The document analyzes the layout, color, font, and images used on an inside page of the Peterborough Telegraph newspaper. The layout uses two columns to neatly split the content. A large heading at the top draws the reader's eye, and the text and heading next to the main photo relate to it. Only images use color, while the font and background are black and white. The large heading size attracts attention, and the main image is also large to be a focal point that hints at the story's topic.

1. PETERBOROUGH TELEGRAPH
INSIDE PAGE ANALYSIS

2. Layout
 The Layout is simply and not cluttered. There
are two main vertical columns, splitting the
content neatly.
 The positioning of the heading at the top of the
page draws the readers attention to look at that
first and then everything else on the page.
 The large font size and its position makes it
greatly stand out. The text and heading next to
the photo shows relation to it.
 The Z eye line technique is strong here. The
reader looks at the heading first then the image
and finally the text. It forces the reader to look
at everything on the page.

3. Colour
 Similar to the other two inside
pages, colour is only tied to the
images.
 The font and background are
black and white, a common
theme in all newspapers.
Although there is a blue banner
with a white heading in front of
the image
 . This adds a touch of vibrancy to
the page along with the colour
portrayed by the image.

4. Font style and size
 The sheer size of the heading
attracts the readers attention.
This font size is fairly big for
an inside page, you would be
more likely to see this font
size on the front page.
 As usaul the text is small but
readable, maybe not so for
the older target audience.
Font styles rarely differ like
many other local newspapers,
especially on an inside page.
Although this is only because
the text needs to be easy to
read for the reader.

5. Images
 One main image is used on the page.
Along with the headline it is the main
focal point where the readers eyes
are drawn first.
 It’s a large image which helps it
stand out on the page. It gives a clear
idea to the reader of what the story or
article is about.
 It also improves the presentation of
the page due to its colour and the fact
that it’s a photo and not words.