BYU Social Media | Leveraging Our Best Moments
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Presentiation on BYU Social Media initiatives giving at a College of Humanities Editorial Committee Meeting in Feb. 2017.
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BYU Social Media | Leveraging Our Best Moments
- 1. BYU SOCIAL MEDIA LEVERAGING OUR BEST MOMENTS FEB 2017 | BRIGHAM YOUNG UNIVERSITY
- 5. 1 IN EVERY 5 MINUTES SPENT ON A MOBILE PHONE ARE SPENT ON EITHER FACEBOOK OR INSTAGRAM
- 39. POST-TRUTH • 2016 Oxford Dictionary word of the year • Defined as: • “Denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”
- 40. “Denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”
- 42. TRUTH DOES EXIST
- 43. POST-TRUTH • President Worthen’s guidelines to better distinguish truth: 1. Consider the source 2. Consider the context 3. Be patient with yourself and with the process of seeking truth 4. Draw closer to the source of all truth and light – Jesus Christ
- 44. POST-TRUTH • Discussion questions: • What are the implications of post-truth for us as social media mangers? • What specific scenarios require our diligent attention to truth? • How can we better celebrate and promote truth? • How do we correct misinformation? • How does truth shape our social strategies? • How do we do all of this without coming across as judgy, prideful or out of touch? • Other questions you’ve thought of?
- 45. TRUTH DOES EXIST
- 47. THANKS FOR YOUR TIME! AND FOR BEING PART OF BYU’S SOCIAL MEDIA COMMUNITY
Editor's Notes
- BYU on Facebook. This is where we have our largest following.
- BYU on Instagram. This if our fastest-growing social account.
- Even President Worthen is on Instagram.
- Big statistic.
- This many BYU incoming freshmen have smartphones. (GIF)
- BYU on Twitter.
- BYU on Snapchat … some day?
- Example of excellent content we look to share on social: academic with great visuals. (VIDEO)
- The post did extremely well on Facebook.
- Top-performing social content: Facebook video.
- Top-performing social content: leveraging alumni success.
- And sometimes we throw in a Studio C clip. (GIF)
- We’re seeing great results through live social media events like #BYUBound, #BYUFirstDay, #BYUDevo and #BYUGrad.
- Students come up with incredible photos to share in conjunction with these events.
- We see extremely good results on Twitter this last time.
- Here’s what the aggregation of content looked like (video).
- #BYUFirstDay
- #BYUGrad
- #BYUGrad
- #BYUGrad
- We want to push traffic to news.byu.edu. This is where we want our social media content to point to.
- We want our followers to be as excited about what we’re doing on social as they are about BYU football. (GIF)
- This year …
- Let me introduce you to a few members of our social media street team, to give you a flavor of what we’re doing. This is India Sleem. She’s a BYU junior majoring in advertising.
- Here’s part of India’s instagram grid. You can see that she likes bright colors. She does a bunch of macro photography. She has a style all her own.
- And that style resonates well with a certain group of people. As you can see, she has more than 36 thousand followers. This is a unique audience for us to tap into.
- This is Cooper, another member of our street team. Definitely a different style. Outdoors, adventure and some landscape stuff.
- This is Shanoa. Happy, adventure, with her own perspective.
- This is Claire. She actually spent a semester at our BYU Jerusalem Center and captured photos unlike we’ve ever seen from there. This was highly-prized content for our community.
- This is Tyson. Family man (a lot of our students are married), outdoors, unique perspective.
- Tyson’s #myviewfrombyu takeover video.
- What’s next? Faculty/staff street team. This is Chris Jones in History.
- Liz Wiseman is one of our alums. She’s the author of Multipliers and was named one of the top 50 business minds in the world this past year. She came back to campus to deliver a forum address, so we decided to partner with her on some social posts. I reached out to her social team and we had a good back-and-forth about what they wanted and what we wanted. It worked out really well in the end, as they shared a plethora of our content with their unique, important following in the business sector.
- YouTube sensation Lindsey Stirling was a (recent) BYU alum. When she came back to campus to get her diploma last summer, we made sure we worked with her publicist team beforehand to see what we could or couldn’t leverage from her. We ended up being able to shoot this Facebook video right before she walked, with a nice interview with her. It performed extremely well, because again, we were reaching a unique, different, Lindsey-Stirling-loving audience.
- Make sure your influencers are reliable and social media savvy.
- (GIF) Our biggest influencer marketing success. NBC’s cameras fell in love with Kate’s pre-race routine. It’s is a little different than stretching out and staring off into space (like most athletes). Kate’s routine is to put on the headphones, pump Beyonce (and only Beyonce) and bust some pretty fresh dance moves. It was my job to see how much digital reach we could get here.
- THIS! The pitch to Beyonce’s publicist worked and Beyonce posted on her Facebook page to her 63 million followers.
- New challenges.
- (GIF)