We have decided to target 15-30 year olds for our film since they make up the majority of cinema goers. However, focusing on this niche art house market means our film will only be shown in select theaters like the Phoenix that cater to smaller audiences. While this age group will relate best to the younger characters and genre, targeting them exclusively risks limiting our audience since most people in this demographic tend to follow mainstream options instead of art house theaters.

1. QUESTION 4

2. We have decided to target our film at 15-30 years olds as these are
the majority of the people that currently go cinema, this appeals not
to a mainstream market but more of a niche market like art house
theatre. This will make our film viewable but only in places like the
phoenix where a select few people go.

3. This age group will also enjoy and understand the film more as it is more suited to there
genre, and because the actors are younger the audience can symphonise and emphasise
with the characters more as it is more based on what people think they are like, so this means
they feel like the character more.
This is one of the popular age groups in the categories so I think it would be a stupid move if I
did not make my production apparent and more appetising to this market. This could be a
disadvantage though as most people this age tend to go with the flow and not to go to
places like the phoenix so this might cripple us as we have not selected a more apparent
market.