The London Film Festival promotes films for all ages and backgrounds through their artistic policy. They target a range of audiences including children, teenagers, older adults, and British society. Promotions include YouTube videos, Facebook, iPhone apps, websites, Twitter, and posters. The festival showcases independent films and helps filmmakers promote their work.

1. By
Aleia Bovell
&
Jennifer Hearn

2. Artistic policy
• The artistic policy of London film festival is to
promote all different types of film maker to
cater for all age and different people
• It helps independent film makers showcase
their talent and views on society.

3. About London Film Festivals Target
Audience
• There are various people who are interested in the London Film
Festival where in which they cater for a range of people using
different types of techniques to suit there target audience.
These consist of:
• Children
• Teenager
• Old adults
• British society

4. Target Audience- Children
Wonderful Day
This animation has been created for
children aged 3-6 years old because the
London Film Festival caters for all ages.
The Director is Nils Skāpans he is form
Latvia
And the film Runs for15min and was
created in 2010
He describes his animation as “It's a wonderful day for making wishes and
going on a magical journey”.

5. Target Audience-Teenagers
Bedford Park Boulevard
The summary of this film is “For 15-
year-old Byron, school rules are at
odds with everything boyhood stands
for. A story about how one mistake
can ruin your life”.
It was directed by Felix Thompson
who is from the USA the film last
13mins and was created in 2009.
The film targets 15 year old boys and is based on pressure its
set in a secondary school, which attract teenage as it is based
on early day life situations.
The link for the trailer:
http://www.bfi.org.uk/lff/films/short_cuts_animation/1108

6. Target Audience- Old Adults
Bow bells
This is a documentary about post- war London it was
directed Anthony Simmons and was made in the UK
, the total running time is 14mins. The film was
created in 1954.
The target audience would be the
elderly because they experience
the war and can reflect on the
period of society back in the war.

7. Target audience – British society
Arbor
An imaginative exploration of the life
and legacy of Bradford playwright
Andrea Dunbar.
Director: Clio Barnard
Cast: Manjinder Virk, Neil Dudgeon, Monica
Dolan
Country: UK
Running time90min
Created:Year2010
The target audience is
middle age British
women aged 25-40 years
old.

8. Changeling Audiences
Just Another Love Story
A gay Delhi film-maker learns many self-truths
while filming the story of a once famous
female impersonator.
The director is called Kaushik Ganguly
The writer of film: Kaushik Ganguly
Country: India
This film is a contrast between the India culture and the gay
society the target audience for this type of film will be people
who are interested in this different worlds cinema and
challenging an controversial issues.

9. Promotions of London film festival
London film festival is a international festival that have all different types of people
from different culture an views on society. This means that the festival has a lot of
different ways of promoting showcase the festival to the different audiences. The
main :
• YouTube videos
• Facebook
• I phone apps
• Website
• Twitter
• Poster

10. Promotion of the festival
• The film festival is international so they have to cater for a wide variety
of audience to promote to different places.
• There are apps that can be downloaded onto I phone, the use of having
the apps for I phones is very relevant because a lot of people who are
involved in the filming industry have I phones.
•
Customer Reviews Excellent festival accessory by Penguin chowder Great app! It allows you to add a
list of films in a calendar that you are booked in to see, it gives all the details of the films and events on
at the film festival and you can even view trailers too! If it allowed you to book tickets as well it would
be perfect.
What's New In Version 1.0.1* Added images
to news articles * Add telephone booking
button for each event * Correct sort order of
trailers and BFI Live videos

11. Facebook
• London film festival have Facebook group that
tells the viewer where and when the festival
will take place.

12. Twitter
Twitter is a great source for people to follow the London film
festival and fid out what they are up to

13. Website
• You can look on the website and find a lot more information about when? Where? how?
Why? who? You can:
• Book ticket
• Watch trailers of films
• Watch preparation of film backstage
• Watch interviews of festival manger
• find out when the festival will take place
And many more… this is the website
http://www.bfi.org.uk/lff/films/

14. Promotion of the festival
The film festival have a video on you tube to promote the films that will be
performed. You tube can be access from the internet so everyone who is
interested in the festival can access information.
http://www.youtube.com/BFIfilms#p/a/C6ECDD1DE5FC3045/0/mPgD6Wgv
BVo

15. Poster
• There are colorful eye-catching poster all around London
promoting the events and styles of the festival
• This is a picture of the
London film festival the
Use of the college of
Different film forming the
Landscape of London shows
Diversity of the festival.