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33 South Racing Pitch Presentation
This document introduces Australia's premier sail racing team, composed of Olympic champions, and highlights their participation in the Sydney Act and the Global Extreme Sailing Series. It outlines the target audience of affluent sailing fans, favorable towards sponsorships, and provides statistics on media value and exposure. Additionally, it details the unique guest experience offered to VIPs, emphasizing client relationship building and significant return on investment for sponsors.
33 South Racing Pitch Presentation
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- 2. WE ARE: Australia’s premier sailracing team comprised of Olympic champions Racing in a technically and physically demanding, high performance boat, that rewards teamwork Contesting the Sydney Act in December 2015 and all 8 Acts of the 2016 global Extreme Sailing Series Nice
- 3. Source: IFM/SMS andPerformance Research Surveys Aged between 25-55 Highly driven, well educated and typically holding a managerial (or above) job High income earners Affluent with money to spend and they like to travel. Positive towards sponsorships More likely to buy from brands associated with the sport compared to fans of other sports Passionate about the sport Participate more in their sport than fans of other sports Above average media consumers Will follow from beginning to end, consuming across all types of media on multiple devices OUR FANS ARE:
- 4. GLOBAL SAILING FANS China 31.8M Australia 71,000 France 5.4M UK/ Ireland 3.1M Russia 5.0M NewZealand 149,600 Italy 5.8M Spain 3.6M India 3.6M Germany 3.3M USA 6.2M Poland 2.8M
- 5. GLOBAL MEDIA Source: All statsare for 2013 or 2014 only and are independently evaluated by Havas Media Group. €44.9m in independently evaluated media value for the series in 2014 54 international TV networks broadcast the series into an audience of over 500 million households 5,807 hrs of live streamed coverage viewed online by 105,000 cumulative viewers 778 video produced and shared of ESS in 2014 325,250 live spectators across 8 acts 5536 online articles, across mainstream and sailing media, plus 1046 print.
- 6. RACE FORMAT Stadium sailing format:multiple short, sharp races per day, easy to understand and engaging entertainment for live spectators. Cardif
- 7. THE ULTIMATE EXPERIENCE Give a clientthe greatest sporting experience as a guest sailor VIP guests race on board the boat with the team and take part in morning training sessions No experience necessary, we'll show you the ropes! 1,034 guest sailors have joined teams in 2013 This is Formula 1 on the sea and the only way you can experience being part of a word class team as they compete No more watching from the sideline Source: All stats are for 2013 only and are independently evaluated by Havas Media Group.
- 8. “ “ To get somesense of what it feels like to race this catamaran, imagine being strapped to the bonnet of Jenson Button’s car in a mad free for all against the best rally drivers in the world. And most of the time you are only on two wheels! Tarquin Cooper – Daily Telegraph GUEST SAILORS
- 9. BRAND iShares GOAL Increasedrelationships with clients, leading to greater sales and repetition. LEVEL Series Title sponsors RESULTS 93% of iShares clients agreed that this was one of their top three events. 79% said they would likely increase their usage of iShares. SPONSORSHIP CASE STUDY
- 10. HOW WE CAN HELPYOUR BRAND Team building Client/ Staff reward Global media exposure B2B Networking Premium Hospitality Social media engagement Product showcase Database generation Content creation Olympian product endorsement Significant return can be achieved on these objectives:
- 11. sail@33southracing.com +61 41492740 STEP ONBOARD with 33SR today! Toaccess this unique engagement and leveraging opportunity and to start your journey of success with 33SR, contact 33SR manager Joshua Chant today:
- 12. Presentation proudly preparedby www.presentationstudio.com
Editor's Notes
- #4 The ratio of male to females is reducing, it now lies at 55% male and 45% female Sailors and fans of sailing are higher educated and hold managerial or above position. As to be expected we are better travelled than average. Earn greater than 80K USD p.a. sailing fans and participants are also more positive towards sponsorship and sponsoring brands than participants of other sports. 56% in AB demographic segment, and are avid consumers of technology and consume media via a number of sources.
- #5 Some of the global number of sailors participating in our sport. Not only it is a connected, well travelled and affluent audience as shown earlier, but it is also a fairly broad audience Figure for Australia and New Zealand are participant figures
- #6 This audience is reached in a number of ways, from TV live and episodes, online: live, highlights and 3d Graphics. Social, online and print articles as well as live spectators and live guests. OC sport are projecting the series media value to be worth over 50million euros in 2015
- #7 Racing takes place in the heart of these great cities, as close to the shoreline as they can manage it. The format is completely changed from traditional sailing, no more disappearing over the horizion, no more plain white sails, visually captivating, short and sharp races with regular lead changes. Up to 10 races a day providing day long entertainment.
- #9 In 2013, 1,034 Guest sailors enjoyed this money cant buy experience.