The document summarizes the history and activities of the Cristal Festival, an annual advertising festival held in Crans-Montana, Switzerland since 2009. It began in 2001 with the creation of advertising festivals in France and the Middle East. Over the years it has expanded to include competitions in China, digital innovations, and brand entertainment. The 2012 festival will focus on digital innovations and brand content and entertainment. It brings together over 1000 delegates from 30 countries each year to network, learn, and be inspired through workshops, seminars and screenings of the best advertising creations.

1. 12th SummitforCr t it a M
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12/ DE 20
16 C 12
Cr ns M a -Sw zera
a ont na it l nd

2. Cel ainga erisingsince 20 1
ebr t dv t 0
Creation of the Advertising Film Festival in Méribel , French Alps .
2001
Creation of the MENA Cristal Awards ( Middle East and North Africa ): the
1 st Festival dedicated to the Arabic Advertising Industry .
2005
The Méribel Ad Festival reaches the 1000 delegates & 3000 entries
2008 milestone .
Creation and launch of the China Cristal Awards in Shanghai .
2009 The Méribel Ad Festival becomes the Cristal Festival and moves to Crans Montana
Switzerland .
2010
The Cristal Festival celebrates its 10 th anniversary .
2011 Mr Jimmy Wales , the founder of Wikipedia , participates in the 11 th edition
of the Cristal Festival for an exceptional conference .
2012
The 12 th edition of the Cristal Festival will see the development of ‘ The
Brand Entertainment & Content Summit’ and will focus on Digital
Innovations . 2012 will also see the launch of new festivals in South
America & Africa .

4. W tma us differ ?
ha kes ent
THE ONLY FESTIVAL THAT BRINGS TOGETHER A MIXED
JURY OF LEADING INTERNATIONAL AGENCIES & MAJOR
EUROPEAN ADVERTISERS

5. W tma us differ ?
ha kes ent
AN AMAZING SETTING & RELAXED ATMOSPHERE THAT
PROMOTES NETWORKING & EXCHANGES

6. A PLACE WHERE THE EUROPEAN COMMUNICATION
LEADERS REUNITE IN TO EXCHANGE , NETWORK , LEARN
AND BE INSPIRED

7. OVER A 1000 DELEGATES FROM 30 COUNTRIES , 4
DAYS OF WORKSHOPS , DEBATE , EXHIBITIONS ,
SCREENINGS , MASTER CLASSES AND HIGH - PROFILE
SEMINARS BY INDUSTRY LEADERS

8. SET AT THE END OF THE YEAR WE OFER AN
EXHAUSTIVE SURVEY OF THE BEST ADVERTISING
CREATIONS ANNOUCING MAJOR TRENDS FOR THE
UPCOMING
COMPETITIONS

9. OUR AWARD BOARD INCLUDES A SPECIAL AWARD
DECIDED BY AN EXCLUSIVE JURY PANEL COMPOSED
OF DIRECTORS FROM LEADING EUROPEAN
ADVERTISERS

10. Cr a F iv lin figur
ist l est a es
Attendance :
 A 300% increase in delegate attendance over 10
years
 Over 180 major advertisers participated in 2011
Competitions :
 Over 3000 entries received in 2011
 International entries received from 35 different countries

11. COM T IONS
PE IT
NEW in 2012

12. St aegic Dev opment
rt el s
In line with industry developments our key focus points for
2012 are :
CREATION OF THE BRAND ENTERTAINMENT &
CONTENT SUMMIT
CREATION OF THE DIGITAL INNOVATIONS DIVISION
LAUNCH OF THE YOUNG TALENT FOUNDATION

13. Br nd E era
a nt t inment&Cont Summit
ent
Our aim is to become the worldwide reference & meeting
place for the Brand Entertainment & Content sector
focusing on Music , Gaming , Experiential , Video …
Creation of a competition in 2012, bringing together the most
innovative agencies in the Brand Entertainment sector
( International ).
Workshops & seminars held by industry experts in the brand
entertainment field .
A dedicated networking and meeting place for industry leaders
to meet and exchange on the subject .
A focus on young talent from the brand entertainment sector .

14. Digit lInnov t
a aions
To become the new hub for talent search and
growth opportunities in the Digital Innovations
sector :
Development of the open Data & Visualization Data
sector .
Workshops & seminars dedicated to researching growth
opportunities for Social Media Marketing .
The future of Advertising & Media : new technologies &
new advertising formats .

15. NewT l F t
aent oundaion
As a continuity to the existing talent
contests we have decided to develop
an association dedicated to supporting
young creative talent .
The association aims to support &
reveal new talent within the
advertising and brand entertainment
sectors .

16. Cr a A demies
ist l ca
The Cristal Festival also organises meetings and
seminars all year round
The Academy is a learning & networking
platform open to established members of the
communication industry . Advertising , Media ,
Production , MarCom and Telecom professionals ,
meet regularly to discuss important topics
relating to their community .

17. A demies Pl nned forIt l
ca a ay

18. J yPr
ur esident 20
s 11
Film / Radio / Print / Outd Integrated & Brand
oor Content Cyber & Mobile
Eric Quennoy Filip Nilsson
Mark Waugh
Executive Creative Director Chairman & Executive Creative Director
Global Managing Director Newcast
Wieden + Kennedy Forsman & Bodenfors
at ZenithOptimedia Group
Consumer Marketing Media Design
Marco Tinelli Belinda Rowe Ora Ïto
CEO Managing Partner Worldwide Designer
FullSIX Group Zenith OptimediaGroup Ora-Ïto

19. It l n J y20
aia ur 11
Consumer Marketing Integrated & Brand Production
Content
Bruno Bertelli
ECD
Italian Jury
Lorenzo Marini
President & CD
Karim Bartoletti
Executive Producer
Publicis Group Lorenzo Marini Group Film Master
Film / Radio / Print / Outdoor Consumer Marketing Film / Radio / Print / Outdoor
Riccardo Robiglio Marco Tinelli Andrea Stillacci
ECD CEO Founder & President
Leo Burnett Group FullSIX Group Hererzie

20. T Hea L s E ion
he d iner xhibit

22. ITALIAN INSTITUTIONAL PARTNERS
ITALIAN MEDIA PARTNERS

23. Pr ious at
ev tendees incl
ude:
KEVIN ROBERTS MAURICIO SABOGAL
CEO Worldwide, Saatchi & Saatchi Worldwide Managing Director, Initiative
BRIAN BLOOMER TOM O’KEFFE
Senior Media Manager, Blackberry UK Executive Creative Director, Draftfcb
North America
PAUL SMITH
Regional Creative Director EAME, Ogilvy & AKIRA KAGAMI
Mather Executive Advisor & Global Executive
Creative Advisor, Dentsu
MATT BUELS
Managing Partner, Hungry Man UK OLIVIER ALTMANN
Co President & Executive Creative
DANIEL MOREL Director, Publicis Conseil
Chairman & CEO, Wunderman
RÉMI BABINET
FERNANDA ROMANO Worldwide Creative Director & Co
Global Creative Director of Digital & Experiental, Founder, BETC Euro RSCG
Euro RSCG

24. Pr ious at
ev tendees incl
ude:
MARK TUTSSEL JEAN MARIE DRU
Chief Creative Officer, Leo Burnett Worldwide President, TBWA Worldwide
MAURICE LEVY FERNANDO RODES VILA
Chief Executive Officer , Publicis General Manager, Havas Group
DAVID JONES IAIN JACOB
Global CEO, Havas Worldwide Chief Executive Officer, Starcom
Mediavest Group EMEA
VINCENT BOLLORÉ
Chief Executive Officer, Havas Worldwide CÉCILIA ATTIAS
ex First Lady of France
MICHAEL MAEDEL
President, JWT Worldwide FERNANDO VEGA OLMOS
Creative Chairman, JWT Southern
JOHN HEGARTY Europe & Latin America
Co-Founder & Worldwide Creative Director, BBH
JACQUES SÉGUÉLA
Vice President, Havas Group

25. COM A T KEA
E ND A
BR AHOFF E A
ET R SH IR

26. T NKY F Y AT NT
HA OU OR OUR T E ION
We hope to see you from 12 to 16 December 2012 in Crans Montana !