The document discusses the layout and design of a local newspaper called the Wisbech Standard. It notes that the layout is neat and orderly, with the masthead at the top to draw the reader's eye. Images and articles are placed side by side for easy reading. Advertisements run above or below the headline. The font is simple and clear for older readers, though younger audiences may find it bland. Color is used judiciously to add interest without clashing or distracting from the text.

2. The layout of the
newspaper does
follow the route of
Everything on
the eye. The reader’s
the page is
attention is drawn to
neatly ordered.
the masthead first of
Laying out the
all and then forces
page like this
them to look at the
makes it easy
image and the rest
for the reader
of the info on the
to read.
page.
The main
image is along
side the story In local newspapers
or article, this like this one, a lot
layout of advertising is
technique used. It tends t be
shows the placed in a banner
connection above or below the
between the main headline and
two. article.

3. The style of the font may
The font is of
not appeal to a younger
normal
target audience simply
standard,
because of how bland it
typical of a
is. However the style
newspaper.
does suit older target
Font like Arial
audiences such as 30
and Times
years +.
New Roman is
commonly
used.
The font size of the
article or story is
small and the font The style and
style is simple, some bold font of the
people especially the masthead adds
elderly may find it further clarity
hard to read without which is key in
glasses. Although catching the
due to the simple readers attention
style the text is easy while also
to read. making it easy
for them to read.

4. For a local
newspaper the
Wisbech Standard Besides from the typical
contains some black and white colours
vibrant colours here used in local
and there. It adds an newspapers, green and
appeal to the red can be found across
younger target the page.
audience. These also
encourage more
people to read it
The background
colour of the
The colour of the
Wisbech Standard is
text never seems
white which is
to be vibrant just
typical in nearly all
black or white. It
newspapers. It
makes it very easy
enables a large
to read, and if it
variety of colours to
were the colour red
be placed without
or yellow for
causing a colour
example, it may
clash and making
clash.
the newspaper
unreadable

5. There are a Again similar to
fair few the colour, the
images used images add a
in the sense of appeal
Wisbech for the reader.
Standard, It draws the
One main readers eye due
image is to the vibrancy
located to and size
the left in
the centre of
the page
There are also a
number of images The images range
related to the in sizes from small
advertising on the to large. Pictures
page. At times filling of greater size
the page with have a an effective
images is not very influence on the
effective because it reader forcing
can clutter the them to look at it
layout and may not due to the sheer
take up a lot of room size.
where info, articles
and stories could go.