750 75012,500 12,500 12,500 12,500 12,500 12,500 12,5009,000 9,000 9,000 9,000 9,000 9,000 9,0000 0 0 0 0 0 0400 400 400 400 400 400 4000 0 0 0 0 0 0750 750 750 750 750 750 7500 0 0 0 0 0 070 70 70 70 70 70 7040,660 40,660 40,660 40,660 40,660 40,660 40,66045,043 45,043 40,660 40,660 40,660 40,660 40,660 (2,351) 14,609 36,169 58,666 81,116 96,506 123,9560 0 0 0 0 0 0 (2,351) 14,609 36,169 58,666 81,116 96,506 123,9560 0 0 0 0 0 0 (2,351) 14,609 36,169 58,666 81,116 96,506 123,956 (2,351) 14,609 36,169 58,666 81,116 96,506 123,9561 1 1 1 1 1 10 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 0
  47. 47. 0 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 750 00 0 0 0 0 500 00 0 0 0 0 0 00 0 0 0 0 1,250 00 0 0 0 0 1,250 01 1 1 1 1 1 10 0 0 0 0 0 00 0 0 0 0 0 00 0 750 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 250 0 0 0 00 0 0 0 0 0 00 0 0 0 0 0 00 0 1,000 0 0 0 00 0 1,000 0 0 0 00 0 1,000 0 0 1,250 0276 276 276 276 276 276 276
  48. 48. 9 10 11 12 Year Two30 30 30 35 290320 350 380 41532,940 32,940 32,940 38,430 318,420318,420 351,360 384,300 417,240 3,129,300351,360 384,300 417,240 455,670 3,447,7201 1 1 1 120 0 0 0 07,500 7,500 7,500 7,500 90,0000 0 0 0 02,475 2,475 2,475 2,475 29,700113 113 113 113 1,506300 300 300 300 3,6000 0 0 0 0300 300 300 300 3,60050 50 50 50 60075 75 75 75 900200 200 200 200 240053 53 53 53 63611,066 11,066 11,066 11,066 132,9422 2 2 26 6 6 65,000 5,000 5,000 5,000 60,0000 0 0 0 00 0 0 0 014,000 14,000 14,000 14,000 126,0000 0 0 0 06,270 6,270 6,270 6,270 61,3800 0 0 0 400525 525 525 525 4,7250 0 0 0 0600 600 600 600 5,400100 100 100 100 9003,000 3,000 3,000 3,000 27,0001,200 1,200 1,200 1,200 10,8000 0 0 0 030,000 30,000 30,000 35,000 290,00068 68 68 68 81660,763 60,763 60,763 65,763 446,6406 6 6 61 1 1 11 1 1 15,000 5,000 5,000 5,000 60,0000 0 0 0 01,650 1,650 1,650 1,650 19,800175 175 175 175 2,1000 0 0 0 0300 300 300 300 3,6003,000 3,000 3,000 3,000 36,0001,000 1,000 1,000 1,000 12,0001,500 1,500 1,500 1,500 18,00070,000 70,000 70,000 70,000 840,00067 67 67 67 80482,692 82,692 82,692 82,692 992,304154,521 154,521 154,521 159,521 1,712,667196,839 229,779 262,719 296,149 1,735,054
  49. 49. 1 1 1 1 120 0 0 0 00 0 0 0 00 0 0 0 03,000 3,000 3,000 3,000 36,000990 990 990 990 11,88076 76 76 76 1,2320 0 0 0 0150 150 150 150 1,80025 25 25 25 30025 25 25 25 30018 18 18 18 2164,284 4,284 4,284 4,284 51,7285 5 5 5 606,000 6,000 6,000 6,000 72,0003,400 3,400 3,400 3,400 40,8000 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 03,102 3,102 3,102 3,102 37,2241,313 1,313 1,313 1,313 15,7502,500 2,500 2,500 2,500 30,000250 250 250 250 3,000250 250 250 250 3,000375 375 375 375 4,500750 750 750 750 9,00012,500 12,500 12,500 12,500 150,0009,000 9,000 9,000 9,000 108,0000 0 0 0 0400 400 400 400 4,8000 0 0 0 0750 750 750 750 9,0000 0 0 0 070 70 70 70 84040,660 40,660 40,660 40,660 487,91440,660 40,660 40,660 40,660 501,063 151,896 184,836 217,776 251,206 1,195,4120 0 0 0 0 151,896 184,836 217,776 251,206 1,195,4120 0 0 0 0 151,896 184,836 217,776 251,206 1,195,412 151,896 184,836 217,776 251,206 1,195,4121 1 1 10 0 0 0 00 0 0 0 00 0 0 0 00 0 0 0 1250 0 0 0 3000 0 0 0 425
  50. 50. 0 0 0 0 4250 0 0 0 1,0000 0 0 0 7500 0 0 0 3000 0 0 0 00 0 0 0 00 0 0 0 5000 0 0 0 1250 0 0 0 3000 0 0 0 2,9750 0 0 0 2,9750 0 0 0 7500 0 0 0 00 0 0 0 00 0 0 0 1250 0 0 0 8750 0 0 0 8750 0 0 0 1,5000 0 0 0 1,0000 0 0 0 1250 0 0 0 2,6250 0 0 0 2,6251 1 1 10 0 0 0 1,0000 0 0 0 00 0 0 0 1,5000 0 0 0 3000 0 0 0 1,5000 0 0 0 00 0 0 0 00 0 0 0 7500 0 0 0 1250 0 0 0 3000 0 0 0 5,4750 0 0 0 5,4750 0 0 0 12,375276 276 276 276 3,312
  51. 51. Hearthbeat LLC Proforma of Projected Earnings - DATA SHEET ONLYYEAR Three Increment 1New Sales Contracts (Monthly) 35Number of Contracts 450Revenues:Sales Contracts Set-up (New) 38,430Contracts Monthly Fees 455,670Total Gross Revenue 494,100Cost of Goods Sold:IT DEPARTMENT 1 Vice President of Engineering 0 0 Manager of Engineering 8,500 8,500 Staff 0 0Benefits 33% 2,805Rent 263 263Software 300 300Insurance 0 0Telephone + cell 300 300Freight & Postage 75 75Supplies 100 100Travel 300 300Depreciation 53 53 Total Engineering Operating Expenses 12,696SALES DIVISION Number of Sales Staff 3 Number of Sales Contracts 8 Sales Manager 5,000 5,000 Assistant to Sales Manager 3,000 3,000 Administrative Staff 0 0 Sales Staff Full-time Position 8,000 24,000Commissions on Contracts 0% 0Benefits & Payroll Taxes 33% 10,560Recruiting 400 400Rent 263 788Insurance 0 0Telephone + cell 600 1,800Supplies 50 150Travel 1,500 4,500Meals 600 1,800Initial Training 0 0Incentives 570,000 35,000Depreciation calculation good for 3 xxx 68 68 Total Sales Division Operating Expenses 87,066Number Salesmen 6Number of Contracts 6Marketing 1 Director VP Mrkt 5,000 5,000 Staff 0 0Benefits 33% 1,650Rent 175 175Insurance 0 0Telephone 300 300Freight & Postage 4,000 4,000Supplies 1,000 1,000Travel 1,500 1,500Advertising 80,000 80,000Depreciation 67 67 Total Marketing Operating Expense 93,692Total Cost of Goods Sold 193,453Gross Profit 300,647Operating Expenses:

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