The document analyzes the font style, images, color, and layout used on the inside pages of the Cambs Times local newspaper. It notes that font size varies with headlines and subheadings in larger text to stand out. Images are used more frequently but smaller than the front page to relate to stories. Color is minimal but adds vibrancy when used for ads and images. The layout uses columns and spreads out images and places ads effectively to entice readers without overwhelming other content.

1. CAMBS TIMES INSIDE PAGE
ANALYSIS

2. Font style and size
• Font sizes vary on this inside page of the
Cambs Times. Whereas the style stays
mostly the same.
• The Headline and subheadings are
obviously going to be larger than the small
text around them. They need to stand out
and catch the readers attention, this then
encourages the reader to look at the
stories and articles on the page.
• The consistent use of font style can
discourage the reader at times, a lack of
variety put across a dull image to the
reader. If it wasn’t for the large font size
used in the headline and subheadings
then people may be completely put off at
reading what's on the page.

3. Images
• The use of images roughly balances
with the amount of text on the page.
• Contrasting with the front page of a
local newspaper there is no main
image centred in the middle of the
page, instead there are smaller but
more frequent images which helps to
relate to the stories on the page.
• The photos also help add vibrancy,
improving the presentation of the
page. Without these image then this
inside page would come across very
bland and boring.

4. Colour
• Like many other local
newspapers the use of colour
is fairly minimal on the inside
pages.
• Adverts and images posses
the only colour on the page.
Even though colour is used
little here, it still adds that
touch of vibrancy that helps
improve appeal to the reader.
• Most of the colour excluding
the images and adverts would
be found on the front page.

5. Layout
• The layout is ordered into a number
of columns, mostly the text but
some of the images as well.
• The headline in the centre of the
page is the main focal point, this is
the first thing the reader looks at.
• The images are spread out across
the page, they're not bunched into
one corner.
• The advert is placed in a good
position to stop it from
overwhelming the other content.
Overall its an effective layout
technique which entices the reader.