Slides from the January 2016 BYU Social Media Committee Meeting, which include principles and examples of how to grow your social following.

1. FINDING
FOLLOWERS
BYU SOCIAL MEDIA COMMITTEE
JANUARY 2016 | BRIGHAM YOUNG UNIVERSITY

6. TODAY WE’LL …
• Introduce ourselves
• Look at examples of follower boosts and the principles that
contributed to them
• Get your thoughts, have a discussion
• Leave, ready to conquer the interweb

7. SOME GUIDING PRINCIPLES
• Invest time
• Be authentic
• Use some $$$ (it doesn’t take a ton)
• Don’t spam
• Don’t look for a quick fix
• Use influencers
• Use channels outside of social
• Work hard and work smart
• Be creative

8. INVEST TIME

9. SOME GUIDING PRINCIPLES
• Invest time
• Be authentic
• Use some $$$ (it doesn’t take a ton)
• Don’t spam
• Don’t look for a quick fix
• Use influencers
• Use channels outside of social
• Work hard and work smart
• Be creative

10. BE AUTHENTIC

11. SOME GUIDING PRINCIPLES
• Invest time
• Be authentic
• Use some $$$ (it doesn’t take a ton)
• Use influencers
• Don’t spam
• Don’t look for a quick fix
• Use channels outside of social
• Work hard and work smart
• Be creative

12. USE SOME $$$

13. USE SOME $$$

14. USE SOME $$$

15. USE SOME $$$

16. USE SOME $$$

17. SOME GUIDING PRINCIPLES
• Invest time
• Be authentic
• Use some $$$ (it doesn’t take a ton)
• Use influencers
• Don’t spam
• Don’t look for a quick fix
• Use channels outside of social
• Work hard and work smart
• Be creative

18. USE INFLUENCERS

19. USE INFLUENCERS

20. USE INFLUENCERS

21. SOME GUIDING PRINCIPLES
• Invest time
• Be authentic
• Use some $$$ (it doesn’t take a ton)
• Use influencers
• Don’t spam
• Don’t look for a quick fix
• Use channels outside of social
• Work hard and work smart
• Be creative

22. DON’T SPAM

23. SOME GUIDING PRINCIPLES
• Invest time
• Be authentic
• Use some $$$ (it doesn’t take a ton)
• Use influencers
• Don’t spam
• Don’t look for a quick fix
• Use channels outside of social
• Work hard and work smart
• Be creative

24. DON’T LOOK FOR A QUICK FIX

25. SOME GUIDING PRINCIPLES
• Invest time
• Be authentic
• Use some $$$ (it doesn’t take a ton)
• Use influencers
• Don’t spam
• Don’t look for a quick fix
• Use channels outside of social
• Work hard and work smart
• Be creative

26. USE CHANNELS OUTSIDE OF SOCIAL

27. USE CHANNELS OUTSIDE OF SOCIAL

28. USE CHANNELS OUTSIDE OF SOCIAL

29. BYUTV EXAMPLES …

30. TACTIC ONE:
LOOP GIVEAWAYS

31. BYUtv & Studio C Giveaway

32. BYUtv & Studio C Giveaway

33. Weekly Instagram followers Increase:
Studio C Average – 2.1%
BYUtv Average – 1.2%
Week of giveaway:
Studio C – 2.59%
BYUtv – 36.1%
BYUtv & Studio C Giveaway

34. TACTIC TWO:
AWESOME
GIVEAWAYS

35. Hour 10 Hour 9 Hour 8
Hour 7 Hour 6 Hour 5
100,000 Followers Giveaway

36. Hour 2 Hour 1 Announcement
Hour 4 Hour 3
100,000 Followers Giveaway

37. 100,000 Followers Giveaway

38. Weekly Instagram followers Increase:
Average - 2.1%
Week of giveaway:
4.6%
Gained more followers in 1 day than in typical 1 week.
100,000 Followers Giveaway

39. TACTIC THREE:
INFLUENCERS

40. Influencers

41. SOME GUIDING PRINCIPLES
• Invest time
• Be authentic
• Use some $$$ (it doesn’t take a ton)
• Use influencers
• Don’t spam
• Don’t look for a quick fix
• Use channels outside of social
• Work hard and work smart
• Be creative
• CONTESTS!

42. IF YOU BUILD IT …

43. THANKS FOR COMING!
AND FOR BEING PART OF THE COMMITTEE