This document provides information about the 2011 sci-fi comedy film Attack the Block. It summarizes that the film is set in London and features characters from different ethnic backgrounds and ages to appeal to a wide audience. This includes a 30-year-old unemployed stoner, teenagers, and a 21-year-old female student. The poster depicts asteroids falling from the sky to signal the sci-fi element and engages audiences with the characters' clothing and the tagline "inner city vs outer space." Additionally, the filmmakers created social media pages to engage audiences and gather feedback, with the goal of an even wider reach through platforms like Facebook.

2. introduction
• Genre – Hybrid Genre (Urban Comedy Sci-Fi
• Date of Release – 13th May 2011
• Director – Joe Cornish
• Producer – Nira Park
• Production Company's - UK Film Council, Stage 6 Films, Studio Canal
and Film4 Productions

3. Settings
The background
suggested that’s its in
London.
If you look close all the
big bright building are
far down and the block
its at the front which
gives the impression
that its going to be far
from the big buildings
more on the blocks and
housing states
Its very unclear
you cant see,
which suggests
something bad is
going to happen,
as you can see
there's lighting
rock kind of thing
falling from the
sky which its
defiantly sign of
danger
On the poster the asteroids falling
from the sky gives the film a
connection to a sci-fi element this
help identify the genre for the
audience and widens the target
audience by making the film a hybrid
genre.
The font and size of the title help
create an enigma code which attracts
the targets audience.
The Tagline on the
poster ‘inner city VS
outer space
automatically Delivers
a per-conceptions of
the binary opposition
to the constructed
audience.

4. The film makers constructed the poster to appeal to a
wider audience as the characters are all from
different ethnic background which suggest that
the movie conveys ethnic stereotype which make
people want to see how they are presented.
By adding a 30 year old man
who is presented a stoner
unemployed lazy man this
helps widen the target
audience as unemployed man
what to see how they are
represented and also widens
the audience with the comedy
aspect of his characters role.
The characters clothing also
engages the audience by
representing teenagers and
widening the audience as the
teens what to know how they
are perceived.
21 yr. old female Student
helps widen the target
audience and appeal to
more women to think that
its not all young teenagers,
and it also makes it very
interesting

5. Attack the block has also included a social
media page for the film. This assists audience
when gathering information on the film.
Having a social medias for a movie is a smart
idea to engage and also resaves feedback and
also widen the audience as there are over 2
billion people on Facebook they see the film
like it, and it shares so more people will see it.