This document analyzes the 2011 sci-fi comedy film "Attack the Block". It summarizes key details about the film's genre, release date, director, producers, and production companies. It then examines the film's poster design and how it establishes the sci-fi element and London setting to appeal to a wide audience. Character details are provided to show how the film aims to attract a diverse target demographic through its inclusion of characters from different age groups, professions, and ethnicities. The analysis concludes by noting how the film promoted itself through social media platforms like Facebook and Twitter to increase viewership and interaction among fans.

1. Analyzing attack the block

2. Introduction
• Genre – hybrid genre urban comedy sci-fi
• Date of release-13th may 2011
• Director- Joe Cornish
• Producer- naira park
• Production company’s- auk film council, stage
6 films, studio canal and film 4 productions

3. Settings
On the poster the asteroid from
the sky gives the film a
connection to a sci-fi element this
help identify the genre for the
audience and widens the target
audience by making the film a
hybrid genre
The background suggest that its
based in London. If you look
closely all the big bright buildings
are far down and the blocks its at
the front which gives the
impression that its going to be far
from the big buildings and more
on the blocks and housing states.
As you can see
there's rocks
falling from the
sky which its
unusual and very
concerning for the
audience, its very
unclear what it is
which gives that
mystery and
suspicion to find
out what it is.
Its very cloudy
and its at night
time gives a bit of
mystery and some
tension of the
unknown.
The name attack the block
creates an enigma code
which attracts the target
audience
Shaun of the dead is a very
well known British movie and
they included that because
large wide of audience enjoyed
that movie so people are more
likely to watch that film
because its produced by the
same people.

4. Characters
By adding a 30 year old
man who is presented a
stoner unemployed lazy
man this helps widen the
target audience as
unemployed man what to
see how they are
represented and also
widens the audience with
the comedy aspect of this
characters role.
The characters clothing
also engages the
audience by
representing teenagers
and widening the
audience as the teens
what to know how
they are perceived.
21 year old female
student helps widen
the target audience
and appeal to
women to think that
is not all young
teenagers and it also
makes it very
interesting.
The film makers constructed the poster to
appeal to a wider audience as the characters
are all from different ethnic stereotype
which make people want to see how they
are presented.
The headline is bold
and has dirty effect
to it.
What also shows
youth is the BMX bike
and the urban street
wear of the young
generation today.

5. Institutional promotion
• Attack the block has included a social media page
for the film. This assists audience when gathering
information on the film.
• They also have social networking sites such as
twitter,Facebook its good way to have people
socialize with other people who also enjoyed the
film and to see if there are extra bits and features
which people will only find out on Facebook from
the makers of the film. Social media also
increases viewing figures its like another source
of advertisement.