The document provides 10 tips for effective yearbook design including telling compelling stories with photos and words, using framing margins, displaying content in modules with varied sizes anchored to a grid, creating a dominant visual centerpiece, employing three levels of spacing, incorporating contrasting elements, using legible typography, making verbal and visual connections between headlines and photos, incorporating repeating design elements, and using graphics purposefully to unify, separate or highlight content without being distracting. The tips are illustrated with examples from award-winning yearbook spreads that demonstrate strong graphic design principles.

2. DESIGN IMPACTS THEME… TEN TIPS FOR GREAT DESIGN

4. Hauberk, Shawnee Mission East: Strong storytelling images, high energy dominant photo serves as a powerful centerpiece, spacing skillfully sets apart content module from photo packages and secondary content

6. True Blue, Hudson High School: Framing margin gives spread a nice clean look without clutter, margin allows graphic elements to stand out.

8. Indian, Shawnee Mission North: The packaging of the secondary content, photos and copy makes this spread more dynamic and interesting for readers, spread also employs external margin and levels of separation.

10. Wingspan, Enochs High School: A tightly cropped dominant photo forms the centerpiece of this spread.

12. Shield, Downey High School: Three levels of spacing are thoughtfully incorporated into this design, tight spacing is used between the related photos in the main module, expanded spacing/use of rail is used to emphasize the headline/story module and separate it from the secondary content, external margin creates a nice a frame.

15. Serif ( Times , Baker Signet , Baskerville ) Sans Serif (Arial Black, Avenir , Century Gothic ) Decorative ( Chiller , Wild Ketchup , Crazy girlz blond ) You can stay with one font family and use different weights and italics. Vary the size, placement and contrast. Find examples in magazines of headline design treatments you like. TYPOGRAPHY

16. TYPOGRAPHY USE nobody Where knows YOUR name Newcomers tell what it’s like to come into a school where students have grown up together nobody Where knows name Newcomers tell what it’s like to come into a school where students have grown up together YOUR

17. [That’s the way we like it] Customized cars a great way to individualize and spend lots of money Where knows name Newcomers tell what it’s like to come into a school where students have grown up together TYPOGRAPHY USE

18. Hauberk, Shawnee Mission East: Fonts used throughout book are consistent but the variance in treatment makes the pages more dynamic and inviting to read.

22. Wingspan, Enochs High School: Visual/verbal connection between dominant photo and headline, uses spin-offs for visual/verbal connection between secondary content “real talk” and theme.

24. Icon, Rancho Cotate: Using the repeat pattern of the group of four unifies this spread, the graphic element of the “+” sign from the cover is more subtle, yet effective in unifying theme throughout this book.

26. Hauberk, Shawnee Mission East: Graphics are used sparingly but effectively, unify theme & design throughout book, highlight s content without detracting from it.

27. Hauberk, Shawnee Mission East: Graphics include sketch, typography, dominant photo treatment, secondary content, and color.

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