After investing a lot of time and resources into an important Instagram Story, it was nice to see it resonate with so many. The 33,000+ total views makes this our most-viewed story ever.
3. • Just becausesomeonedoesn’t speakEnglishaswell asyouor thesame
asyou,doesnot meanthey’relessintelligent.Showrespect toour
international students.
• Theact ofgivingofyour timeandfull attentiontosomeoneisawayto
showrespect.Not beingwillingtoput thetimeandef ort intounder-
standingsomeoneisdisrespectful.
• Inorder to“GoForthtoServe,”weshouldrespect thoseweserve.
• Never usedoctrinetotrytojustifysomethingdisrespectful.
• Whilemanyhavedif erent viewsontherulesandpoliciesthat exist at
BYU,facultyandstaf shouldshowrespect tostudentswhilediscussing
andimplementingthoserulesandpolicies.
• Wemust taketheopportunitytobeproximateandlisteningtoothers.
Listeningcanleadtounderstanding.Understandingcanleadtorespect.
• Giveothersavoice.Oftenthat meansthat youneedtobequiet.
• Not everyonehasthesamegoalsandprioritiesasyou.That’sOK.
• Gobeyondtreatingother’showyou’dwant tobetreatedandtakethe
timetounderstandhowtotreat themhowtheywant tobetreated.
• Bewareofassumptions.
• Respect thosewithdisabilities,either seenor unseen.
• Respect political leanings.
• Respect people’sdatingdecisions.
• Everyonehassorrowsthat theeyecan’t see.Manyarefghtingbattles
we’ll never know.Besensitivetothat.
LESSONS SHARED ABOUT RESPECT IN THE DMs:
ConversationonTwitter reallyhelpeddrivetraf cto
thestoryonInstagram.Wesawextremelypositive
sentiment frommanyinfuential voicesonTwitter.
Specifcally,wesawsentiment that individualswere
proudtocall themselvesstudents,staf andalumni be-
causeofthestoryandthemessagetherein.Wenever
explicitlytalkedabout thestoryfromour BYUTwitter
account,but theconversationhappenedorganically.
The52storytags(afewexamplesto
theright),weremorethandoublewhat
we’veever seeninthepast.
IMPORTANT OUTCOMES:
Studentstalkingtoother studentsabout thetopicofre-
spectingothersiswhat weultimatelywantedtosee,andwe
sawanumber ofanecdotessuggestingthat’shappening.
Themessagedefnitelyresonated.Wesawmanywhonoted
that what wassharedalignedcloselytotheir ownbeliefs.
Wedidseeafewotherswhosaidtheylearnedsomething
newandcommittedtobebetter.Finally,auniqueoutcome
wasthat Don,our frst student featured,hashadmultiple
individualsoncampusreachout tohim,askfor somecon-
sultinghelpandevenof eredhimjobs.
It wasgreat toseeanumber offaculty
membersoncampusaskabout how
theycouldsharethiswiththeir classes.
Thoseoutsideofour BYUaudience
wereseeingandresonatingwiththis.
4. COMMON/ INTERESTING DM SENTIMENT:
• Studentsrequestingmorecontent likethis.
• StudentsfromoutsideofUtahmissingthediversitythey’vebeenusedtobackhome.
Gladtoseeit celebratedinaproject likethisfromBYU.
• Studentswhoweren’t initiallyplanningtowatchthestorybut after seeingsomanyof
their friendstalkabout andpost about it,fnallydecidingtowatchandbeinggladthey
did.
• Thanksfor lettingstudentsspeakfor themselvesandnot havingtheuniversityspeakfor
them.
• Youhadmorepeopleofcolor inthisstorythanyou’vehadinyour storiesbefore.Make
surethisisn’t aone-of thing.
• Alumni talkingabout howthey’vebeenlongdisappointedwithBYUinhowtopicslike
thishavebeenaddressed,but feelingthiswasapositivestepforward.
• Content likethishelpsour campusheal after last semester’stragedy.
• Studentswantingtodosomething,askingabout waystoget involvedwithgroupsor
organizationsat BYUthat addresssomeoftheissuesexpressedinthestory.
• Studentsfromsomeveryspecifcanduniquebackgroundssharedtheir storieswithus
andthankedusfor thiscontent,onewhoisaconvert fromanLGBTQfamily.
• Multiplestudentsat other schools,staf at other schoolsandDMsfromtheactual institu-
tional accountsthemselves,tellingusthat theyenjoyedandappreciatedthestory.
• Onlythreeindividualssawthisstoryassomesort ofevidencethat BYUisbowingtothe
liberal agenda.
• Onlytwoindividualsstatedthat messageslikethisfall fat tothemuntil theyseemore
institutional changewithinthepoliciesat BYUthat showmorerespect.
Wethought thiswasareallyneat
exampleofrespect put intopractice
byour students.Moreofthesetypes
ofdiscussionhappeningoncampus
wouldbeagreat thingfor usall.
Thesentiment ofthestoryhaving
“meant theworld”tothisstudent
wasgratifyingtosee.Wesawsimilar
languagebeingusedbyothers,that
thiscontent wasdeeplymeaningful to
many.Her point ofnot openlytalking
about thiskindofthingwasalso
echoedbyothers.
It wasgreat toseethisstorygivehope
tosomanyandevencausesometo
morecarefullyconsider their own
perspectives.It wasalsointerestingto
seejust howfar thisstoryreached.
Thiswassuchaneat audiencetoget to
talktoabout thistopic.Wecan’t under-
estimatewhat kindofmessagethis
storysent toour prospectivestudents.
Perhapsjust abit ofhyperbolehereinthe
DMontheleft,but we’ll takeit.:)Wedidsee
thistypeofsentiment fromafewothersas
well.Overall,our jumpof800+followers,as
seenabove,defntelysayssomethingabout
just howwell thiscontent resonated.
5.
6.
7.
8.
9. • Just becausesomeonedoesn’t speakEnglishaswell asyouor thesame
asyou,doesnot meanthey’relessintelligent.Showrespect toour
international students.
• Theact ofgivingofyour timeandfull attentiontosomeoneisawayto
showrespect.Not beingwillingtoput thetimeandef ort intounder-
standingsomeoneisdisrespectful.
• Inorder to“GoForthtoServe,”weshouldrespect thoseweserve.
• Never usedoctrinetotrytojustifysomethingdisrespectful.
• Whilemanyhavedif erent viewsontherulesandpoliciesthat exist at
BYU,facultyandstaf shouldshowrespect tostudentswhilediscussing
andimplementingthoserulesandpolicies.
• Wemust taketheopportunitytobeproximateandlisteningtoothers.
Listeningcanleadtounderstanding.Understandingcanleadtorespect.
• Giveothersavoice.Oftenthat meansthat youneedtobequiet.
• Not everyonehasthesamegoalsandprioritiesasyou.That’sOK.
• Gobeyondtreatingother’showyou’dwant tobetreatedandtakethe
timetounderstandhowtotreat themhowtheywant tobetreated.
• Bewareofassumptions.
• Respect thosewithdisabilities,either seenor unseen.
• Respect political leanings.
• Respect people’sdatingdecisions.
• Everyonehassorrowsthat theeyecan’t see.Manyarefghtingbattles
we’ll never know.Besensitivetothat.
LESSONS SHARED ABOUT RESPECT IN THE DMs:
ConversationonTwitter re
thestoryonInstagram.We
sentiment frommanyinfu
Specifcally,wesawsentim
proudtocall themselvesst
causeofthestoryandthe
explicitlytalkedabout the
account,but theconversat
oseeanumber offaculty
campusaskabout how
arethiswiththeir classes.
eofour BYUaudience
andresonatingwiththis.
10. month’stragedy
• Just becausesomeone
asyou,doesnot mean
international students
• Theact ofgivingofyo
showrespect.Not bei
standingsomeoneisd
• Inorder to“GoFortht
• Never usedoctrineto
• Whilemanyhavedif e
BYU,facultyandstaf
andimplementingtho
• Wemust taketheopp
Listeningcanleadtou
• Giveothersavoice.O
• Not everyonehasthe
• Gobeyondtreatingot
timetounderstandho
LESSONS SHARE
It wasgreat toseeanumber offaculty
membersoncampusaskabout how
theycouldsharethiswiththeir classes.
11. BYU,facultyandstaf should
andimplementingthoserule
• Wemust taketheopportunit
Listeningcanleadtounderst
• Giveothersavoice.Oftentha
• Not everyonehasthesameg
• Gobeyondtreatingother’sh
timetounderstandhowtotr
• Bewareofassumptions.
• Respect thosewithdisabilitie
• Respect political leanings.
• Respect people’sdatingdeci
• Everyonehassorrowsthat th
we’ll never know.BesensitivThoseoutsideofour BYUaudience
wereseeingandresonatingwiththis.
12. • Everyonehassorrowsthat theeyecan’t see.Manyarefghtingbattles
we’ll never know.Besensitivetothat.
to
hat
ast.
IM
Stu
spe
saw
The
tha
We
new
wa
ind
sul
• Wemust taketheopportunitytobeproximateandlisteningtoothers.
Listeningcanleadtounderstanding.Understandingcanleadtorespect.
• Giveothersavoice.Oftenthat meansthat youneedtobequiet.
• Not everyonehasthesamegoalsandprioritiesasyou.That’sOK.
• Gobeyondtreatingother’showyou’dwant tobetreatedandtakethe
timetounderstandhowtotreat themhowtheywant tobetreated.
• Bewareofassumptions.
• Respect thosewithdisabilities,either seenor unseen.
• Respect political leanings.
• Respect people’sdatingdecisions.
• Everyonehassorrowsthat theeyecan’t see.Manyarefghtingbattles
we’ll never know.Besensitivetothat.
se
Sp
pro
ca
ex
ac
The52storytags(afewexamplesto
theright),weremorethandoublewhat
we’veever seeninthepast.
IMP
Stude
spect
sawa
Them
that w
Wed
newa
wast
indiv
sultin
Thoseoutsideofour BYUaudience
wereseeingandresonatingwiththis.
13. eakEnglishaswell asyouor thesame
sintelligent.Showrespect toour
dfull attentiontosomeoneisawayto
oput thetimeandef ort intounder-
l.
eshouldrespect thoseweserve.
ysomethingdisrespectful.
ontherulesandpoliciesthat exist at
wrespect tostudentswhilediscussing
dpolicies.
beproximateandlisteningtoothers.
ng.Understandingcanleadtorespect.
eansthat youneedtobequiet.
andprioritiesasyou.That’sOK.
ou’dwant tobetreatedandtakethe
hemhowtheywant tobetreated.
ther seenor unseen.
s.
ecan’t see.Manyarefghtingbattles
hat.
UT RESPECT IN THE DMs:
ConversationonTwitter reallyhelpeddrivetraf cto
thestoryonInstagram.Wesawextremelypositive
sentiment frommanyinfuential voicesonTwitter.
Specifcally,wesawsentiment that individualswere
proudtocall themselvesstudents,staf andalumni be-
causeofthestoryandthemessagetherein.Wenever
explicitlytalkedabout thestoryfromour BYUTwitter
account,but theconversationhappenedorganically.
IMPORTANT OUTCOMES:
14. refghtingbattles
IMPORTANT OUTCOMES:
Studentstalkingtoother studentsabout thetopicofre-
spectingothersiswhat weultimatelywantedtosee,andwe
sawanumber ofanecdotessuggestingthat’shappening.
Themessagedefnitelyresonated.Wesawmanywhonoted
that what wassharedalignedcloselytotheir ownbeliefs.
Wedidseeafewotherswhosaidtheylearnedsomething
newandcommittedtobebetter.Finally,auniqueoutcome
wasthat Don,our frst student featured,hashadmultiple
individualsoncampusreachout tohim,askfor somecon-
sultinghelpandevenof eredhimjobs.
15. COMMON/ INTERESTING DM SENTIMENT:
• Studentsrequestingmorecontent likethis.
• StudentsfromoutsideofUtahmissingthediversitythey’vebeenusedtobackhome.
Gladtoseeit celebratedinaproject likethisfromBYU.
• Studentswhoweren’t initiallyplanningtowatchthestorybut after seeingsomanyof
their friendstalkabout andpost about it,fnallydecidingtowatchandbeinggladthey
did.
• Thanksfor lettingstudentsspeakfor themselvesandnot havingtheuniversityspeakfor
them.
• Youhadmorepeopleofcolor inthisstorythanyou’vehadinyour storiesbefore.Make
surethisisn’t aone-of thing.
• Alumni talkingabout howthey’vebeenlongdisappointedwithBYUinhowtopicslike
thishavebeenaddressed,but feelingthiswasapositivestepforward.
• Content likethishelpsour campusheal after last semester’stragedy.
• Studentswantingtodosomething,askingabout waystoget involvedwithgroupsor
organizationsat BYUthat addresssomeoftheissuesexpressedinthestory.
• Studentsfromsomeveryspecifcanduniquebackgroundssharedtheir storieswithus
andthankedusfor thiscontent,onewhoisaconvert fromanLGBTQfamily.
• Multiplestudentsat other schools,staf at other schoolsandDMsfromtheactual institu-
tional accountsthemselves,tellingusthat theyenjoyedandappreciatedthestory.
• Onlythreeindividualssawthisstoryassomesort ofevidencethat BYUisbowingtothe
liberal agenda.
• Onlytwoindividualsstatedthat messageslikethisfall fat tothemuntil theyseemore
institutional changewithinthepoliciesat BYUthat showmorerespect.
ent ofthestoryhaving
world”tothisstudent
ngtosee.Wesawsimilar
eingusedbyothers,that
wasdeeplymeaningful to
oint ofnot openlytalking
ndofthingwasalso
others.
It wasgreat toseethisst
tosomanyandevencau
morecarefullyconsider t
perspectives.It wasalso
seejust howfar thisstory
16. COMMON/ INTERESTING DM SENTIMENT:
• Studentsrequestingmorecontent likethis.
• StudentsfromoutsideofUtahmissingthediversitythey’vebeenusedtobackhome.
Gladtoseeit celebratedinaproject likethisfromBYU.
• Studentswhoweren’t initiallyplanningtowatchthestorybut after seeingsomanyof
their friendstalkabout andpost about it,fnallydecidingtowatchandbeinggladthey
did.
• Thanksfor lettingstudentsspeakfor themselvesandnot havingtheuniversityspeakfor
them.
• Youhadmorepeopleofcolor inthisstorythanyou’vehadinyour storiesbefore.Make
surethisisn’t aone-of thing.
• Alumni talkingabout howthey’vebeenlongdisappointedwithBYUinhowtopicslike
thishavebeenaddressed,but feelingthiswasapositivestepforward.
• Content likethishelpsour campusheal after last semester’stragedy.
• Studentswantingtodosomething,askingabout waystoget involvedwithgroupsor
organizationsat BYUthat addresssomeoftheissuesexpressedinthestory.
• Studentsfromsomeveryspecifcanduniquebackgroundssharedtheir storieswithus
andthankedusfor thiscontent,onewhoisaconvert fromanLGBTQfamily.
• Multiplestudentsat other schools,staf at other schoolsandDMsfromtheactual institu-
tional accountsthemselves,tellingusthat theyenjoyedandappreciatedthestory.
• Onlythreeindividualssawthisstoryassomesort ofevidencethat BYUisbowingtothe
liberal agenda.
• Onlytwoindividualsstatedthat messageslikethisfall fat tothemuntil theyseemore
institutional changewithinthepoliciesat BYUthat showmorerespect.
ent ofthestoryhaving
world”tothisstudent
ngtosee.Wesawsimilar
eingusedbyothers,that
wasdeeplymeaningful to
oint ofnot openlytalking
ndofthingwasalso
others.
It wasgreat toseethisst
tosomanyandevencau
morecarefullyconsider t
perspectives.It wasalso
seejust howfar thisstory
17. COMMON/ INTERESTING DM SENTIMENT:
• Studentsrequestingmorecontent likethis.
• StudentsfromoutsideofUtahmissingthediversitythey’vebeenusedtobackhome.
Gladtoseeit celebratedinaproject likethisfromBYU.
• Studentswhoweren’t initiallyplanningtowatchthestorybut after seeingsomanyof
their friendstalkabout andpost about it,fnallydecidingtowatchandbeinggladthey
did.
• Thanksfor lettingstudentsspeakfor themselvesandnot havingtheuniversityspeakfor
them.
• Youhadmorepeopleofcolor inthisstorythanyou’vehadinyour storiesbefore.Make
surethisisn’t aone-of thing.
• Alumni talkingabout howthey’vebeenlongdisappointedwithBYUinhowtopicslike
thishavebeenaddressed,but feelingthiswasapositivestepforward.
• Content likethishelpsour campusheal after last semester’stragedy.
• Studentswantingtodosomething,askingabout waystoget involvedwithgroupsor
organizationsat BYUthat addresssomeoftheissuesexpressedinthestory.
• Studentsfromsomeveryspecifcanduniquebackgroundssharedtheir storieswithus
andthankedusfor thiscontent,onewhoisaconvert fromanLGBTQfamily.
• Multiplestudentsat other schools,staf at other schoolsandDMsfromtheactual institu-
tional accountsthemselves,tellingusthat theyenjoyedandappreciatedthestory.
• Onlythreeindividualssawthisstoryassomesort ofevidencethat BYUisbowingtothe
liberal agenda.
• Onlytwoindividualsstatedthat messageslikethisfall fat tothemuntil theyseemore
institutional changewithinthepoliciesat BYUthat showmorerespect.
ent ofthestoryhaving
world”tothisstudent
ngtosee.Wesawsimilar
eingusedbyothers,that
wasdeeplymeaningful to
oint ofnot openlytalking
ndofthingwasalso
others.
It wasgreat toseethisst
tosomanyandevencau
morecarefullyconsider t
perspectives.It wasalso
seejust howfar thisstory
18. COMMON/ INTERESTING DM SENTIMENT:
• Studentsrequestingmorecontent likethis.
• StudentsfromoutsideofUtahmissingthediversitythey’vebeenusedtobackhome.
Gladtoseeit celebratedinaproject likethisfromBYU.
• Studentswhoweren’t initiallyplanningtowatchthestorybut after seeingsomanyof
their friendstalkabout andpost about it,fnallydecidingtowatchandbeinggladthey
did.
• Thanksfor lettingstudentsspeakfor themselvesandnot havingtheuniversityspeakfor
them.
• Youhadmorepeopleofcolor inthisstorythanyou’vehadinyour storiesbefore.Make
surethisisn’t aone-of thing.
• Alumni talkingabout howthey’vebeenlongdisappointedwithBYUinhowtopicslike
thishavebeenaddressed,but feelingthiswasapositivestepforward.
• Content likethishelpsour campusheal after last semester’stragedy.
• Studentswantingtodosomething,askingabout waystoget involvedwithgroupsor
organizationsat BYUthat addresssomeoftheissuesexpressedinthestory.
• Studentsfromsomeveryspecifcanduniquebackgroundssharedtheir storieswithus
andthankedusfor thiscontent,onewhoisaconvert fromanLGBTQfamily.
• Multiplestudentsat other schools,staf at other schoolsandDMsfromtheactual institu-
tional accountsthemselves,tellingusthat theyenjoyedandappreciatedthestory.
• Onlythreeindividualssawthisstoryassomesort ofevidencethat BYUisbowingtothe
liberal agenda.
• Onlytwoindividualsstatedthat messageslikethisfall fat tothemuntil theyseemore
institutional changewithinthepoliciesat BYUthat showmorerespect.
ent ofthestoryhaving
world”tothisstudent
ngtosee.Wesawsimilar
eingusedbyothers,that
wasdeeplymeaningful to
oint ofnot openlytalking
ndofthingwasalso
others.
It wasgreat toseethisst
tosomanyandevencau
morecarefullyconsider t
perspectives.It wasalso
seejust howfar thisstory
19. COMMON/ INTERESTIN
• Studentsrequestingmoreconte
• StudentsfromoutsideofUtahm
Gladtoseeit celebratedinapro
• Studentswhoweren’t initiallyp
their friendstalkabout andpos
did.
• Thanksfor lettingstudentsspea
them.
• Youhadmorepeopleofcolor in
surethisisn’t aone-of thing.
• Alumni talkingabout howthey’
thishavebeenaddressed,but fe
• Content likethishelpsour camp
• Studentswantingtodosometh
organizationsat BYUthat addre
• Studentsfromsomeveryspecif
andthankedusfor thiscontent,
• Multiplestudentsat other schoo
tional accountsthemselves,telli
• Onlythreeindividualssawthiss
liberal agenda.
Thesentiment ofthestoryhaving
“meant theworld”tothisstudent
wasgratifyingtosee.Wesawsimilar
languagebeingusedbyothers,that
thiscontent wasdeeplymeaningful to
many.Her point ofnot openlytalking
about thiskindofthingwasalso
echoedbyothers.
20. • Multiplestudentsat othe
tional accountsthemselv
• Onlythreeindividualssaw
liberal agenda.
• Onlytwoindividualsstate
institutional changewith
Wethought thiswasareallyneat
exampleofrespect put intopractice
byour students.Moreofthesetypes
ofdiscussionhappeningoncampus
wouldbeagreat thingfor usall.
about thiskindofthingwasalso
echoedbyothers.
21. • Multiplestudentsat other schools,staf at other schoolsandDMsfromtheactual institu-
tional accountsthemselves,tellingusthat theyenjoyedandappreciatedthestory.
• Onlythreeindividualssawthisstoryassomesort ofevidencethat BYUisbowingtothe
liberal agenda.
• Onlytwoindividualsstatedthat messageslikethisfall fat tothemuntil theyseemore
institutional changewithinthepoliciesat BYUthat showmorerespect.
ce
pes
us
king
Thisw
talkt
estim
story
Perhapsjust abit ofhyperbolehereinthe
DMontheleft,but we’ll takeit.:)Wedidsee
thistypeofsentiment fromafewothersas
well.Overall,our jumpof800+followers,as
seenabove,defntelysayssomethingabout
just howwell thiscontent resonated.