The document analyzes the film poster for "Attack the Block." It discusses how the poster appeals to its target audience of teenagers and young adults aged 15-30 by featuring teenage characters they can relate to and representing urban society through clothing. It also broadens the audience by including two older characters. The poster establishes the sci-fi and urban genres through falling asteroids and the teenagers. It sets the film in London to appeal to local audiences and builds intrigue through a threatening visual style. Comparisons to "Shaun of the Dead" aim to draw in similar audiences.

2. I'm going to analyse the film 'Attack the Block' which is directed by Joe Cornish. Attack
the Block has two genres in it one of them being a very popular genre which is urban
comedy and the other one being sci-fi. The company that made this film was Studio
Canal (presents) (as Studio Canal Features), Film4 (presents), UK Film Council (presents),
Big Talk Productions (as Big Talk Pictures). 'Attack the block was released 13 may 2011.
Attack the block is targeted for young teenagers and young adult around the age of 15-
30 because it has young teenagers playing the main roles in it which is appealing to the
target audience because they can relate to the characters. They have also included
two adults in the film to broaden the audience by them being able to relate to these
two characters.
Film poster is a really good way to promote something you want because it can be put
in place where people would see it for example underground, buses, billboards and
online. A lot of people travel on underground train every day and whilst waiting for the
train they would read the posts which can make them want to go and watch it. Buses
are seen every time you go out and on the side would be a poster which would
advertise either a certain movie or a product, having the Attack the Block posted there
would attract people age 15-30 or 35 and make them want to go and watch it which
would raise money for the company.

3. In the poster Attack the Block there are a lot on genre signifiers. When creating a
poster for films it is important to make the genre signifiers of the film clear because
audience select films to watch through the genre of it.
In attack the block poster
the asteroids falling show
the sci-fi elements of the
film of the film, this is
appealing to the audience
because its gives them
something different and
more interesting as its
something coming out of
space which would
encourage them to go
and watch it.
Having a bunch of
teenagers at the front
represents the urban side
of the film this shows the
audience the main
characters that are going
to be in the film. Having
teenagers on the front is
appealing to the audience
because it gives them an
idea of how they look
which would encourage
teenagers to go and
watch it because they
would want to see
someone who represents
them.
The clothing of the
characters represent urban
society due to there baggy
jeans and hoodies, this
constructs to the audience
that the poster is mostly
aimed at young teenager
because this is the kind of
drama teenagers are into
The tagline ‘inner city vs outer space’ immediately
provides the target audience with pre-conceptions
of the binary opposition of what is seen and related
to by the audience as the norm and the unknown
and somewhat terrifying extra-terestrial
environment that is ‘outer space’

4. Having this women in the poster makes it
more appealing to the audience (mostly
women) because women would think
maybe they can relate to her which would
encourage them to go and watch the film.
The clothing she has on is appealing to the
audience because it shows them that she's
a normal lady, nothing big.
The man in the film also
widens the audience because
he's a 30 year old man which
would attached adults
around that age because
they would like to see how
they’re represented.

5. The characters in the poster Attack the Block has been
constructed to appeal to the target audience which is
young teenagers. They used people like that because
teenagers can relate to them, putting the teenagers
all together suggest to the audience that they’re in a
gang which would make it more interested and
exciting to the target audience because most
teenager enjoy films that have young thugs in them.
The two characters on the side of the poster look older
than all the ones in the middle the reason the director
included these two characters was to make the
audience wider, this is appealing to the audience
because it makes the poster look more interesting and
encourages adults to go and watch it as they would
be able to relate to the characters.
In the poster they have
included character of
different ethnicity's black,
white and mixrace, having
different ethnicity's helps
widen the audience because
the audience can be one of
them ethnicity's which they
would be able to relate to
them, as you can see in the
poster they have different
ethnicity's which shows that in
London areas you would find
people of different ethnicity's
in gangs etc.

6. Audience like to know where the film is set because it helps them establish the genre and also the narrative of
the film. Showing the audience where the film is set could make them want to go and watch it because if its set
in London people from London would like to go and see if they have ever been there.
Attack the Block poster
shows that it is set in London
because they have the
London gherkin at the back
of it and whenever people
see that they would know it
is set in London, they have
then covered it with smoke
so that the audience know
its not set there, but it is set
somewhere else in London.
They have used a low angle shots, this makes the block
look more menacing, this is more appealing to the
audience because they know that there’s going to be
trouble and they would want to find out why the block
looks so threatening. Having the main block as the
background is appealing to the audience because it
lets them know where its set and would encourage the
target audience to go and watch it because they
would like to find out what’s happening in that block.
The font of the title is bold and big
which is appealing to the audience
because if they see this poster any
where on the street and like it the
title would stand out which they
would be able to remember.

7. The reason why they included this on the poster is because
‘Shaun of the Dead’ was a really popular film which made
a lot of money, using this may have audience thinking it
could be similar to that and maybe even more interested
which would lead to them going to watch it. Having this is
also appealing to the audience because people that are
not the target audience might go and watch it because
they liked ‘Shaun of the dead’ so it basically widens the
audience.
Attack the Block has also included a facebook
page for the film, this helps the audience find out
more information about the film. Having a social
networking site for a film is a really good idea
because a lot of people use facebook. The
audience for attack the block can
communicate by facebook for example they
can comment on status, like status and see
photos.