18. #ArtMadness Takeaway
As a lifelong visitor of the Albright-Knox Art Gallery and someone
who values art in their life, I believe #ArtMadness was successful
in using social media outlets to engage art lovers and strengthen
our community as a whole.
– Jennifer Dunning, Office of Assemblyman Sean Ryan
Followers super fans
39. AK Social Media Team
Steve Boyd
sboyd@albrightknox.org
Pamela Martin
pmartin@albrightknox.org
Kelly Carpenter
kcarpenter@albrightknox.org
ThanThkank syou!
Editor's Notes
We are part of a self-directed digital strategy group at the Albright-Knox. We are always trying to figure out how to use our limited resources to engage our audiences online. We saw that our reach and engagement on Facebook was dwindling. We knew that some NCAA games were coming to Buffalo. We knew that people LOVE doing NCAA brackets. Light bulb: March Madness became Art Madness!
Van Gogh was victorious!
In addition to voting, people contributed color commentary.
They also shared personal stories about the works and got into heated discussions about the merits of different works and styles of art.
We had press coverage in The Buffalo News right out of the gate.
Average views up more than 300%: Average views for #ArtMadness posts were 1,727, versus non-#ArtMadness posts at 510
Average interactions up nearly 300%: Average interactions (likes, shares, and comments) for #ArtMadness posts was 248, versus non-#ArtMadness posts at 83
Marked increase in Twitter followers: Gained more than 245 followers in two-and-a-half weeks, which is a lot for us!
We had the press coverage (on TV this time)!
We had some spikes in engagement.
But nothing like we experienced with #ArtMadness.
The votes were there (though not quite as many), but the discussion wasn’t there.
